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Today’s episode is on their book “Searching for Trust in the Global Economy” published by University of Toronto Press. Jeanne and Tyree interviewed 82 managers from 33 different counties. The managers were all engaged in various forms of new business develop. Jeanne and Tyree asked them, how do you decide to trust a new business partner. Their findings reveal fascinating cultural differences in that process. And they also provide a cultural explanation for those differences.
“I’m Glad I Know That Now!” features interviews with top scholars on a particular research topic that they’ve studied and is more general in content and focus.