Make Marketing Suck Less for Expertise-Driven Solo Businesses

What's remarkable to me is there are so many courses and programs out there to teach you every marketing tactic under the sun. Yet, what those courses rarely (if ever) teach you is—how to know if your marketing is working.  It's no wonder when I ask a business owner, “Is your marketing helping you reach your business goals?” They stare at me blankly and then shrug. “I don't know.”   It’s time that you know so you're not wasting your time, energy, and resources doing marketing that is utterly useless to your business.  Today, I am taking you through my simple three-phase process to evaluate what works so you can double down and ditch what doesn't. In this episode we discuss: The three jobs your marketing and messaging should do for your business  The importance of the P.E.E. process in marketing A real-time example of the P.E.E. system How Michelle is using P.E.E. with LinkedIn  

Show Notes

What's remarkable to me is there are so many courses and programs out there to teach you every marketing tactic under the sun. Yet, what those courses rarely (if ever) teach you is—how to know if your marketing is working. 

It's no wonder when I ask a business owner, “Is your marketing helping you reach your business goals?” They stare at me blankly and then shrug. “I don't know.”  

It’s time that you know so you're not wasting your time, energy, and resources doing marketing that is utterly useless to your business. 

Today, I am taking you through my simple three-phase process to evaluate what works so you can double down and ditch what doesn't.

In this episode we discuss:

  • The three jobs your marketing and messaging should do for your business 

  • The importance of the P.E.E. process in marketing

  • A real-time example of the P.E.E. system

  • How Michelle is using P.E.E. with LinkedIn

 

What is Make Marketing Suck Less for Expertise-Driven Solo Businesses?

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks.

I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business.

Each week, I share unconventional strategies and ideas grounded in research, not opinion, that help you clarify your message and become way more effective with your marketing.

While I can't promise you'll ever love marketing, I can promise you’ll hate it a tiny bit less.

(Formerly Rebel Uprising Podcast)