Since a 2018 Supreme Court ruling, online sellers can owe sales tax in any US state where they cross a revenue threshold — even without a physical presence. Most eCommerce founders either don't know their exposure exists or assume they're too small to be a target. In this episode, Nate sits down with Lahari Neelapareddy, CPA and Founder of TaxHero, to break down what's actually happening with sales tax enforcement right now. They cover what a real audit looks like, why even well-resourced compliance tools can get this wrong, and the four questions every founder should be asking themselves today. For a free sales tax compliance assessment, mention Profits on Purpose when you book at taxhero.net.
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Welcome to the Profits on Purpose podcast, where we explore the journeys of purpose-led founders and the financial strategies that help them survive and thrive. Host Nate Littlewood sits down with eCommerce and CPG founders to unpack the real-life tension between a brand's mission and the practical realities of generating profit.