The Product Marketing Experts | Working with Product with Dan Laufer, Head of Growth & Product Marketing at Nextdoor

Dan Laufer of Nextdoor and I dive deep into working with product. How do you build a rock solid foundation with your product team? Work through disagreements? Partner on the product roadmap? And overall succeed as a joint team focused on the growth and health of your product or product line? And much more.

Show Notes

Connect with Dan Laufer on Linkedin: https://www.linkedin.com/in/dlaufer/
Join Dan on Sharebird here: https://sharebird.com/profile/dan-laufer

Questions we covered in this episode:

1. How do you add value to PMs and the product team? 
2. How do you build a good relationship with Product? 
3. How do you partner with them on the product roadmap? 
4. How should customer feedback play a role in roadmap development? 
5. At what point should PMMs come into the product development process? 
6. What if you disagree on the approach to a feature or tool? 
7. Where should PMM report into, product or marketing? 

What is The Product Marketing Experts ?

A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to you by Sharebird.com, the leading Product Marketing question and answer site.