1 00:00:00,360 --> 00:00:02,400 Welcome back to their episode of the Startup Therapy Podcast. 2 00:00:02,400 --> 00:00:04,560 This is Ryan Rutan, joined as always by my 3 00:00:04,560 --> 00:00:07,200 friend, the founder, and CEO of startups.com. 4 00:00:07,590 --> 00:00:12,330 Will, Schroeder, will, of all the things founders tell 5 00:00:12,330 --> 00:00:15,240 us they wish they had more money, would probably be at 6 00:00:15,240 --> 00:00:18,150 the top of the list, but is a very, very close second. 7 00:00:18,720 --> 00:00:21,900 More time is one of those things that everybody 8 00:00:21,900 --> 00:00:23,520 seems to yearn for. 9 00:00:23,880 --> 00:00:26,370 I wanna open this a little story, a little fun. 10 00:00:26,640 --> 00:00:28,680 You sort of test floated this episode. 11 00:00:29,009 --> 00:00:33,720 By making a little, a little Reddit post and you've raised 12 00:00:33,720 --> 00:00:35,699 some hackles on Reddit, which like, to be fair 13 00:00:35,699 --> 00:00:37,080 isn't, isn't hard to do. 14 00:00:37,080 --> 00:00:40,080 But even on Reddit, I feel like this, this was pretty extreme. 15 00:00:40,080 --> 00:00:42,750 Can you walk us through what your little stop 16 00:00:42,750 --> 00:00:44,550 wasting your time, you have more time than you think. 17 00:00:44,760 --> 00:00:47,970 Uh, post did on Reddit, I, the, the title of I Post, which to be 18 00:00:47,970 --> 00:00:51,450 fair was intentionally like incendiary. 19 00:00:51,569 --> 00:00:53,849 My wife said the other day, she, because I, I pushed 20 00:00:53,849 --> 00:00:55,620 this post and the title was something to the effect, why 21 00:00:55,620 --> 00:00:58,230 I give my team as few hours as possible to get things done. 22 00:00:58,540 --> 00:00:58,870 Yes. 23 00:00:58,989 --> 00:00:59,320 Now. 24 00:00:59,650 --> 00:01:01,660 And my wife was like, you knew what you were 25 00:01:01,660 --> 00:01:02,650 signing up for, right? 26 00:01:02,890 --> 00:01:03,084 Yeah, you did. 27 00:01:03,084 --> 00:01:05,019 Like, you could have been surprised by the answer. 28 00:01:05,349 --> 00:01:08,320 So I posted it in the startup subreddit and basically what 29 00:01:08,320 --> 00:01:10,720 I explained this said the, the genesis of this episode. 30 00:01:10,720 --> 00:01:13,000 So I think, you know, folks are gonna appreciate 31 00:01:13,000 --> 00:01:13,899 what this response. 32 00:01:14,500 --> 00:01:15,729 Here's what I actually said. 33 00:01:16,060 --> 00:01:18,699 I said I, I, I went through an experiment to find out what's 34 00:01:18,699 --> 00:01:21,400 the least amount of time we need to get something done, and then 35 00:01:21,400 --> 00:01:24,009 just started optimizing around getting things done faster 36 00:01:24,009 --> 00:01:25,120 with a compressed timeline. 37 00:01:25,449 --> 00:01:27,039 And in that post. 38 00:01:27,360 --> 00:01:29,670 The post was about compressing time and getting 39 00:01:29,670 --> 00:01:30,630 more time outta your day. 40 00:01:31,440 --> 00:01:35,520 But in that post, I made one line that said, engineering 41 00:01:35,520 --> 00:01:37,140 is notorious for this problem. 42 00:01:37,140 --> 00:01:38,490 Meaning, you know, things expanding. 43 00:01:38,490 --> 00:01:38,550 Yeah. 44 00:01:38,910 --> 00:01:41,370 But I said, but they certainly don't have a monopoly on it. 45 00:01:41,850 --> 00:01:45,090 In that line alone is somehow what everybody just 46 00:01:45,120 --> 00:01:47,945 instantly jumped on and they were like, can't rally cry. 47 00:01:48,205 --> 00:01:49,890 You know nothing about software engineering. 48 00:01:49,890 --> 00:01:51,450 You can't compress timelines like that. 49 00:01:51,450 --> 00:01:52,620 You're gonna create technical data. 50 00:01:52,920 --> 00:01:53,425 I mean, when. 51 00:01:54,165 --> 00:01:55,350 Bat shit crazy on me. 52 00:01:55,350 --> 00:01:55,695 Tell me, tell me 53 00:01:55,695 --> 00:01:57,285 you don't know how to code without telling me 54 00:01:57,285 --> 00:01:58,665 you don't know how to write software, whatever. 55 00:01:58,665 --> 00:01:59,085 Chris cu right? 56 00:01:59,085 --> 00:01:59,745 That line was, yeah. 57 00:01:59,745 --> 00:01:59,955 Yeah. 58 00:01:59,955 --> 00:02:02,790 And I was just like, what the hell are you talking about? 59 00:02:03,855 --> 00:02:05,445 Nothing to do with what I was talking about. 60 00:02:05,445 --> 00:02:06,495 So you're ranting 61 00:02:06,495 --> 00:02:08,655 about something that I didn't raise right. 62 00:02:08,655 --> 00:02:08,895 I made like 63 00:02:08,895 --> 00:02:11,025 you're, you're shouting off into the void at this point. 64 00:02:11,055 --> 00:02:13,875 I made the second mistake that you never do in 65 00:02:13,875 --> 00:02:15,435 Reddit, which is fight back. 66 00:02:15,435 --> 00:02:17,715 You fought back and I'm not like a fight back kind of guy. 67 00:02:17,715 --> 00:02:18,585 I don't have a dog. 68 00:02:18,585 --> 00:02:19,215 I don't really care. 69 00:02:19,215 --> 00:02:19,275 The 70 00:02:19,275 --> 00:02:21,945 only way to survive on Reddit is if you make a mistake, you 71 00:02:21,945 --> 00:02:24,435 have to immediately possum, you just have to like roll 72 00:02:24,435 --> 00:02:26,055 over, belly up and just like. 73 00:02:26,110 --> 00:02:28,060 Try to breathe as shallowly as possible. 74 00:02:28,060 --> 00:02:29,410 It's the only way to come out alive. 75 00:02:29,410 --> 00:02:31,780 And so people started making just these lame comments, right? 76 00:02:31,780 --> 00:02:33,820 Which, which everybody does on Reddit, like, whatever. 77 00:02:34,210 --> 00:02:36,700 And I made the mistake of, of saying this 78 00:02:36,700 --> 00:02:37,960 comment has no value. 79 00:02:38,080 --> 00:02:39,910 Write something that's productive, right? 80 00:02:39,970 --> 00:02:42,520 Because everyone, like, they believe that the coolest 81 00:02:42,520 --> 00:02:45,700 thing to do is make a snarky, really zero value comment. 82 00:02:46,210 --> 00:02:46,330 Yeah. 83 00:02:46,360 --> 00:02:48,490 And, and that was like, tell me you don't know software 84 00:02:48,520 --> 00:02:50,440 engineering, but without telling me you don't, you don't 85 00:02:50,440 --> 00:02:51,220 know software engineering. 86 00:02:51,640 --> 00:02:53,170 I wrote back that comment has no value. 87 00:02:53,855 --> 00:02:55,685 And people went nuts now. 88 00:02:55,685 --> 00:02:56,105 Nuts. 89 00:02:56,225 --> 00:02:56,585 Yeah. 90 00:02:56,765 --> 00:02:59,735 Well, because, because for a lot of redditors, 91 00:03:00,215 --> 00:03:01,805 your comment has no value. 92 00:03:01,805 --> 00:03:03,515 Equals you have no value. 93 00:03:03,515 --> 00:03:04,055 You have no value. 94 00:03:04,055 --> 00:03:04,240 Right, right. 95 00:03:04,385 --> 00:03:06,395 But oh my God, I just, yeah, I, you didn't, didn't like 96 00:03:06,395 --> 00:03:07,385 a worthless human being. 97 00:03:08,045 --> 00:03:11,135 So to be fair, whenever we post on Reddit and I, 98 00:03:11,135 --> 00:03:12,905 I post occasionally just from different thoughts. 99 00:03:13,145 --> 00:03:13,775 Some, they either. 100 00:03:14,430 --> 00:03:17,100 Amazingly well, uh, I think I have like one of the top 101 00:03:17,100 --> 00:03:20,460 five posts on Reddit of all time, or like this one 102 00:03:20,549 --> 00:03:21,630 where I just got down voted. 103 00:03:21,720 --> 00:03:23,790 But it's all fire and ice on, on Reddit. 104 00:03:23,790 --> 00:03:24,810 There's nothing in between. 105 00:03:26,130 --> 00:03:30,630 So the point is this was a topic that was awfully contentious. 106 00:03:31,320 --> 00:03:31,500 Yeah. 107 00:03:31,560 --> 00:03:33,030 For an awful lot of people. 108 00:03:33,600 --> 00:03:34,920 For entirely the wrong reasons. 109 00:03:34,920 --> 00:03:37,830 It was so misunderstood and what I was trying to say, what 110 00:03:37,830 --> 00:03:39,870 I did say, I wasn't trying to say this is what I did say. 111 00:03:40,410 --> 00:03:41,410 What I did say was this. 112 00:03:42,059 --> 00:03:45,149 Founders you have all the time in the world that 113 00:03:45,149 --> 00:03:47,700 you need, you're just not using it properly. 114 00:03:48,179 --> 00:03:49,380 And and that's true. 115 00:03:49,470 --> 00:03:53,339 And I pointed to myself as the prime candidate of that issue. 116 00:03:53,399 --> 00:03:56,640 And to be useful, I actually talked about what I did to 117 00:03:56,640 --> 00:03:58,589 solve it, which is what we're gonna talk through today. 118 00:03:59,010 --> 00:04:00,779 And all people read was, that's not good enough for Reddit. 119 00:04:00,779 --> 00:04:01,380 Powell Yeah. 120 00:04:01,980 --> 00:04:03,060 In engineers are bad. 121 00:04:03,149 --> 00:04:03,450 Right? 122 00:04:03,450 --> 00:04:05,190 And so anyway, let's talk about that. 123 00:04:05,190 --> 00:04:07,019 Let's, let's talk about kind of what we're gonna 124 00:04:07,019 --> 00:04:07,924 try to, to discover here. 125 00:04:08,835 --> 00:04:11,670 The idea is we all have the same amount of hours in the day. 126 00:04:12,480 --> 00:04:13,770 We're all complaining that we don't have enough 127 00:04:13,770 --> 00:04:16,260 time, especially for like solo founders, et cetera. 128 00:04:16,260 --> 00:04:17,820 Like I have so many things to do and I don't have 129 00:04:17,820 --> 00:04:20,820 the time, and my answer is always, are you sure? 130 00:04:21,300 --> 00:04:22,110 Yeah, of course. 131 00:04:22,110 --> 00:04:23,640 I'm sure, you know, things aren't getting done. 132 00:04:23,700 --> 00:04:24,780 I'm no, I'm not saying that. 133 00:04:24,780 --> 00:04:26,219 I, I get the, that they're not getting done. 134 00:04:26,730 --> 00:04:29,940 Are you sure that your time is fully. 135 00:04:30,195 --> 00:04:32,474 Optimized, and if so, how do you know? 136 00:04:32,805 --> 00:04:34,305 I'll initially get a lot of pushback, but I'll 137 00:04:34,305 --> 00:04:37,005 say, look, this is how I know I went through. 138 00:04:37,005 --> 00:04:38,414 This is years ago, Ryan, you and I have talked about 139 00:04:38,414 --> 00:04:39,735 this before, years ago. 140 00:04:39,735 --> 00:04:43,185 I went through and I did a very comprehensive, but 141 00:04:43,185 --> 00:04:45,135 not hard to do synopsis. 142 00:04:45,135 --> 00:04:47,925 I just did a time log of my time in 15 minute increments 143 00:04:48,015 --> 00:04:49,065 for two weeks straight. 144 00:04:49,275 --> 00:04:51,705 I just kept an Excel doc at the time and just you'd write, wrote 145 00:04:51,705 --> 00:04:52,815 everything I did in 15 minutes. 146 00:04:53,085 --> 00:04:54,135 That part wasn't hard. 147 00:04:54,675 --> 00:04:56,745 It was when I went back and analyzed it. 148 00:04:57,300 --> 00:05:00,750 I was like, wow, do I waste a lot of time? 149 00:05:01,050 --> 00:05:01,260 Yeah. 150 00:05:01,410 --> 00:05:02,340 Why was I doing that? 151 00:05:02,345 --> 00:05:03,000 Why was, was that, and this isn't me 152 00:05:03,000 --> 00:05:04,500 working nonstop, right? 153 00:05:04,500 --> 00:05:07,020 Like this is me at my peak of work, right? 154 00:05:07,020 --> 00:05:07,080 Yeah. 155 00:05:07,080 --> 00:05:09,660 So this isn't me being like lazy and I'm screwing around on 156 00:05:09,660 --> 00:05:12,240 social media time and anything social media, uh, existed yet 157 00:05:12,540 --> 00:05:14,700 I'm doing nothing but work. 158 00:05:15,120 --> 00:05:18,720 But when I unpacked exactly how much work I was getting 159 00:05:18,720 --> 00:05:21,390 done, it was hilariously small. 160 00:05:21,950 --> 00:05:23,660 Relative to the amount of hours I was putting in. 161 00:05:23,810 --> 00:05:23,870 Yeah. 162 00:05:23,870 --> 00:05:25,070 And Ryan, I I think you've gone 163 00:05:25,070 --> 00:05:26,180 through this exercise too. 164 00:05:26,330 --> 00:05:26,810 We did. 165 00:05:26,810 --> 00:05:27,230 We did. 166 00:05:27,230 --> 00:05:28,220 We charted this at the same time. 167 00:05:28,220 --> 00:05:29,750 And, and I remember there were some other super 168 00:05:29,750 --> 00:05:30,380 interesting findings. 169 00:05:30,380 --> 00:05:32,900 I don't wanna dig into those today, but around, because 170 00:05:32,900 --> 00:05:36,290 this is more about like the true optimization within that 171 00:05:36,290 --> 00:05:38,960 time, um, as opposed to just like the elimination, but 172 00:05:38,960 --> 00:05:41,030 where we figured out things like there are different parts 173 00:05:41,030 --> 00:05:43,490 of the day where we're better at specific types of work. 174 00:05:43,490 --> 00:05:45,980 Like there's golden hours of creativity and that there were 175 00:05:45,980 --> 00:05:47,990 different times of the day for, for the, the two of us. 176 00:05:48,835 --> 00:05:51,295 It's, it's such an amazing exercise and one that we, we 177 00:05:51,295 --> 00:05:53,905 put our teams through on, on a fairly regular basis, but 178 00:05:53,905 --> 00:05:56,604 yeah, the reality is, man, we don't need more hours. 179 00:05:57,175 --> 00:05:57,505 Right? 180 00:05:57,505 --> 00:05:59,695 We don't need a bigger bucket of time. 181 00:06:00,055 --> 00:06:03,325 We need to plug some of the leaks in that bucket, right? 182 00:06:03,325 --> 00:06:04,855 Because there is no more time, right? 183 00:06:04,855 --> 00:06:06,205 We all get the same 24 hours. 184 00:06:06,930 --> 00:06:10,260 Figuring out where you're throwing it to the wind is, 185 00:06:10,260 --> 00:06:11,400 is the core exercise here. 186 00:06:11,700 --> 00:06:13,349 But let's stick with that for a second because I, 187 00:06:13,409 --> 00:06:16,590 I want to unpack what was happening to my time. 188 00:06:16,590 --> 00:06:18,150 You're seeing the leaky bucket, right? 189 00:06:18,659 --> 00:06:20,520 It was in places you wouldn't think about. 190 00:06:20,520 --> 00:06:22,320 Now this is back right before I had kids. 191 00:06:22,585 --> 00:06:26,305 Right, and so I had unlimited time as far as being, 192 00:06:26,335 --> 00:06:28,495 you know, unencumbered to family, so to speak. 193 00:06:28,495 --> 00:06:28,675 Right. 194 00:06:28,825 --> 00:06:28,975 Yep. 195 00:06:29,035 --> 00:06:30,865 That changed dramatically, and we'll talk about that. 196 00:06:31,075 --> 00:06:34,165 Your time was fully, fully in your hands at your 197 00:06:34,165 --> 00:06:35,305 discretion on how to spend it. 198 00:06:35,365 --> 00:06:35,635 Right. 199 00:06:35,905 --> 00:06:38,425 This was my schedule, and I'm using this just 200 00:06:38,425 --> 00:06:39,235 so you can understand. 201 00:06:39,235 --> 00:06:41,695 The benchmark I was working against my 202 00:06:41,695 --> 00:06:43,225 schedule was I go to work. 203 00:06:43,489 --> 00:06:46,190 Every day while it's still dark outside, which is ironic 204 00:06:46,190 --> 00:06:48,109 because I still do that now just differently, while 205 00:06:48,109 --> 00:06:48,979 it's still dark outside. 206 00:06:49,340 --> 00:06:51,650 Uh, and I come home usually around midnight 207 00:06:51,830 --> 00:06:53,150 ish every day of the week. 208 00:06:53,539 --> 00:06:55,190 And on weekends, more or less the same, some 209 00:06:55,190 --> 00:06:55,880 version of the same. 210 00:06:56,419 --> 00:06:58,159 And I was perfectly fine with that. 211 00:06:58,159 --> 00:06:59,450 I had no complaints about it. 212 00:06:59,869 --> 00:07:00,320 For what? 213 00:07:00,320 --> 00:07:02,599 Now that I'm looking back, that would've been 18 years straight. 214 00:07:03,200 --> 00:07:03,500 Okay. 215 00:07:03,739 --> 00:07:08,960 So if you think about the sheer number of allocated hours I had 216 00:07:08,960 --> 00:07:11,000 to work, it was all of them. 217 00:07:11,685 --> 00:07:14,625 So my, my point there is I looked at that going, I 218 00:07:14,625 --> 00:07:18,044 couldn't possibly have more output because I couldn't 219 00:07:18,044 --> 00:07:19,424 possibly have more input. 220 00:07:19,755 --> 00:07:21,135 That was the mistake I made. 221 00:07:21,344 --> 00:07:24,645 I actually thought that working all of those hours was what 222 00:07:24,645 --> 00:07:26,955 was getting me those, those results and those outcomes. 223 00:07:26,955 --> 00:07:28,245 I was pretty happy with the outcomes. 224 00:07:28,335 --> 00:07:28,695 Yeah. 225 00:07:28,695 --> 00:07:28,705 Yeah. 226 00:07:28,965 --> 00:07:31,664 What I didn't understand, what I would come to learn 227 00:07:32,145 --> 00:07:34,034 was that was a massive. 228 00:07:34,410 --> 00:07:36,090 Amount of wasted effort. 229 00:07:36,450 --> 00:07:38,730 Yeah, it's, it's kinda like thinking about like driving 230 00:07:38,730 --> 00:07:41,130 somewhere in a V eight versus driving somewhere 231 00:07:41,130 --> 00:07:41,955 on a two stroke engine. 232 00:07:41,955 --> 00:07:42,035 Right. 233 00:07:42,675 --> 00:07:47,055 You can get to the same place on a lot less fuel if you optimize. 234 00:07:47,295 --> 00:07:47,565 Right? 235 00:07:48,165 --> 00:07:50,385 So let's talk about what happens when I look at these 236 00:07:50,385 --> 00:07:52,755 time sheets, so to speak, and, and I unpack this, right? 237 00:07:52,995 --> 00:07:56,055 What I found was that a lot of the things I was doing, the 238 00:07:56,055 --> 00:07:59,145 amount of time things took, everything from meetings to 239 00:07:59,145 --> 00:08:02,955 projects, you name it had a lot to do with how I allocated 240 00:08:02,955 --> 00:08:04,395 too much time to them. 241 00:08:05,215 --> 00:08:08,155 That was the first cardinal sin that I, I did not get. 242 00:08:08,544 --> 00:08:10,135 Do you remember when meetings always used to be 243 00:08:10,135 --> 00:08:11,364 an hour, like no matter what 244 00:08:11,369 --> 00:08:13,554 the topic was, because that's the size of the block on the 245 00:08:13,554 --> 00:08:16,375 calendar, Uhhuh, like, of course that's gonna be right. 246 00:08:16,375 --> 00:08:19,315 It's too hard to drag it to hit just that 15 minute block. 247 00:08:19,585 --> 00:08:21,145 I haven't attended an hour 248 00:08:21,145 --> 00:08:23,364 long meeting in a decade, maybe longer. 249 00:08:23,604 --> 00:08:25,015 Uh, just to give you a sense, more like, I'm not sure 250 00:08:25,255 --> 00:08:26,965 I attend an hour worth of meetings. 251 00:08:27,675 --> 00:08:30,225 Uh, in a, in a week at this point. 252 00:08:30,225 --> 00:08:31,155 Not if I can help it. 253 00:08:31,275 --> 00:08:31,665 Right. 254 00:08:31,665 --> 00:08:33,975 Meetings are what happens when work isn't exactly. 255 00:08:33,975 --> 00:08:36,525 Meetings were number one biggest thing. 256 00:08:36,525 --> 00:08:38,775 And back in the day, I mean, I'm saying back in the day 257 00:08:38,775 --> 00:08:41,745 for us, 'cause we've kind of moved past this, but back 258 00:08:41,745 --> 00:08:45,405 in the day, meetings were a big part of your day, right? 259 00:08:45,405 --> 00:08:45,495 Yeah. 260 00:08:45,495 --> 00:08:48,045 It was like, I'm in meetings, I, you know, business meetings, 261 00:08:48,045 --> 00:08:49,095 meetings, business, right? 262 00:08:49,455 --> 00:08:50,535 And so I looked at that. 263 00:08:51,165 --> 00:08:53,385 And then I started to think, this is so silly, looking 264 00:08:53,385 --> 00:08:57,375 back at this, I was like, how is it that everyone else 265 00:08:57,375 --> 00:09:01,515 seemed to agree that every problem required an hour Yeah. 266 00:09:01,515 --> 00:09:02,385 To solve? 267 00:09:02,715 --> 00:09:03,540 And do you remember how well that is? 268 00:09:03,540 --> 00:09:03,550 The 269 00:09:03,550 --> 00:09:05,625 standard problem solving timeframe will right? 270 00:09:05,630 --> 00:09:05,730 Correct. 271 00:09:05,730 --> 00:09:06,645 That it's correct. 272 00:09:06,645 --> 00:09:07,485 Scientifically proven. 273 00:09:07,755 --> 00:09:09,585 And do you remember how it used to be bad etiquette? 274 00:09:09,585 --> 00:09:12,015 If, if the meeting ended earlier or if you left the 275 00:09:12,015 --> 00:09:14,385 meeting early, it was like, whoa, whoa on, we still 276 00:09:14,385 --> 00:09:15,105 have eight minutes to go. 277 00:09:15,435 --> 00:09:15,765 Right. 278 00:09:16,035 --> 00:09:16,275 Yeah. 279 00:09:16,574 --> 00:09:19,545 So meeting bloat was definitely way up there. 280 00:09:19,605 --> 00:09:19,935 Okay. 281 00:09:20,564 --> 00:09:25,275 The second big category for me was bullshit conversations. 282 00:09:25,275 --> 00:09:26,865 Now this one gets a lot of pushback. 283 00:09:27,165 --> 00:09:27,224 Yeah. 284 00:09:27,375 --> 00:09:30,105 Bullshit conversations is what happens on Slack all day now. 285 00:09:30,224 --> 00:09:30,704 Okay. 286 00:09:30,704 --> 00:09:32,834 Like in other words, the water coolers just moved to Slack, 287 00:09:33,105 --> 00:09:36,735 but bullshit conversations are just, I'm talking about 288 00:09:36,735 --> 00:09:38,505 stuff and there's nothing wrong with talking about stuff. 289 00:09:38,505 --> 00:09:42,795 We're not robots, but it's not getting anything done. 290 00:09:43,530 --> 00:09:46,200 Like we're chatting, we're yucking up, but like we also 291 00:09:46,200 --> 00:09:47,610 aren't getting anything done. 292 00:09:47,910 --> 00:09:50,670 So no matter how long we do this, our work is just going 293 00:09:50,670 --> 00:09:52,440 to keep not getting done. 294 00:09:52,680 --> 00:09:53,880 That doesn't mean stop doing it. 295 00:09:54,150 --> 00:09:55,410 It means understand the cost. 296 00:09:55,440 --> 00:09:55,890 You know what I mean? 297 00:09:56,040 --> 00:09:59,640 Man, I remember this one so clearly when we moved 298 00:09:59,640 --> 00:10:03,540 to that, the open office framework, when we, we tore 299 00:10:03,540 --> 00:10:04,980 down the glass offices. 300 00:10:04,980 --> 00:10:05,040 Yeah. 301 00:10:05,040 --> 00:10:06,510 And like we just had a big open floor. 302 00:10:06,780 --> 00:10:08,940 I didn't realize what happened at that point. 303 00:10:09,314 --> 00:10:12,650 I, I felt it after I felt it when we started doing more 304 00:10:12,650 --> 00:10:15,140 remote, and then when I went fully remote and, and here's 305 00:10:15,140 --> 00:10:16,220 what happened as an empath. 306 00:10:16,905 --> 00:10:18,975 Introvert who, extroverts when he has to. 307 00:10:19,425 --> 00:10:21,195 I didn't even have to be pulled into bullshit 308 00:10:21,195 --> 00:10:24,435 conversations, will I just overhear them and all of a 309 00:10:24,435 --> 00:10:26,355 sudden they're internalized and they become my problems. 310 00:10:26,355 --> 00:10:29,025 I'm now spending time worrying about thinking about all 311 00:10:29,025 --> 00:10:29,805 these other people's problems. 312 00:10:29,805 --> 00:10:32,835 So the emotional drain that that had on me was insane. 313 00:10:32,835 --> 00:10:33,735 And it killed time. 314 00:10:33,765 --> 00:10:34,035 Right. 315 00:10:34,035 --> 00:10:36,405 I didn't have to be hearing that, but I was. 316 00:10:36,405 --> 00:10:38,355 And I can't ignore it because that's who I am. 317 00:10:38,595 --> 00:10:38,745 Yep. 318 00:10:38,745 --> 00:10:40,785 And so like I realized that. 319 00:10:40,945 --> 00:10:43,765 After we moved to, well, when I moved fully remote, when 320 00:10:43,765 --> 00:10:46,315 when we moved from Columbus to Florida, I felt it. 321 00:10:46,315 --> 00:10:47,575 All of a sudden I was like, what is going on here? 322 00:10:47,575 --> 00:10:49,555 Where is this extra time and energy coming from? 323 00:10:49,945 --> 00:10:50,340 And I was like. 324 00:10:51,450 --> 00:10:53,460 It's all that time energy that was getting eaten 325 00:10:53,460 --> 00:10:55,140 up just through osmosis. 326 00:10:55,140 --> 00:10:57,300 Like I didn't even have to actually be in the conversation. 327 00:10:57,300 --> 00:10:58,140 That's what I'm saying. 328 00:10:58,145 --> 00:10:58,275 Yeah. 329 00:10:58,280 --> 00:10:59,580 It's slack all day long. 330 00:10:59,580 --> 00:11:02,310 The problem with Slack is that you lose your hours 331 00:11:02,310 --> 00:11:03,480 by the second, right? 332 00:11:03,480 --> 00:11:03,600 Yes. 333 00:11:03,600 --> 00:11:04,380 You lose your hours. 334 00:11:04,440 --> 00:11:06,540 Every one of those extra chats, every one of those extra 335 00:11:06,540 --> 00:11:07,530 threads, every whatever, just 336 00:11:07,530 --> 00:11:08,790 by a thousand cuts, you don't feel it. 337 00:11:09,060 --> 00:11:09,900 You don't even, that's what I'm saying. 338 00:11:09,900 --> 00:11:11,070 It's the boiled frog thing. 339 00:11:11,070 --> 00:11:11,340 Right. 340 00:11:11,610 --> 00:11:13,170 Let me give you a perfect example of 341 00:11:13,170 --> 00:11:14,160 where it used to happen. 342 00:11:14,160 --> 00:11:15,810 Now again, just move to, to slack. 343 00:11:15,810 --> 00:11:19,800 It used to happen in email the the dreaded email chain. 344 00:11:20,475 --> 00:11:20,865 Oh man. 345 00:11:21,195 --> 00:11:24,465 So, uh, problem comes up again, I'm going back 15 years 346 00:11:24,465 --> 00:11:26,685 or whenever I did this, this thing, but, but I found it in 347 00:11:26,685 --> 00:11:28,215 my email chains, in my thread. 348 00:11:28,215 --> 00:11:30,885 So problem comes up, somebody posts to five people, you 349 00:11:30,885 --> 00:11:32,025 know, they're doing what they're supposed to do. 350 00:11:32,025 --> 00:11:34,395 They're not doing anything wrong, but they post to, you 351 00:11:34,395 --> 00:11:35,355 know, five people in the chain. 352 00:11:35,595 --> 00:11:37,905 Now you've just interrupted five different people. 353 00:11:37,965 --> 00:11:39,405 But that's a, that's a whole other thing right 354 00:11:39,705 --> 00:11:40,635 now within that chain. 355 00:11:40,635 --> 00:11:42,795 People are going back and, and there's some sequence to it. 356 00:11:42,795 --> 00:11:44,745 Again, it just happens in a, in a slack jack now. 357 00:11:45,405 --> 00:11:47,145 But this wild thing happened. 358 00:11:47,805 --> 00:11:48,945 I went on a vacation. 359 00:11:49,360 --> 00:11:51,700 Um, it was actually during my, um, uh, my honeymoon 360 00:11:52,090 --> 00:11:53,980 and I didn't respond to emails, which was like a 361 00:11:53,980 --> 00:11:55,390 very unusual thing for me. 362 00:11:55,390 --> 00:11:58,210 So I just didn't have another way to like test this theory. 363 00:11:58,480 --> 00:12:00,670 And I remember coming back and catching up on 364 00:12:00,670 --> 00:12:02,920 my emails, which, like a, a rational person, that's 365 00:12:02,920 --> 00:12:03,880 what, that's what they do. 366 00:12:04,180 --> 00:12:06,580 There's nothing worse than reading a now 367 00:12:06,580 --> 00:12:08,020 gone cold email thread. 368 00:12:08,385 --> 00:12:09,255 That's exactly it, man. 369 00:12:09,375 --> 00:12:09,705 That's it. 370 00:12:09,705 --> 00:12:12,495 It's one of Dante's circles of hell, for sure. 371 00:12:12,495 --> 00:12:12,615 Dude, I 372 00:12:12,615 --> 00:12:14,865 remember talking to to Sarah, my wife, and I was like, babe, 373 00:12:15,195 --> 00:12:18,945 there's like 14 things that happened just yesterday that I 374 00:12:18,945 --> 00:12:22,365 would've spent the entire day getting wrapped in that clearly 375 00:12:22,365 --> 00:12:23,475 I wasn't even needed for. 376 00:12:23,745 --> 00:12:25,335 Okay, this goes back to, you know, what is Slack now? 377 00:12:25,335 --> 00:12:28,305 Slack's even worse because the cost to 378 00:12:28,305 --> 00:12:30,165 engaging people is so low. 379 00:12:31,095 --> 00:12:32,745 The frequency goes up dramatically. 380 00:12:33,074 --> 00:12:35,745 But if you could audit that, if you could audit that time 381 00:12:35,745 --> 00:12:39,314 spent in say, how many of those chats, engagements, 382 00:12:39,314 --> 00:12:43,905 whatever, required all of us and required my input, it's 383 00:12:44,444 --> 00:12:45,824 typically a very small amount. 384 00:12:46,395 --> 00:12:46,545 Yeah. 385 00:12:46,545 --> 00:12:48,645 Now we're pointing out all of these things. 386 00:12:48,645 --> 00:12:50,055 Not to say that they're bad. 387 00:12:50,415 --> 00:12:51,465 It's not where our time goes. 388 00:12:52,335 --> 00:12:52,665 Right. 389 00:12:52,935 --> 00:12:55,785 If you were to rank every activity that you had during 390 00:12:55,785 --> 00:13:01,035 the day and say which ones had the most direct impact on 391 00:13:01,035 --> 00:13:05,625 getting shit done, I think you would be shocked and terrified 392 00:13:05,655 --> 00:13:07,125 at how few things you did. 393 00:13:07,125 --> 00:13:09,735 Not you just, you being all of us that you did you 394 00:13:09,915 --> 00:13:12,915 yesterday that actually drove the meter and how much 395 00:13:13,725 --> 00:13:15,505 absolute bullshit, uh, you did. 396 00:13:16,155 --> 00:13:20,325 Now imagine we've got an organization that doesn't try 397 00:13:20,325 --> 00:13:22,545 to stamp out any of this, right? 398 00:13:22,605 --> 00:13:24,915 Like no one's like, Hey, this meeting only needs 399 00:13:24,915 --> 00:13:25,725 to be four minutes. 400 00:13:25,875 --> 00:13:28,650 Like, like, here's a good example, Ryan. 401 00:13:29,460 --> 00:13:32,850 In our leadership meetings now when we get together before 402 00:13:32,850 --> 00:13:35,280 the meeting in our leadership chat, you've got a Slack 403 00:13:35,280 --> 00:13:36,270 chat for, for leadership. 404 00:13:36,330 --> 00:13:38,610 I always say, Hey, we actually don't need to 405 00:13:38,610 --> 00:13:39,630 have the meeting this week. 406 00:13:39,900 --> 00:13:42,360 Back in the day, if you didn't have the leadership meeting, 407 00:13:42,360 --> 00:13:43,140 like what does it mean? 408 00:13:43,140 --> 00:13:44,430 Like, does this mean everything's falling apart? 409 00:13:44,670 --> 00:13:45,880 And I was like, 'cause we're all up to speed. 410 00:13:46,405 --> 00:13:48,085 Like, we just literally don't need this meeting. 411 00:13:48,085 --> 00:13:49,015 We all know what we're doing. 412 00:13:49,015 --> 00:13:50,545 We all know what the other is doing, and we all know 413 00:13:50,545 --> 00:13:52,585 where we intersect and let's just go and do that. 414 00:13:52,585 --> 00:13:54,475 Let's get to the intersection rather than talk about 415 00:13:54,475 --> 00:13:55,405 getting to the intersection 416 00:13:55,615 --> 00:13:58,375 and we'll say, does anybody have something they need to cover? 417 00:13:58,465 --> 00:14:00,625 And of course they have the space too that, that they, 418 00:14:00,625 --> 00:14:01,885 they wanna do in the meeting. 419 00:14:01,975 --> 00:14:04,945 In almost every case, it's no think of, we just saved. 420 00:14:05,505 --> 00:14:06,314 Everybody's time. 421 00:14:06,465 --> 00:14:07,395 Everybody's time. 422 00:14:07,694 --> 00:14:09,165 That's in that, uh, meeting. 423 00:14:09,314 --> 00:14:09,615 Right. 424 00:14:10,095 --> 00:14:14,055 And I don't think people have that sense of how 425 00:14:14,324 --> 00:14:16,515 costly time management is. 426 00:14:16,935 --> 00:14:18,285 It's a bit like saving money. 427 00:14:19,125 --> 00:14:19,395 Right. 428 00:14:19,395 --> 00:14:20,925 It compounds big time. 429 00:14:21,584 --> 00:14:21,944 Right. 430 00:14:22,395 --> 00:14:24,525 It compounds big time. 431 00:14:24,735 --> 00:14:27,255 The goal isn't to create more time, it's, it's to stop 432 00:14:27,255 --> 00:14:28,755 wasting it in in the same way. 433 00:14:28,845 --> 00:14:28,905 Yeah. 434 00:14:28,905 --> 00:14:31,665 Like when we stop wasting time. 435 00:14:32,310 --> 00:14:33,450 We started saving that time. 436 00:14:33,450 --> 00:14:37,050 We can compound that into so many other things and think 437 00:14:37,050 --> 00:14:38,760 about the fact, like we're talking about the founders 438 00:14:38,760 --> 00:14:42,120 right now, but it permeates the entire organization. 439 00:14:42,330 --> 00:14:43,950 People suck at time management. 440 00:14:44,040 --> 00:14:45,480 The problem is they don't believe it. 441 00:14:45,720 --> 00:14:46,410 Believe they do. 442 00:14:46,410 --> 00:14:47,970 Well, it's, it's the first thing I'd say, like every 443 00:14:47,970 --> 00:14:49,950 founder, mismanages, well, before they're even given 444 00:14:49,950 --> 00:14:51,930 the opportunity to mismanage money or team or anything 445 00:14:51,930 --> 00:14:53,550 else, they mismanaged time. 446 00:14:53,700 --> 00:14:53,910 Right? 447 00:14:53,910 --> 00:14:56,640 It is and, and then it becomes pervasive in the 448 00:14:56,640 --> 00:14:58,890 organization because it just. 449 00:14:59,204 --> 00:15:00,015 How it goes. 450 00:15:00,375 --> 00:15:00,584 Right. 451 00:15:00,584 --> 00:15:01,605 I mean, I, you know, it's funny though. 452 00:15:01,814 --> 00:15:02,505 I was thinking about that. 453 00:15:02,745 --> 00:15:04,454 One of the reasons for the hour long meetings in the 454 00:15:04,454 --> 00:15:08,265 beginning, I think for me was it was like, it was so lonely. 455 00:15:08,625 --> 00:15:11,565 Before there was any team that, once there was team, 456 00:15:11,835 --> 00:15:14,025 I just wanted excuses to hang out with people. 457 00:15:14,025 --> 00:15:14,565 Did a group hug. 458 00:15:14,565 --> 00:15:14,625 Yeah. 459 00:15:14,625 --> 00:15:16,515 And so meetings were the way to do that. 460 00:15:16,515 --> 00:15:19,455 It was just an excuse to, to just to have people around. 461 00:15:19,455 --> 00:15:20,985 Just like my little comfort blanket. 462 00:15:21,255 --> 00:15:23,685 This interesting thing happens around the time that I'm, 463 00:15:23,685 --> 00:15:24,675 I'm doing this experiment. 464 00:15:25,005 --> 00:15:26,625 My daughter arrives next year. 465 00:15:26,625 --> 00:15:28,185 The miracle of birth that isn't interesting. 466 00:15:28,185 --> 00:15:28,630 A miracle of birthday. 467 00:15:28,630 --> 00:15:29,325 Yeah, it is interesting. 468 00:15:29,745 --> 00:15:31,935 And uh, so my father, for the first time, you and I had 469 00:15:31,935 --> 00:15:32,775 kids around the same time. 470 00:15:33,325 --> 00:15:35,635 One day I'm at work, this is right after summer, my daughter 471 00:15:35,635 --> 00:15:38,065 was born and my wife calls me and she's like, Hey, what 472 00:15:38,065 --> 00:15:38,635 time are you coming home? 473 00:15:38,965 --> 00:15:40,705 And I was like, what are you talking about? 474 00:15:40,825 --> 00:15:40,945 Right? 475 00:15:40,945 --> 00:15:42,085 It is only six o'clock. 476 00:15:42,265 --> 00:15:43,195 She's like, yeah, we're gonna have dinner. 477 00:15:43,495 --> 00:15:46,915 And I was like, like, this is first dinner, right? 478 00:15:46,915 --> 00:15:47,545 Six o'clock is 479 00:15:47,545 --> 00:15:49,255 first dinner, is there, is there a new three 480 00:15:49,255 --> 00:15:50,125 or four hour daylight 481 00:15:50,125 --> 00:15:50,695 savings time? 482 00:15:50,695 --> 00:15:53,380 I didn't know about what talking about, and again, 483 00:15:53,515 --> 00:15:56,935 is, I say this with Jess now because it's, it's goofy. 484 00:15:57,495 --> 00:16:00,915 Back then, it wasn't like, it didn't even occur to me and, 485 00:16:00,915 --> 00:16:03,045 and I know when people like, I'm such a time machine, right? 486 00:16:03,165 --> 00:16:05,205 When people hear about this stuff now, they're 487 00:16:05,205 --> 00:16:06,165 like, what a psychopath. 488 00:16:06,165 --> 00:16:06,225 Yeah. 489 00:16:06,675 --> 00:16:06,975 You gotta 490 00:16:06,975 --> 00:16:07,485 understand it 491 00:16:07,485 --> 00:16:08,055 wasn't that 492 00:16:08,055 --> 00:16:08,625 unusual. 493 00:16:08,895 --> 00:16:09,525 It wasn't. 494 00:16:09,525 --> 00:16:11,715 No, that's the thing, like we, it sounds unreasonable now. 495 00:16:11,715 --> 00:16:14,475 It wasn't necessarily unreasonable then, but you also 496 00:16:14,475 --> 00:16:17,055 have to remember that founders are not the most reasonable. 497 00:16:17,075 --> 00:16:17,375 People. 498 00:16:17,375 --> 00:16:17,465 Yeah. 499 00:16:17,645 --> 00:16:17,975 Correct. 500 00:16:18,155 --> 00:16:18,665 Right, right. 501 00:16:18,665 --> 00:16:19,685 It's all I had done so far. 502 00:16:19,685 --> 00:16:21,935 All I had compounded, that wasn't that far outta line. 503 00:16:21,935 --> 00:16:23,795 It wasn't like if you had told me that, like if you'd 504 00:16:23,795 --> 00:16:25,745 said, Sarah just called and said, uh, when are you 505 00:16:25,745 --> 00:16:26,495 gonna be home for dinner? 506 00:16:26,495 --> 00:16:28,535 I'd be like, already like, 507 00:16:29,015 --> 00:16:29,285 what? 508 00:16:29,285 --> 00:16:29,705 Why? 509 00:16:30,120 --> 00:16:32,370 I remember every night I used to have Jimmy John's 510 00:16:32,370 --> 00:16:35,730 deliver my, my second dinner at 9:00 PM to the office. 511 00:16:36,089 --> 00:16:38,640 And I remember, uh, ironically his name was 512 00:16:38,640 --> 00:16:40,020 Will, who was our deliverer. 513 00:16:40,020 --> 00:16:42,089 I mean, I, he was there every day, so I got to know 514 00:16:42,089 --> 00:16:45,300 him and we ended up hiring him in, in customer support 515 00:16:45,660 --> 00:16:48,209 and he ended up becoming the head of customer support. 516 00:16:48,630 --> 00:16:49,319 He's awesome. 517 00:16:50,100 --> 00:16:52,680 Anyway, my point is, uh, wife calls me up, what time 518 00:16:52,680 --> 00:16:53,370 you come home for dinner. 519 00:16:53,550 --> 00:16:54,990 And I thought it was like a trick question now it 520 00:16:54,990 --> 00:16:55,920 was like midnight, I guess. 521 00:16:56,220 --> 00:16:57,689 And she's like, no, we're gonna start having, uh, 522 00:16:57,720 --> 00:16:59,010 family dinner at six o'clock. 523 00:16:59,189 --> 00:17:00,480 And I'm like, damn. 524 00:17:00,720 --> 00:17:03,900 Now first off, let's rewind back and say, will, how did 525 00:17:03,900 --> 00:17:06,210 it not occur to you that you were gonna have to come home 526 00:17:06,540 --> 00:17:07,619 to your family for dinner? 527 00:17:07,770 --> 00:17:08,760 It did not occur to me. 528 00:17:08,849 --> 00:17:09,270 Okay. 529 00:17:09,420 --> 00:17:11,490 And in that moment I was like, damn. 530 00:17:11,935 --> 00:17:13,915 I already scheduled a standup with her this week. 531 00:17:13,944 --> 00:17:14,605 Yeah, exactly. 532 00:17:16,615 --> 00:17:18,385 I was like, I was like, I'm about to lose 533 00:17:18,385 --> 00:17:19,645 six hours of my day. 534 00:17:19,765 --> 00:17:20,065 Right. 535 00:17:20,155 --> 00:17:20,395 Yeah. 536 00:17:20,635 --> 00:17:21,925 But this was so important. 537 00:17:21,925 --> 00:17:24,385 This was such a, a critical moment that just, you know, 538 00:17:24,385 --> 00:17:26,905 forced what we call in our family a happy accident. 539 00:17:26,905 --> 00:17:28,315 Like, you know, when, when something happens 540 00:17:28,315 --> 00:17:29,545 and we're like, oh, you know, worked out great. 541 00:17:29,545 --> 00:17:30,385 It was a happy accident. 542 00:17:30,775 --> 00:17:31,525 Here's what happened. 543 00:17:32,035 --> 00:17:33,445 The next day, I, I came into work. 544 00:17:33,445 --> 00:17:35,965 I was like, shit, I've gotta get everything I need to 545 00:17:35,965 --> 00:17:37,375 get done by six o'clock. 546 00:17:37,735 --> 00:17:38,935 That's impossible. 547 00:17:38,980 --> 00:17:39,070 And 548 00:17:39,250 --> 00:17:41,530 it turns out it is not. 549 00:17:41,530 --> 00:17:43,990 The miracle of birth was followed by another miracle. 550 00:17:44,140 --> 00:17:45,910 The miracle of time compression. 551 00:17:46,120 --> 00:17:50,050 The miracle of time compression, the power of constraints. 552 00:17:50,110 --> 00:17:53,560 We always talk about how long things take to get 553 00:17:53,560 --> 00:17:56,680 done, and my answer is always by what measure. 554 00:17:57,195 --> 00:17:57,524 Right. 555 00:17:57,945 --> 00:17:59,895 And so a lot of people will say, well, I think it'll take 556 00:17:59,895 --> 00:18:01,094 five hours to get this done. 557 00:18:01,364 --> 00:18:03,225 I was like, if you had 50 hours, could you get it done? 558 00:18:03,344 --> 00:18:04,155 Like yeah, of course. 559 00:18:04,155 --> 00:18:05,145 Obviously I can get it done in five. 560 00:18:05,324 --> 00:18:06,554 If you had two, could you get it done? 561 00:18:06,675 --> 00:18:08,264 Ah, I couldn't possibly get it done in two. 562 00:18:08,354 --> 00:18:10,245 Have you tried And that's, that's where 563 00:18:10,245 --> 00:18:11,205 this started to come in. 564 00:18:11,264 --> 00:18:13,725 I started to become obsessed with the idea 565 00:18:13,725 --> 00:18:14,504 of time compression. 566 00:18:15,014 --> 00:18:15,195 Yep. 567 00:18:15,225 --> 00:18:17,504 How quickly can I get something done? 568 00:18:17,715 --> 00:18:21,074 Now the cynics here are instantly gonna say, we're just 569 00:18:21,074 --> 00:18:22,604 gonna burn yourself out 'cause you're gonna be trying to get 570 00:18:22,604 --> 00:18:23,655 everything done so quickly. 571 00:18:24,810 --> 00:18:25,590 That's, that's where you were. 572 00:18:25,590 --> 00:18:26,010 Wrong. 573 00:18:26,010 --> 00:18:27,570 Cynic person, Allah, Reddit. 574 00:18:28,170 --> 00:18:31,920 Um, I wanna get something done faster and more 575 00:18:31,920 --> 00:18:35,370 efficiently so I have more time, so I have more time. 576 00:18:35,515 --> 00:18:38,640 And so I started to apply these constraints on 577 00:18:38,850 --> 00:18:39,960 everything that I was doing. 578 00:18:40,860 --> 00:18:42,390 I always say, I've gotta write a newsletter article. 579 00:18:42,390 --> 00:18:43,890 I normally give myself all day to do it. 580 00:18:44,100 --> 00:18:45,360 I need give myself two hours. 581 00:18:45,870 --> 00:18:47,730 And this magical thing happens when you start 582 00:18:47,730 --> 00:18:48,900 to apply constraints. 583 00:18:49,379 --> 00:18:51,000 It just takes two hours to get something done. 584 00:18:51,450 --> 00:18:51,690 Yeah. 585 00:18:51,810 --> 00:18:52,080 When 586 00:18:52,080 --> 00:18:55,950 the clock shrinks, focus sharpens, like, we see this 587 00:18:55,950 --> 00:19:00,090 in a lot of other places, like think about how much happens 588 00:19:00,090 --> 00:19:03,450 in like the last 30 seconds of a close basketball game. 589 00:19:03,975 --> 00:19:06,525 All the timeouts, all the play calling, all this stuff, because 590 00:19:06,525 --> 00:19:10,035 we have to create, we have to create something in a really, 591 00:19:10,035 --> 00:19:11,235 we had all that other time. 592 00:19:11,385 --> 00:19:11,505 Yep. 593 00:19:11,505 --> 00:19:14,415 And we played the up until now, but it's gonna be decided based 594 00:19:14,415 --> 00:19:18,315 on this intense and tiny amount of, of time that we have left. 595 00:19:18,930 --> 00:19:19,710 What happens? 596 00:19:19,950 --> 00:19:21,570 An intense amount of focus comes. 597 00:19:21,840 --> 00:19:22,020 Yep. 598 00:19:22,140 --> 00:19:24,480 Because that's all we have left and we know that's 599 00:19:24,480 --> 00:19:26,610 all we have left when we don't have that constraint. 600 00:19:26,850 --> 00:19:29,490 If basketball games just kept going until one of the teams 601 00:19:29,490 --> 00:19:32,730 gave up, they'd be a hell of a lot longer, but we'd still just 602 00:19:32,730 --> 00:19:34,290 have one winner and one loser. 603 00:19:34,295 --> 00:19:34,620 Yeah, yeah, right. 604 00:19:35,010 --> 00:19:36,180 No outcome change. 605 00:19:36,300 --> 00:19:36,510 Yep. 606 00:19:36,510 --> 00:19:37,860 But a lot more time spent. 607 00:19:38,245 --> 00:19:40,915 And so I started to realize in all the things that we 608 00:19:40,915 --> 00:19:43,465 are doing, you know, my own work and the company's work, 609 00:19:43,465 --> 00:19:46,495 whatever, the more time we gave ourselves, the more of 610 00:19:46,495 --> 00:19:47,665 a disadvantage we created. 611 00:19:47,995 --> 00:19:51,085 I had come to believe that I had the entire day, I 612 00:19:51,085 --> 00:19:53,815 had 6:00 AM to midnight every day to get work done. 613 00:19:54,175 --> 00:19:57,685 So not surprisingly, all my work took exactly that. 614 00:19:58,274 --> 00:20:01,155 But all of a sudden I cut that down into I had to 615 00:20:01,155 --> 00:20:02,534 be done by 6:00 PM Yeah. 616 00:20:02,534 --> 00:20:06,314 And all of a sudden it forced me to say no to a bunch of stuff. 617 00:20:06,314 --> 00:20:06,405 Yes. 618 00:20:06,705 --> 00:20:09,375 Which having extra time didn't do it forced me 619 00:20:09,375 --> 00:20:11,834 to say, no, I can't spend longer in that meeting. 620 00:20:11,834 --> 00:20:13,455 No, I, I can't get involved in this. 621 00:20:13,455 --> 00:20:14,925 Whatever this thread is, I, whatever. 622 00:20:15,135 --> 00:20:18,014 And again, nowadays, like a lot of the time gets eaten up 623 00:20:18,014 --> 00:20:20,834 on social media and there's so many distractions now. 624 00:20:21,455 --> 00:20:21,885 Yeah, yeah. 625 00:20:21,945 --> 00:20:24,015 In order to, you know, to rupture your focus. 626 00:20:24,255 --> 00:20:27,255 And I started to realize that that my focus, my ability to 627 00:20:27,255 --> 00:20:29,835 maintain that focus was my job. 628 00:20:30,165 --> 00:20:32,835 And when I made the priority right, it changed everything. 629 00:20:33,584 --> 00:20:34,094 Everything. 630 00:20:34,365 --> 00:20:37,064 You know something that's really funny about everything 631 00:20:37,064 --> 00:20:40,544 we talk about here is that none of it is new. 632 00:20:40,784 --> 00:20:43,334 Everything you're dealing with right now has been done a 633 00:20:43,334 --> 00:20:47,205 thousand times before you, which means the answer already exists. 634 00:20:47,205 --> 00:20:49,064 You may just not know it, but that's okay. 635 00:20:49,425 --> 00:20:51,254 That's kind of what we're here to do. 636 00:20:51,254 --> 00:20:53,925 We talk about this stuff on the show, but we actually 637 00:20:53,925 --> 00:20:58,034 solve these problems all dayLong@groups.startups.com. 638 00:20:58,094 --> 00:20:58,334 So if. 639 00:20:58,800 --> 00:21:00,090 Any of this sounds familiar. 640 00:21:00,360 --> 00:21:02,399 Stop guessing about what to do. 641 00:21:02,669 --> 00:21:05,820 Let us just give you the answers to the test and be done with it. 642 00:21:06,210 --> 00:21:07,800 That prioritization is so important, man. 643 00:21:07,800 --> 00:21:10,050 I, and that's, I think for me, you know, 644 00:21:10,169 --> 00:21:11,340 deadlines aren't scary. 645 00:21:11,520 --> 00:21:12,450 They're They're liberating. 646 00:21:12,810 --> 00:21:12,960 Yeah. 647 00:21:12,960 --> 00:21:17,850 Because it forces you to prioritize what actually. 648 00:21:18,180 --> 00:21:18,690 Matters. 649 00:21:18,690 --> 00:21:21,540 And I think the more diligent you become about this, 650 00:21:21,540 --> 00:21:24,030 the better you get at it, the more clarity you get 651 00:21:24,030 --> 00:21:27,000 around, like what actually does move the needle here? 652 00:21:27,180 --> 00:21:29,190 To your point earlier around, like if you really do look at 653 00:21:29,190 --> 00:21:32,550 your time and like add up the time spent on Slack answering 654 00:21:32,550 --> 00:21:34,500 questions that probably didn't really need to be answered. 655 00:21:34,950 --> 00:21:37,170 We talked about this once before as part of this exercise. 656 00:21:37,170 --> 00:21:39,540 In fact, um, we may have talked about on the pod or not, I 657 00:21:39,540 --> 00:21:42,870 don't remember, but I remember just not answering emails. 658 00:21:43,170 --> 00:21:45,030 Yeah, I just stopped answering certain emails 659 00:21:45,570 --> 00:21:46,350 and you know what happened? 660 00:21:46,725 --> 00:21:48,615 If it was really important and my input was really 661 00:21:48,615 --> 00:21:50,715 needed, they'd email again, and then I would answer. 662 00:21:50,774 --> 00:21:53,235 Now, some people might go like, well, that's, that's really 663 00:21:53,235 --> 00:21:55,004 rude, or That's a waste of the other person's time to make 664 00:21:55,004 --> 00:21:56,685 them ask twice you wanna know. 665 00:21:56,685 --> 00:21:59,595 The funny part about that is about 10% of the time, 666 00:21:59,595 --> 00:22:01,095 they ask twice every time. 667 00:22:01,095 --> 00:22:01,335 Right? 668 00:22:01,335 --> 00:22:03,645 Meaning, I would've wasted all that other time. 669 00:22:03,645 --> 00:22:05,895 And like, look, if you're the founder or you're the 670 00:22:05,895 --> 00:22:10,305 manager, you're whoever, like your time is by nature. 671 00:22:11,055 --> 00:22:13,905 More valuable because you have to spread and create impact 672 00:22:13,905 --> 00:22:15,015 across the entire organization. 673 00:22:15,015 --> 00:22:15,315 You bet. 674 00:22:15,615 --> 00:22:18,615 And so if you're spending your time answering what 675 00:22:18,705 --> 00:22:22,395 turned out to be 90%, just waste, not a great trade off. 676 00:22:22,395 --> 00:22:24,615 So I was always willing to say like, look, yeah, that might be 677 00:22:24,615 --> 00:22:27,195 a pain for that person to have to ask me twice, but that's 678 00:22:27,195 --> 00:22:28,365 better than me answering. 679 00:22:29,070 --> 00:22:32,730 90 out of a hundred emails that didn't need my response. 680 00:22:33,030 --> 00:22:34,530 I think there's another point here too. 681 00:22:34,800 --> 00:22:37,649 What I got really good at, really, really good at 682 00:22:38,129 --> 00:22:41,610 was taking big things and making them, uh, tiny bits. 683 00:22:41,790 --> 00:22:43,540 So kind of, you know, the, the, the concept of, of 684 00:22:43,540 --> 00:22:45,209 how do you move a mountain, one pebble at a time. 685 00:22:45,629 --> 00:22:49,949 I became a ninja at taking really big things that 686 00:22:49,949 --> 00:22:50,699 I needed to get done. 687 00:22:51,149 --> 00:22:53,159 Like, for example, if I needed to write a book, I'm 688 00:22:53,159 --> 00:22:54,090 like, I can write any book. 689 00:22:54,090 --> 00:22:54,510 You name it. 690 00:22:54,885 --> 00:22:56,055 Write one paragraph at a time. 691 00:22:56,385 --> 00:22:58,785 And when, when I say that people like, oh, that's trite. 692 00:22:58,785 --> 00:22:59,895 You still have to write the whole book. 693 00:23:00,015 --> 00:23:00,735 No, you don't. 694 00:23:01,065 --> 00:23:04,515 All you have to do is write one paragraph today. 695 00:23:04,515 --> 00:23:04,875 That's it. 696 00:23:04,875 --> 00:23:06,825 Your entire job is one paragraph. 697 00:23:06,825 --> 00:23:07,845 That's all you have to do. 698 00:23:08,235 --> 00:23:11,025 You keep doing that on a, a daily basis, and that's, you 699 00:23:11,025 --> 00:23:13,935 know what we've done so well at this company and that shit adds 700 00:23:13,935 --> 00:23:14,205 up. 701 00:23:14,475 --> 00:23:14,865 It does. 702 00:23:14,895 --> 00:23:16,785 That's that compounding effect I was talking about, right? 703 00:23:16,785 --> 00:23:16,995 Yeah, man. 704 00:23:16,995 --> 00:23:19,785 You just keep doing, you keep consistently being milant 705 00:23:19,785 --> 00:23:21,675 about your time, the amount that is saved and the amount 706 00:23:21,675 --> 00:23:22,635 of stuff that gets done. 707 00:23:23,040 --> 00:23:24,840 Really, really stacks up. 708 00:23:25,140 --> 00:23:27,600 And so, you know, Ryan, you, you and I have talked about where, 709 00:23:27,600 --> 00:23:29,190 you know, I'm in the process of building a house right now. 710 00:23:29,190 --> 00:23:30,645 Yes, ma'am. 711 00:23:30,645 --> 00:23:34,230 And I built every cabinet, every closet, every vanity, 712 00:23:34,320 --> 00:23:35,220 a lot of the furniture. 713 00:23:35,925 --> 00:23:38,175 Staircases like everything inside this 714 00:23:38,175 --> 00:23:39,885 house in my free time. 715 00:23:39,885 --> 00:23:41,325 And it's not a small house. 716 00:23:41,445 --> 00:23:41,745 Right? 717 00:23:42,075 --> 00:23:43,335 And I say that to say people like, where 718 00:23:43,335 --> 00:23:44,175 do you find the time? 719 00:23:44,565 --> 00:23:46,515 I'm like, I've always had the time. 720 00:23:46,755 --> 00:23:47,985 The, the problem wasn't finding it. 721 00:23:47,985 --> 00:23:49,665 The, the problem was it was taking away my, 722 00:23:49,695 --> 00:23:50,775 um, my distractions. 723 00:23:50,775 --> 00:23:51,645 But here's how I do it. 724 00:23:51,945 --> 00:23:53,595 At four in the morning, I wouldn't recommend this to 725 00:23:53,595 --> 00:23:55,965 anybody, but at four in the morning I go into my workshop 726 00:23:56,385 --> 00:24:00,555 and every single day for just a few hours a day, I 727 00:24:00,555 --> 00:24:03,285 get one thing done right. 728 00:24:03,480 --> 00:24:05,140 It, it could be the equivalent of like, it complete. 729 00:24:05,760 --> 00:24:07,920 Dude, but it compounds. 730 00:24:08,310 --> 00:24:08,430 Yeah. 731 00:24:08,880 --> 00:24:10,290 You know, let's say I'm building a kitchen cabin. 732 00:24:10,290 --> 00:24:11,310 I'm just using that as an example of output. 733 00:24:13,125 --> 00:24:14,685 I don't say I have to build the whole kitchen. 734 00:24:14,925 --> 00:24:15,285 Nope. 735 00:24:15,555 --> 00:24:18,135 I say on Tuesday morning, I have to get up, I have to 736 00:24:18,135 --> 00:24:20,355 go into my workshop and I have to just build what we 737 00:24:20,355 --> 00:24:22,485 call the carcass, just like the, uh, the outer part. 738 00:24:22,485 --> 00:24:22,605 Yep. 739 00:24:22,845 --> 00:24:23,265 To the thing. 740 00:24:23,325 --> 00:24:24,435 That's all I have to do. 741 00:24:24,555 --> 00:24:24,765 That's it. 742 00:24:24,765 --> 00:24:29,085 And I have to be laser focused on just that piece. 743 00:24:29,085 --> 00:24:30,405 Like it has to be, it gets done. 744 00:24:30,645 --> 00:24:31,605 Everything has to be done. 745 00:24:31,935 --> 00:24:32,775 I don't think about. 746 00:24:33,315 --> 00:24:35,415 The fact that I'd have to do a hundred more, or how 747 00:24:35,415 --> 00:24:37,065 about like when you came over and we were building, 748 00:24:37,125 --> 00:24:38,475 uh, drawers together, right? 749 00:24:38,655 --> 00:24:39,525 72 drawers later. 750 00:24:39,525 --> 00:24:40,485 72 drawers, right? 751 00:24:40,485 --> 00:24:41,565 Like 72 drawers. 752 00:24:41,565 --> 00:24:42,645 And these are massive drawers. 753 00:24:42,645 --> 00:24:43,635 Somebody's like four feet wide. 754 00:24:44,115 --> 00:24:46,035 72 drawers is a bananas. 755 00:24:46,035 --> 00:24:47,265 Number of drawers to build. 756 00:24:47,775 --> 00:24:49,425 But what I did is I'd go in each day. 757 00:24:50,105 --> 00:24:51,965 I say, okay, all I'm gonna do is I'm just gonna put what, 758 00:24:51,965 --> 00:24:55,445 what we call a, a DTO in, in one of the, the, the drawer side. 759 00:24:55,445 --> 00:24:55,804 That's it. 760 00:24:55,865 --> 00:24:56,524 That's all I'm gonna do. 761 00:24:56,584 --> 00:24:58,564 I'm just gonna do like a hundred of 'em today, right? 762 00:24:58,564 --> 00:24:59,225 In my few hours. 763 00:24:59,375 --> 00:25:00,274 And tomorrow I'm gonna do another. 764 00:25:00,274 --> 00:25:02,165 Tomorrow I another, and I use this just so 765 00:25:02,165 --> 00:25:04,355 people can visualize like this unit of work. 766 00:25:04,804 --> 00:25:09,004 And guess what, you stack that every day consistently. 767 00:25:09,544 --> 00:25:10,804 Dude, there's an entire house build out. 768 00:25:11,625 --> 00:25:13,065 Yeah, like exactly like that. 769 00:25:13,485 --> 00:25:15,885 Not because I took two years off to build a house. 770 00:25:16,215 --> 00:25:18,855 'cause I dedicated a few hours every day with insane 771 00:25:18,855 --> 00:25:20,655 focus on a micro task. 772 00:25:21,015 --> 00:25:21,705 And it added up. 773 00:25:22,065 --> 00:25:22,485 Yeah. 774 00:25:22,490 --> 00:25:23,985 Now that's, that's house. 775 00:25:24,405 --> 00:25:27,705 But we applied the same exact methodology to startups.com. 776 00:25:28,035 --> 00:25:28,275 Yeah, 777 00:25:28,335 --> 00:25:28,635 that's it. 778 00:25:28,635 --> 00:25:31,905 When you put constraints on, it doesn't limit the output. 779 00:25:32,175 --> 00:25:34,665 It cuts the crap that was limiting the output 780 00:25:34,995 --> 00:25:36,585 because it was never output in the first place. 781 00:25:37,365 --> 00:25:41,025 There's so much stuff that just gets in the way, and that's 782 00:25:41,025 --> 00:25:43,095 the beauty of that level of focus and just saying, I'm 783 00:25:43,095 --> 00:25:46,035 just gonna do this one thing, because it doesn't leave room 784 00:25:46,035 --> 00:25:47,715 for those other distractions. 785 00:25:47,715 --> 00:25:50,895 It doesn't leave room for those other time stealing things 786 00:25:51,225 --> 00:25:53,415 that weren't going to get to output in the first place. 787 00:25:53,415 --> 00:25:55,065 They were never part of output. 788 00:25:55,275 --> 00:25:55,575 Right, right. 789 00:25:55,575 --> 00:25:58,215 Regardless of man, some of them have their space and 790 00:25:58,215 --> 00:25:59,055 they are important, right? 791 00:25:59,055 --> 00:26:00,525 Yes, we do still need to talk to our teams. 792 00:26:00,525 --> 00:26:01,514 We do need slack. 793 00:26:01,875 --> 00:26:04,095 We do have to be mindful about the fact that there, 794 00:26:04,095 --> 00:26:06,765 it does eat time and it does take away from productivity. 795 00:26:06,975 --> 00:26:07,455 It doesn't. 796 00:26:07,455 --> 00:26:07,665 Yeah. 797 00:26:07,665 --> 00:26:09,615 And this isn't say that I, I, you know, never 798 00:26:09,615 --> 00:26:11,385 respond to Slack, never have meetings, never. 799 00:26:11,385 --> 00:26:12,705 Like that's ridiculous. 800 00:26:13,185 --> 00:26:16,725 It's, look at what those are and ask yourself, where's 801 00:26:16,725 --> 00:26:18,915 the core bit of value and optimizing for that. 802 00:26:19,515 --> 00:26:23,235 Then take that discipline, take that, take your own discipline. 803 00:26:23,639 --> 00:26:25,889 Expanded across the organization. 804 00:26:26,190 --> 00:26:27,899 'cause here's where it gets real interesting. 805 00:26:28,290 --> 00:26:32,070 If I could be, let's say two, three times more productive, 806 00:26:32,490 --> 00:26:34,260 what happens if I can get a hundred other people? 807 00:26:34,755 --> 00:26:37,575 To be two, three times more productive or said 808 00:26:37,575 --> 00:26:39,075 differently, four other 809 00:26:39,075 --> 00:26:39,555 people. 810 00:26:39,585 --> 00:26:40,935 So I don't need 12 people. 811 00:26:41,055 --> 00:26:42,765 You're compounding the compounding at that point. 812 00:26:42,825 --> 00:26:43,065 Yeah. 813 00:26:43,155 --> 00:26:44,865 This is where we get some exponential 814 00:26:44,865 --> 00:26:45,975 differences in, in output. 815 00:26:46,185 --> 00:26:48,465 Here's how we institutionalize this. 816 00:26:48,555 --> 00:26:50,535 Uh, and Ryan, you and I have been living through this for 817 00:26:50,535 --> 00:26:53,025 a very long time, and we can speak volumes to the efficacy. 818 00:26:53,505 --> 00:26:56,730 What we did is we took all of our timelines as a company. 819 00:26:57,365 --> 00:26:59,885 And we moved all of them from months and months and 820 00:26:59,885 --> 00:27:02,255 months like we do planning of course, like ahead of time. 821 00:27:02,255 --> 00:27:03,845 So, you know, kind of know what project path is. 822 00:27:03,875 --> 00:27:03,965 Yeah. 823 00:27:03,965 --> 00:27:04,775 You gotta know where you're going. 824 00:27:04,910 --> 00:27:05,645 Yeah, yeah, yeah. 825 00:27:05,885 --> 00:27:08,675 But we don't give anything more than a week. 826 00:27:09,090 --> 00:27:11,370 So everything has to be done by Friday. 827 00:27:11,520 --> 00:27:13,350 Now, people are, this is what people in Reddit, 828 00:27:13,350 --> 00:27:15,150 free tech, you can't get everything done by Friday. 829 00:27:15,150 --> 00:27:16,680 All software can't be built by Friday. 830 00:27:16,830 --> 00:27:18,870 Do you not ship features that can't get done by Friday? 831 00:27:19,020 --> 00:27:19,800 No moron. 832 00:27:19,800 --> 00:27:21,990 Sorry, I'm a little fired up about, uh, by Reddit. 833 00:27:22,260 --> 00:27:24,000 Um, that doesn't make any sense. 834 00:27:24,000 --> 00:27:25,230 Like, why do you even say that? 835 00:27:25,690 --> 00:27:27,820 I hear Reddit coming for you right now. 836 00:27:27,820 --> 00:27:28,030 Will, I 837 00:27:28,085 --> 00:27:29,920 can hear the clack of a, they're the way of a thousand 838 00:27:29,920 --> 00:27:31,240 neck beards upon you, 839 00:27:33,640 --> 00:27:37,750 and so, uh, no, but what it is, is no, you basically what 840 00:27:37,750 --> 00:27:40,780 you do is you say, what part of it can we get done by Friday? 841 00:27:40,780 --> 00:27:40,900 Yes. 842 00:27:41,050 --> 00:27:42,820 Break it down and focus on that. 843 00:27:43,030 --> 00:27:44,170 It's put the data, the 844 00:27:44,170 --> 00:27:45,820 side of the drawer face, that's all you. 845 00:27:45,825 --> 00:27:45,965 Exactly. 846 00:27:45,970 --> 00:27:46,270 Exactly. 847 00:27:46,270 --> 00:27:46,780 That's it. 848 00:27:47,200 --> 00:27:48,640 It's an eight week project. 849 00:27:48,790 --> 00:27:51,130 What can you get done on this project? 850 00:27:51,130 --> 00:27:52,960 What segment can you get done by Friday? 851 00:27:53,445 --> 00:27:55,425 Yeah, Reddit saw you hitting people with 852 00:27:55,425 --> 00:27:57,975 sticks until they ship the entire product in a week. 853 00:27:57,975 --> 00:28:00,135 That's what they were like, you're for, you're overworking. 854 00:28:00,135 --> 00:28:00,885 You're micromanaging. 855 00:28:00,885 --> 00:28:01,334 You're doing all that. 856 00:28:01,334 --> 00:28:02,024 No, no. 857 00:28:02,024 --> 00:28:04,304 We're just saying like, just figure out what you 858 00:28:04,304 --> 00:28:05,895 can get done by Friday. 859 00:28:05,895 --> 00:28:08,745 Yeah, and what's interesting is once you start doing that, 860 00:28:09,314 --> 00:28:11,024 you start thinking about what can I get done by Friday? 861 00:28:11,324 --> 00:28:14,294 It turns out you actually get a lot more done by Friday 862 00:28:14,294 --> 00:28:16,844 when you pick Friday as the target, when you break things 863 00:28:16,844 --> 00:28:19,274 down into smaller pieces because here's the fun thing. 864 00:28:19,725 --> 00:28:22,005 You can always do more. 865 00:28:22,010 --> 00:28:22,180 Right? 866 00:28:22,185 --> 00:28:22,395 Right. 867 00:28:22,395 --> 00:28:24,615 If it turns out like if you pick too small of a target, 868 00:28:24,885 --> 00:28:25,875 you can add onto that. 869 00:28:26,025 --> 00:28:26,265 Yeah. 870 00:28:26,355 --> 00:28:26,595 Right. 871 00:28:26,595 --> 00:28:27,825 But you can't do the inverse. 872 00:28:27,825 --> 00:28:29,415 I'll use meetings as the example, right? 873 00:28:29,415 --> 00:28:29,475 Yeah. 874 00:28:29,475 --> 00:28:30,735 So if you set it for an hour meeting and 875 00:28:30,735 --> 00:28:31,665 you go spend the hour. 876 00:28:32,040 --> 00:28:33,180 There's nothing you can do about that. 877 00:28:33,450 --> 00:28:34,980 You set a meeting for 15 minutes, it 878 00:28:34,980 --> 00:28:36,150 turns out it needs 30. 879 00:28:36,420 --> 00:28:39,420 You can add 15 more minutes to the meeting and get to 30 and 880 00:28:39,420 --> 00:28:41,010 get the outcome that you needed. 881 00:28:41,010 --> 00:28:43,560 But if it turns out you could have done it in 15, what 882 00:28:43,560 --> 00:28:45,570 the hell did you just do with the other 45 minutes? 883 00:28:45,570 --> 00:28:46,600 You wasted it. 884 00:28:46,600 --> 00:28:46,980 That's exactly, it. 885 00:28:46,980 --> 00:28:48,990 Wasted it for everybody that was sitting in that room. 886 00:28:49,230 --> 00:28:51,780 I had the same thing I do the my office hours, which 887 00:28:51,780 --> 00:28:54,990 I'm gonna start here in an hour, and I do back-to-back 888 00:28:54,990 --> 00:28:58,590 office hours with our founders every week, and they're 889 00:28:58,590 --> 00:29:01,380 only 15 minute increments, uh, for my office hours. 890 00:29:01,665 --> 00:29:04,365 Everyone initially is like, well, what am I gonna possibly 891 00:29:04,365 --> 00:29:05,354 get done in 15 minutes? 892 00:29:05,534 --> 00:29:06,104 I was like, A lot. 893 00:29:06,104 --> 00:29:08,385 If you get to the point and when people get on 894 00:29:08,385 --> 00:29:11,804 the, the call, they're prepared, they move quickly. 895 00:29:12,135 --> 00:29:14,354 They like, uh, we don't talk about the weather. 896 00:29:14,415 --> 00:29:16,814 We just get straight into right into it. 897 00:29:16,995 --> 00:29:18,524 Exactly what they need help with. 898 00:29:18,524 --> 00:29:18,645 Right. 899 00:29:18,645 --> 00:29:19,485 We've got 15 minutes. 900 00:29:19,935 --> 00:29:19,995 Go. 901 00:29:19,995 --> 00:29:22,280 The timeline forces focus. 902 00:29:23,445 --> 00:29:26,055 It does and, and so let's keep building on that again. 903 00:29:26,055 --> 00:29:28,575 Our Reddit mob was like, well, you're just trying to like, 904 00:29:28,605 --> 00:29:29,865 you know, grind everybody down. 905 00:29:29,865 --> 00:29:31,425 Like no, you're missing the points. 906 00:29:31,425 --> 00:29:32,925 It's actually the polar opposite. 907 00:29:33,225 --> 00:29:36,885 Number one, our team sets their own deadlines, so it 908 00:29:36,885 --> 00:29:38,925 would only be a problem if I was telling them they have 909 00:29:38,925 --> 00:29:40,275 to do something by Friday. 910 00:29:40,335 --> 00:29:40,545 Right. 911 00:29:40,575 --> 00:29:42,375 That takes three weeks, which is how everybody, right, 912 00:29:42,375 --> 00:29:44,535 you have to ship three works weeks of stuff in one week. 913 00:29:44,535 --> 00:29:46,515 That's what's not all we're saying, right? 914 00:29:46,515 --> 00:29:46,725 No. 915 00:29:46,935 --> 00:29:49,125 Instead we're saying it's a three week project. 916 00:29:49,129 --> 00:29:49,379 I get it. 917 00:29:49,880 --> 00:29:52,430 What part, what third can you get done by Friday? 918 00:29:53,150 --> 00:29:56,330 Now, here's the other thing that that was really unexpected 919 00:29:56,330 --> 00:29:57,260 that came out of this. 920 00:29:57,500 --> 00:29:59,400 When something takes three weeks to do. 921 00:30:00,254 --> 00:30:01,845 Or, you know, you have, you have a three week timeline. 922 00:30:02,355 --> 00:30:04,215 It's like this weight that's over your 923 00:30:04,215 --> 00:30:05,925 shoulders the entire time. 924 00:30:06,135 --> 00:30:06,195 Yeah. 925 00:30:06,195 --> 00:30:07,965 It's like when you have a term paper due and you know, 926 00:30:07,965 --> 00:30:10,574 at the, the beginning of the, the semester that it's 927 00:30:10,574 --> 00:30:12,855 gonna be due at the end of the semester and there's this 928 00:30:12,855 --> 00:30:15,524 weird weight that just sits with you the entire time. 929 00:30:15,915 --> 00:30:17,895 And are you saying that people might procrastinate 930 00:30:17,895 --> 00:30:18,885 in that same period? 931 00:30:18,945 --> 00:30:19,485 Never. 932 00:30:19,544 --> 00:30:19,845 Never. 933 00:30:19,845 --> 00:30:19,935 Right? 934 00:30:19,935 --> 00:30:20,054 No. 935 00:30:21,105 --> 00:30:22,995 But, but here's the more important part though. 936 00:30:23,294 --> 00:30:24,885 At the end of the week, you can just go home. 937 00:30:25,890 --> 00:30:27,150 You got your work done. 938 00:30:27,600 --> 00:30:29,250 Instead of saying, well, it's not really done 939 00:30:29,280 --> 00:30:31,020 'cause I still have two more weeks worth of work. 940 00:30:31,230 --> 00:30:31,830 Well, guess what? 941 00:30:31,830 --> 00:30:34,680 On Friday or whatever your timeline is, you can stop 942 00:30:34,680 --> 00:30:38,010 worrying about that because you actually accomplished what 943 00:30:38,010 --> 00:30:41,340 you're supposed to accomplish and you can go be free. 944 00:30:41,430 --> 00:30:45,150 This was one of my number one pet peeves personally, is that 945 00:30:45,150 --> 00:30:48,480 I could, no matter what I did at work, I could never feel 946 00:30:48,480 --> 00:30:49,920 like I like, like I was done. 947 00:30:50,790 --> 00:30:51,360 I always, well, yeah. 948 00:30:51,360 --> 00:30:51,600 When you 949 00:30:51,600 --> 00:30:53,190 pick things, if you pick something with a two month 950 00:30:53,190 --> 00:30:57,150 timeframe at the end of every day until that whole 951 00:30:57,150 --> 00:31:00,000 thing is done, there is a sense of incompletion. 952 00:31:00,510 --> 00:31:01,710 There is, and, and it drives. 953 00:31:02,135 --> 00:31:02,335 Correct. 954 00:31:02,335 --> 00:31:02,700 It's a huge issue, 955 00:31:02,700 --> 00:31:03,120 by the way. 956 00:31:03,750 --> 00:31:04,050 Yeah. 957 00:31:04,230 --> 00:31:06,870 It's, it's also, it's, it's horribly demoralizing. 958 00:31:06,870 --> 00:31:07,410 Demoralizing. 959 00:31:07,410 --> 00:31:09,390 I was just gonna say exactly that and, and I 960 00:31:09,390 --> 00:31:10,800 found it as much in myself. 961 00:31:11,175 --> 00:31:13,035 One of the problems I have is like a lot of the 962 00:31:13,035 --> 00:31:16,515 things that I do have very long timelines, right? 963 00:31:16,695 --> 00:31:19,245 So if we're gonna like, release a new feature, like the, the 964 00:31:19,245 --> 00:31:21,135 amount of planning that goes around that the, you know, 965 00:31:21,135 --> 00:31:23,025 the round of development takes months and months and 966 00:31:23,025 --> 00:31:23,760 months and months and months. 967 00:31:24,105 --> 00:31:28,185 So I can never leave today and say, oh, I got everything done. 968 00:31:28,185 --> 00:31:28,245 Yeah. 969 00:31:28,845 --> 00:31:31,905 So the first thing I do, and I'm very, uh, militant about this, 970 00:31:32,205 --> 00:31:35,205 the first thing I do with my day is I say, what is the absolute 971 00:31:35,205 --> 00:31:36,855 least I need to get done today? 972 00:31:37,185 --> 00:31:40,095 And by least that doesn't mean that I'm undershooting the mark. 973 00:31:40,379 --> 00:31:43,320 I'm saying no matter what this has to get done. 974 00:31:43,320 --> 00:31:43,409 Yes. 975 00:31:43,409 --> 00:31:44,520 Ideally I'll get done more. 976 00:31:44,909 --> 00:31:45,659 To be honest. 977 00:31:45,840 --> 00:31:47,820 I usually don't get more done, but I think that's 978 00:31:47,820 --> 00:31:49,229 part of the interesting part of, of the exercise. 979 00:31:50,189 --> 00:31:52,710 You start getting pretty good at estimating what you can 980 00:31:52,710 --> 00:31:53,909 actually accomplish, I think. 981 00:31:54,090 --> 00:31:57,389 But I think, but the bigger thing is I'm doing a better job 982 00:31:57,389 --> 00:32:00,659 of accounting for the fact that there's, it's not like nothing 983 00:32:00,659 --> 00:32:01,860 else will happen in my day. 984 00:32:02,370 --> 00:32:03,870 So, you know, let's say that, that I need to 985 00:32:03,870 --> 00:32:04,889 write a newsletter, right. 986 00:32:04,889 --> 00:32:06,149 You know, for, for, for what we do with this 987 00:32:06,149 --> 00:32:07,169 podcast and stuff like that. 988 00:32:07,560 --> 00:32:10,139 I know that it'll take a couple hours and if I had 989 00:32:10,139 --> 00:32:13,350 nothing else to do in the day, like truly, like I, I was on 990 00:32:13,350 --> 00:32:16,020 an island somewhere and no one else could talk to me. 991 00:32:16,270 --> 00:32:17,770 Maybe that's how long it would take, but that's 992 00:32:17,770 --> 00:32:18,669 totally unrealistic. 993 00:32:18,669 --> 00:32:19,510 I'm a CEO of a company. 994 00:32:19,514 --> 00:32:19,534 Right? 995 00:32:19,629 --> 00:32:19,899 Right. 996 00:32:19,899 --> 00:32:21,070 Like all kinds 997 00:32:21,070 --> 00:32:22,149 of stuff comes up all day long. 998 00:32:22,179 --> 00:32:22,389 Yep. 999 00:32:22,659 --> 00:32:24,280 It's start, stop, start, stop. 1000 00:32:24,280 --> 00:32:27,129 And each time you lose, you lose steam, you lose momentum 1001 00:32:27,429 --> 00:32:28,000 a hundred percent. 1002 00:32:28,179 --> 00:32:31,360 And so I know it's going to take longer, so I can't stack 1003 00:32:31,360 --> 00:32:35,320 three more of those up because the amount of, uh, distractions 1004 00:32:35,320 --> 00:32:36,489 I'm gonna have are meaningful. 1005 00:32:36,639 --> 00:32:36,820 Okay. 1006 00:32:36,820 --> 00:32:36,969 But now. 1007 00:32:38,335 --> 00:32:41,335 If I don't account for that, and I say, well, hey, a newsletter 1008 00:32:41,335 --> 00:32:43,735 only takes two hours, so I'll do two hours for that and two 1009 00:32:43,735 --> 00:32:45,325 hours for this next thing, an hour for the next thing, 1010 00:32:45,325 --> 00:32:46,135 an hour for the next thing. 1011 00:32:46,675 --> 00:32:49,405 Where I lose is I will never actually get all that 1012 00:32:49,405 --> 00:32:52,825 stuff done right because, or more specifically, I'll get 1013 00:32:52,825 --> 00:32:56,010 distracted in so many places that no one thing will get done. 1014 00:32:56,715 --> 00:32:59,835 I'd rather be in a position where all I'm doing is 1015 00:32:59,835 --> 00:33:03,315 putting DAOs in the sides of, of drawers for like, you 1016 00:33:03,315 --> 00:33:04,515 know, for hours straight. 1017 00:33:04,995 --> 00:33:06,885 And yes, maybe I'd like to go build the drawers 1018 00:33:06,885 --> 00:33:10,815 too, but so long as I get this one thing done, I can 1019 00:33:10,815 --> 00:33:11,655 then move on to the next. 1020 00:33:11,655 --> 00:33:13,815 So I just say laser focused on one thing at 1021 00:33:13,815 --> 00:33:16,995 a time, and as a result, I get a lot of shit done. 1022 00:33:17,610 --> 00:33:20,940 You do, and like let's circle back to that point around 1023 00:33:20,940 --> 00:33:23,429 like the longer timeframes and where that becomes all 1024 00:33:23,429 --> 00:33:26,070 of that, that demoralizing weight that sits over you. 1025 00:33:26,220 --> 00:33:29,070 Yeah, because part of what's happening on a daily basis, 1026 00:33:29,070 --> 00:33:30,840 this is why like when you have those longer timeframes, 1027 00:33:30,840 --> 00:33:32,909 you have more you have to accomplish before you feel like 1028 00:33:32,909 --> 00:33:33,840 you've accomplished anything. 1029 00:33:34,230 --> 00:33:36,810 When you don't break it down into its constituent parts and, 1030 00:33:36,870 --> 00:33:37,889 and deal with 'em in that way. 1031 00:33:38,490 --> 00:33:40,410 Is that you do know that those distractions are 1032 00:33:40,410 --> 00:33:41,790 gonna come into play, right? 1033 00:33:41,790 --> 00:33:43,470 And that's why there's that constant pressure. 1034 00:33:43,470 --> 00:33:45,420 Well, if I just get a little bit more done today, right? 1035 00:33:45,990 --> 00:33:46,230 Yeah. 1036 00:33:46,230 --> 00:33:47,520 If I just get, if I had just gotten a little more done then, 1037 00:33:47,700 --> 00:33:50,190 then maybe if that happens, or if this happens, and our ability 1038 00:33:50,190 --> 00:33:52,650 to predict these things on a daily basis gets a bit better. 1039 00:33:52,710 --> 00:33:54,990 But when the minute you expand that to like even a week 1040 00:33:54,990 --> 00:33:56,100 can be difficult sometimes. 1041 00:33:56,100 --> 00:33:58,170 Two weeks, three weeks, four weeks, a month 1042 00:33:58,170 --> 00:33:59,100 out, six months out. 1043 00:33:59,415 --> 00:34:00,014 Forget it, man. 1044 00:34:00,014 --> 00:34:02,565 You ask the team what they can get done in six months, you're 1045 00:34:02,565 --> 00:34:06,764 gonna get some bloated plan that is maybe 15 to 20% accurate. 1046 00:34:06,770 --> 00:34:06,990 Right? 1047 00:34:06,995 --> 00:34:07,155 Right. 1048 00:34:07,215 --> 00:34:09,585 Ask what you can get done by Friday. 1049 00:34:09,855 --> 00:34:12,165 You get accuracy and magic. 1050 00:34:12,165 --> 00:34:14,145 It actually happens. 1051 00:34:14,264 --> 00:34:14,565 Okay. 1052 00:34:14,565 --> 00:34:15,195 Let's stick with that. 1053 00:34:15,195 --> 00:34:16,634 It actually happens. 1054 00:34:16,905 --> 00:34:17,054 Yeah. 1055 00:34:17,054 --> 00:34:20,025 You see, if we were to say, what can you get done by next Friday? 1056 00:34:20,700 --> 00:34:22,830 Number one, a million things can happen between 1057 00:34:22,830 --> 00:34:23,550 now and next Friday. 1058 00:34:23,580 --> 00:34:23,670 Yep. 1059 00:34:23,670 --> 00:34:26,070 So you, you, the moment you, is it even valid? 1060 00:34:26,070 --> 00:34:27,390 We even still need to do it, right? 1061 00:34:27,630 --> 00:34:27,780 Yeah. 1062 00:34:27,780 --> 00:34:28,590 You name it, right? 1063 00:34:28,590 --> 00:34:29,610 A million things change. 1064 00:34:29,610 --> 00:34:29,850 Okay. 1065 00:34:30,090 --> 00:34:33,240 The second thing is, if I'm not accountable for until 1066 00:34:33,240 --> 00:34:36,660 next Friday, I don't need to act with, with any sense 1067 00:34:36,660 --> 00:34:38,430 of purpose or urgency. 1068 00:34:38,730 --> 00:34:40,620 And people give urgency a bad rap. 1069 00:34:40,620 --> 00:34:43,410 They think urgency means I'm being sloppy and stressed 1070 00:34:43,410 --> 00:34:44,160 and things like that. 1071 00:34:44,460 --> 00:34:46,320 Urgency just means there's a priority to it. 1072 00:34:46,529 --> 00:34:48,420 There's just a priority to you, you're clear on the priority. 1073 00:34:48,420 --> 00:34:49,170 That's all it means to me. 1074 00:34:49,319 --> 00:34:49,620 Right, right. 1075 00:34:49,620 --> 00:34:50,370 This is the urgent one. 1076 00:34:50,670 --> 00:34:51,000 Correct. 1077 00:34:51,000 --> 00:34:51,270 Right. 1078 00:34:51,480 --> 00:34:53,670 And that just means I might have nine other things to 1079 00:34:53,670 --> 00:34:56,370 do, but this is the priority I need to get this done 1080 00:34:56,429 --> 00:34:57,045 more so than everything. 1081 00:34:57,045 --> 00:34:57,165 Yep. 1082 00:34:57,780 --> 00:35:00,540 We've been working off this system for well over a decade. 1083 00:35:00,810 --> 00:35:03,360 It is so easy to manage to. 1084 00:35:03,780 --> 00:35:03,900 Yeah. 1085 00:35:03,900 --> 00:35:06,990 And again, I think the greatest thing is the reason that, you 1086 00:35:06,990 --> 00:35:08,940 know, we can have these, uh, leadership meetings and people 1087 00:35:08,940 --> 00:35:10,920 will say, Hey, I actually already know what I need to do 1088 00:35:11,520 --> 00:35:14,340 is, because it ain't frigging hard to know what you need to 1089 00:35:14,340 --> 00:35:15,720 do in four and a half days. 1090 00:35:16,029 --> 00:35:16,270 Right? 1091 00:35:16,270 --> 00:35:16,330 Yeah. 1092 00:35:16,330 --> 00:35:19,930 Like it's so incrementally easy to manage, and 1093 00:35:19,930 --> 00:35:21,880 again, I know everybody takes this to software. 1094 00:35:22,300 --> 00:35:24,430 I'm actually least concerned about software when I 1095 00:35:24,430 --> 00:35:25,480 talk about this, right? 1096 00:35:25,690 --> 00:35:28,029 Ryan, you can appreciate this as, as, as a CMO. 1097 00:35:28,620 --> 00:35:31,500 Marketing is incredibly hard to manage around timelines. 1098 00:35:31,680 --> 00:35:32,610 What are you gonna get done? 1099 00:35:32,610 --> 00:35:34,380 Like, you know, uh, what are you gonna achieve, et cetera. 1100 00:35:34,890 --> 00:35:37,259 Making smaller parts is incredibly important. 1101 00:35:37,410 --> 00:35:39,180 Sales is another great example. 1102 00:35:39,390 --> 00:35:39,600 Yeah. 1103 00:35:39,600 --> 00:35:41,819 How many outbound calls, uh, you know, what kinda response 1104 00:35:41,819 --> 00:35:42,960 rates did you get, et cetera. 1105 00:35:42,960 --> 00:35:45,029 Like, there's so many things that if you manage 'em 1106 00:35:45,029 --> 00:35:48,060 in a, in a smaller chunk, they're easier to talk about. 1107 00:35:48,390 --> 00:35:51,120 When you expand them out, when you expand out these initiatives 1108 00:35:51,450 --> 00:35:54,299 for like a month into them, even looking month time, them becomes 1109 00:35:54,299 --> 00:35:55,350 very difficult, right? 1110 00:35:55,350 --> 00:35:55,915 They're too morphous. 1111 00:35:56,535 --> 00:35:56,835 Yep. 1112 00:35:57,075 --> 00:35:59,680 And again, like it's, it both compresses time in a way. 1113 00:36:00,435 --> 00:36:02,384 It creates focus. 1114 00:36:02,535 --> 00:36:02,865 Yeah. 1115 00:36:02,984 --> 00:36:04,785 And it's, but it's also very free, right? 1116 00:36:04,785 --> 00:36:07,095 So that the compression doesn't come with pain. 1117 00:36:07,095 --> 00:36:08,234 It's, it's the opposite. 1118 00:36:08,595 --> 00:36:12,165 It creates freedom for all that other stuff too, right? 1119 00:36:12,165 --> 00:36:14,085 So, yeah, let's talk about what, what do we do with all 1120 00:36:14,085 --> 00:36:16,064 this, this, this newfound time. 1121 00:36:16,245 --> 00:36:17,924 That's the part everybody on Reddit missed. 1122 00:36:17,924 --> 00:36:19,875 I was like, dude, everybody thought I was being like 1123 00:36:19,875 --> 00:36:21,105 the ultimate slave driver. 1124 00:36:21,435 --> 00:36:22,785 Uh, all they did is read the headline. 1125 00:36:22,785 --> 00:36:23,174 I get it. 1126 00:36:23,174 --> 00:36:24,825 Social media, but, but I was like, no. 1127 00:36:24,884 --> 00:36:26,294 Here's what's magical about this. 1128 00:36:26,700 --> 00:36:30,180 We freed up so much time to go do other stuff. 1129 00:36:30,330 --> 00:36:33,150 And again, everybody misread it to mean like, compressing 1130 00:36:33,150 --> 00:36:35,700 your time so I can make you do five more things. 1131 00:36:36,060 --> 00:36:38,130 I was like, no, those five more things are 1132 00:36:38,130 --> 00:36:39,480 go home, go to the gym. 1133 00:36:39,570 --> 00:36:40,410 Fuck you want. 1134 00:36:40,410 --> 00:36:41,160 I don't care. 1135 00:36:41,400 --> 00:36:41,610 Right? 1136 00:36:41,670 --> 00:36:43,770 Like the point is you already got your work done here. 1137 00:36:44,010 --> 00:36:46,710 You can feel finished and you couldn't leave. 1138 00:36:47,315 --> 00:36:49,325 Like, who's opposed to that? 1139 00:36:49,895 --> 00:36:50,975 Blows my mind. 1140 00:36:51,395 --> 00:36:52,355 Got Abe on the headline. 1141 00:36:52,505 --> 00:36:53,795 You buried the lead on that one. 1142 00:36:53,795 --> 00:36:54,065 Will. 1143 00:36:54,185 --> 00:36:54,425 I did. 1144 00:36:54,425 --> 00:36:54,965 It was my fault. 1145 00:36:54,965 --> 00:36:57,725 But, but the, the point is, if we can say, look, if we 1146 00:36:57,725 --> 00:37:00,785 stay, if we keep our timelines compressed, if we stay focused 1147 00:37:01,085 --> 00:37:02,945 and we just knock out the stuff that you know needs 1148 00:37:02,945 --> 00:37:06,515 to get done for this week, then all of us can say, you 1149 00:37:06,515 --> 00:37:08,645 should be leaving your desk, so to speak, metaphorically 1150 00:37:08,645 --> 00:37:10,175 right now because you're done. 1151 00:37:10,625 --> 00:37:13,835 How good does that feel in a business that is 1152 00:37:13,835 --> 00:37:16,050 not well known for saying you're done for the day? 1153 00:37:16,655 --> 00:37:19,005 Like, like we don't clock outta this business ever. 1154 00:37:19,455 --> 00:37:21,405 How good does it feel to be able to walk out the 1155 00:37:21,405 --> 00:37:23,625 door and be like, you know what, for today I am good. 1156 00:37:24,045 --> 00:37:25,665 I'll more, I got what I need do today. 1157 00:37:25,665 --> 00:37:26,655 Done Right. 1158 00:37:26,985 --> 00:37:29,085 Go enjoy that soccer game or go 1159 00:37:29,085 --> 00:37:31,185 enjoy yoga or go, it doesn't matter. 1160 00:37:31,185 --> 00:37:31,605 Whatever man. 1161 00:37:32,145 --> 00:37:32,384 Yeah. 1162 00:37:32,445 --> 00:37:34,245 More time doesn't have to mean more work. 1163 00:37:34,245 --> 00:37:35,940 It can correct and sometimes it does. 1164 00:37:36,320 --> 00:37:38,445 You can pack more, but sometimes the ROI is a nap. 1165 00:37:38,805 --> 00:37:39,015 Right? 1166 00:37:39,015 --> 00:37:39,134 Yeah. 1167 00:37:39,165 --> 00:37:42,045 Or it's time to actually like make a healthy lunch and eat it. 1168 00:37:42,600 --> 00:37:45,510 I can't help but look at reclaimed time as founder 1169 00:37:45,510 --> 00:37:49,110 equity and that you get to reinvest where it matters the 1170 00:37:49,110 --> 00:37:50,160 most, wherever that might be. 1171 00:37:50,220 --> 00:37:50,430 Right? 1172 00:37:50,430 --> 00:37:51,930 That might be personally, that might be professional, 1173 00:37:51,930 --> 00:37:54,030 that might be with the team, might be where, wherever. 1174 00:37:54,360 --> 00:37:57,750 But I think that, you know, the point isn't to fill every 1175 00:37:57,750 --> 00:38:00,315 hour, it's to make every hour that you do use count. 1176 00:38:00,705 --> 00:38:00,765 Yeah. 1177 00:38:01,065 --> 00:38:03,015 And I think that's where it most often goes wrong 1178 00:38:03,015 --> 00:38:03,525 for founders. 1179 00:38:03,855 --> 00:38:04,424 Yeah, I agree. 1180 00:38:04,485 --> 00:38:06,884 And I think for like for me, because I know every day I 1181 00:38:06,884 --> 00:38:09,915 have this system in place, I never have to feel like 1182 00:38:09,915 --> 00:38:13,395 any day I have to like boil the ocean on any given day. 1183 00:38:13,395 --> 00:38:15,759 I'm like, you know what, today is just put das in 1184 00:38:15,944 --> 00:38:16,995 in drawer sides, right. 1185 00:38:16,995 --> 00:38:17,505 That's it. 1186 00:38:17,625 --> 00:38:18,465 That's all I gotta do today. 1187 00:38:19,035 --> 00:38:20,625 And if I do that, look for everybody listening, I have to, 1188 00:38:20,625 --> 00:38:23,325 I have to do this will, because nobody knows what a dayto is. 1189 00:38:23,715 --> 00:38:27,225 Will's making tiny little slots in the side of a board that 1190 00:38:27,225 --> 00:38:29,265 he's gonna stick in something called a biscuit, which is 1191 00:38:29,265 --> 00:38:32,655 just a flat piece of wood that fits exactly the same size. 1192 00:38:33,000 --> 00:38:35,339 As the slot he made so he can connect it to another 1193 00:38:35,339 --> 00:38:37,410 piece of wood with glue and it'll be that much more, 1194 00:38:37,410 --> 00:38:38,520 uh, structurally rigid. 1195 00:38:38,879 --> 00:38:41,430 That ability to be able to condition ourselves and 1196 00:38:41,430 --> 00:38:44,580 everybody around us to be able to say, oh man, if I just get 1197 00:38:44,580 --> 00:38:46,740 today's thing done, I'm free. 1198 00:38:46,740 --> 00:38:49,230 Yeah, I can go invest that time wherever the hell else I want. 1199 00:38:49,725 --> 00:38:52,365 Is awesome if what you're, you know, if what we were 1200 00:38:52,365 --> 00:38:54,944 saying was, I want you to take four hours for the work 1201 00:38:54,944 --> 00:38:56,835 and get it done in two hours so I can give you four hours 1202 00:38:56,835 --> 00:38:59,865 more work to get done in two hours, that that breaks, right? 1203 00:38:59,865 --> 00:39:03,075 Because then you gotta realize when you compress time, you're 1204 00:39:03,075 --> 00:39:04,634 also burning all of your focus. 1205 00:39:05,130 --> 00:39:07,800 Right, and like we talked about before, that is 1206 00:39:08,190 --> 00:39:09,060 definitely not linear. 1207 00:39:09,060 --> 00:39:10,170 It's not anything close to it. 1208 00:39:10,650 --> 00:39:12,990 But on the other hand, if you spread your focus 1209 00:39:13,050 --> 00:39:15,900 over like eight, 10 hours, that's way worse. 1210 00:39:16,500 --> 00:39:19,260 I would rather have that focus put into exactly what I need 1211 00:39:19,260 --> 00:39:22,140 to get done and say a two hour block, and then be able to 1212 00:39:22,140 --> 00:39:24,180 take the next two hours off to do anything, take a nap 1213 00:39:24,180 --> 00:39:26,970 for that matter than to try to spread it across four hours 1214 00:39:26,970 --> 00:39:27,840 and have nothing to show for. 1215 00:39:28,380 --> 00:39:28,740 Correct. 1216 00:39:28,980 --> 00:39:29,280 Yeah. 1217 00:39:29,430 --> 00:39:32,430 I think that's the thing, man, like the, the founder fantasy is 1218 00:39:32,430 --> 00:39:33,990 like having 25 hours in a day. 1219 00:39:33,990 --> 00:39:35,910 The founder reality is that there's at least 10 1220 00:39:35,910 --> 00:39:37,140 of those are wasted, right? 1221 00:39:37,230 --> 00:39:37,320 Yeah. 1222 00:39:37,320 --> 00:39:37,830 You already have 'em. 1223 00:39:37,920 --> 00:39:39,750 That's what you need to do, right? 1224 00:39:39,750 --> 00:39:43,710 Stop chasing more hours and start respecting the ones you 1225 00:39:43,710 --> 00:39:47,965 already have by doing something extremely useful with them. 1226 00:39:49,140 --> 00:39:51,000 Overthinking your startup because you're going it alone. 1227 00:39:51,390 --> 00:39:54,240 You don't have to, and honestly, you shouldn't because instead, 1228 00:39:54,299 --> 00:39:57,390 you can learn directly from peers who've been in your shoes. 1229 00:39:57,450 --> 00:39:59,790 Connect with bootstrap founders and the advisors 1230 00:39:59,790 --> 00:40:02,220 helping them win in the startups.com community. 1231 00:40:02,399 --> 00:40:07,020 Check out the startups.com community@www.startups.com 1232 00:40:07,140 --> 00:40:08,040 to see if it's for you. 1233 00:40:08,279 --> 00:40:09,359 Could be just the thing you need. 1234 00:40:09,569 --> 00:40:10,529 I hope to see you inside.