The Revenue Vault: Inside the minds of sales leaders who build unstoppable revenue engines.

In this episode of The Revenue Vault, Marcus Chan interviews Rich Patterson, VP of Sales at Masonhub, on how he built a buyer psychology framework that helps reps identify exactly how each prospect makes decisions and close more deals without getting ghosted. Rich breaks down his 5 Buyer Codes system, why most onboarding setups guarantee rep failure, and the hiring and retention lessons from 20 years leading sales teams across direct, SaaS, and logistics.

Meet Rich Patterson here: ⁠
https://www.linkedin.com/in/richhitsgoals⁠⁠
http://www.buyercoding.com/⁠

Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadership moves that actually work.

Hosted by Marcus Chan, Wall Street Journal best-selling author and CEO of Venli Consulting, who led a $195M/year sales org with 110+ emps, and was promoted 12 times in 8 years, this show is tactical, direct, and built for operators.

If you’re serious about driving results, this is your playbook.

👉🏼 Want to uncover your biggest hidden revenue leaks? ⁠Get our free diagnostic kit here.⁠
👉🏼 Want to double revenue without increasing your headcount? ⁠Click here.⁠

Follow Marcus Chan’s Socials:

⁠LinkedIn⁠ | ⁠YouTube⁠ | ⁠Instagram⁠ | ⁠TikTok⁠ | ⁠Venli⁠

What is The Revenue Vault: Inside the minds of sales leaders who build unstoppable revenue engines.?

What separates sales orgs that scale from those that stall?

Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadership moves that actually work.

Hosted by Marcus Chan, Wall Street Journal best-selling author and CEO of Venli Consulting, who led a $195M/year sales org with 110+ emps, and was promoted 12 times in 8 years, this show is tactical, direct, and built for operators.

If you’re serious about driving results, this is your playbook.

Want to double revenue without increasing your headcount? https://venli.co/rvs-podcast

Follow Marcus Chan’s Socials:

LinkedIn: https://urlgeni.us/linkedin/IThv
YouTube: https://urlgeni.us/youtube/channel/marcuschan
Instagram: https://urlgeni.us/instagram/marcuschan
TikTok: https://www.tiktok.com/@marcuschanofficial
Website: http://www.venliconsulting.com