1
00:00:05,640 --> 00:00:09,470
Welcome back for a special bonus
episode of IMA's Count Me In podcast.

2
00:00:10,070 --> 00:00:10,903
As you know,

3
00:00:11,120 --> 00:00:14,720
this series is dedicated to bring you
the latest perspectives and learnings on

4
00:00:14,721 --> 00:00:17,090
all things affecting the
accounting and finance world,

5
00:00:17,240 --> 00:00:21,290
as told by the experts working in the
field and thought leaders shaping the

6
00:00:21,291 --> 00:00:23,060
profession. Well,

7
00:00:23,300 --> 00:00:27,440
IMA is pleased to announce that it has
continued to shape the profession through

8
00:00:27,441 --> 00:00:31,220
its CMA certification and has just
officially certified it's 100,000th.

9
00:00:32,540 --> 00:00:36,650
To celebrate this milestone
IMA has planned a month
long celebration to promote

10
00:00:36,651 --> 00:00:40,280
the impact the CMA has had on the
accounting and finance profession.

11
00:00:40,370 --> 00:00:44,630
To kick off the celebration, IMA's
brand content and storytelling manager,

12
00:00:44,810 --> 00:00:49,040
Margaret Michaels, spoke with IMA's
senior vice-president of certifications,

13
00:00:49,041 --> 00:00:52,070
exams, and constant
integration, Dennis Whitney,

14
00:00:52,280 --> 00:00:55,880
about the state of management accounting
profession and the trends impacting its

15
00:00:55,881 --> 00:00:56,540
future.

16
00:00:56,540 --> 00:01:00,920
Keep listening to hear this insightful
and celebratory discussion about IMA's

17
00:01:00,920 --> 00:01:01,580
CMA program.

18
00:01:08,150 --> 00:01:11,930
Great. Well thank you Dennis for
joining the Count Me In podcast.

19
00:01:12,110 --> 00:01:16,850
The first question is about the
certified management accountant

20
00:01:16,910 --> 00:01:21,680
or CMA program that was launched in 1972

21
00:01:21,681 --> 00:01:22,880
by IMA.

22
00:01:23,300 --> 00:01:28,220
Can you tell me a little bit about what
the impetus for creating a certification

23
00:01:28,221 --> 00:01:29,900
program like this was?

24
00:01:30,740 --> 00:01:33,560
Yeah sure Margaret, thank
you for having me today.

25
00:01:33,561 --> 00:01:36,740
I'm very happy to talk
about the CMA program. Yeah,

26
00:01:38,931 --> 00:01:42,110
it's interesting, back in the 1960s,

27
00:01:42,111 --> 00:01:46,850
IMA started seriously
thinking about a certification

28
00:01:46,851 --> 00:01:47,271
program.

29
00:01:47,271 --> 00:01:52,100
The impetus behind that was that
rightly so they believe that management

30
00:01:52,101 --> 00:01:56,690
accounting was a distinct profession
from public accounting and

31
00:01:56,691 --> 00:02:01,520
that the competencies
needed inside organizations

32
00:02:01,580 --> 00:02:04,760
were different from public accounting.
There was quite a bit of overlap.

33
00:02:04,761 --> 00:02:05,810
You know,

34
00:02:05,811 --> 00:02:10,460
financial accounting is necessary
both for public accountants

35
00:02:10,461 --> 00:02:15,140
and accountants working
inside the company, but there
are distinct competencies,

36
00:02:15,170 --> 00:02:17,660
cost management, financial planning,

37
00:02:18,020 --> 00:02:21,280
and analysis that are very important
for accountants working inside

38
00:02:21,300 --> 00:02:22,160
organization.

39
00:02:22,670 --> 00:02:26,900
So they identified that need
and they started the planning

40
00:02:26,901 --> 00:02:29,810
process to develop the CMA program.

41
00:02:30,290 --> 00:02:33,680
And it took several years of planning,

42
00:02:33,710 --> 00:02:37,790
but they had their first Board of
Regents meeting in the beginning of

43
00:02:37,791 --> 00:02:42,260
1972 and rolled out the first exam in

44
00:02:42,261 --> 00:02:44,300
December of 1972.

45
00:02:44,990 --> 00:02:49,880
Wow. So the CMA has a long
history and how does IMA

46
00:02:49,881 --> 00:02:54,380
ensure that the program is relevant
to the profession right now and

47
00:02:54,381 --> 00:02:55,850
evolves alongside it?

48
00:02:56,570 --> 00:02:57,403
Yeah,

49
00:02:58,730 --> 00:03:03,100
the CMA program has evolved
quite a bit over these,

50
00:03:03,101 --> 00:03:07,540
almost 50 years now. You know, when
we first developed the CMA in 1972,

51
00:03:07,541 --> 00:03:11,440
there was more of a
focus on cost accounting,

52
00:03:11,560 --> 00:03:16,150
but today the focus is more on a planning,

53
00:03:16,151 --> 00:03:20,770
analysis, decision support, and
also technology and data analytics.

54
00:03:20,771 --> 00:03:23,830
So the way we keep up with
the profession is, you know,

55
00:03:23,831 --> 00:03:28,780
we're constantly scanning the
environment, reading research papers,

56
00:03:28,781 --> 00:03:31,330
talking to CFOs, corporate controllers.

57
00:03:31,331 --> 00:03:36,190
But what we also do is every
six years or so, five to six,

58
00:03:36,191 --> 00:03:39,880
seven years, we do what's
called a job analysis survey.

59
00:03:40,630 --> 00:03:42,040
So with that,

60
00:03:42,130 --> 00:03:47,020
we identify the tasks that
management accountants do every

61
00:03:47,021 --> 00:03:51,730
day and what they need to know
to do their job efficiently and

62
00:03:51,731 --> 00:03:54,550
effectively. And so from that research,

63
00:03:54,610 --> 00:03:59,410
we're able to develop the content
specification outlines and the new exam

64
00:04:00,010 --> 00:04:01,840
and keep up to date with the profession.

65
00:04:02,460 --> 00:04:07,050
And how does continuing education
fit into the CMA program?

66
00:04:07,800 --> 00:04:09,450
Yeah, well, you know,

67
00:04:09,540 --> 00:04:14,370
it's interesting that you use the word
program because the CMA is a program.

68
00:04:14,371 --> 00:04:17,670
It's not just the exam.
When you finish the exam,

69
00:04:17,671 --> 00:04:22,590
you're required to do 30 hours of
continuing education every year,

70
00:04:22,591 --> 00:04:27,150
including two hours of ethics and the
reason for that is management accountants

71
00:04:27,151 --> 00:04:31,290
need to stay on top of the
latest trends in the profession.

72
00:04:31,291 --> 00:04:35,910
They need to develop new
skills, new techniques.

73
00:04:36,240 --> 00:04:39,120
You know, if you got your
CMA 20 years ago, you know,

74
00:04:39,180 --> 00:04:41,040
most of that knowledge is still relevant,

75
00:04:41,041 --> 00:04:45,960
but there are new skills and in order
to maintain your relevance on your

76
00:04:45,961 --> 00:04:50,280
job and add value to your company
and also help you develop your

77
00:04:50,281 --> 00:04:54,090
career, it's very important that
you keep your skills current.

78
00:04:54,120 --> 00:04:58,080
So that's why we have the continuing
education as part of the program.

79
00:04:58,590 --> 00:04:59,371
That makes sense.

80
00:04:59,371 --> 00:05:04,020
And I'm sure that continuing education
aspect appeals to a lot of professionals

81
00:05:04,021 --> 00:05:05,730
who are looking to stay current right now.

82
00:05:05,731 --> 00:05:09,060
In looking at the growth
of the CMA program,

83
00:05:09,061 --> 00:05:13,770
it seems as if the CMA has been growing

84
00:05:13,771 --> 00:05:18,600
most significantly in the last
five years with 50,000 CMAs

85
00:05:18,630 --> 00:05:23,160
added from 2016 to the
present. And for perspective,

86
00:05:23,161 --> 00:05:27,000
it took 50 years or from 1972 to

87
00:05:27,001 --> 00:05:30,630
2016 to reach the first 50,000 CMAs.

88
00:05:31,500 --> 00:05:35,520
So what trends do you think
are contributing to the CMA's

89
00:05:35,700 --> 00:05:38,820
astronomical growth in
the last five years?

90
00:05:39,660 --> 00:05:43,860
Well there are a couple of
factors that go into that.

91
00:05:43,861 --> 00:05:48,150
First of all, for most of our
history, we were pretty much a US,

92
00:05:48,511 --> 00:05:52,550
primarily a US certification.

93
00:05:52,560 --> 00:05:56,520
I mean, we are still a US certification,

94
00:05:56,521 --> 00:06:00,290
but our candidate growth
has expanded beyond the US.

95
00:06:00,291 --> 00:06:04,100
So about 10 years or so ago,

96
00:06:04,101 --> 00:06:08,810
we started seriously looking
to develop markets overseas.

97
00:06:09,440 --> 00:06:12,470
So we've seen tremendous growth
overseas. Now we're still,

98
00:06:12,471 --> 00:06:14,660
we're growing actually
quite well in the US,

99
00:06:15,650 --> 00:06:20,150
but we're actually growing
very, very well overseas,

100
00:06:20,151 --> 00:06:23,450
especially China. We've seen
tremendous growth in China.

101
00:06:23,451 --> 00:06:26,060
But we've also seen growth
in Europe, middle east,

102
00:06:26,090 --> 00:06:31,050
very strong growth in the middle
east over last 10 years. And India,

103
00:06:31,051 --> 00:06:34,670
India is a market now that's
really growing quite a bit.

104
00:06:34,671 --> 00:06:38,900
And also Southeast Asia, for example,
in the Philippines and Vietnam.

105
00:06:38,901 --> 00:06:42,860
So it's a global growth
and that's attributed,

106
00:06:42,890 --> 00:06:46,010
contributed a lot to the
growth of the program.

107
00:06:47,990 --> 00:06:50,930
The other thing is that we've,

108
00:06:51,080 --> 00:06:56,000
we really work hard to
communicate the value of the

109
00:06:56,001 --> 00:07:00,170
CMA. And for example, we have
every year now for the last,

110
00:07:00,171 --> 00:07:03,170
I'm not exactly sure how
many years, five years or so,

111
00:07:03,171 --> 00:07:07,730
we've been doing a commercial and an ad

112
00:07:08,000 --> 00:07:12,800
campaign where we make sure
that we tell the public,

113
00:07:12,801 --> 00:07:16,340
not just our CMA's and our candidates,

114
00:07:16,341 --> 00:07:20,990
but tell corporations through business
development and tell the public

115
00:07:20,991 --> 00:07:24,110
through marketing, how
relevant the CMA is.

116
00:07:24,111 --> 00:07:29,060
So that increasing exposure has
more people who know about the CMA

117
00:07:29,210 --> 00:07:33,440
and more people who realize
the importance of the CMA,

118
00:07:33,441 --> 00:07:37,610
particularly hiring managers.
So we're seeing, for example,

119
00:07:37,700 --> 00:07:42,260
more ads saying CMA preferred
and I think those are

120
00:07:42,261 --> 00:07:44,990
the reasons primarily
for the growth. Well,

121
00:07:44,991 --> 00:07:49,910
one other thing actually is a
bigger exposure on the university

122
00:07:49,911 --> 00:07:54,080
campuses. So more students are
interested in the program as well.

123
00:07:54,730 --> 00:07:59,260
That makes a lot of sense and
clearly now more than ever,

124
00:07:59,320 --> 00:08:04,270
hiring managers and organizations are
faced with challenges revolving around

125
00:08:04,271 --> 00:08:09,100
rebuilding post COVID and the talent

126
00:08:09,490 --> 00:08:13,780
war that we hear about where
there's fierce competition for

127
00:08:13,781 --> 00:08:17,230
CMAs in particular.

128
00:08:17,860 --> 00:08:22,240
So as organizations look to build

129
00:08:22,330 --> 00:08:27,160
a more enhanced digital
capabilities and transform their

130
00:08:27,161 --> 00:08:29,140
finance and accounting departments,

131
00:08:29,530 --> 00:08:33,940
how does the CMA specifically
prepare them for those types of

132
00:08:33,941 --> 00:08:34,810
challenges?

133
00:08:35,440 --> 00:08:36,273
Well the

134
00:08:38,800 --> 00:08:43,720
CMA has a very unique set of
skills. So, you know, for example,

135
00:08:43,721 --> 00:08:48,190
over the last year we all
had the terrible challenge

136
00:08:48,280 --> 00:08:52,420
of the pandemic. A lot
of companies struggled,

137
00:08:52,450 --> 00:08:57,300
but it really was the accountants
working inside organizations,

138
00:08:57,301 --> 00:08:59,130
many of them CMAs,

139
00:08:59,131 --> 00:09:03,600
who were able to help companies manage

140
00:09:03,601 --> 00:09:06,990
cash better, to implement
strong internal controls,

141
00:09:06,991 --> 00:09:09,720
to identify risks.

142
00:09:09,810 --> 00:09:14,400
And those risks also extend to information

143
00:09:14,760 --> 00:09:16,080
technology risks like cybercrime,

144
00:09:16,440 --> 00:09:21,090
cybersecurity is a big risk these
days and management accountants,

145
00:09:21,780 --> 00:09:26,250
CMAs, can help in identifying those risks
and identifying ways to mitigate those

146
00:09:26,251 --> 00:09:30,780
risks. So that's on the
one hand in maintaining

147
00:09:30,781 --> 00:09:35,490
a company, as stewards, good stewards
of the company, financial stewards,

148
00:09:35,491 --> 00:09:39,600
but also as we move out
of the pandemic into a

149
00:09:39,810 --> 00:09:42,360
new world where technology as you say,

150
00:09:42,450 --> 00:09:45,720
will be more and more part of our lives,

151
00:09:45,721 --> 00:09:48,570
particularly artificial
intelligence. Management accountants,

152
00:09:49,111 --> 00:09:50,040
CMAs in particular,

153
00:09:50,041 --> 00:09:54,360
have the ability to work
as strategic business

154
00:09:54,630 --> 00:09:58,950
advisors to senior management.
So they can sit at the table,

155
00:09:58,951 --> 00:10:03,300
help them to identify new
opportunities for growth,

156
00:10:03,301 --> 00:10:05,280
ways of adding value to the company,

157
00:10:05,640 --> 00:10:10,170
because they have the critical thinking
skills, the strategic insight skills,

158
00:10:10,620 --> 00:10:15,360
and these strong financial analysis
skills to help companies create

159
00:10:15,390 --> 00:10:19,890
competitive advantage and become
successful for the long-term sustained

160
00:10:19,891 --> 00:10:21,360
success for the long-term.

161
00:10:22,100 --> 00:10:26,930
And sustain success for the
long-term definitely involves strong

162
00:10:26,931 --> 00:10:31,850
competency in technology, data
analytics, and other emerging areas.

163
00:10:32,480 --> 00:10:37,460
And so the CMA exam has to
reflect those competencies

164
00:10:37,490 --> 00:10:42,230
and has to make sure that
people that earn the CMA are

165
00:10:42,231 --> 00:10:46,130
entering the workforce ready and able
to handle those types of challenges.

166
00:10:46,640 --> 00:10:48,200
And in 2020,

167
00:10:48,201 --> 00:10:52,520
ICMA introduced a revised CMA content

168
00:10:52,521 --> 00:10:57,470
specification outline to include
new competencies in technology,

169
00:10:57,740 --> 00:10:58,790
data analytics,

170
00:10:58,791 --> 00:11:03,680
and other emerging areas necessary for
management accountants to do their job.

171
00:11:04,100 --> 00:11:07,220
So what was involved in
updating the CMA exam?

172
00:11:08,120 --> 00:11:11,210
Yep. Well that's, you know, that's
a big job and it's, you know,

173
00:11:11,211 --> 00:11:14,750
it goes back to what I said a little
earlier about doing a job analysis survey.

174
00:11:14,780 --> 00:11:16,550
So, you know,

175
00:11:16,551 --> 00:11:21,470
we want to make sure that our exam
stays relevant and as you say, you know,

176
00:11:21,850 --> 00:11:26,780
technology is impacting all professions
and it's having a big impact

177
00:11:26,900 --> 00:11:31,670
on the accounting profession. So
technologies like RPA, blockchain,

178
00:11:32,070 --> 00:11:34,460
artificial intelligence,

179
00:11:34,910 --> 00:11:39,290
they are currently impacting the jobs and

180
00:11:39,291 --> 00:11:42,560
will do so even more in
the future. So, you know,

181
00:11:42,561 --> 00:11:47,540
we want it to reflect that in the
exam to make sure that our management

182
00:11:47,541 --> 00:11:49,280
accountants or our CMAs

183
00:11:51,501 --> 00:11:54,790
have the skills that are
needed now and in the future.

184
00:11:55,270 --> 00:12:00,130
So what we did is we surveyed all
of our members around the world,

185
00:12:00,430 --> 00:12:04,450
plus other management accountants
around the world too, you know,

186
00:12:04,451 --> 00:12:08,050
we had a very long survey. It's almost,

187
00:12:08,050 --> 00:12:11,350
it takes about 45 minutes to complete.

188
00:12:11,351 --> 00:12:14,920
So it's a big commitment of time
on the people who participate,

189
00:12:14,920 --> 00:12:17,890
which is a great benefit to us,

190
00:12:17,891 --> 00:12:22,660
but we asked them what they do on the
job basically. And when we did that,

191
00:12:22,720 --> 00:12:27,310
we saw that technology and data analytics
is becoming more and more and more

192
00:12:27,311 --> 00:12:30,370
important in their everyday
work. So that's why,

193
00:12:30,371 --> 00:12:35,200
what we did is we took those
results and work with the

194
00:12:35,201 --> 00:12:37,570
Board of Regents who did say,

195
00:12:37,600 --> 00:12:42,400
a committee of CMAs who
helped govern the CMA exam.

196
00:12:42,401 --> 00:12:47,080
We work with them to identify the
actual skills and the learning

197
00:12:47,800 --> 00:12:52,210
outcome statements that they
need to be up to date with those

198
00:12:52,240 --> 00:12:54,520
technology and analytical skills.

199
00:12:55,210 --> 00:13:00,070
So we created the new
content specification outline
along with the learning

200
00:13:00,071 --> 00:13:04,270
outcome statements, which go
into a lot more depth. And then,

201
00:13:04,271 --> 00:13:07,090
you know, from that there's
a lot more work too,

202
00:13:07,091 --> 00:13:11,410
because then we have to develop new
questions, which is a long process.

203
00:13:11,411 --> 00:13:15,070
We have to make sure that we
communicate the changes to

204
00:13:16,031 --> 00:13:20,560
our stakeholders, including our
candidates of course, and our CMAs,

205
00:13:20,561 --> 00:13:23,710
but also our review course providers.

206
00:13:23,711 --> 00:13:28,120
They need to know what's going to be
on the exam. So it was a big process.

207
00:13:28,121 --> 00:13:30,640
It really takes about, you know,

208
00:13:30,641 --> 00:13:35,200
from the beginning of starting the
job analysis survey to actually

209
00:13:35,470 --> 00:13:40,060
coming out with the new exam is
probably close to a two year process.

210
00:13:40,740 --> 00:13:45,540
That's a really long timeframe and it
certainly makes sense that you have to

211
00:13:45,541 --> 00:13:48,600
take into account all of those various
stakeholders that you mentioned.

212
00:13:48,601 --> 00:13:53,250
Earlier you talked about students and

213
00:13:53,430 --> 00:13:58,410
how they oftentimes just learn
about management accounting

214
00:13:59,490 --> 00:14:04,380
in either entry-level jobs, or maybe if
they're lucky a professor mentions it.

215
00:14:04,470 --> 00:14:08,820
And they then enroll in the CMA program

216
00:14:09,030 --> 00:14:13,380
and take the test and study
for it while they're in school.

217
00:14:13,381 --> 00:14:18,090
What is IMA doing specifically to

218
00:14:18,091 --> 00:14:21,930
help students and make
them workforce ready,

219
00:14:21,990 --> 00:14:26,640
able to succeed in an environment
where technology skills are as

220
00:14:26,641 --> 00:14:31,080
important and as foundational
as finance and accounting

221
00:14:31,260 --> 00:14:32,093
ones.

222
00:14:32,580 --> 00:14:36,120
Yeah, we're actually doing quite
a bit. We have, for example,

223
00:14:36,121 --> 00:14:38,970
we have the campus influencer program,

224
00:14:39,480 --> 00:14:44,280
and this is a program
it's managed by staff,

225
00:14:44,310 --> 00:14:48,210
but basically volunteers go
out and they talk to students.

226
00:14:48,211 --> 00:14:52,820
They give presentations to students
about a rewarding career in management

227
00:14:52,821 --> 00:14:56,660
accounting and also about
the CMA exam. We have a,

228
00:14:56,661 --> 00:15:01,610
every year we have what we call
the Student Leadership Conference,

229
00:15:02,060 --> 00:15:05,000
where students, really
from all over the world,

230
00:15:05,001 --> 00:15:08,390
come to learn about the
profession and in particular,

231
00:15:08,391 --> 00:15:12,950
they can go to sessions, for
example, on data governance,

232
00:15:13,490 --> 00:15:17,570
which is actually a section on the CMA
exam and they can learn about those

233
00:15:17,571 --> 00:15:22,010
skills and then apply them when they
go back to school in their classes.

234
00:15:22,011 --> 00:15:22,940
We also have,

235
00:15:22,941 --> 00:15:27,830
we just started what we're calling
a student series of bi-annual

236
00:15:28,280 --> 00:15:31,670
panel, where we invite
professionals, successful management

237
00:15:33,591 --> 00:15:36,230
accountants, mostly CMAs, or CFOs,

238
00:15:36,260 --> 00:15:40,910
or corporate controllers
and they talk about their

239
00:15:40,911 --> 00:15:41,744
career,

240
00:15:41,870 --> 00:15:46,850
their job and explain how interesting
a career it is and what skills they

241
00:15:46,851 --> 00:15:51,500
need to do their job. And I
mean, in terms of resources,

242
00:15:51,501 --> 00:15:55,670
it's a long list of
resources to talk about one,

243
00:15:55,791 --> 00:15:57,860
is the CMA.

244
00:15:57,861 --> 00:16:02,810
So we actually give scholarships
to students to take the exam for

245
00:16:02,990 --> 00:16:03,770
free.

246
00:16:03,770 --> 00:16:08,720
So each college and university
can give up to 10 scholarships to

247
00:16:08,721 --> 00:16:13,310
their top students and they can
take the entire exam at no cost.

248
00:16:13,340 --> 00:16:15,830
And that's been very successful. In fact,

249
00:16:15,831 --> 00:16:20,630
I think there's been close
to 16,000 scholarships

250
00:16:20,631 --> 00:16:21,464
granted,

251
00:16:21,470 --> 00:16:26,000
and these are granted
throughout the entire world.

252
00:16:26,001 --> 00:16:27,980
So it's been a very successful program.

253
00:16:28,310 --> 00:16:32,000
The thing about the CMA is you can
take the exam while you are in college,

254
00:16:32,240 --> 00:16:32,451
you know,

255
00:16:32,451 --> 00:16:37,190
generally should be junior or senior to
make sure you have the coursework and

256
00:16:37,701 --> 00:16:42,440
then you have seven years to get
the experience to earn the CMA.

257
00:16:43,461 --> 00:16:47,120
So it's a great way to

258
00:16:48,140 --> 00:16:52,730
show that you have mastered these
skills when you're looking for new jobs

259
00:16:52,731 --> 00:16:55,970
and including those technology
skills, which you mentioned, you know,

260
00:16:55,971 --> 00:16:59,660
and then also just with the
student memberships that we have,

261
00:16:59,661 --> 00:17:04,610
it's a very nominal fee
and you have access to

262
00:17:04,940 --> 00:17:06,740
our strategic finance magazine,

263
00:17:07,160 --> 00:17:10,490
which has articles on
technology every month.

264
00:17:10,491 --> 00:17:13,460
We have our research reports, you know,

265
00:17:13,461 --> 00:17:18,440
we did a recent report on

266
00:17:18,740 --> 00:17:21,160
RPA. So I think, you know,

267
00:17:21,321 --> 00:17:24,980
we do quite a bit for students
and the future, I think,

268
00:17:24,981 --> 00:17:29,600
is going to be bright for the CMA program
because there's a lot of young people

269
00:17:29,601 --> 00:17:33,530
interested in it and they're getting
the skills they need to have successful

270
00:17:33,531 --> 00:17:34,364
careers.

271
00:17:34,960 --> 00:17:39,910
It sounds like IMA puts a
lot of weight on making sure

272
00:17:39,911 --> 00:17:44,290
that there is a pipeline of
talent and grooming future leaders

273
00:17:44,950 --> 00:17:47,890
through all of these kinds
of student initiatives.

274
00:17:48,460 --> 00:17:53,460
So it makes perfect sense also
when we're celebrating the 100,000

275
00:17:53,550 --> 00:17:57,570
CMA to talk about the future as lying with

276
00:17:58,290 --> 00:18:02,850
undergraduate students and making
sure that we're preparing them to be

277
00:18:02,851 --> 00:18:07,620
workforce ready and able to handle
the challenges that will come with the

278
00:18:07,621 --> 00:18:08,454
future.

279
00:18:09,290 --> 00:18:11,180
Yep, absolutely. We

280
00:18:13,220 --> 00:18:17,600
look forward to the next 50 years. I
certainly won't be around for that,

281
00:18:19,130 --> 00:18:24,020
but I look forward to seeing much
success for the CMA program in the future

282
00:18:24,021 --> 00:18:26,030
and another 100,000 CMAs.

283
00:18:28,430 --> 00:18:29,510
This has been Count Me In,

284
00:18:29,511 --> 00:18:34,310
IMA's podcast providing you
with the latest perspectives
of thought leaders from

285
00:18:34,311 --> 00:18:35,960
the accounting and finance profession.

286
00:18:36,080 --> 00:18:39,380
If you like what you heard and you'd
like to be counted in for more relevant

287
00:18:39,381 --> 00:18:40,940
accounting and finance education,

288
00:18:41,090 --> 00:18:45,350
visit IMA's website at www.imanet.org.