Nik Sharma’s Playbook For Launching A DTC Brand

Nik Sharma is known as 'the DTC guy.' He's worked with some incredible names in the industry – Haus, Brightland and Cha Cha Matcha, to name a few. And he's only 23. But the fist thing he always advises new brands do? Test the waters before launch. Here's his playbook for launching ultra-successful brands. Pssst...you could use it for new product launches too.

Show Notes

Nik's team recently launched a new brand, JUDY, with the endorsement of none other than Kim Kardashian. Let’s face it. The man knows how to make a splash with a launch. He shares:

• How he tests brand ideas.
• How he went from working on social media strategies for celebrities to building a brand for himself around DTC as a 23-year-old.
• The 4 channels every brand needs to focus on.
• His favorite brands for everything from website design to social media.

Show Notes & Links:

• [2:29] What’s changed with the brands he’s been working with since Coronavirus hit.
• [4:43] What it takes to get legacy retail brands set up to sell online.
• [6:35] The importance of amazing creative.
• [12:45] How to test a new brand idea with $300.
• [18:47] How Nik thinks about attribution.
• [20:13] Biggest mistake with attribution.
• [21:14] How he got started in DTC.
• [28:53] How he works with his clients.
• [32:32] The 4 channels you need to master.
• [33:49] Who to copy for SMS.
• [35:06] Who to copy for email.
• [35:59] Who crushes organic social.
• [36:59] Best in the YouTube game.
• [37:49] Best partnerships.
• [41:43] Best websites.
• [43:03] Who does a good job with influencers.
• Nik’s cell: 917-905-2340
• Sharma Brands
• Nik Sharma on Twitter
• Dave Gerhardt on Twitter
• The Ecommerce Marketing Show Home
• Judy
• Empathy Wines
• Hydrant
• Not Pot
• Magic Spoon
• Resident Home
• Grubhub
• Postmates x Infatuation
• Louis Vuitton x Supreme
• Virgil Abloh x Cha Cha Matcha
• SeatGeek x David Dobrik
• Chahcha Matcha
• Twice Toothpaste
• Hello Fresh

What is Ecommerce Marketing School?

Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.