Send & Grow by SparkLoop

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Mary Tobler, the brains behind the fun puzzles and games you find in the Morning Brew newsletter.

Publishers and newsletter operators alike are waking up to the value of having a “games” strategy and — like with most things newsletters — Morning Brew have been leading the way.

In today's episode, we discuss:
  • how games and puzzles fit into the newsletter format
  • why publishers are starting to prioritise games and puzzles in their newsletters
  • (why) should you add games to your newsletter? And how to get started
You can find Mary on Twitter, and Louis is at @louisnicholls_ .

What is Send & Grow by SparkLoop?

Discover how the best media brands and solo operators are winning at newsletter growth & monetization.

Hosted by SparkLoop's cofounder Louis Nicholls and SparkLoop's newsletter nerd, Dylan Redekop—we take you behind the scenes and share the strategies, trends, and tactics you need to know to build your email audience and revenue.

Featuring exclusive interviews with the smartest media experts and operators out there today. Including from the Hustle, Morning Brew, Workweek, The Pour Over, and more.