Product Thinking

Understanding packaging holistically is a key step in the pricing process. And something that should be revisited regularly. Our world isn’t static. Your market isn’t static. And your product (hopefully) isn’t static. So you need to constantly be thinking about the overall product packaging and pricing to ensure you’re correctly “dividing the value you’re delivering” between you and your customer.

Show Notes

Understanding packaging holistically is a key step in the pricing process. And something that should be revisited regularly. Our world isn’t static. Your market isn’t static. And your product (hopefully) isn’t static. So you need to constantly be thinking about the overall product packaging and pricing to ensure you’re correctly “dividing the value you’re delivering” between you and your customer.

I recently had a conversation with Dan Balcauski for my other podcast, Product by Design. Dan is the founder of Product Tranquility, a product packaging and pricing consultancy. This podcast highlights one point of our conversation and expands on a few points. You can find the full podcast interview linked below.

Links:
Podcast Interview: Getting Product Packaging and Pricing Right
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What is Product Thinking?

A podcast with a fresh perspective about the best in product thinking. From product management and UX design to psychology and philosophy. How can we bring it all together to make life, our products, and our user experiences better.