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Welcome to help

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me podcast. A

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show designed to help you launch and grow your

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podcast. I am your host Gino. And twice a week, I will release

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a new episode with different tips and tricks for launching and

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growing your podcast. From audio engineering to planning intentionally

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to growth tactics, each episode will be a bite sized tip to help

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you podcast.

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Hey. Welcome back, everybody. Thank you for tuning back in. I

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am your host, Gino. And today, we're gonna talk about transcriptions

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for your podcast. A transcription of your podcast is

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simply just the written format of your audio podcast.

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Because your podcast is an audio file, it doesn't have

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any text information to it. So

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when you have the transcription for your podcast, you now have,

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you know, just the written format of what you're saying. So

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wherever you're hosting your podcast, you most likely have the option to

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upload a transcript. And today, I wanna talk about all the

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benefits of doing that. because recently, I started doing

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transcripts for this podcast, and I was looking at the analytics

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and found something that was kinda surprising. basically, I

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added a transcript to 2 episodes

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recently, not that long ago, and I didn't for all

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of them. So I was kinda being sporadic about it because I just started using

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this new platform that allows me to do this, which I'll get into later.

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But, basically, there was 2 episodes where I uploaded the transcripts.

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And I went and looked at my analytics this morning and saw

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that those two specific episodes that I uploaded the transcript

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to had, like, almost three times the views as the other

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ones. or three times the listens or downloads as the other ones that didn't have

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the transcripts. I I guess it could be a coincidence. Right? But it's

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kinda interesting that the specific ones that have the

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transcripts are the ones that got more downloads and more listens. And, you know, it's

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a really small sample size. It's only two episodes. So I guess it's

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hard to say if the transcript was the only thing that led to it because

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I'm also doing other things to improve my podcast.

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Like, you know, better show notes and better show titles and stuff like that

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and and using AI to help me. But I think that it's

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also worth not ignoring that the fact that the

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two ones that had the transcripts had the most views. So first, I wanna

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talk a little bit about why transcriptions can be helpful for your podcast,

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you know, in theory, and then talk about how you can actually get that done

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and be better at having your transcripts for your podcast,

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and even just the benefits of it. So first thing, what a

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transcript allows you to do is it turns your audio

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into a searchable word document pretty much.

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And, you know, podcasts are great for a lot of things, but they

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are not good for creating content and material

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that can be searched by Google or other search engines. So when you

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just upload an audio file, it's not really good for SEO, search

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engine optimization, because the Google bots can't

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crawl an audio file. At least not right now. Who knows maybe

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in the future, they'll be able to do that. But they are

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basically looking for text online and, you know, all kinds of content

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that has text that can be read. So when you turn your

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podcast into text that can be read, now when

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people are searching things on Google, now your podcast can be

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included in that search. So all that to say

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that when you're using a transcription, it helps the SEO

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of your podcast, and it helps you get found more just from Google

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searching or from, you know, people looking up stuff on the Internet. Another

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reason why transcriptions are good is it also allows people

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with disabilities to consume your podcast as

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well. So people who are hard of hearing or deaf and can't

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actually listen to the podcast can now read your podcast

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and consume it that way. Whereas before, you know, if you don't have a

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transcription, you're basically excluding those people. And

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also, excluding people who maybe are in scenarios where they

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wanna read something, and they they can't listen. Maybe they're

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on, like, a subway train or something and loud or they don't wanna have earphones

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in or they're in a waiting room and they need to hear their name, they

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can now read your podcast instead of having to listen to it.

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So it just gives people another way to consume the same content. It's it's really

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repurposing your content. And lastly, a transcription can be good for

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your podcast because you're you're basically making evergreen

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content with your show. Right? You're you're making content

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from your audio of your podcast and turning it into

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text that can then be repurposed into other content. You could

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put it on a blog post. You could put it on a LinkedIn post or

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other social media. and you could take bits of it and, you know,

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share snippets on different social media platforms. You can

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create quote bubbles, you know, It's a endless list of content you

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can create once you have your audio transcription.

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Also, what it does is it just it creates a library of all of

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this information to text. And that can be really

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important. You know, just one example of being able to

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use that in the future is maybe you're researching something, and,

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you know, your podcast is all about learning. And and in the future, you wanna

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write a paper or you wanna write a book or an ebook. Having the

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transcription makes it so much easier for you to actually put that

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together, where instead, if you're, you know, trying to go back

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and listen to all the episodes and jotting notes and writing down what you said.

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Now all you have to do is look at all these text files. You can

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search through the text files. You know? It just it makes the content so

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much more accessible to you and to the listener. Alright. So

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now that I've convinced you why a transcript is good, I wanna I wanna

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talk about how I've been able to come up with the transcriptions

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because I know that there are services out there, and a lot of different people

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do it, and there's a lot of different ways to do it. And I even

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talked about a freeway to get a transcript using YouTube,

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which, you know, could work if you're putting your podcast on YouTube, but it's

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also a little bit time consuming. And For me, I found that,

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like, it was a great way to get a transcript for free, but it also

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wasn't really a sustainable thing for me. just because of the amount of time

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that it took for me. So recently, I was I I was on

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this this sort of webinar, and somebody

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told us, like, how you know, their workflow of their podcasts and and how they

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come up with transcriptions. And they mentioned this website

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that kinda blew my mind. It's called app Sumo, and I'll

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leave a link for it in the show notes. But, basically, it's a website where

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you you can buy a lifetime membership of these certain different apps

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that are out there. Because you'll notice, like, a lot of the different websites out

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there that will transcribe your podcast or maybe it's, you know, a

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new AI website for helping you write show notes or something

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like that. They they all have, like, a monthly fee to them, and they can

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get pretty pricey and, you know, that can deter a lot of people from using

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them. But anyways, this this other website AppSumo

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basically has a whole list of different tools on

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there that you can purchase with a lifetime membership.

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And so this means you pay it once, and then you get this, like,

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access code to where you don't have to pay it monthly. And it

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kinda blew my mind because I didn't even know that that was a thing. And,

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you know, there's not everything on there, but I guess the idea of it

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is these new and upcoming applications will go on there to

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get themselves out there and get people to use them to gain traction and

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momentum. And then, you know, maybe then they'll get off the website and

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then have their monthly subscription. And it's a good way to, like, I guess, build

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a reputation and build the client base. So anyways, if you can

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catch a good app on there, you know, you can really luck

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out, and and that's what I've done with the this podcast AI

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tool that I've bought. The app that I'm using is called

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cast magic.i0, and it's basically

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an AI tool that takes your podcast audio and creates

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transcriptions and content. So we're talking like blog posts,

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keywords, LinkedIn posts, social media posts. It creates

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anything that you want. It even has, like, a chat box command sort of

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thing like chatGBT does, that's called magic chat,

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and you can type anything you want and say, like, hey, build me a 2

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paragraph show notes for this episode, and it'll do it. So it's a very

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amazing. It's been very user friendly. You can use multiple

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podcasts on it. I I can't recommend it enough. I've I've only

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just started using it for you know, the last 2 weeks or so, but it's

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really made my life a lot easier. And I wanted to talk about it because

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maybe it can help you. So, basically, I got the lifetime

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membership which means that I get 600 minutes per

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month. And I paid, like, a 120 bucks for it because I also got,

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like, a coupon or something. So, I mean, you know, for basically

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a $100, I got this amazing program. That's normally

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$39 a month for the lowest tier. it's really been working out for

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me. So I'll leave a link for that in the show notes, and and maybe

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you can use it. And, hopefully, by the time that you're listening to this, it's

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it's still on here because you know, things come on and off of

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AppSumo. And, you know, there's no guarantee that it'll be on

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there. But, hey. There might be an even better one or or a different program

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that can help you. So I definitely recommend checking out AppSumo and seeing

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if there's any sort of tool that can be helpful for you. Because if if

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you're like me, you definitely get frustrated with the, you know, the

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monthly subscription model of things because those add

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up So I just wanted to share with you all what I

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found, and I'm gonna continue to be doing transcripts

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from my podcast And, hopefully, this has inspired you to wanna get

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transcripts done for your podcast. Hopefully, you can use Cast Magic or

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another service that can help you out in doing that. shoot me an email and

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tell me what your workflow is. You know? Maybe you're using a different program

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that's even easier or cheaper. I'd love to know what you use, and and

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I'd love go research it and and take a look at it. Send me an

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email with the link in my show notes, and thank you all for

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listening. I appreciate your time, and I will see you next

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time. We've reached the end of the episode, and if you

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enjoyed this podcast or you got something from it, you might be

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interested in my weekly newsletter that I send out every Monday

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morning full of podcasting tips, tricks, and

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news. So if you like this show, you might like this newsletter.

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To sign up, just go to the show notes and click the link. Thanks for

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listening and happy podcasting.