Faith, Frontlines, and Fortune – Episode 50: Scaling Through Franchising, Leadership, and Vision with Shannon Wilburn

In this milestone episode of Faith, Frontlines, and Fortune, Anderson Salgado sits down with Shannon Wilburn, former CEO and co-founder of a nationally recognized franchise brand, to unpack the world of franchising and entrepreneurial leadership. Shannon shares her journey from education to business ownership, highlighting the systems and strategies that helped scale her brand.

The conversation explores the dynamic roles of franchisors and franchisees, the importance of the Franchise Disclosure Document (FDD), and the real-world challenges of models like salon suite franchising. Shannon also offers personal insights into family vision, executive coaching, and how intentional leadership fuels sustainable growth and impact.

Creators and Guests

Guest

Shannon Wilburn

Shannon Wilburn is a Certified Franchise Executive, entrepreneur, and executive coach with over 20 years of experience in franchising. She co-founded Just Between Friends, a national children’s consignment franchise, and now serves as Executive Director at SMB Franchise Advisors and founder of Shine Executive Coaching. A wife, mom, and grandmother, Shannon brings a faith-driven approach to leadership, helping purpose-led entrepreneurs grow with impact and integrity.

What is Faith, Frontlines and Fortune?

Explore inspiring journeys of business, life, faith, and military entrepreneurship with Anderson Salgado. Tune in for deep dives into the experiences of industry leaders, Christian warriors, beauty experts and veteran entrepreneurs, sharing their stories of resilience, innovation, and success.