Hello friends! Teresa here with my co-host, Erica Vinson. Today we’re kicking off a recurring “Lifelong Learner” series—quick, honest chats about resources shaping us as coaches. First up is a classic in the coaching world: The Prosperous Coach by Steve Chandler & Rich Litvin.
A quick note: at the time of our recording, the book happened to be discounted online—prices change, so check current listings. More importantly, we don’t agree with everything in the book (no book is the Gospel 🙃), but there are some ideas worth wrestling with—especially for Christian coaches who want to serve deeply and also build a sustainable practice.
Here are the 3 big takeaways we unpack together:
- Clients are created, not attracted.
- You don’t “get” or “attract” clients—you create clients in real conversations. We talk about replacing passive tactics with genuine connection, modeling good coaching presence in everyday life, and letting transformation—not transactions—lead.
- Don’t charge for what you do—charge for what’s possible.
- Pricing isn’t about hours; it’s about the created future your coaching helps unlock (breakthroughs, clarity, and sustainable practices). We offer language shifts (from “cost” to “investment”) and talk candidly about money mindset as Christian coaches.
- Who are you being?
- Your presence speaks louder than your pitch. We share stories about congruency, integrity, and letting people experience the power of coaching before you “explain” coaching. In short: let your walk talk.
If you’re sensing it’s time to strengthen your being so your doing flows with clarity and peace, we’d love to journey with you.
- Learn about the REALIFE Process® Coach Certification and upcoming cohorts: therealifeprocess.com/get-certified
- Join our free community and say hello: therealifeprocess.com
Question for you: What’s one belief about finding clients or pricing your coaching that you want to revisit with God this week?
Scripture to sit with: “Let your light shine before others…” (Matthew
5:16)
Key Moments
- 00:00 Welcome + the “Lifelong Learner” series
- 04:40 Why this book and what we do/don’t align with
- 09:15 Takeaway #1: Clients are created in conversation
- 18:20 Takeaway #2: Value vs. hours (default vs. created future)
- 28:10 Takeaway #3: Who are you being? Congruency & presence
- 36:40 Practical language for investment conversations
- 42:00 Invitation to next steps & certification
Resources Mentioned
- The Prosperous Coach — Steve Chandler & Rich Litvin
- REALIFE Process® Coach Certification — therealifeprocess.com/get-certified
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About Teresa McCloy:
Teresa McCloy is the founder and creator of the REALIFE Process®, a framework designed to empower individuals and groups with the tools, training, and community needed for personal and professional growth. Through the REALIFE Process®, Teresa is on a mission to help others grow in self-awareness, establish sustainable rhythms, and enhance their influence and impact by integrating faith and work into their everyday lives. She lives with her husband of 42 years on their 5th generation family farm in central Illinois and enjoys great coffee, growing beautiful flower gardens and traveling as much as possible.
About Erica Vinson:
Erica Vinson helps clients walk through defining moments with confidence and courage enabling them to move forward in freedom and embrace fearless living. As an ACC Credentialed and Certified Professional Life & Leadership Coach, she uses wisdom from all 3 Centers of Intelligence to help clients gain deeper self-awareness and grow in relationships with others both personally and professionally. Erica is a certified REALIFE Process® Master Coach, an ©iEnneagram Motions of the Soul Practitioner, and has a certificate in Spiritual Transformation through the Transforming Center. She lives in the Metro East St. Louis Area Louis area and enjoys spending quality time with friends and family, golfing, tennis, boating/water skiing, traveling, is a bit of a technology nerd and loves learning!