{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "– Intro to Brendan\r",
      "startTime": 0,
      "endTime": 360.21
    },
    {
      "title": "– Lessons from teaching that apply directly to marketing\r",
      "startTime": 360.21,
      "endTime": 540.21
    },
    {
      "title": "– Why Brendan left education and entered the B2B world\r",
      "startTime": 540.21,
      "endTime": 630.21
    },
    {
      "title": "– Early agency and in-house marketing experience\r",
      "startTime": 630.21,
      "endTime": 735.21
    },
    {
      "title": "– Building a defensible career: audience, trust, and network\r",
      "startTime": 735.21,
      "endTime": 875.21
    },
    {
      "title": "– The Growth Sprints model: why retainers don’t make sense\r",
      "startTime": 875.21,
      "endTime": 945.21
    },
    {
      "title": "– Content strategy in bets, not buckets\r",
      "startTime": 945.21,
      "endTime": 1020.21
    },
    {
      "title": "– Why SEO still works and where it actually drives results\r",
      "startTime": 1020.21,
      "endTime": 1110.21
    },
    {
      "title": "– Getting deep on audience, product, and internal dynamics\r",
      "startTime": 1110.21,
      "endTime": 1245.21
    },
    {
      "title": "– What marketers get wrong about internal buy-in\r",
      "startTime": 1245.21,
      "endTime": 1365.21
    },
    {
      "title": "– Real example: what a content sprint looks like in practice\r",
      "startTime": 1365.21,
      "endTime": 1455.21
    },
    {
      "title": "– The power of internal linking and content refreshes\r",
      "startTime": 1455.21,
      "endTime": 1640.88
    },
    {
      "title": "– How Google views internal linking and user signals\r",
      "startTime": 1640.88,
      "endTime": 1820.88
    },
    {
      "title": "– Why technical SEO is often overrated\r",
      "startTime": 1820.88,
      "endTime": 2000.88
    },
    {
      "title": "– Brendan’s hot take: most SEOs aren’t marketers\r",
      "startTime": 2000.88,
      "endTime": 2090.88
    },
    {
      "title": "– Why the “SEO takes 6 months” narrative is flawed\r",
      "startTime": 2090.88,
      "endTime": 2210.88
    },
    {
      "title": "– The problem with traditional retainers and content brief models\r",
      "startTime": 2210.88,
      "endTime": 2300.88
    },
    {
      "title": "– The immortal newsletter: how to mix evergreen + ephemeral content\r",
      "startTime": 2300.88,
      "endTime": 2480.88
    },
    {
      "title": "– Naming the problem, not just the category\r",
      "startTime": 2480.88,
      "endTime": 2570.88
    },
    {
      "title": "– Content should do 3–5 jobs at once: how to prioritize impact\r",
      "startTime": 2570.88,
      "endTime": 2720.88
    },
    {
      "title": "– The real value of competitor and alternatives pages\r",
      "startTime": 2720.88,
      "endTime": 2870.88
    },
    {
      "title": "– How to make content more useful for sales and buyer enablement\r",
      "startTime": 2870.88,
      "endTime": 2960.88
    },
    {
      "title": "– Brendan’s final mindset shift: create content that earns its keep",
      "startTime": 2960.88,
      "endTime": 3156.92
    }
  ]
}