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Carol Cox:
How can you make your presentations both

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insightful and inspirational?

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I'm sharing three secrets you can use for

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every talk you give, no matter the topic,

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on this episode of the Speaking Your Brand

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podcast. More and more women are making an

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impact by starting businesses,

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running for office, and speaking up for what

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matters. With my background as a TV political

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analyst, entrepreneur,

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and speaker, I interview and coach purpose

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driven women to shape their brands,

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grow their companies, and become recognized

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as influencers in their field.

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This is speaking your brand,

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your place to learn how to persuasively

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communicate your message to your audience.

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Welcome to the Speaking Your Brand podcast.

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I'm your host, Carol Cox.

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Today, I'm going to take you behind the

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scenes of an hour long presentation that I

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recently gave at an AI meetup.

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The presentation topic was behind the scenes

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of an AI powered business,

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workflows that save time and scale impact.

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And in that hour long presentation,

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I showed specific examples,

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real world use cases of how I'm using AI

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automations and agents in my podcast

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Production Lead Nurturing.

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I've even created an assistant that I can use

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in slack. It's really,

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really cool to do things like send emails and

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add meetings to calendars and so on.

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This presentation had about 50 to 60 people

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in the audience. It was a full house at the

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venue where it was at,

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and the people. There were all levels of AI

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knowledge and expertise,

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everyone from people who are very techie in

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the machine learning space to people who just

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have a curiosity about AI.

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I had friends and some speaking your brand

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clients in the audience,

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so it was so much fun.

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How this speaking engagement came about is

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because I had attended the prior months

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meetup, introduced myself to the event

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organizer and casually said to her,

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if you're ever looking for any presenters,

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I'm happy to do so because I've been

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integrating AI into what I'm doing with my

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business and podcast.

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And she said, oh, as a matter of fact,

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we're looking for a speaker for next month

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because our speaker can't make it because he

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has to go out of town. Would you be

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interested? And I said yes on the spot,

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because number one, deadlines really do spur

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me to action to kind of finish some things

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that I was working on and also to put

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together the presentation.

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And I am very passionate about this topic,

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and you'll hear me talk a little bit more

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about this as we get into the episode.

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What I want to share with you today is how

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you can make your presentations both

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insightful and inspirational.

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Now you may think with a tech focused

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presentation like this.

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After all, I'm showing video demos and

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screenshots of different automation workflows

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and different ways that I'm using AI in my

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business and podcast.

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So yes, it's very practical and it's and is

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very tangible, but I also wanted it to be

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inspirational. I wanted to make sure that my

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thought leadership came through.

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Here's what some people who were in the

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audience commented on my LinkedIn post about

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this, and I'll include a link to that post in

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the show notes. They said things like it was

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a memorable, insightful,

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and engaging presentation.

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It was engaging, informative and incredible

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presentation, great content,

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and a fully engaged audience.

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Thanks for sharing your wisdom and knowledge

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with us. Equal parts informative and

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inspiring, and this is the kind of feedback

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that I aim for.

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And you heard the word engaging several

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times, and I'm going to talk about that in

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secret number three today.

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As far as how to make your presentations both

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insightful and inspirational.

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So engaging is a key word.

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Insightful is a key word and wisdom and

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knowledge. So you notice it wasn't about

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teaching and training.

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It's about wisdom.

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That's where the insights come from.

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But it's also about the inspiration,

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walking away with ideas,

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thinking about how this can apply to them.

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Now, I know if you're listening to this

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podcast, you want to deliver a great

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presentation, you want to make sure your

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audience gets value from it,

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and you also want to get leads for your

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business and probably more speaking

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invitations as well.

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Well, as soon as I was done with my

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presentation that evening,

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I got one speaking invitation.

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As soon as someone came up to me right off

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the bat. So that's what I want for you as

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well. But we have a tendency to want to teach

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and train, to show all the things,

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to walk people through step by step.

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When we're giving a presentation,

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say, at a conference session or at a business

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luncheon, learn. But that's not really the

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appropriate time and place for a teaching and

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training. Those are better for YouTube

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tutorials, video trainings that you have in

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your online program or paid workshop that

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you're doing instead.

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If you're doing a presentation,

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especially for lead generation and that you

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want to be seen as the go to person in your

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industry, the go to person in your space.

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You really want to make sure that you're

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incorporating thought leadership and that

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inspiration into what you're doing.

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So I'm going to share with you here three

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secrets to do to make sure every presentation

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you deliver, no matter the topic,

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no matter the audience,

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is both insightful and inspirational.

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And I'll share with you what a friend who was

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in the audience told me afterwards,

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which I was very happy to hear,

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but I hadn't ever really thought about it in

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that way. If you want to see my presentation

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slides, you can get access to those by going

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to speaking your comments.

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Again, that's. There's a link in the show

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notes. You can just click on that link along

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with my presentation slides.

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You'll also get access to the notion project

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that I'm building out that shows how to build

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some of these AI workflow automations for

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yourself. I'm also in the process of creating

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a live online workshop or online program to

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help you build these AI automations and

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agents for yourself.

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So if you sign up at that link speaking your

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brand. You'll also get on our email list,

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and so you'll know when that workshop or

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program launches.

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Now let's get on with the show.

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Secret number one have a clear flow and

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structure to your presentation.

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Every great talk needs structure.

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This does not mean that you write out word

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for word what you're going to say.

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Not really possible, especially in an hour

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long presentation.

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So it's not about being rigid,

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but it's about knowing where you're going.

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And in this I presentation that I delivered,

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I used our signature talk canvas framework,

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which I use for every presentation that I

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give. No matter if it's a more technically

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oriented presentation or a keynote,

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and we use it for every single client that we

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work with, because it helps you to organize

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your ideas into a compelling narrative with a

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beginning, a middle, and an end.

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So often when I see speakers,

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especially at, again, more technically

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oriented presentations or conference

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sessions, is that they kind of have a

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beginning and they talk a bit about

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themselves, and then they have,

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I guess, what you would call a middle,

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because that's like their main content, but

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then it kind of just fizzles out.

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There's no really clear ending.

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The ending doesn't tie back to the beginning.

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So that's what our framework does,

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is it gives you that clear structure.

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I went through the signature Talk Canvas

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framework in detail and podcast episode

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number 288.

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So you can go back and find that one.

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As I was creating this I presentation in act

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one, I talked about what the audience wants.

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So these new opportunities in AI,

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they want to learn how it can apply to them,

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how they can apply it within their own

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business and in their own career.

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I talked about some of the obstacles that we

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face in thinking about how to apply AI.

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It seems overwhelming.

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There's new tools every single week.

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How do we make sense of it all?

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And then I built in my background and

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credibility. I was a software developer in

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the first part of my career.

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I founded and ran two technology companies

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and worked with everyone from fortune 500

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companies to government agencies to startups.

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So I kind of built in my credibility with

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that and an audience engagement,

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of course, along the way.

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Then in act two, that was the main part of my

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content. And as I mentioned,

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I had these different automation workflows

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that I had created. So I wanted to show real

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world, practical ways to do this.

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So not just, oh, here's a tool and here's a

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tool, but here's how I'm actually thinking

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about it for my podcast,

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for lead nurturing, for operations and so on.

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So then in the middle of my talk,

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I broke it into three content buckets.

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So I talked about using AI in operations,

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in marketing and in revenue.

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So operations, marketing and revenue and that

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I had 2 or 3 examples under each of those

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buckets. So instead of just having like a

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laundry list like, oh,

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here's 8 or 10 different workflows that I'm

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using, but no real rhyme or reason as to why

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I'm showing one and then the next.

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I put them into these three buckets.

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So as you think about for your talks,

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how can you organize that act?

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Two that kind of middle main part of your

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talk into three buckets or three segments.

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So the things that are related to each other

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go together. And doing this creates natural

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transitions. That also gives your audience a

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mental map to follow as you're going along.

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And it helps you stay focused and helps the

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audience stay focused as you're going through

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your talk. So that was secret number one is

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have a clear structure and flow and use our

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signature Talk Canvas framework to make it

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easy for you to do that.

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Secret number two is incorporate thought

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leadership. No matter what your topic,

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no matter the audience,

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no matter if you really are doing teaching

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and training, and if you have to show how to

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do certain things, you should always,

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always include why this matters,

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why this matters to you,

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and why this matters to your audience.

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You need to give them the bigger picture.

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In this case, with my presentation,

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in addition to showing these very practical

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automation workflows, I talked about how AI

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and these new AI agents are transforming,

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how we think about the work that we do.

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They're changing how we need to work.

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So now we're going to be doing a lot more

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guidance and management and leadership and

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less of the doing.

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And all of this requires not only a different

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mindset, but really us developing those

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management and leadership qualities.

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So that was a thought leadership I integrated

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because your audience doesn't just want the

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how. They also want the why now?

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So why does this matter to me now?

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What difference is it going to make and how

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can I be a part of it?

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So ask yourself what trend shift or insight

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can you shine a light on?

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What's the transformation you want your

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audience to believe is possible for them?

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This is what elevates your presentation from

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a helpful talk to a thought provoking one.

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So that was secret. Number two is always

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integrate thought leadership.

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That bigger picture that bigger.

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Why that insight or that shift that you see.

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Secret number three is all about your

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delivery. Yes, your content is important.

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You want to have nice looking slides.

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You want to make sure that you're taking your

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audience on that journey with a clear

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beginning, middle and end.

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But your delivery is ultimately what's going

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to make your presentation engaging and

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memorable. After my presentation was over,

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a friend who I invited to attend came up to

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me and said, wow, Carol,

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you are the same person up there as you are

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when I'm just talking to you at our dinner

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table. And that means so much to me because

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he said it was so conversational.

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It was like you were having a conversation

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with the 60 of us who were in the audience.

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And I must say that that has not always been

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the case with the presentations that I've

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delivered, but I feel like all of the work

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I've been doing, especially for the past five

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years, over 400 podcast episodes,

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the many, many, many speaking engagements

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I've done, both in person and virtually,

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I've been able to let go of like that

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presenter mode, which I often found myself in

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and instead just show up,

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just show up as me, as I literally as I'm

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having a conversation with someone over the

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table. And so it helps that I'm genuinely

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excited about the topic of AI and what it's

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going to mean for us, but it's also the

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result of a lot of practice and about

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choosing connection over perfection.

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This is why we always say,

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do not memorize your talks.

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Do not try to memorize your talks because

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you're going to lose that natural,

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authentic way that we talk to people.

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When you're trying to remember that perfect

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turn of phrase that you wrote down,

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which is probably not the turn of phrase you

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would ever use in a normal conversation with

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someone when you're up there on stage,

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or even on zoom.

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Think about having a conversation with your

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audience. Let them feel your passion.

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Share stories with them.

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Share funny memes, funny video clips.

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Add humor. Let them see your humanness.

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After all, that's what our advantage is over

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the AI. And that's especially the case if

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you're talking about something that's

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technical or maybe a little bit more

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abstract. And again, you can see how I

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integrated video clips and humor and funny

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memes in my presentation slides.

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You can get them as speaking your brand.

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Now, you don't need to be a professional

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speaker or a content machine to create a

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powerful presentation.

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You just need to incorporate these three

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secrets. A clear structure and flow.

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A big picture lens of your thought

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leadership, and a delivery style that is

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rooted in conversation and authenticity.

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Whether you're speaking to clients,

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to conference audiences,

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or to colleagues, these three elements will

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help you to deliver talks that inspire action

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and get results for you,

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including leads for your business,

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more opportunities, and more speaking

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invitations. Now, if you would like to work

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with us to create your signature talk using

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our framework, we do this one on one in a VIP

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day that clients call magical.

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We take all of those ideas,

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all of those content pieces,

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all of your stories and client examples that

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are running around in your head.

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And we put them into the structure and flow

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using our unique and proven framework.

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You can do a standalone VIP day,

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or you can do a VIP day as part of our

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Thought Leader Academy.

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You can get all of those details about the

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standalone VIP day and our Thought Leader

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Academy, including pricing on our website as

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speaking your brand. Again,

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that's speaking your brand. And then please

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schedule a call with us.

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We always love to talk with podcast

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listeners. We'd like to hear what your goals

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are, what you feel like you need the most

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help with, and then we'll talk about which of

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our programs is the best fit for you,

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to help you achieve your goals and become the

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kind of speaker and thought leader you want

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to be. Until next time,

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thanks for listening.