Daybreak

A big reason when we choose to buy online instead of going to a store depends on how easy the e-commerce company makes it to return stuff. So far, with most companies, all you have to do is ask for a return on the app or website and someone comes to your doorstep and picks it up.

While e-commerce companies have been wooing you with the option, in reality they hate returns because reverse logistics are a costly affair for them.

Which is why e-commerce platforms like Ajio and Myntra are changing their return policies. Some are even blocking some customer accounts. 

But are customers ready to give it up yet?

Tune in.

* This story was previously featured on Daybreak in April, 2024

P.S Don't miss our brand new Thursday segment, DAYBREAK UNWIND, in this episode!

This week's recommendations:

Snigdha:
To read: The Buddha in the Attic by Julie Otsuka
To watch: Kalki 2898 AD

Rahel:
To watch and listen: Hanumankind – Big Dawgs | Ft. Kalmi

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Business news is complex and overwhelming. It doesn’t have to be. Every day of the week, from Monday to Friday, Daybreak tells one business story that’s significant, simple and powerful.

Hosted from The Ken’s newsroom by Snigdha Sharma and Rahel Philipose, Daybreak relies on years of original reporting and analysis by some of India’s most experienced and talented business journalists.