In this episode of The SaaS SEO Show, we’ve interviewed Bernard Meyer, Sr. Director of Content & Creative at Omnisend, and discussed content strategy, the future of SaaS marketing, and more.
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Timestamps:
- (02:04) - Who is Bernard Meyer?
- (03:27) - Bernard’s background.
- (06:09) - What is Omnisend?
- (08:03) - Connection between content and design.
- (10:52) - Content strategy at Omnisend.
- (12:57) - Why most B2B SaaS don’t use YouTube?
- (19:11) - Unbiased reviews and comparison pages.
- (23:18) - Brand importance.
- (26:42) - Niche limitations on content strategy.
- (36:03) - Bernard’s thoughts on blog posts' importance.
- (40:52) - Blog post structure that satisfies your audience.
- (45:04) - What does the future hold for SaaS content marketing?
- (50:27) - Learn more about Bernard and Omnisend and get in touch.
- (51:03) - Outro
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This episode is sponsored by Ahrefs.
What is The SaaS SEO Show?
The SaaS SEO Show is a platform for meaningful connections and honest conversations with people who are real, hard-working practitioners and high performers in the SaaS industry. We're here to learn and get inspired by them, and we hope you do too.