We are what we eat. It's an axiom. We take it as a great truth that the better the food we take on to fuel our human engines, the better those engines shall hum. Our guest this week asks us to both embrace that truth and expand it one further: we are what our food eats.
This is just one of the core principles of regenerative agriculture, a practice celebrated by our guest today. Ryan Pintado-Vertner is an activist and a strategic marketing impact expert who helps purpose-driven founders, CEOs, and their teams stay true to their mission through thoughtful marketing and business growth strategies. Ryan has also spent a good part of his career working in natural foods and consumer packaged goods and works at the intersection of what we consume and how that consumption affects our planet and our bodies.
Ryan is also a noted enthusiast for the transformative potential of regenerative agriculture. Far from a niche concept, regenerative practices offer a powerful trifecta of benefits: sequestering carbon to combat climate change, producing more nutritious food, and fostering healthier ecosystems.
As Ryan explains, the health of the soil is the cornerstone that enables plants to convey the best nutrient benefits to both humans and animals. He illuminates how regenerative agriculture's focus on building healthy soil can allow agriculture to become a net negative contributor to atmospheric carbon. While still in the early stages, hundreds of organizations worldwide are pioneering regenerative practices at various scales.
However, regenerative agriculture is about more than just farming techniques. Ryan emphasizes how it represents a broader approach to life and relationships, one that honors the sacredness of every part of the ecosystem. Embracing regenerative principles means adding value rather than extracting it and recognizing that diversity is inherently essential for any system to thrive.
As awareness of regenerative agriculture grows, it has the potential to not only heal our planet and nourish our bodies, but to profoundly reshape how we relate to one another and the natural world we inhabit. This week's show invites each of us to plant the seeds of a regenerative future, one nutrient-rich carrot at a time. Our great thanks to Ryan for joining us this week on Mission Forward.
Links & Notes
- (00:00) - Welcome to Mission Forward
- (02:44) - Introducing Ryan Pintado-Vertner
- (06:16) - Regenerative Agriculture
- (14:12) - The current landscape... of the landscape
- (18:02) - The Challenge of Defining Terms
- (24:46) - How can we help the journey
On October 9, 2024, we will gather for a virtual half-day conference to explore how leaders across sectors are
navigating changes, challenges, and opportunities, and we’ll bring wide-lens context to many of today’s most pressing issues.
Reserve your spot today, as space is limited.What is Mission Forward with Carrie Fox?
Mission Forward: An award-winning podcast for communicators on a mission.
Hosted by social impact expert and B Corp leader Carrie Fox, each episode of Mission Forward explores the power of communications. With just the right mix of practical and thought-provoking content, we take on the issues that matter to you, and that support your work as a communicator for change.
Together, we talk through topics that you’re likely experiencing right now: from how to tackle tough conversations; to how to best challenge stereotypes; to how we can build bridges across the issues that divide us. If you’re working to become a more inclusive and thoughtful communicator, there’s nothing holding you back—except you.
About Season 9
Communication is essential to moving missions forward. Whether you’re trying to advance a strategic goal, drive change in an organization or raise funds to increase your impact, how you communicate matters. And with the noise of today’s world, it matters even more that your message be delivered, heard, remembered, AND acted upon. Getting there requires more than words.
We’ve entered a consequential year. Every decision will matter. Care, courage, and civility will matter too.
On season 9 of the Mission Forward podcast, host and social impact communications expert Carrie Fox will be with you through it all. With episodes dropping every Thursday, this season will feature a host of thought leaders who will share their take on this critical year and how they navigate the issues ahead. We’ll dig into key issues you’re facing, we’ll inspire you with fresh ideas and practical insights, and we’ll show you how to apply the key practices of courageous leadership to your work. Come along as we practice a more-than-words approach to communications and leadership.
* About the Host (https://www.missionforward.us/about-carrie)
* Listen to Past Episodes (https://www.missionforward.us/episodes)