The FMCG Marketing Daily | Cadbury pairs crystal clutch with comedy | Molson Coors ditches its TV-era workflow | Manischewitz is betting that a dating

The FMCG Marketing Daily — September 14, 2026 In this episode: • Mondelez is making a serious push to grow Cadbury's footprint in the US market by pairing a limited-edition fashion accessory with original comedy content — a rare dual-channel activation for the brand. • Molson Coors has completely restructured its internal content workflow to match creator timelines — and the results are a 4x engagement uplift, offering a direct blueprint for legacy FMCG brands stuck in broadcast-era production cycles. • A 138-year-old heritage food brand is using a branded dating show as its primary vehicle to recruit Gen Z consumers — a challenger-style play that raises the bar for how legacy FMCG brands can engineer cultural relevance. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.