Navigating Zero - Global Trade’s Powerful Wave of Change

The container shipping industry faces unique challenges in transitioning to greener practices. External factors have driven a period of rapid growth and profit since the late 20th century. However, major disruptions such as the 2008 financial crisis, the COVID-19 pandemic, and the 2024 Red Sea Crisis have significantly impacted the industry. Amid these significant upheavals, how can container shipping advance its green agenda?

In this episode, Lora Jakobsen, Chief Purpose Activist at ZeroNorth sits down with, Lars Jensen, CEO and Partner at Vespucci Maritime, a strategic advisory and analysis firm for container shipping. Lars has over 20 years of experience in the industry with previous roles at A.P. Moller-Maersk and The Containership Company. He is widely known for his analysis and forecasting as an expert in the container market.

Lars and Lora discuss the climate of container shipping in 2024, the industry’s appetite for the green transition, and how, to measure emissions, there must be a consensus on metrics.

The world is in a climate crisis, and all industries must do their part to reach zero emissions. Maritime trade is critical to today's society but is responsible for roughly 3% of all greenhouse gases. A future where global trade reaches zero emissions is possible. But how do we get there? In this podcast, we're sitting down with thought leaders to explore the inner workings of global trade, its massive impact on our society, and the obstacles it faces while navigating its way to zero.

About Lars Jensen: LinkedIn Profile
About Vespucci Maritime: Website
About ZeroNorth: Website
About Lora Jakobsen: LinkedIn Profile
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What is Navigating Zero - Global Trade’s Powerful Wave of Change?

Navigating Zero - Global Trade’s Powerful Wave of Change is a podcast from ZeroNorth that explores the significant challenges facing the maritime industry on its journey towards a sustainable future. There’s no denying we are facing a climate crisis, and all industries must do their part to reach zero emissions. Maritime trade is critical to today’s society but is also responsible for roughly 3% of all greenhouse gas emissions. A future where global trade reaches zero carbon emissions is possible, but how do we actually get there?

In each episode, Lora Jakobsen, Chief Purpose Activist at ZeroNorth, will sit down with global thought leaders and ask the difficult questions: How do we accelerate decarbonisation in maritime trade? What stands in the way of shipping companies reaching zero emissions? What are the innovative solutions to the challenges we face in distribution? And how can data and technology help?

Navigating Zero gives us all a peek into how maritime shipping and global trade fit into our world. It gives voice to different perspectives on the solutions to reduce carbon emissions, from the way cargo is packed in shipping containers, to innovations on the ship, and beyond. If you are a professional within the shipping industry who wants to drive change and make global trade sustainable, this is the podcast series for you.

Lora Jakobsen specialises in technology, growth, and sustainability strategy. As a founding member of ZeroNorth, Lora played a pivotal role in shaping the company’s vision to make global trade more environmentally sustainable. That included defining ZeroNorth’s mission and driving change as the shipping industry embraces a greener future. As a key figure in the decarbonisation journey, Lora spearheads and contributes to global trade transformation, collaborating with organisations working toward zero emissions.

ZeroNorth was founded to lead the sustainable transition of global trade. Their goal is to support shipping companies around the world, helping to optimise their business while reducing shipping carbon emissions. ZeroNorth does this by creating new and innovative solutions and elevating operations through actionable data to transform and improve client business.

Learn more about their efforts at: https://zeronorth.com/