In this insightful episode of the CRO Spotlight Podcast, host Warren Zenna engages in a candid conversation with Kristen Habacht, the Chief Revenue Officer at Typeform. Kristen shares her unconventional journey into the CRO role, starting from an office manager position to leading revenue teams in top tech companies. She discusses the evolving nature of the CRO position, highlighting how her path was shaped by a desire to have a seat at the executive table and to lead organizations with a holistic approach to revenue generation.
Kristen and Warren delve into the challenges and opportunities that come with the relatively new and undefined CRO role. They explore the importance of integrating marketing, sales, and customer success under one revenue umbrella, particularly in a product-led growth (PLG) environment. Kristen shares her strategies for building trust and collaboration among cross-functional teams, emphasizing the need for a CRO to be the CEO of the revenue operation, ensuring that every part of the funnel works seamlessly to enhance the customer journey.
The episode also touches on the strategic importance of partnerships and integrations in scaling a company, especially within the PLG framework. Kristen offers valuable advice for aspiring CROs and business leaders on how to effectively navigate the complexities of the role, build strong teams, and maintain a customer-centric approach. Tune in to gain actionable insights on driving growth and fostering a unified revenue strategy.
What is CRO Spotlight?
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Are you a CRO looking for insights and ideas from your peers? Are you a Revenue Leader with aspirations to become a Chief Revenue Officer? Are you a CEO looking to appoint a CRO to scale your business?
Welcome to the CRO Spotlight podcast, a weekly show featuring insights from Chief Revenue Officers, B2B Revenue Leaders and CEOs. Hosted by Warren Zenna, Founder and CEO of The CRO Collective, the show goes deep behind the scenes with the people who have been there, done that and have seen the results. The CRO Spotlight Podcast is an open, free-form conversation that digs into real issues that Revenue Leaders and CROs grapple with everyday.