Passion Business Podcast

My guest is a  San Francisco based Personal Trainer with a business background who helps other personal trainers make sense of the numbers by explaining financial concepts using fitness vocabulary.

And he's the author of "For the Fit but Poor Personal Trainer: A guide on how to train money - not muscle - to grow"
Nelson Toriano

Show Notes

“I think of a business in terms of a body ..”

In a lively and insightful conversation we covered
  • his corporate business background in the tech industry
  • how he started his side hustle, just as a hobby – fitness is fun
  • the opportunity that had him leave the rat race
  • how he turned his passion for fitness into a business
  • golden tips for pricing and charging for services
  • the myth that there is only one way to generate money
  • how he uses his business background to support other personal trainers to build a sustainable career
  • his book

Meet Nelson Toriano

He is an educator, certified personal trainer (CPT), and author.
He started Coach Nelly Toriano, LLC, after determining financial literacy is needed in the fitness industry.
Nowadays, he advocates for personal trainers to not only be effective in their sales, but also be strategic when it comes to managing that revenue.
He explains financial concepts using fitness vocabulary.
Nelson is a CPT with the National Academy of Sports Medicine. He also has his Masters in Business Administration from California State University, East Bay and Stanford University Innovation and Entrepreneurship Certificate.

As always, if there is a topic you’d love me to talk about, or know someone who’d be a great guest, or you’d love to be a guest yourself get in touch, leave a comment below, contact me via email or social media. I’d love to hear from you!

Curious How A Podcast Can Help You Grow YOUR Business?

Everything you need to know to decide whether starting your own podcast is for you .. FREE

  • “Find Your Podcast Topic” worksheet,
  • Podcast Planning Checklist,
  • Video and pdf guide to get an overview of how to actually launch one, covering planning & implementation/tech.

Would you love to get more invitations to podcast interviews?

Being interviewed on podcasts is the quickest and 100% non-sleezy way to tell the world about your passion business.

But it’s not easy to get invited when you first start out. I know, I’ve been in your shoes, and I’m also a podcast host.

If you’d love to get more interviews the FREE “Top 5 Actionable Tips To Help You Get Podcast Interviews .. even if you’re just starting out” is for you. Check it out here.

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The post Passion Business Podcast – Episode 28: Nelson Toriano – Financial Literacy for Personal Trainers appeared first on Anke Herrmann - Taming the Tech Monster.

What is Passion Business Podcast?

Hello and welcome to the Passion Business Podcast, the podcast to inspire, empower and support free spirits with a big idea, a project or craft they’re passionate about and want to turn into a business so that they can spend their time and make a living doing meaningful work. You can find it at passionbusinesspodcast.com



I’m Anke Herrmann - (not your typical) business coach and mentor, lifelong creator, online tech loving geek, and I’m your host.



Tune in to hear about a way to build your business that’s fun & creative and way faster and more effective than following other people's “proven success formulas”.



Listen to ordinary people like you and me share their stories of creating their passion business and see ..



.. it probably takes longer than you thought,

.. it involves plenty of twists and turns,

.. it’s more challenging but also more rewarding than you thought possible.



Basically, we'll crush the “6 figures in 6 weeks following someone's 6 step proven success formula” myth, one episode at a time. And you’ll see that you have what it takes to build YOUR passion business.



Go to passionbusinesspodcast.com and check it out. If you like it please leave a review and share with your friends.