The FMCG Marketing Daily | Samsung U.S. Marketing Chief Allison Stransky | Modelo hikes marketing spend on college | Müller teams up on yogurt NPD

The FMCG Marketing Daily — September 09, 2026 In this episode: • Boston Beer is raiding Big Tech marketing for its next CMO — a bold outside-category hire that signals the brand is rethinking how it competes in a fragmenting craft and RTD market. • Modelo is doubling down on college football with a new brand platform and increased spend — a direct challenge to Anheuser-Busch InBev's long-held dominance in sports sponsorship. • Müller is co-developing new yogurts with Mondelez and Pladis in a brand collaboration play that turns snacking rivals into NPD partners — and raises sharp questions about brand licensing as a growth lever in dairy. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.