The Product Marketing Experts | How I Positioned That: Atlassian's Head of Product Marketing (Jira Align) Daniel Kuperman

Many product marketers have learned the hard way that there’s a difference between creating a great positioning statement and actually getting your internal teams to use it. In this episode, Daniel guides us through his approach to sales enablement, sharing the key tricks he uses for getting your sales team on script. Sometimes it starts with a single sales rep! We also touch upon various aspects of product portfolio management, including the pros and cons of consulting an outside agency.

Show Notes

Connect with Daniel on LinkedIn here: https://www.linkedin.com/in/danielkuperman/
Join Daniel on Sharebird here: https://sharebird.com/profile/daniel-kuperman

Book recommendations:

1. Positioning: The Battle for Your Mind - by Al Ries and Jack Trout
2. Obviously Awesome - by April Dunford
3. Crossing the Chasm - by Geoffrey Moore

What is The Product Marketing Experts ?

A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to you by Sharebird.com, the leading Product Marketing question and answer site.