Ep082 – Colette Laxton, Co-Founder, The Inkey List | Democratising knowledge to build a global beauty brand | SATT

I loved meeting Colette and hearing her story of how she developed, launched and grew the amazing skincare beauty brand The Inkey List with her co-founder Mark Curry.

Colette is so open about her journey and why she feels she has enjoyed success. It is obvious hearing about her absolute focus on her customer’s needs and psyche when she develops a solution to their questions, always ensuring she is solving a real problem and helping people understand more about skincare.

We discover insights on entrepreneurship, brand building, social media strategy, and the importance of authenticity and education in business, as well as the importance of declaring boundaries when working with your partner!

The SATT Team :)

#podcast  #business #swimagainstthetide #growth #entrepreneurship

What is Swim Against The Tide?

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.

The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.

If you would like to be a guest on the podcast, please email [e-mail] and we will be in touch.