Cass Ernst-Faletto is the Senior Director of Global RevOps at Pendo. On this episode of the Go To Masters Show, she shares her framework for balancing tactical execution with strategic thinking across revenue operations.
- Her two-lever approach: unblocking near-term revenue vs laying groundwork for scalable processes
- How to facilitate cross-functional alignment through shared goals and productive tension
- Building RevOps expertise through weekly AI demos and networking to stay ahead of industry evolution
Creators and Guests
Guest
What is Go To Masters Show?
In the Go To Master Show podcast, we host industry leaders/experts to discuss the best practices and nuances in RevOps and GTM functions.