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Carol Cox:
We have more live signature talks from our

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Thought Leader Academy grads.

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Listen in to the power of storytelling on

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this episode of the Speaking Your Brand

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podcast. More and more women are making an

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impact by starting businesses, running for

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office and speaking up for what matters.

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With my background as a TV political

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analyst, entrepreneur and speaker, I

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interview and coach purpose driven women to

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shape their brands, grow their companies,

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and become recognized as influencers in

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their field. This is speaking your brand,

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your place to learn how to persuasively

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communicate your message to your audience.

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Diane Diaz:
Hi everybody, and welcome to backstage at

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Speaking Your Brand.

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I am lead speaking coach as speaking your

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brand and I am so thrilled to bring to you

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today two of our recent graduates from our

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Thought Leader Academy.

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We have today, Cindy Ojczyk, who is a writer

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and speaker, and she shares stories and

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resources to help strengthen the fiber that

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binds people and pets, which is a really fun

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topic. And then we have Amy Lewis Bear, who

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is a licensed professional counselor and

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owner of Heart Wise Counseling.

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Amy is also an author, and she will be

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chatting with us about that in just a

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moment. When we get into those details she's

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authoring. She's already written one book

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called From Charm to Harm, but she has

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another book coming out soon, so we'll talk

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about that in a moment.

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Now, um, last week here on backstage at

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Speaking Your Brand, you heard from two

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other graduates of our Thought Leader

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Academy, and you got to hear ten minutes of

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their talks that they worked on during the

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Thought Leader Academy. So today we're going

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to hear a portion of Cindy's talk.

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So I'm excited for you all to hear from her.

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Now, um, you've probably heard about the

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concept of storytelling that we talk about

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in all the content that we put out.

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And so we're going to talk a little bit more

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about that when we get into the roundtable

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discussion about about what Cindy and Amy

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have worked on in their talks.

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So listen, as you hear Cindy's talk and

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listen for those stories, and then Amy will

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be sharing with us how she incorporated

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story into her talks as well.

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Um, and you'll see the how personal the

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stories get. And we often say go very

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personal, because the more personal you get,

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the more universal the message is.

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And I think that you'll see that when Cindy

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delivers the portion of her talk today.

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So I'm really excited for everybody to hear

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from Cindy and to hear Amy's story as well.

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Now, Cindy, are you ready?

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I am ready, Diane.

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Great. All right.

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Well, let me bring your slides up here and

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then take it away.

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Cindy Ojczyk:
Thank you Diane, and welcome everyone.

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I'm going to kick us off with a little Q and

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A with a show of hands.

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How many people here have a pet or have had

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a pet? Now, in the chat, I'd like you to

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answer this much more controversial question

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who rules the world?

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Cats or dogs?

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Now, I'm sure you're wondering why am I

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talking about pets when I'm here to talk

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about parenting?

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It was our family's unconventional

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experience with animals that allowed us to

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take some lessons that helped our children

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to become much more resilient and to

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reconnect our family.

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Now. Our journey began about well.

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During a 4th of July weekend, a fateful 4th

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of July weekend.

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The fireworks had stopped, the kids had gone

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to bed, and my husband and I were able to

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coax the dog out from underneath the bed.

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We took her downstairs, got her outside and

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she collapsed and she passed away.

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And in that earthquake of a moment, we had a

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tsunami response.

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The kids began to argue and fight at a level

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we had never seen before.

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Yeah, they'd fought before and they argued

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with us, but they were fighting.

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They were pulling away from their friends,

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they were pulling away from us, and their

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performance at school was dropping.

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I was trying to figure out what had happened

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to this group.

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Oh, we have a funny sideways slide.

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What happened to our sideways family?

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How did we go sideways?

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We had this great connection from the time

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they were born, up until the teen years

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where we were doing things together, hiking

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and biking and camping and cooking, working

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with our neighbors next door to till their

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gardens, and then working at school and

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working hard. And two years prior to the dog

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dying, my father in law had passed away and

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we had come together as a family to heal

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each other, to console each other.

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We didn't have any of that happening now,

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and I couldn't figure it out.

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The only thing I can think of because I'm a

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smart woman. I used to, before I became a

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writer, used to be an interior designer, and

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I could do a whole kitchen remodels, whole

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house remodels, solve problems, help guide

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people. What could I do with the kids?

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Well, the one thing I thought about was our

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dog. When we'd gone through the grief with

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my father in law, we had a dog.

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We didn't have a dog now, so I thought maybe

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if we got another dog, we could solve this

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grief. The next day at dinner, I sat down

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with the family and said, what do you think

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about adopting another dog?

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And the next tsunami hit our family.

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The wave of mom.

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I'm oldest. I should get what I want and

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mom, I'm youngest, I should get what I want.

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And ah, Joe and I were pulling our hair out.

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I was working the next day talking to a

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coworker, and she has kids my age.

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And I asked her, you know, what she was

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going through? And she looked at me and she

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said, Cindy, have you ever thought about

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fostering? We foster pregnant cats.

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We get to watch the miracle of birth play

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with all those little kittens.

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When they get adopted.

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We get to go back to our family activities,

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and then when we're ready, we raise our hand

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and we foster again.

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And it was if the clouds had parted and the

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sunlight came down and that's it.

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Aha! We're going to foster dogs.

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We'll have all that happy energy connecting

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us, taking away our grief.

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And it won't look as if I was choosing

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between one girl's desire over another.

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So along comes foster pet poet.

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Little pocket pet poet.

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He could fit inside a purse.

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Only problem with poet is he only had eyes

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for my one daughter.

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None of the rest of us.

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He was a difficult dog to foster.

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I couldn't wait for him to move on.

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And the day we were ready.

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And I had his profile ready to go on the

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internet, and I told the girls they picked

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him up, stormed to the room, slammed the

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door and screamed at me.

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You can't take away our new best friend.

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And there I sat.

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In the quiet of the house, and my husband

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came home to the quiet house.

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I had been the leader of this foster team,

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and I had failed to help them understand

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that to win at fostering, you actually have

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to lose. You have to give up that

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relationship. Now, the logic is when you

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give up that relationship, you create space

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in your home for the next dog in need.

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But Joe and I realized our kids were nowhere

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near logic.

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They weren't ready for another loss, and

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neither of us were ready for another

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tsunami. So that night we signed poet's

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adoption papers, and he became our resident

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pet that nobody's going to want us to foster

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again until a month later, when Linda from

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the agency called and said, Big Margo is an

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animal impound and she is set to be

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euthanized unless we pull her.

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Are you willing to foster her?

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Well, of course I'm going to say yes to

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that. And I want to win.

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I'm going to prove that we can do this as a

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team. But Margo, all retriever and happy

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dog, wiggled herself into our home and into

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our lives. And yes, you are right, we failed

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at fostering again.

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Now we have two resident pets.

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The kids aren't any happier.

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They're pulling away further from their

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friends. They're pulling away from us.

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And I was just confounded.

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And I sat and thought.

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And I really started thinking about the

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process here.

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I thought I wanted what other people wanted.

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And I think I did.

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I started doing research and looking that

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most people around the globe want to raise

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happy, successful, independent kids that

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remain connected to home.

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So something else had to be there.

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What was that? Something else?

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Now I'm going to invite you if you're

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feeling comfortable and you don't see what

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you're going through, if you're comfortable

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at it in the chat. But for us, some of these

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things that got in the way were our

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activities, the kids activities, cell phones

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and sex and drugs and peer pressure and

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mental health. We were going through all of

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that. But that wasn't just it, because we

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kept going on this hamster wheel.

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Anybody else here feel like you're on a

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hamster wheel?

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You just keep doing the same thing over and

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over, getting the same results.

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Our kids were improving at all.

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Our relationship wasn't improving.

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Then I realized in that definition of

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insanity attributed to Albert Einstein, of

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doing the same thing over and over.

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Joe and I were parenting like our parents.

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We were parenting in an in a conventional

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manner where we were thinking about

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happiness over self-worth.

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We were thinking about grades and

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accomplishments and image and discipline.

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So he and I started thinking about what if we

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were to reparent ourselves?

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What if we could go back and be the parents

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of ourselves as teens?

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What would we do different?

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What would we do then and do for our kids

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now to help them?

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What I'd like you to do right now is get

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yourself centered as you're sitting or

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standing, and then with me, do a little

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activity. We're going to lean to one side as

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far as you can and come back to center.

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Then lean in the other direction and come

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back to center.

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Now you didn't fall over.

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I didn't see anybody fall over.

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But what you did do is you used a strong

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foundation to shift, to do something

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different. So when it comes to parenting,

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I'm not saying to diss your parents and how

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you were raised, but to think about what are

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those key things that have been helpful and

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what could you be thinking to do different

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in order to get a different result?

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Thinking unconventionally now, to think

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unconventionally and to do unconventional

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things. Scary.

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I know it's scary.

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It takes courage.

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It takes support.

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So before we leave here today, I want you to

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think about where support can come from,

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from you, what gives you confidence, and

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oddly enough, the dogs gave us confidence.

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Yes, we failed at fostering twice, but we did

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figure out how to succeed.

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These are dogs that came to us that were

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abandoned, abused, neglected, had medical

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and physical needs.

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Our job was to heal them and to help them

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move forward into a new home.

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We were successful, and I was able to take

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those nuggets of success and the learning

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lessons that came from them to help our

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family shift.

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That's what I'd like for you to think about

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today. How can you help your family shift?

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It begins with you.

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You are the coach.

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You are the leader.

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If you want change, it has to resonate and

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begin with you. That is the s, but you need

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help. You need to go out and seek help.

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With that help, you're going to get

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information and input and then expect to

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fail. We failed twice at fostering, but all

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that information and failure fed back into

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what we were doing in order to help us

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thrive. But through the shift framework, it

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helped us in our fostering, and it helped us

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in raising resilient kids, and it helped to

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reconnect our family.

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So I challenge you to walk away today with

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what do you like?

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What do you think you can change, and where

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do you feel that you can get the support you

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need to do that one shift.

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Thank you.

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Diane Diaz:
Fantastic job, Cindy.

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That was wonderful.

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00:13:42,170 --> 00:13:44,990
Goodness. Now, of course I've seen you

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deliver some most of that, but you are

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00:13:49,250 --> 00:13:52,520
getting so much more effective with the

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storytelling, which you were. It was already

314
00:13:53,990 --> 00:13:56,930
amazing, but you're really embodying it and

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00:13:56,930 --> 00:13:59,330
your movements and gestures and that

316
00:13:59,330 --> 00:14:02,300
activity. How did that feel for you?

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00:14:03,260 --> 00:14:06,860
Cindy Ojczyk:
I have practiced it a lot, and so it becoming

318
00:14:07,310 --> 00:14:10,580
very comfortable and realizing that that's

319
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how you get the engagement is to actually go

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out and do it.

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Diane Diaz:
Yeah, that was fantastic.

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00:14:15,320 --> 00:14:17,900
And how let me ask you about the stories,

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00:14:17,900 --> 00:14:19,190
because I know those are very personal

324
00:14:19,190 --> 00:14:21,230
stories. And as I said at the at the top of

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this, um, this broadcast, that the more

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personal the story is, the more universal or

327
00:14:27,740 --> 00:14:29,630
the more, um, specific appeal it will have

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to the audience. So the more you know, the

329
00:14:31,700 --> 00:14:33,560
more you dig deep into your personal story.

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It actually, we think sometimes will.

331
00:14:35,570 --> 00:14:36,650
How is the audience going to relate?

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It's so personal, but they really do.

333
00:14:39,200 --> 00:14:42,200
And so how does it feel for you to deliver

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so such personal I mean, those are personal

335
00:14:44,180 --> 00:14:45,410
stories about your family.

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00:14:45,410 --> 00:14:47,870
So how does how does that feel for you?

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00:14:48,980 --> 00:14:52,520
Cindy Ojczyk:
So I have worked on a manuscript and I'm

338
00:14:52,520 --> 00:14:54,410
actually in the process of getting a book

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00:14:54,410 --> 00:14:56,480
published and.

340
00:14:57,380 --> 00:15:00,770
I do, I I'm able to present this because my

341
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family supports me on presenting it, because

342
00:15:03,410 --> 00:15:06,650
my kids know that they struggled, and if

343
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anything that they have done can help

344
00:15:09,440 --> 00:15:12,200
somebody in the future get through their

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struggles. So I it's easier for me to

346
00:15:15,110 --> 00:15:17,450
deliver this because it is of my family, but

347
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I also have their support.

348
00:15:19,250 --> 00:15:21,020
Diane Diaz:
Yes, yes, that's a really good point.

349
00:15:21,020 --> 00:15:22,700
Because, you know, one of the things that

350
00:15:22,700 --> 00:15:24,530
can happen when we deliver personal stories

351
00:15:24,530 --> 00:15:27,020
is what we call a vulnerability hangover,

352
00:15:27,020 --> 00:15:29,360
where you share something and then think,

353
00:15:29,360 --> 00:15:30,950
oh, maybe I shouldn't have shared that.

354
00:15:30,950 --> 00:15:33,830
And so but it's good to hear that you do

355
00:15:33,830 --> 00:15:35,510
have your family's support and sharing that.

356
00:15:35,510 --> 00:15:37,640
And then the impact of the message is that

357
00:15:37,640 --> 00:15:39,200
much stronger because the stories are

358
00:15:39,200 --> 00:15:41,030
personal. People in the audience are going

359
00:15:41,030 --> 00:15:43,070
to relate to those stories with their

360
00:15:43,070 --> 00:15:45,560
children or families, and then can use what

361
00:15:45,560 --> 00:15:47,450
you're teaching them to help move them

362
00:15:47,450 --> 00:15:49,820
forward and do that shift, like you said.

363
00:15:49,820 --> 00:15:52,580
So thank you so much for sharing that.

364
00:15:52,580 --> 00:15:55,070
Now let's get into our roundtable

365
00:15:55,070 --> 00:15:57,470
discussion. So Amy's actually not going to

366
00:15:57,470 --> 00:15:59,000
share her talk with us. But there's a reason

367
00:15:59,000 --> 00:16:01,820
for that. And the reason for that is that.

368
00:16:01,820 --> 00:16:03,260
And I'll let you talk about this, Amy.

369
00:16:03,260 --> 00:16:06,350
But as I mentioned, Amy has authored a book,

370
00:16:06,350 --> 00:16:09,350
and now she's in the process of writing or I

371
00:16:09,350 --> 00:16:11,840
think might have finished writing her next

372
00:16:11,840 --> 00:16:14,000
book, which will be coming out soon.

373
00:16:14,000 --> 00:16:16,700
The talk is connected to the book, so that

374
00:16:16,700 --> 00:16:18,560
is why you won't hear it here today, because

375
00:16:18,560 --> 00:16:20,150
it's kind of under wraps.

376
00:16:20,360 --> 00:16:22,730
But maybe, Amy, you can tell us a little bit

377
00:16:22,730 --> 00:16:26,360
about that book, and if you would also touch

378
00:16:26,360 --> 00:16:30,770
on how you wrapped portions of that, the

379
00:16:30,770 --> 00:16:33,620
content of your book in to your talk, and

380
00:16:33,620 --> 00:16:34,790
we'll get into kind of some of the

381
00:16:34,790 --> 00:16:37,160
storytelling. But what is your upcoming book

382
00:16:37,160 --> 00:16:39,950
about and how does it connect to the talk

383
00:16:39,950 --> 00:16:41,480
and how are you using your talk?

384
00:16:41,480 --> 00:16:45,650
Amy Bear:
Yes. Well, as a psychotherapist, um, years

385
00:16:45,650 --> 00:16:48,950
ago when I decided to return to school, I

386
00:16:48,950 --> 00:16:51,080
had my own experience that I didn't

387
00:16:51,080 --> 00:16:54,740
understand. And I write about relationships.

388
00:16:54,740 --> 00:16:57,170
And so I had a ten year relationship that

389
00:16:57,170 --> 00:16:59,900
was very troubled, and I didn't understand

390
00:16:59,900 --> 00:17:02,270
it at the time I was younger, I wasn't a

391
00:17:02,270 --> 00:17:05,060
therapist at the time, and when I left the

392
00:17:05,060 --> 00:17:07,070
marriage, I really wanted to understand what

393
00:17:07,070 --> 00:17:09,440
had happened in my marriage, and I wanted to

394
00:17:09,440 --> 00:17:11,420
help other people because it was miserable

395
00:17:11,420 --> 00:17:12,770
and I had no one to talk to.

396
00:17:12,770 --> 00:17:14,300
I just didn't know what was going on.

397
00:17:14,300 --> 00:17:17,450
It was about power, having a partner who's

398
00:17:17,450 --> 00:17:20,870
got a need for power and control and and so

399
00:17:20,870 --> 00:17:22,220
I didn't understand that at all.

400
00:17:22,220 --> 00:17:25,940
So when I, um, later when I left them, after

401
00:17:25,940 --> 00:17:28,910
I left the marriage, I went back to school

402
00:17:28,910 --> 00:17:32,240
and I became, um, a psychotherapist so I

403
00:17:32,240 --> 00:17:33,680
could understand my marriage and help

404
00:17:33,680 --> 00:17:37,880
others. And I've I'm I wrote one book.

405
00:17:37,940 --> 00:17:40,640
Um, it was a few years ago, and now I'm

406
00:17:40,640 --> 00:17:43,400
writing another book that came out of my

407
00:17:43,400 --> 00:17:45,680
practice in helping other people.

408
00:17:45,680 --> 00:17:48,620
And, um, I wrote this talk.

409
00:17:48,620 --> 00:17:50,420
It was wonderful to be with a thought leader

410
00:17:50,420 --> 00:17:53,000
Academy, but I really wanted to write a

411
00:17:53,000 --> 00:17:54,860
signature talk to promote my book.

412
00:17:54,860 --> 00:17:57,770
So it has a lot of proprietary information

413
00:17:57,770 --> 00:17:59,780
in it, and you have to wait till my book

414
00:17:59,780 --> 00:18:01,760
comes out to get the information.

415
00:18:01,970 --> 00:18:05,030
Um, because I wanted to, you know, it's in

416
00:18:05,030 --> 00:18:06,770
the process of being published now.

417
00:18:06,770 --> 00:18:08,510
And so I didn't want to reveal that

418
00:18:08,510 --> 00:18:10,880
information, but that's why I came to the

419
00:18:10,880 --> 00:18:12,320
Thought Leader Academy.

420
00:18:12,650 --> 00:18:13,700
Diane Diaz:
Yeah. Yes.

421
00:18:13,700 --> 00:18:14,720
Thank you for sharing that.

422
00:18:14,720 --> 00:18:16,940
And, you know, we do.

423
00:18:16,970 --> 00:18:19,070
We have had several authors come through the

424
00:18:19,070 --> 00:18:21,680
Thought Leader Academy and and, you know,

425
00:18:21,680 --> 00:18:23,690
regardless of whatever the topic is that

426
00:18:23,690 --> 00:18:26,090
you're, that you're creating your talk on,

427
00:18:26,090 --> 00:18:29,060
we always push everyone in the Thought

428
00:18:29,060 --> 00:18:31,070
Leader Academy to wrap these personal

429
00:18:31,070 --> 00:18:32,990
stories into their talks.

430
00:18:32,990 --> 00:18:34,370
Because as you know, Amy, when you're

431
00:18:34,370 --> 00:18:36,290
working on your talk, those personal stories

432
00:18:36,290 --> 00:18:38,480
come in and then help to inform how it's

433
00:18:38,480 --> 00:18:40,160
going to resonate with the audience.

434
00:18:40,160 --> 00:18:42,680
And, you know, even if there's technical

435
00:18:42,680 --> 00:18:44,270
things that you're sharing or in your case,

436
00:18:44,270 --> 00:18:45,830
things related to relationships and

437
00:18:45,830 --> 00:18:47,870
counseling and, you know, working through

438
00:18:47,870 --> 00:18:50,660
relationship troubles, your personal stories

439
00:18:50,660 --> 00:18:52,610
are going to help your audience really

440
00:18:52,610 --> 00:18:54,710
understand that you get them, you get where

441
00:18:54,710 --> 00:18:56,780
they're coming from, and you're in

442
00:18:56,780 --> 00:18:57,860
particular for you.

443
00:18:57,890 --> 00:18:59,750
You've experienced what they're probably

444
00:18:59,750 --> 00:19:02,210
experiencing. So that personal story has

445
00:19:02,210 --> 00:19:03,230
that much more power.

446
00:19:03,230 --> 00:19:06,440
Amy Bear:
Absolutely. I, I actually write my personal

447
00:19:06,440 --> 00:19:09,890
story in my book, and I had it hidden at the

448
00:19:09,890 --> 00:19:11,090
end of the book.

449
00:19:11,090 --> 00:19:13,340
But my book agent said, no, we're putting

450
00:19:13,340 --> 00:19:14,480
that up front.

451
00:19:14,840 --> 00:19:16,100
Diane Diaz:
Oh, I love to hear that.

452
00:19:16,100 --> 00:19:16,940
That's good.

453
00:19:17,090 --> 00:19:18,890
Amy Bear:
When I joined the Thought Leader Academy

454
00:19:18,890 --> 00:19:21,230
started developing my signature talk, Carol

455
00:19:21,230 --> 00:19:23,150
and Diane said, okay, you got to put your

456
00:19:23,150 --> 00:19:24,170
story in there.

457
00:19:24,170 --> 00:19:27,230
And it's really the power behind my book,

458
00:19:27,230 --> 00:19:29,630
and it's the power behind my talk is my own

459
00:19:29,630 --> 00:19:31,100
personal story.

460
00:19:31,400 --> 00:19:32,900
Um, in so many ways.

461
00:19:32,900 --> 00:19:34,670
I mean, it gives me credibility.

462
00:19:34,670 --> 00:19:36,890
It helps me really to understand from an

463
00:19:36,890 --> 00:19:38,120
inside view.

464
00:19:38,120 --> 00:19:41,000
And it helped me develop the ideas that are

465
00:19:41,000 --> 00:19:42,200
in my book now.

466
00:19:42,200 --> 00:19:44,600
So stories very, very important.

467
00:19:44,900 --> 00:19:46,220
Diane Diaz:
Yes. Absolutely.

468
00:19:46,220 --> 00:19:48,050
Yes. Thank you for sharing that, Amy.

469
00:19:48,050 --> 00:19:51,410
And so as I mentioned, both Cindy and Amy

470
00:19:51,410 --> 00:19:52,910
are recent graduates from the Thought Leader

471
00:19:52,910 --> 00:19:55,220
Academy. And so Cindy and Amy and I'll start

472
00:19:55,220 --> 00:19:56,420
with you, Cindy.

473
00:19:56,890 --> 00:19:59,680
How? How did it feel in.

474
00:19:59,770 --> 00:20:01,450
Well, let me ask it this way.

475
00:20:01,450 --> 00:20:03,430
What were your expectations going into the

476
00:20:03,430 --> 00:20:07,720
VIP day, and then what was it actually like?

477
00:20:07,720 --> 00:20:09,730
Did you have certain expectations and then

478
00:20:09,730 --> 00:20:11,800
it was different or tell us about that.

479
00:20:14,500 --> 00:20:18,820
Cindy Ojczyk:
I had a vision or a theory that I was hoping

480
00:20:18,820 --> 00:20:20,440
that theory was going to come true, but I

481
00:20:20,440 --> 00:20:22,450
had no idea how that was going to happen.

482
00:20:22,450 --> 00:20:25,900
And that was I had all these thoughts in my

483
00:20:25,900 --> 00:20:29,380
head, and how would I take these thoughts

484
00:20:29,380 --> 00:20:33,640
and make them into one cohesive pathway and.

485
00:20:34,720 --> 00:20:37,090
I hadn't been able to do that up to that

486
00:20:37,090 --> 00:20:40,660
point, so that's why I went into it as a

487
00:20:40,660 --> 00:20:43,330
hypothesis. And I was just I thought it was

488
00:20:43,330 --> 00:20:47,170
magic. The whole VIP day was just magic.

489
00:20:47,170 --> 00:20:49,720
And I know talking to Amy and then the other

490
00:20:49,720 --> 00:20:52,510
two women in the in the group that we all

491
00:20:52,510 --> 00:20:56,530
use that word because you have a formula.

492
00:20:56,530 --> 00:20:59,830
But that formula works across so many ways.

493
00:20:59,830 --> 00:21:02,050
And it created this wonderful thing.

494
00:21:02,050 --> 00:21:04,780
So it exceeded my expectations.

495
00:21:04,780 --> 00:21:06,280
Diane Diaz:
Yes. I'm so glad to hear that.

496
00:21:06,280 --> 00:21:10,480
And yes, it's it seems like, well, if I have

497
00:21:10,480 --> 00:21:12,190
all these ideas, why can't I put them

498
00:21:12,190 --> 00:21:13,240
together in a talk?

499
00:21:13,240 --> 00:21:15,670
Like, why can't I make something cohesive

500
00:21:15,670 --> 00:21:16,930
come out of my head? Right.

501
00:21:16,930 --> 00:21:19,390
But when and I'm, I don't know who to

502
00:21:19,390 --> 00:21:21,070
attribute this expression to.

503
00:21:21,070 --> 00:21:23,110
So I didn't come up with this.

504
00:21:23,110 --> 00:21:26,020
But I always say, wherever I hear this, from

505
00:21:26,020 --> 00:21:27,820
that you can't see the label from inside the

506
00:21:27,820 --> 00:21:30,610
jar. So you're inside the jar, but you can't

507
00:21:30,610 --> 00:21:32,350
see the label. But we can see the label.

508
00:21:32,350 --> 00:21:34,330
Carol and I can see that label.

509
00:21:34,330 --> 00:21:36,340
Like we can see the thread.

510
00:21:36,340 --> 00:21:38,800
So we're working in the VIP day together and

511
00:21:38,800 --> 00:21:40,270
you're talking, talking, talking.

512
00:21:40,270 --> 00:21:41,650
We are seeing it.

513
00:21:41,650 --> 00:21:43,150
So we're pulling out all the bits and

514
00:21:43,150 --> 00:21:45,730
pieces. But they're all your ideas and

515
00:21:45,730 --> 00:21:47,980
they're all your your message and your

516
00:21:47,980 --> 00:21:50,110
stories. And then it just takes shape.

517
00:21:50,110 --> 00:21:52,090
So I'm, I'm glad that that's the experience

518
00:21:52,090 --> 00:21:54,040
that you had because that's, that's our

519
00:21:54,040 --> 00:21:56,140
goal. And Amy, how was it for you?

520
00:21:56,140 --> 00:21:57,910
Because I know, you know, you've got the

521
00:21:57,910 --> 00:21:59,260
book that you're thinking about, but you

522
00:21:59,260 --> 00:22:00,370
also have these messages.

523
00:22:00,370 --> 00:22:02,650
And then of course, wrapping in stories.

524
00:22:02,650 --> 00:22:04,840
So did you have certain expectations going

525
00:22:04,840 --> 00:22:07,420
into the VIP day and what did it end up.

526
00:22:07,720 --> 00:22:09,760
Did those how did those pan out?

527
00:22:09,760 --> 00:22:12,910
Amy Bear:
Yes. Well, like Cindy, I had all of these

528
00:22:12,910 --> 00:22:14,980
different thoughts and ideas swimming around

529
00:22:14,980 --> 00:22:18,370
in my head and I was really hoping and I did

530
00:22:18,370 --> 00:22:20,440
my VIP day with Carol.

531
00:22:20,440 --> 00:22:23,470
I was really hoping that Carol could help me

532
00:22:23,470 --> 00:22:26,170
narrow it down and really make it more

533
00:22:26,170 --> 00:22:28,990
concise and really pull out the information

534
00:22:28,990 --> 00:22:30,430
that was most important.

535
00:22:30,430 --> 00:22:32,230
And that's exactly what she did.

536
00:22:32,230 --> 00:22:33,280
It was amazing.

537
00:22:33,280 --> 00:22:35,770
I mean, she asked me the right questions as

538
00:22:35,770 --> 00:22:39,880
she served as, uh, as you both, uh, said, as

539
00:22:39,880 --> 00:22:44,110
sort of a mirror to, um, to help me realize

540
00:22:44,110 --> 00:22:46,180
how the audience was going to respond and

541
00:22:46,180 --> 00:22:49,210
what they needed, also from a different

542
00:22:49,210 --> 00:22:51,760
perspective, which was enormously helpful.

543
00:22:51,760 --> 00:22:55,450
And, uh, it was just, uh, at the end of the

544
00:22:55,450 --> 00:22:58,900
day, I, I was it was late in the day for me.

545
00:22:58,900 --> 00:23:01,900
And, but I just wanted to go ahead and get

546
00:23:01,900 --> 00:23:03,820
it all down, you know, in an outline,

547
00:23:03,820 --> 00:23:07,300
because I was so excited about the flow and

548
00:23:07,300 --> 00:23:10,990
about the elements of the talk and about my

549
00:23:10,990 --> 00:23:12,700
interaction with Carol for three.

550
00:23:12,700 --> 00:23:14,770
Uh, yeah, with Carol for three hours.

551
00:23:14,770 --> 00:23:16,540
And it was, uh, it went beyond my

552
00:23:16,540 --> 00:23:17,800
expectations. Really.

553
00:23:18,830 --> 00:23:20,270
Diane Diaz:
Oh, I'm so happy to hear that.

554
00:23:20,270 --> 00:23:22,250
That's wonderful. And I know, you know, I

555
00:23:22,250 --> 00:23:23,420
know you mentioned, like, you have all these

556
00:23:23,420 --> 00:23:25,100
ideas swirling around.

557
00:23:25,100 --> 00:23:26,660
One of the things that I've noticed about

558
00:23:26,660 --> 00:23:29,150
the VIP days is that often clients come with

559
00:23:29,150 --> 00:23:32,330
all the ideas and sometimes a lot of ideas,

560
00:23:32,330 --> 00:23:37,190
and it's it's hard to know how not not just

561
00:23:37,190 --> 00:23:39,020
how to structure those ideas, but which ones

562
00:23:39,020 --> 00:23:41,180
to use because you can't put them all in the

563
00:23:41,180 --> 00:23:44,510
talk. Right. And so I think the tendency

564
00:23:44,510 --> 00:23:46,580
with a signature talk is to want to tell

565
00:23:46,580 --> 00:23:47,990
them everything, but you can't.

566
00:23:47,990 --> 00:23:50,390
And so I think that's one of the benefits of

567
00:23:50,390 --> 00:23:52,730
having another person like myself or Carol,

568
00:23:52,730 --> 00:23:56,600
work with you is to pull out the most

569
00:23:56,600 --> 00:24:00,170
relevant points and then connect it with

570
00:24:00,170 --> 00:24:03,320
stories so that you're delivering not every

571
00:24:03,320 --> 00:24:05,150
point and every idea that you have, but the

572
00:24:05,150 --> 00:24:07,370
most relevant ones that will best resonate

573
00:24:07,370 --> 00:24:09,770
with the audience based on whatever your

574
00:24:09,770 --> 00:24:11,690
goals are. So like, for you promoting your

575
00:24:11,690 --> 00:24:13,730
book, you know, and then Cindy's creating

576
00:24:13,730 --> 00:24:16,160
this, this talk to start delivering this, to

577
00:24:16,160 --> 00:24:18,140
start fleshing out those ideas.

578
00:24:18,140 --> 00:24:20,900
So that I think is the benefit of working

579
00:24:20,900 --> 00:24:23,180
with someone, is that you can you can set

580
00:24:23,180 --> 00:24:25,730
aside the ideas that you know, okay, those

581
00:24:25,730 --> 00:24:28,010
are ideas you can share in another talk, but

582
00:24:28,010 --> 00:24:29,750
you can't put them all in the one talk.

583
00:24:29,750 --> 00:24:32,840
Right? So we help you to sort of sort of dig

584
00:24:32,840 --> 00:24:34,430
through all those ideas.

585
00:24:34,670 --> 00:24:36,710
Um, so let me ask you this question.

586
00:24:36,710 --> 00:24:38,390
I'm curious because we're talking about

587
00:24:38,390 --> 00:24:40,580
storytelling and of course, you've both.

588
00:24:40,580 --> 00:24:42,260
I know, Cindy, you just told some very

589
00:24:42,260 --> 00:24:44,120
personal stories. And Amy, you of course,

590
00:24:44,120 --> 00:24:45,830
you mentioned that in your book and also in

591
00:24:45,830 --> 00:24:48,260
your talk is your personal story of of being

592
00:24:48,260 --> 00:24:49,580
in that relationship.

593
00:24:50,030 --> 00:24:52,460
Have either of you experienced what I

594
00:24:52,460 --> 00:24:54,380
mentioned earlier, the vulnerability

595
00:24:54,380 --> 00:24:56,510
hangover from sharing personal stories?

596
00:24:56,510 --> 00:24:57,560
Has that ever happened?

597
00:24:57,560 --> 00:24:58,940
Have you have you felt that?

598
00:24:58,940 --> 00:25:00,830
Did you share the stories and then think,

599
00:25:01,190 --> 00:25:02,360
oh, I don't know.

600
00:25:03,560 --> 00:25:04,340
Cindy.

601
00:25:06,540 --> 00:25:10,860
Cindy Ojczyk:
Well, when I first started writing about my

602
00:25:10,860 --> 00:25:13,920
experiences, because I, I had originally

603
00:25:13,920 --> 00:25:15,540
thought I was going to be writing a book on

604
00:25:15,540 --> 00:25:19,650
how to foster, and what I was told from my

605
00:25:19,650 --> 00:25:22,320
beta readers was they wanted an ark, while

606
00:25:22,320 --> 00:25:24,930
the ark was the thing that I was struggling

607
00:25:24,960 --> 00:25:27,030
to get out there because it was the

608
00:25:27,030 --> 00:25:28,860
vulnerability of our family going through

609
00:25:28,860 --> 00:25:31,740
the issues. So I wrote and wrote and wrote

610
00:25:32,220 --> 00:25:36,540
with the idea with my kids that they would

611
00:25:36,540 --> 00:25:39,450
have to approve what I wrote.

612
00:25:39,480 --> 00:25:43,410
So the vulnerability was probably the first

613
00:25:43,410 --> 00:25:46,290
time they read my stories.

614
00:25:46,620 --> 00:25:48,840
Diane Diaz:
Oh, I can imagine because.

615
00:25:48,840 --> 00:25:53,700
Cindy Ojczyk:
It was my reflection of the events of our

616
00:25:53,700 --> 00:25:57,360
family during the time we were raising the

617
00:25:57,360 --> 00:25:59,880
kids and and during times of turmoil for

618
00:25:59,880 --> 00:26:02,610
them, and to see how they would react.

619
00:26:02,850 --> 00:26:05,460
So that was probably the most vulnerable.

620
00:26:05,460 --> 00:26:07,530
And then once we got past that.

621
00:26:08,990 --> 00:26:10,520
And they're they're older now.

622
00:26:10,820 --> 00:26:13,190
Diane Diaz:
Yes, yes. Different perspective.

623
00:26:13,190 --> 00:26:14,000
Right? Yes.

624
00:26:14,000 --> 00:26:15,860
Cindy Ojczyk:
Different perspective. If it was they were

625
00:26:15,860 --> 00:26:17,720
still teens. We might not be having this

626
00:26:17,720 --> 00:26:18,590
conversation.

627
00:26:18,590 --> 00:26:19,970
Diane Diaz:
Yes. No, that makes sense.

628
00:26:19,970 --> 00:26:21,560
But so thank you for sharing that.

629
00:26:21,560 --> 00:26:23,540
I think it's an important point because

630
00:26:23,540 --> 00:26:25,580
oftentimes in sharing our story, there are

631
00:26:25,580 --> 00:26:26,960
other people involved in that story.

632
00:26:26,960 --> 00:26:30,020
And so, you know, we always say share your

633
00:26:30,020 --> 00:26:32,360
own story, but other people's stories are

634
00:26:32,360 --> 00:26:34,730
theirs to share. But as you said, you've

635
00:26:34,730 --> 00:26:35,930
gotten permission from your children.

636
00:26:35,930 --> 00:26:38,540
And so that that makes it, you know, an

637
00:26:38,540 --> 00:26:42,020
excellent sort of training situation in your

638
00:26:42,020 --> 00:26:43,640
talk to share that story so that other

639
00:26:43,640 --> 00:26:45,650
families can benefit from that as well.

640
00:26:45,650 --> 00:26:46,880
Now, Amy, what about you?

641
00:26:46,910 --> 00:26:49,580
Have you had a vulnerability hangover ever

642
00:26:49,580 --> 00:26:50,750
in sharing your story?

643
00:26:50,750 --> 00:26:53,270
Amy Bear:
I yeah, I'm not the type of person who likes

644
00:26:53,270 --> 00:26:54,920
to be the center of attention.

645
00:26:54,920 --> 00:26:59,150
And um, so I, I've had vulnerability

646
00:26:59,150 --> 00:27:01,040
hangovers and I know exactly what they are.

647
00:27:01,040 --> 00:27:02,300
But the thing about it being a

648
00:27:02,300 --> 00:27:04,550
psychotherapist, it's what I do all day.

649
00:27:04,550 --> 00:27:06,350
We talk about everything that's vulnerable

650
00:27:06,350 --> 00:27:10,010
and and and sometimes I disclose information

651
00:27:10,010 --> 00:27:12,320
about myself if it's a good intervention for

652
00:27:12,320 --> 00:27:15,560
my client. And so I'm, I'm I'm pretty

653
00:27:15,560 --> 00:27:16,970
comfortable with that.

654
00:27:17,390 --> 00:27:20,390
Uh, but I was kind of in the same position

655
00:27:20,390 --> 00:27:23,060
as, as Cindy because there were other people

656
00:27:23,060 --> 00:27:24,620
involved in this story.

657
00:27:24,620 --> 00:27:28,220
And, and so I didn't know at first when I

658
00:27:28,220 --> 00:27:31,400
wrote the story how my my wonderful second

659
00:27:31,400 --> 00:27:33,470
husband, who's very supportive, we had a

660
00:27:33,470 --> 00:27:34,760
long, happy marriage.

661
00:27:34,970 --> 00:27:36,410
I don't know, I didn't know how he would

662
00:27:36,410 --> 00:27:39,830
react. I didn't know how my son would react.

663
00:27:39,860 --> 00:27:42,260
Who still has a relationship, you know, with

664
00:27:42,500 --> 00:27:44,570
his his father from my first marriage.

665
00:27:44,570 --> 00:27:47,330
So I had to kind of I had to navigate all of

666
00:27:47,330 --> 00:27:50,840
that. But, you know, it was kind of like

667
00:27:50,840 --> 00:27:52,250
Cindy's experience in a way.

668
00:27:52,250 --> 00:27:54,260
I mean, they were all so supportive because

669
00:27:54,260 --> 00:27:56,180
I handled that's the way I handled it.

670
00:27:56,180 --> 00:27:58,310
You know, I wasn't accusing anybody.

671
00:27:58,310 --> 00:28:00,590
I was just telling my story and how I felt

672
00:28:00,590 --> 00:28:03,860
and being really authentic about it and and

673
00:28:03,860 --> 00:28:06,200
not bringing in, you know, anger or

674
00:28:06,200 --> 00:28:07,730
frustration or resentment and all those

675
00:28:07,730 --> 00:28:10,430
things that really can, um, can not set well

676
00:28:10,430 --> 00:28:12,920
with people. And so it worked out really

677
00:28:12,920 --> 00:28:15,410
well. So as soon as I got straight on my

678
00:28:15,410 --> 00:28:17,480
loved ones and knowing that they were going

679
00:28:17,480 --> 00:28:19,400
to, that they were fine with the story.

680
00:28:19,400 --> 00:28:21,200
And they in fact, they encouraged me to tell

681
00:28:21,200 --> 00:28:24,770
it then then I was, I was, I was fine with

682
00:28:24,770 --> 00:28:27,470
it and and I was able to move forward with

683
00:28:27,470 --> 00:28:28,490
telling my story.

684
00:28:28,490 --> 00:28:28,790
Yeah.

685
00:28:29,330 --> 00:28:31,400
Diane Diaz:
Oh, that's that's such a lovely way to put

686
00:28:31,400 --> 00:28:33,710
that. So, so I think, you know, for our, for

687
00:28:33,710 --> 00:28:36,470
our listeners and anybody watching this, you

688
00:28:36,470 --> 00:28:38,510
know, if, if you're thinking about sharing

689
00:28:38,510 --> 00:28:40,940
your story in your talk or in, you know, any

690
00:28:40,940 --> 00:28:43,550
messaging and you're hesitant if there are

691
00:28:43,550 --> 00:28:45,080
other people involved, of course, check it

692
00:28:45,080 --> 00:28:48,290
out with them. But be willing to take that

693
00:28:48,290 --> 00:28:50,300
leap because your story, as you can see from

694
00:28:50,300 --> 00:28:53,030
Cindy and from Amy, your story is going to

695
00:28:53,030 --> 00:28:55,220
impact your audience in a bigger way than if

696
00:28:55,220 --> 00:28:59,690
you just share tips or facts or you know

697
00:28:59,840 --> 00:29:01,280
information with them.

698
00:29:01,280 --> 00:29:05,030
The story really brings the ideas to life

699
00:29:05,030 --> 00:29:08,510
and makes those ideas resonate more deeply

700
00:29:08,510 --> 00:29:10,310
because we identify with other people's

701
00:29:10,310 --> 00:29:12,740
stories. Storytelling has been around for

702
00:29:12,740 --> 00:29:14,120
even before there were written words, and

703
00:29:14,120 --> 00:29:15,140
there's a reason for that.

704
00:29:15,140 --> 00:29:16,520
And we identify with stories.

705
00:29:16,520 --> 00:29:18,980
So I would encourage anyone who is working

706
00:29:18,980 --> 00:29:23,150
on a talk to incorporate storytelling into

707
00:29:23,150 --> 00:29:25,760
your talk and tell as personal a story as

708
00:29:25,760 --> 00:29:27,260
you can so that you can make that

709
00:29:27,260 --> 00:29:30,050
connection. So thank you, Cindy, and thank

710
00:29:30,050 --> 00:29:33,260
you, Amy, for not only coming on our

711
00:29:33,260 --> 00:29:35,030
broadcast for backstage at Speaking Your

712
00:29:35,030 --> 00:29:37,250
Brand today, but also for joining us in the

713
00:29:37,250 --> 00:29:39,650
Thought Leader Academy and for being willing

714
00:29:39,650 --> 00:29:42,800
to share personal stories and being open and

715
00:29:42,800 --> 00:29:45,440
just so, um, wonderfully supportive of one

716
00:29:45,440 --> 00:29:47,750
another. I truly appreciate both of you and

717
00:29:47,750 --> 00:29:49,280
all the women in the Thought Leader Academy,

718
00:29:49,280 --> 00:29:50,930
so thank you for that and.

719
00:29:50,930 --> 00:29:52,760
Amy Bear:
Thank you also. This has been a wonderful

720
00:29:52,760 --> 00:29:55,340
experience for me and I highly recommend it.

721
00:29:55,670 --> 00:29:57,890
Uh, it's it's just brought brought a lot

722
00:29:57,890 --> 00:30:00,500
more than just a signature talk to my life.

723
00:30:00,500 --> 00:30:02,990
Really. Well thank you out some some new

724
00:30:02,990 --> 00:30:04,940
ideas and some new ways of thinking.

725
00:30:04,940 --> 00:30:05,210
Yeah.

726
00:30:06,170 --> 00:30:07,190
Diane Diaz:
Oh well, I would.

727
00:30:07,400 --> 00:30:09,650
Cindy Ojczyk:
Second what Amy has to say.

728
00:30:09,980 --> 00:30:11,930
Far exceeded my expectations.

729
00:30:11,930 --> 00:30:13,790
I had to keep up with all of you.

730
00:30:15,020 --> 00:30:16,700
A lot of work going on there.

731
00:30:17,180 --> 00:30:18,710
There was a lot of work.

732
00:30:18,710 --> 00:30:20,990
Diane Diaz:
Cindy learned a bunch of new things, learned,

733
00:30:20,990 --> 00:30:25,370
learned how to do slides and and technology

734
00:30:25,370 --> 00:30:27,350
and microphones and all the things.

735
00:30:27,350 --> 00:30:30,110
So that's awesome.

736
00:30:30,110 --> 00:30:31,430
Well, thank you both.

737
00:30:31,430 --> 00:30:34,130
And for anybody who is watching or

738
00:30:34,130 --> 00:30:36,770
listening, if you want to connect with us,

739
00:30:36,770 --> 00:30:38,420
you can find us on LinkedIn.

740
00:30:38,420 --> 00:30:40,640
And if you're interested in joining the

741
00:30:40,640 --> 00:30:42,170
Thought Leader Academy, you can visit

742
00:30:42,170 --> 00:30:45,380
speaking your brand.com/academy again that

743
00:30:45,380 --> 00:30:48,650
is speaking your brand.com/academy.

744
00:30:48,650 --> 00:30:50,060
Until next time.

745
00:30:50,060 --> 00:30:51,410
Thanks for listening.