CRO Spotlight

Welcome back to another episode of the CRO Spotlight Podcast! In today's episode, we dive deep into the world of Chief Revenue Officers (CROs) and their impact on B2B businesses. Our guest, Dwayne Default, is a seasoned CRO coach and go-to-market adviser, bringing a wealth of experience and insights to the table. We discuss the challenges and opportunities faced by CROs in today's ever-changing business landscape. Throughout the episode, we explore the misconceptions surrounding product-led growth and the vital role of salespeople in building relationships and driving revenue.We also highlight the need for CEOs to understand their specific problems before hiring a CRO and the importance of balancing short-term and long-term decision-making.

00:52 CEO discusses sales, relationships, and automation's impact.
05:36 Movies created stigma for sales over time. Salespeople create relationships and are necessary.
07:15 Reevaluating product-led growth and its implications.
10:49 Rise of chief revenue officer in tech.
15:37 Building without customer conversations leads to failure.
17:23 Scale with caution, monitor metrics closely.
22:49 Segmentation, conversion, cost, measuring, sales impact, self-on boarding.
27:30 Customer retention is crucial for sustained growth.
31:34 Grow by stepping out of comfort zone. Lean into strengths for personal success. Identify and bring in expertise where needed.
34:39 They offer support for better odds.
38:18 Navigating job uncertainty in a pandemic.
39:09 Red ocean filled with products, be cautious.
42:58 CEOs must understand and manage expectations.
46:29 Bootstrap company grew from 2 million to 11.5 million during COVID. Coaching and consulting, partnerships, CRO coach. Stepping back into the game as CRO.
50:02 Important tool for working world, combining skills.
53:50 Excited to see why companies struggle to implement.

What is CRO Spotlight?

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Are you a CRO looking for insights and ideas from your peers? Are you a Revenue Leader with aspirations to become a Chief Revenue Officer? Are you a CEO looking to appoint a CRO to scale your business?

Welcome to the CRO Spotlight podcast, a weekly show featuring insights from Chief Revenue Officers, B2B Revenue Leaders and CEOs. Hosted by Warren Zenna, Founder and CEO of The CRO Collective, the show goes deep behind the scenes with the people who have been there, done that and have seen the results. The CRO Spotlight Podcast is an open, free-form conversation that digs into real issues that Revenue Leaders and CROs grapple with everyday.