Kasra Dash:

If you’re a landscaping company and you want to generate a consistent flow of inquiries for your business, this video is for you. I’m joined by James, and we’re going through all the strategies you can use to scale your business and grow consistent leads in 2025. James, take it away.

James Dooley:

Step number one is optimizing your Google Business Profile. If you already have one, reach out to all your existing clients and get as many five-star reviews as possible. Google Business Profile is a powerful way to generate more leads. You should also build citations, post regularly, and upload photos. That’s definitely the first step to generate more local leads.

Kasra Dash:

Step number two is building dedicated service pages for each of your services—fully SEO-optimized pages on your website. Doing this helps the pages rank in Google, and it also increases the chances of your Google Business Profile showing up for those specific keywords. That means more phone calls and more inquiries.

James Dooley:

Another way to get more local leads is PPC lead generation—pay-per-click on Google or Bing targeting bottom-of-funnel keywords. The challenge is choosing a good PPC agency. You need protection from click fraud and a strong negative keyword list so you don’t waste money on irrelevant terms like job applicants. PPC works, but in the wrong hands, you can burn a lot of money.

Kasra Dash:

You also have Meta ads—Facebook and Instagram. When someone scrolls on Facebook, they might see your ad. There are different ways to run these. Option A is lead forms—they never leave Facebook. It’s easy, but the quality can be low unless you add more filtering questions. Option B is conversion ads that send users to your website to fill out your form. Both can work, depending on goals.

James Dooley:

Another way to generate local leads is organic social media. Posting regularly on Facebook, Twitter, YouTube, Pinterest, Reddit, Quora, Instagram—there are lots of platforms where people ask questions. Organic works well if you play the volume game.

Kasra Dash:

With organic content, consistency is everything. You need a volume schedule—daily or weekly. For example, posting five videos per week. Sticking to a schedule helps with algorithms on YouTube, Twitter, and other platforms.

James Dooley:

What are your thoughts on AI agents, like using n8n to automate and schedule content? Is AI worth leveraging for lead generation?

Kasra Dash:

You can definitely set up AI agents to crop videos and auto-publish to YouTube, Facebook, and Twitter. But more importantly, focus on AI search. People are starting to search on ChatGPT, Gemini, Claude, and Grok. If your brand doesn’t appear there, you’re missing a growing search channel. That’s something landscaping companies should start working on now.

James Dooley:

Another option is partnering with tradespeople websites—Checkatrade, Bark, BuilderBuilder, TrustATrader, Rated People. All of these can generate local leads. But you must track KPIs: cost per lead, cost per acquisition, and ROI. These platforms work well as long as you track performance. Check the links in the description—we compare all of those: Checkatrade vs FatRank, Bark vs FatRank, Rated People vs FatRank, BuilderBuilder vs FatRank.

Now that I’ve mentioned FatRank—Cas, what’s your view on lead-gen companies vs tradespeople platforms?

Kasra Dash:

For lead generation companies, do your due diligence. Make sure they have experience generating leads in your niche. Have a strategy call with them. Confirm your budget, ideal lead volume, and KPIs. Ask if the leads are exclusive or shared. Shared leads—like Bark or Checkatrade—often create a “race to the bottom,” competing on price. Exclusive leads convert much better. Those are things you want to check before partnering with any lead-gen company.

James Dooley:

If you want more local leads, I recommend going to FatRank.com. We run a commission-based lead generation service, which means you only pay a finder’s fee on converted jobs. Nothing on a cost-per-lead basis. You only pay when you close a job and get paid. Head to FatRank.com to see if you qualify.

Let’s expand further—what’s your take on inbound vs outbound leads?

Kasra Dash:

Inbound leads are always better. The conversion rate is significantly higher. One of the stats we saw was around 16.1% conversion for inbound leads versus 1.4% for outbound. That’s roughly a 10–12x difference. Outbound requires more volume and often more staff—cold calling, cold email, LinkedIn outreach. People think outbound is “free,” but it still has costs.

James Dooley:

Some companies ask whether real-time leads are important—leads that come to you instantly. What’s your take?

Kasra Dash:

They're extremely important. Real-time leads convert around 63% higher. We found that responding in under a minute works best. We used to think five minutes was good, but under a minute is where conversion spikes. You don't need to respond in under a minute every time, but not answering for days—like when a business owner is away on holiday—kills results.

When we partner with companies at FatRank, this is one of the main criteria. Many companies struggle with responsiveness.

The best thing any landscaping company can do to scale with high-quality leads is fill out the FatRank form. The team will tell you if you're a good fit, and if not, they’ll give you feedback on what to improve.

James Dooley:

Landscaping demand in the UK is incredible—“landscapers near me” gets huge search volume. Head to FatRank.com and fill out the form. We work with many hard and soft landscaping companies, and hopefully we can work with you next.