Behind the Book Cover

Topher Morrison has tips aplenty when it comes to authors getting booked to speak and it makes sense: he is, after all, the founder of Personofi, a firm that specializes in brand messaging for small business owners. He is the author of four best-selling books and was voted one of the top 10 business speakers in Tampa Bay. His extensive speaking career, spanning over the past 30 years, has earned him a global reputation as an expert in mass communication and influence. He has spoken for top execs with American Express, Microsoft and Google, just to name a few.   In this episode, he shared so many gems I'd never heard before—including where authors who have never spoken before can get experience for a reel, the importance of a one-sheet, how to make a book into a speech by using the vignettes in it, why the opening of the speech should not be the same as your first chapter and how to sell your book while speaking without sounding like a douche.   IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Show Notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 

Topher Morrison has tips aplenty when it comes to authors getting booked to speak and it makes sense: he is, after all, the founder of Personofi, a firm that specializes in brand messaging for small business owners. He is the author of four best-selling books and was voted one of the top 10 business speakers in Tampa Bay. His extensive speaking career, spanning over the past 30 years, has earned him a global reputation as an expert in mass communication and influence. He has spoken for top execs with American Express, Microsoft and Google, just to name a few.
 
In this episode, he shared so many gems I'd never heard before—including where authors who have never spoken before can get experience for a reel, the importance of a one-sheet, how to make a book into a speech by using the vignettes in it, why the opening of the speech should not be the same as your first chapter and how to sell your book while speaking without sounding like a douche.
 
IF YOU'RE AN AUTHOR, YOU NEED AN ELEVATOR PITCH! GET YOUR ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

What is Behind the Book Cover?

You've heard the book publishing podcasts that give you tips for selling a lot of books and the ones that only interview world-famous authors. Now it's time for a book publishing show that reveals what actually goes on behind the cover.

Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, independently published entrepreneurs who have used their books too seven figures to their bottom line to build their businesses and more.

Anna David has had books published by HarperCollins and Simon & Schuster and is the founder of Legacy Launch Pad, David is the founder of Legacy Launch Pad Publishing, a boutique, founder-led hybrid book publisher that helps entrepreneurs turn expertise into authority-building books. In other words, she knows both sides—and isn't afraid to share it.

Come find out what traditional publishers don't want you to know.