Eric Feid | The Power of Personalization in Marketing

In this conversation, Drysen Carsten interviews Eric Fide from Conifer Health. They discuss Conifer Health's personalized ABM campaign and how it helps solve revenue cycle pain points for hospitals and health systems. The campaign targets leaders in different departments and tailors messages to their specific pain points. The personalization and precision of the campaign have led to improved engagement and KPIs. The conversation highlights the importance of personalization in marketing and the benefits of targeting specific individuals.

What is Drysen Learns Things?

Need to impress your boss with quick, effective marketing ideas? In each 10-minute daily episode, Drysen Carsten has real, down-to-earth chats with marketing pros who are out there crushing it—no scripts, no fluff, just the good stuff. Whether it’s digital, video, social media, OOH, or a good old-fashioned newsletter, we’re talking about the ideas, efforts, and content that move a potential lead through the customer journey. So, if you want to have your boss hanging on every word at your next marketing meeting, subscribe and follow along as we celebrate what works for others in the marketing community.

Drysen Learns Things is proudly sponsored by the Discovery Workshop from Made by Things—where busy marketers come to deep dive into your brand and your goals to provide creative ideas and opportunities that ACTUALLY work.

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