WEBVTT Kind: captions Language: en-GB 00:00:09.429 --> 00:00:13.289 Travis Bader: I have to say that one of my most favorite things about doing the 00:00:13.290 --> 00:00:18.829 Silvercore podcast is getting to meet some extraordinary people, people who are 00:00:18.829 --> 00:00:24.170 doing positive things, amazing things all over the world, and I get to learn from 00:00:24.170 --> 00:00:28.709 them and I get to share that enthusiasm and their passion for what they do. 00:00:29.055 --> 00:00:34.555 With you, a by product of doing the podcast is oftentimes I'll get invites 00:00:34.555 --> 00:00:36.485 to go and do some pretty cool things. 00:00:37.195 --> 00:00:40.815 Most often I don't take people up on these invites and my 00:00:40.905 --> 00:00:42.564 friends will rib me about it. 00:00:42.564 --> 00:00:44.785 They say, Travis, you've got to be a yes man. 00:00:44.814 --> 00:00:46.794 People would kill for these opportunities. 00:00:47.225 --> 00:00:47.675 Yes. 00:00:47.675 --> 00:00:48.824 I'd come out hunting with you. 00:00:48.824 --> 00:00:49.154 Yes. 00:00:49.154 --> 00:00:50.275 I'd come fishing with you. 00:00:50.275 --> 00:00:50.615 Yes. 00:00:50.615 --> 00:00:52.755 I'd come visit you in your neck of the world. 00:00:54.745 --> 00:00:56.305 And I'm starting to lean into that. 00:00:57.315 --> 00:01:03.004 I see a lot of value to going out and experiencing these adventures with 00:01:03.004 --> 00:01:08.264 other people in areas of the world that typically I wouldn't be going to and 00:01:08.264 --> 00:01:10.195 sharing those experiences with you. 00:01:11.210 --> 00:01:16.500 Recently, Brad Brooks of Silvercore podcast, episodes 57 and episode number 00:01:16.500 --> 00:01:21.800 73 put out a call inviting people to a barbecue that he's having at his 00:01:21.800 --> 00:01:24.360 place, our galley in Boise, Idaho. 00:01:24.390 --> 00:01:25.499 And I thought, what the heck? 00:01:25.510 --> 00:01:26.269 It's only what? 00:01:26.379 --> 00:01:30.629 10 hours away by driving here from lower mainland British Columbia. 00:01:31.390 --> 00:01:35.290 Jumped into the truck way, went, let's do this barbecue. 00:01:35.320 --> 00:01:38.120 Had a great time, got to meet some amazing people. 00:01:38.600 --> 00:01:42.130 There is some giveaways, great food, tacos, beer. 00:01:42.140 --> 00:01:45.290 And of course, Brad, it was really good to meet you in person. 00:01:46.010 --> 00:01:49.289 Of course, going down to Boise, had to reach out to Zachary Hanson. 00:01:49.290 --> 00:01:52.939 He wrote the book, turning feral, and he was in Silvercore 00:01:52.939 --> 00:01:54.690 podcast, episode number 94. 00:01:55.230 --> 00:01:56.900 Zachary says, of course I'm on board. 00:01:56.900 --> 00:01:57.749 I'll meet you there. 00:01:58.570 --> 00:02:02.310 Unfortunately, there's a bit of mix up on the dates and Zach 00:02:02.320 --> 00:02:04.520 had welding school that evening. 00:02:04.900 --> 00:02:06.569 He says, don't worry about it. 00:02:06.640 --> 00:02:10.799 Tell you what, before I go to go to school the next day, 0630, let's meet 00:02:10.810 --> 00:02:13.359 at Merritt's restaurant in Boise. 00:02:13.905 --> 00:02:15.925 World famous for its scones. 00:02:16.315 --> 00:02:19.465 As a Canadian, personally, I would call those doughnuts, but I would 00:02:19.465 --> 00:02:21.215 say they were world famous doughnuts. 00:02:21.215 --> 00:02:22.365 They were so good. 00:02:23.085 --> 00:02:25.884 Talking with Zach, he's got a new book coming out. 00:02:25.984 --> 00:02:27.825 I'm really excited to talk about it. 00:02:27.845 --> 00:02:29.704 I don't know if I'm allowed to yet, but. 00:02:30.049 --> 00:02:33.510 When it does come out, I'm sure you're going to be hearing about it here on 00:02:33.510 --> 00:02:38.079 the Silvercore podcast, I have a feeling it's going to be highly influential 00:02:38.079 --> 00:02:42.049 and it's going to make a big impact in the same way that books like Michael 00:02:42.049 --> 00:02:45.940 Easter's Comfort Crisis have made a pretty big impact on the world. 00:02:46.859 --> 00:02:51.999 Zachary says, Travis, I've written about Atlanta, Idaho, and my book Turning Feral. 00:02:52.429 --> 00:02:54.069 You got to check the place out. 00:02:54.900 --> 00:03:02.430 Population 37 people currently, here's the code to get in, here's the wifi password. 00:03:03.345 --> 00:03:06.045 Go there, check out the Sawtooth, you'll love it. 00:03:06.185 --> 00:03:08.704 In fact, there's some great fishing along the way. 00:03:08.715 --> 00:03:10.484 He lent me a Tenkara rod. 00:03:10.555 --> 00:03:12.324 I'd never Tenkara fished before. 00:03:12.325 --> 00:03:16.275 And for those who haven't heard of it, it's a collapsible fishing rod 00:03:16.275 --> 00:03:20.034 that they make and it just pulls out into a pretty long rod, but it 00:03:20.034 --> 00:03:21.665 can basically fit in your pocket. 00:03:21.704 --> 00:03:23.124 It goes pretty small. 00:03:23.755 --> 00:03:27.575 It doesn't have a reel and it's a different style, really easy 00:03:27.575 --> 00:03:28.825 to get the hang of this thing. 00:03:29.220 --> 00:03:33.770 I went out there, I was in the Sawtooths, visions of Hemingway in the Sun Valley 00:03:33.790 --> 00:03:40.170 fishing, and I can't remember a time when I've caught more fish or had a 00:03:40.180 --> 00:03:42.209 better day on the river than that. 00:03:42.250 --> 00:03:46.830 Almost every single cast I was catching, beautiful rainbow trout, 00:03:47.129 --> 00:03:51.170 it was 40 degrees out, which is 104 if you're American, smoking 00:03:51.179 --> 00:03:53.609 hot outside, cool water on my feet. 00:03:54.255 --> 00:03:57.255 And usually when you catch them with a lake, there can be a little bit muddy. 00:03:57.415 --> 00:04:02.315 These were fatty, river run, clean, crisp flavor. 00:04:02.665 --> 00:04:03.554 It was amazing. 00:04:03.815 --> 00:04:08.535 Top that all up, hot springs in the evening, sit in the cold river, waterfall 00:04:08.535 --> 00:04:10.535 of hot water coming over my back. 00:04:11.084 --> 00:04:13.734 Had an amazing time down there. 00:04:13.935 --> 00:04:17.945 So I guess what I'm trying to get at here is I'm going to be leaning into this. 00:04:17.945 --> 00:04:22.284 I'm going to take the advice of My friends who say, be a yes man. 00:04:22.535 --> 00:04:24.535 Yes, I'll go hunting with you. 00:04:24.535 --> 00:04:27.315 Yes, I'll take you up on your offer for this adventure. 00:04:27.815 --> 00:04:32.455 And I would encourage others that are listening to this to maybe stop, 00:04:32.525 --> 00:04:36.674 assess and evaluate, and look at the opportunities that you're getting. 00:04:36.955 --> 00:04:38.424 Where can you say yes? 00:04:38.455 --> 00:04:43.354 Where can you lean into these different adventures and opportunities that will 00:04:43.604 --> 00:04:45.614 inevitably present themselves to you? 00:04:46.245 --> 00:04:48.275 And how would your life be different? 00:04:48.685 --> 00:04:55.785 If you took the route of just saying yes, if you're a member of the Silvercore 00:04:55.785 --> 00:05:01.025 club, you should already know that we've got a number of different brand partners. 00:05:01.195 --> 00:05:06.094 One of which being Nanook, and they are a Canadian company that may 00:05:06.165 --> 00:05:11.815 robust cases for anything you can think of different shapes and sizes. 00:05:11.985 --> 00:05:14.025 Uh, you get 30 percent off of their cases. 00:05:14.035 --> 00:05:15.495 That's a wicked savings. 00:05:15.965 --> 00:05:18.285 And if you're following us on social media, you should be You'll 00:05:18.285 --> 00:05:21.815 see that we're going to be giving away one of these guys here. 00:05:21.835 --> 00:05:24.245 It's an Anuk T30 case. 00:05:24.505 --> 00:05:27.735 We're also going to be giving away the Anuk 990. 00:05:27.745 --> 00:05:29.485 That's a rifle case with foam. 00:05:29.485 --> 00:05:30.445 It's got the wheels. 00:05:30.445 --> 00:05:32.995 They're renowned for their latches which won't open up 00:05:33.275 --> 00:05:34.794 unless you want them to open up. 00:05:34.794 --> 00:05:36.844 And in which case they open up really easily. 00:05:37.175 --> 00:05:38.825 Quality handles. 00:05:38.935 --> 00:05:40.175 I don't know what more I can say. 00:05:40.215 --> 00:05:42.325 Like if you've, if you've used it, you know, they're, 00:05:42.335 --> 00:05:44.355 they're good quality equipment. 00:05:44.355 --> 00:05:44.424 They're good. 00:05:44.665 --> 00:05:45.895 They'll keep your stuff safe. 00:05:45.895 --> 00:05:49.615 So follow us on social media, follow Silvercore Outdoors, 00:05:50.525 --> 00:05:53.265 subscribe to the podcast and please. 00:05:53.585 --> 00:05:57.604 If you find value in these podcasts, share them with others. 00:05:57.945 --> 00:06:03.184 As we grow, we get more opportunities and we're able to go out and 00:06:03.385 --> 00:06:06.765 interview interesting people all over the world, interact with 00:06:06.765 --> 00:06:08.414 them and share that with you. 00:06:08.974 --> 00:06:10.264 So without further ado. 00:06:10.645 --> 00:06:11.895 Let's get this one rolling. 00:06:12.935 --> 00:06:14.975 I love engaging with fellow entrepreneurs. 00:06:15.205 --> 00:06:19.604 They embark on uncharted paths filled with hard work and uncertainty yet driven 00:06:19.605 --> 00:06:22.225 by an unmistakable passion for success. 00:06:22.984 --> 00:06:26.834 Today's guest embodies this spirit with a deep love for hunting, 00:06:26.854 --> 00:06:28.035 cooking, and the outdoors. 00:06:28.384 --> 00:06:32.335 He has identified and capitalized on a gap in the marketplace for a nutrient 00:06:32.335 --> 00:06:36.055 dense grass finished bison and beef meat snack, all while maintaining a 00:06:36.055 --> 00:06:39.845 commitment to quality and sustainability through his company, Man Bar. 00:06:39.845 --> 00:06:39.859 Man Bar. 00:06:40.419 --> 00:06:43.229 Welcome to the Silvercore podcast, Trevor Gibbs. 00:06:43.440 --> 00:06:43.909 Trevor Gibbs: Thank you. 00:06:44.070 --> 00:06:44.900 Travis Bader: Pleasure to be here. 00:06:45.474 --> 00:06:45.974 There we go. 00:06:45.974 --> 00:06:47.094 So did I get that intro done? 00:06:47.094 --> 00:06:47.515 Right. 00:06:47.664 --> 00:06:48.474 Sounds good, man. 00:06:48.525 --> 00:06:49.265 Right on. 00:06:49.724 --> 00:06:52.254 So, um, it's kind of fortuitous how we met. 00:06:52.254 --> 00:06:53.994 Now you just flew into town last night. 00:06:54.284 --> 00:06:54.844 Yes. 00:06:55.474 --> 00:06:57.835 And, uh, coming from Texas there. 00:06:57.844 --> 00:06:59.215 Texas, Austin, Texas. 00:06:59.234 --> 00:07:00.974 The great state of Texas. 00:07:01.014 --> 00:07:01.744 Absolutely. 00:07:01.854 --> 00:07:06.400 I remember I was, uh, Uh, maybe I don't want to admit this, but I was 00:07:06.650 --> 00:07:12.000 rollerblading for the theory terminal when I was, uh, please say last week. 00:07:14.750 --> 00:07:16.400 I think it was about 19, 20 years old. 00:07:16.609 --> 00:07:17.110 And I thought. 00:07:17.405 --> 00:07:21.484 I didn't have the, um, I don't know if my car wasn't working 00:07:21.484 --> 00:07:24.014 or if I didn't have money for fuel, but I wanted to go surfing. 00:07:24.014 --> 00:07:25.034 So I had to get to Tofino. 00:07:25.134 --> 00:07:29.344 I don't like, I got a set of roller blades and I filled my backpack up 00:07:29.374 --> 00:07:30.784 and I got off this ferry terminal. 00:07:31.034 --> 00:07:35.834 I figured I'm going to roller blade from the Nanaimo ferry terminal to, 00:07:36.055 --> 00:07:39.585 or Duke point, I think it was Duke point ferry terminal over to Tofino. 00:07:39.624 --> 00:07:42.305 And that's, that's a bit of a, That's a bit of a roller blade. 00:07:42.615 --> 00:07:42.985 All right. 00:07:43.035 --> 00:07:46.865 And, um, I remember my first big hill we're going down and I was used to 00:07:46.865 --> 00:07:48.205 hills, but never the big backpack. 00:07:48.205 --> 00:07:50.875 It was long and sustained. 00:07:50.875 --> 00:07:52.635 I'm going faster and faster and faster. 00:07:52.635 --> 00:07:53.915 I'm getting these wobbles in this thing. 00:07:53.915 --> 00:07:56.465 I'm like, Oh, I got to get the brakes on and I'm dragging the 00:07:56.465 --> 00:07:58.684 blade and dragging all the way down. 00:07:58.725 --> 00:08:01.205 I'm like, maybe I should take up hitchhiking. 00:08:01.205 --> 00:08:02.755 So I got this one guy. 00:08:03.500 --> 00:08:06.430 Only person to pull over and pitch up, pick up this. 00:08:06.690 --> 00:08:11.770 I think it was six, six, probably 220 pound guy, scruffy looking, 00:08:12.140 --> 00:08:13.770 dirty backpack, all the rest. 00:08:13.770 --> 00:08:18.359 And, uh, he was massive. 00:08:18.369 --> 00:08:20.969 He made me look small and he picks us up. 00:08:21.615 --> 00:08:25.175 It picks me and my buddy up and he's gripping the steering wheel and the 00:08:25.185 --> 00:08:26.825 whole steering wheel is flexing. 00:08:26.825 --> 00:08:30.104 And he's talking about coming from the great state of Texas. 00:08:30.215 --> 00:08:30.655 Amazing. 00:08:30.664 --> 00:08:33.494 He says, you know, I spent some time in the great state of Texas. 00:08:33.505 --> 00:08:35.264 They got a great program down there. 00:08:35.264 --> 00:08:37.694 And by time, it means he spent some time in jail. 00:08:37.694 --> 00:08:37.934 Yeah. 00:08:38.615 --> 00:08:42.695 And, um, yeah, that, that was an interesting road trip. 00:08:42.695 --> 00:08:45.305 He was a demolitions expert and he says, Oh, in the back, 00:08:45.305 --> 00:08:46.465 I got all these explosives. 00:08:46.465 --> 00:08:50.804 And he's given stories about putting, uh, blasting caps in people's lap and, but 00:08:50.805 --> 00:08:54.665 they're duds and lighten them and duct taping some guy up who was doing something 00:08:54.674 --> 00:08:56.084 with his wife and like, he was everything. 00:08:56.085 --> 00:09:00.955 Angry, massive and a demolitions expert. 00:09:00.955 --> 00:09:04.135 So that was, um, probably the first person that I had met 00:09:04.135 --> 00:09:05.345 from the great state of Texas. 00:09:05.384 --> 00:09:06.415 Trevor Gibbs: And now you got me. 00:09:06.575 --> 00:09:07.505 And now I got you. 00:09:07.505 --> 00:09:08.684 Now I got you. 00:09:08.685 --> 00:09:10.045 That's a tough act to follow. 00:09:11.635 --> 00:09:14.174 Travis Bader: So tell me a little bit about yourself. 00:09:14.265 --> 00:09:16.844 Uh, you're, you're a smart guy. 00:09:17.214 --> 00:09:17.594 Thank you. 00:09:17.655 --> 00:09:20.734 You come from a, uh, an interesting background, but, uh, 00:09:20.994 --> 00:09:21.789 I want to get into all of that. 00:09:22.010 --> 00:09:24.750 Everything you're doing with the, uh, the man bar and the business. 00:09:24.750 --> 00:09:26.150 But I want to know a bit about you first. 00:09:26.160 --> 00:09:26.670 Sure. 00:09:26.740 --> 00:09:27.280 Trevor Gibbs: Yeah. 00:09:28.490 --> 00:09:35.460 Grew up in, in Austin, uh, was there through high school and then 00:09:36.640 --> 00:09:40.660 obsessed with basketball when I was younger, played a lot of team sports. 00:09:41.150 --> 00:09:45.420 Um, but yeah, just, just was kind of in Austin doing my thing. 00:09:45.470 --> 00:09:45.870 Yeah. 00:09:45.870 --> 00:09:49.090 Um, finished high school, went to school in East Texas. 00:09:49.850 --> 00:09:51.900 And then I think. 00:09:52.605 --> 00:09:58.175 Kind of the summer after I graduated, I went to Europe, did the whole Euro trip 00:09:58.175 --> 00:10:03.164 thing over there for a few months and I had studied, studied engineering and 00:10:03.164 --> 00:10:09.104 math in, as for my undergrad and went to, didn't really know what I was going to 00:10:09.104 --> 00:10:15.345 do, went to Europe, doing the backpacking thing and then loved it, really fell 00:10:15.345 --> 00:10:18.595 in love with, I had done some traveling beforehand, but that was my first like 00:10:18.605 --> 00:10:20.749 extensive three month trip to Europe. 00:10:21.020 --> 00:10:23.480 Four months, however, however long I was going to travel. 00:10:24.020 --> 00:10:24.050 Mm. 00:10:24.110 --> 00:10:28.190 Um, and so I kind of had the plan. 00:10:28.190 --> 00:10:33.500 I was just gonna stay over there and, and find at the time, you know, maybe 00:10:33.500 --> 00:10:37.760 it was my youthful ignorance, but I was just like, I just got a degree in 00:10:37.760 --> 00:10:39.650 physics degrees in physics and math. 00:10:39.650 --> 00:10:40.520 Like, I'll find something. 00:10:40.760 --> 00:10:41.300 Travis Bader: Oh, they'll hire me. 00:10:41.300 --> 00:10:41.750 No problem. 00:10:41.750 --> 00:10:43.640 Everyone's looking for a mathematician or a physicist. 00:10:43.640 --> 00:10:43.880 Yeah. 00:10:43.880 --> 00:10:44.930 Trevor Gibbs: Everyone's looking for that. 00:10:44.960 --> 00:10:45.080 Yeah. 00:10:45.085 --> 00:10:47.900 And so, um, that, that was kind of the plan. 00:10:48.020 --> 00:10:48.440 Uh, I was. 00:10:49.250 --> 00:10:52.500 The initial phases of that, but then I found out I got into grad school. 00:10:53.320 --> 00:11:00.119 And so got into grad school, uh, at Texas A& M for engineering 00:11:00.219 --> 00:11:01.540 for petroleum engineering. 00:11:02.949 --> 00:11:04.459 So I was sitting in. 00:11:05.370 --> 00:11:08.270 Gosh, I don't even remember what country, but I was still in Europe 00:11:08.320 --> 00:11:11.430 and I was, I got this offer, basically go to grad school for free. 00:11:11.430 --> 00:11:15.250 And, and it was like, well, all right, worst case scenario. 00:11:15.259 --> 00:11:16.660 Let me go do that for two years. 00:11:16.660 --> 00:11:17.880 And then I'll come back. 00:11:18.530 --> 00:11:19.180 Um, 00:11:19.219 --> 00:11:20.260 Travis Bader: that's kind of hard to pass up. 00:11:20.270 --> 00:11:20.810 Yeah, 00:11:20.860 --> 00:11:22.339 Trevor Gibbs: yeah, exactly. 00:11:22.339 --> 00:11:29.670 So, uh, I, Went back, went back to Texas, did my two semesters or did 00:11:29.670 --> 00:11:35.010 two semesters at A& M for grad school and then was asked myself and two 00:11:35.010 --> 00:11:38.609 other guys were asked to go kick off the grad program at their satellite 00:11:38.609 --> 00:11:41.519 campus in Qatar in the Middle East. 00:11:41.519 --> 00:11:41.749 Yeah. 00:11:41.749 --> 00:11:48.550 And so I jumped on it because my whole, whether it was Europe or 00:11:48.580 --> 00:11:53.210 Middle East or whatever, I just wanted to, to tour outside of the U S I 00:11:53.210 --> 00:11:55.159 just, uh, I wanted to see the world. 00:11:55.685 --> 00:11:58.984 That was kind of number one on my priority at that time. 00:11:59.224 --> 00:12:00.064 What was pushing you? 00:12:00.064 --> 00:12:00.785 What was driving you? 00:12:00.785 --> 00:12:01.145 I don't know. 00:12:01.535 --> 00:12:01.775 Yeah. 00:12:01.805 --> 00:12:02.615 Um, 00:12:05.384 --> 00:12:06.104 yeah, I don't know. 00:12:06.165 --> 00:12:08.594 There, there was just a, a, a very, 00:12:11.055 --> 00:12:14.745 I was just fascinated by the world, by cultures, by languages, by 00:12:14.745 --> 00:12:17.685 food, by, by seeing something new. 00:12:18.045 --> 00:12:18.314 Yeah. 00:12:18.314 --> 00:12:23.355 And, and for whatever reason it just took hold of me and, uh. 00:12:24.655 --> 00:12:29.635 Yeah, I don't know how, I'm not quite sure how else to articulate it, but it was just 00:12:29.635 --> 00:12:31.635 something that was very important to me. 00:12:31.635 --> 00:12:34.915 And so I saw that as an opportunity to 00:12:37.275 --> 00:12:41.674 go over there if I did good work, potentially that would 00:12:42.405 --> 00:12:44.414 speed track me working overseas. 00:12:45.205 --> 00:12:50.255 And so I did, I went over there and there were three of us, there were the, the 00:12:50.255 --> 00:12:54.404 reason why is because they were only a few years old and so they had all this, the 00:12:54.404 --> 00:12:59.125 Qatari National Research Foundation had funded a bunch of grad product projects, 00:12:59.745 --> 00:13:04.535 but they were only, I think the oldest people at the school were going into their 00:13:04.535 --> 00:13:08.865 junior year, so they needed a few people to go over there to, to kick it off. 00:13:09.025 --> 00:13:09.355 Sure. 00:13:10.289 --> 00:13:17.869 Did that, jumped on a project, was able to, uh, help, yeah, really help kickstart 00:13:17.869 --> 00:13:20.089 it cause, cause we were the first ones. 00:13:20.150 --> 00:13:20.519 Yeah. 00:13:20.519 --> 00:13:26.774 So, I nerded out on, uh, Gosh, what was my thesis? 00:13:26.774 --> 00:13:31.754 It was, it was a well placement optimization using genetic algorithms. 00:13:32.425 --> 00:13:33.765 Well, placement 00:13:33.815 --> 00:13:34.955 Travis Bader: optimization. 00:13:35.114 --> 00:13:37.685 So we're talking like oil wells or water wells. 00:13:37.765 --> 00:13:38.965 You want to oil and gas. 00:13:38.965 --> 00:13:39.245 Yeah. 00:13:39.245 --> 00:13:43.004 Trevor Gibbs: So oil well based on genetic, genetic algorithms, which 00:13:43.004 --> 00:13:48.150 is essentially like a self What's the best way, like a self learning 00:13:48.160 --> 00:13:53.689 algorithm almost where, uh, the best way to think of a checkerboard or a 00:13:54.270 --> 00:13:54.599 Travis Bader: chessboard 00:13:55.690 --> 00:13:58.620 Trevor Gibbs: most times when you're running an optimization, let's 00:13:58.620 --> 00:14:01.200 say there's, I don't even know how many squares are on a checkerboard. 00:14:01.240 --> 00:14:02.290 Let's say there's a hundred. 00:14:02.509 --> 00:14:02.919 Sure. 00:14:03.599 --> 00:14:07.149 Essentially what you're doing is each of those squares has different properties, 00:14:07.150 --> 00:14:10.700 porosity, permeability, whatever. 00:14:10.780 --> 00:14:10.950 Yeah. 00:14:10.960 --> 00:14:11.520 Um, 00:14:14.090 --> 00:14:16.060 you've got to run a, a. 00:14:18.725 --> 00:14:22.955 Basically run a project, not project was the word I'm looking for. 00:14:22.955 --> 00:14:25.675 You've got to run a, an iteration for each square. 00:14:25.855 --> 00:14:26.305 Travis Bader: Okay. 00:14:26.535 --> 00:14:30.175 Trevor Gibbs: And so for that one, I'd have to run a hundred and then at the 00:14:30.175 --> 00:14:35.134 end I get a hundred answers and then that spits out the, you know, ideally 00:14:35.134 --> 00:14:36.824 where, where the well placement would go. 00:14:36.964 --> 00:14:37.264 Right. 00:14:37.285 --> 00:14:39.785 The best place to drill based on all these different factors. 00:14:40.485 --> 00:14:43.395 Based on all the, you know, 10, 12, 15 different factors. 00:14:44.145 --> 00:14:45.375 And so what? 00:14:46.780 --> 00:14:51.410 My program did, and kind of the initial stages of it is how do we take that a 00:14:52.310 --> 00:14:57.450 hundred iterations and make it 80 or 70. 00:14:57.790 --> 00:14:58.250 Travis Bader: Right. 00:14:58.250 --> 00:15:01.470 Trevor Gibbs: It doesn't matter when it's that low of a number, but 00:15:01.470 --> 00:15:07.430 when it's not a hundred and it's a million or 10 million, it's, you 00:15:07.430 --> 00:15:10.530 know, it's a, it's a big difference in time and energy and all of that. 00:15:10.540 --> 00:15:12.640 So, so how would genetics play into that? 00:15:12.690 --> 00:15:17.340 Well, it's the, that part is basically you're signing multiple. 00:15:19.370 --> 00:15:23.240 You assign multiple parameters for what you're looking for, and then 00:15:25.740 --> 00:15:30.380 it's, it's basically running those iterations at random and kind of 00:15:30.380 --> 00:15:33.759 taking those answers to identify where 00:15:35.969 --> 00:15:39.500 kind of whittled down to where the best, best, uh, option would be. 00:15:39.520 --> 00:15:42.670 And so, for example, if you've got that checkerboard, let's say the top right 00:15:42.670 --> 00:15:47.790 half, it's just getting bad answers, but down here it's getting higher answers. 00:15:48.410 --> 00:15:50.470 Well, it's going to start running a few more down here. 00:15:51.280 --> 00:15:54.090 And then it'll check, maybe it'll kind of like mind sweeper. 00:15:54.090 --> 00:15:57.600 It's like, all right, that one, let me check these ones over here. 00:15:57.990 --> 00:16:00.080 And it just kind of whittles down to an answer. 00:16:00.160 --> 00:16:04.080 And so that it, it was able to, yeah, essentially do that. 00:16:04.080 --> 00:16:10.590 And so take those a hundred iterations and make it 70 or 75, whatever it may be. 00:16:10.909 --> 00:16:12.750 So that was like the first part. 00:16:12.780 --> 00:16:15.395 That's what I did on like a, Three or four year project. 00:16:15.845 --> 00:16:17.645 Travis Bader: So here's the ADHD tangent for you. 00:16:17.735 --> 00:16:18.064 Sure. 00:16:18.145 --> 00:16:18.475 Okay. 00:16:18.485 --> 00:16:22.555 So I don't know much of anything about drilling for oil wells. 00:16:22.564 --> 00:16:22.944 Sure. 00:16:23.485 --> 00:16:27.465 But I know very little bit about drilling for water. 00:16:27.585 --> 00:16:27.955 Okay. 00:16:28.245 --> 00:16:30.485 And people are trying to find the best spot to drill for water. 00:16:30.485 --> 00:16:33.864 And back in the day, they used to do divining or dowsing. 00:16:34.085 --> 00:16:35.025 Have you heard of this before? 00:16:35.805 --> 00:16:36.145 Okay. 00:16:36.145 --> 00:16:37.645 They'd use or witching stick. 00:16:37.695 --> 00:16:41.604 They'd take a switch from a willow tree and they'd walk around with that and 00:16:41.604 --> 00:16:43.725 see where it kind of wanted to dip down. 00:16:44.345 --> 00:16:44.695 Okay. 00:16:45.010 --> 00:16:45.490 Okay. 00:16:45.859 --> 00:16:49.960 I'm wondering, I know in the water drilling business, they still have 00:16:49.970 --> 00:16:53.259 people that'll come in and they'll do water dowsing or divining, and 00:16:53.259 --> 00:16:56.290 they'll walk around with their witching sticks, or they'll take a couple. 00:16:57.130 --> 00:17:00.310 Try it when I was a kid, I took broom handles, I drilled a hole in the center. 00:17:00.310 --> 00:17:05.020 I just cut a couple of chunks and I put a 90 degree, um, coat hanger in it. 00:17:05.020 --> 00:17:07.480 And so you hold on these things and when the coat hanger kind 00:17:07.480 --> 00:17:09.569 of crosses over, it comes back. 00:17:09.990 --> 00:17:14.065 I mean, like, you It's sort of a Ouija board world of finding. 00:17:15.625 --> 00:17:20.425 I find it odd and interesting that people will still do that for water. 00:17:20.514 --> 00:17:22.075 Does that play any role? 00:17:22.094 --> 00:17:24.414 And I guess by the fact that you don't, you've never heard of this, 00:17:24.724 --> 00:17:26.425 any role into looking for oil, 00:17:27.254 --> 00:17:32.215 Trevor Gibbs: man, I'm sure in the early days, there was some of that 00:17:32.215 --> 00:17:35.679 going on, but, um, I'm unaware of any. 00:17:36.340 --> 00:17:36.950 Travis Bader: Not aware 00:17:36.950 --> 00:17:37.740 Trevor Gibbs: of that now. 00:17:37.810 --> 00:17:39.120 Travis Bader: Not what you and the other pros are doing. 00:17:39.180 --> 00:17:40.650 I, yeah, I, I have never 00:17:40.650 --> 00:17:41.070 Trevor Gibbs: done that. 00:17:41.070 --> 00:17:42.360 Well, we'll put it that way. 00:17:42.440 --> 00:17:43.500 Travis Bader: Oh, what a fun way to make a living. 00:17:45.380 --> 00:17:46.020 Fair enough. 00:17:46.310 --> 00:17:46.720 Sorry. 00:17:46.790 --> 00:17:47.479 You go on. 00:17:47.500 --> 00:17:47.960 I can't, 00:17:48.259 --> 00:17:49.280 Trevor Gibbs: yeah, that's all good. 00:17:49.280 --> 00:17:54.594 So it's, uh, so yeah, once, uh, once grad school for that ended up. 00:17:55.035 --> 00:17:59.215 Graduating and was fortunate enough to get a job to stay over there. 00:17:59.215 --> 00:18:04.154 So caught the attention of a couple of companies and, um, yeah, ended up signing 00:18:04.155 --> 00:18:11.504 with a Danish company and spent the next couple of years between, between there. 00:18:11.504 --> 00:18:16.385 And I was living in Doha and, and, uh, Copenhagen and so, and 00:18:16.385 --> 00:18:19.284 then between just the way our schedules worked, it's basically, 00:18:19.284 --> 00:18:21.715 I would spend a third of my time. 00:18:22.084 --> 00:18:26.475 In the office, a third of the time offshore, and then a third of my time, I 00:18:26.475 --> 00:18:28.574 got off basically for the time on the rig. 00:18:28.685 --> 00:18:29.174 Hmm. 00:18:29.354 --> 00:18:36.384 And so, in that time off, I was in such an amazing location in the Middle 00:18:36.384 --> 00:18:43.404 East to get to, within ten, a ten hour flight, I mean, you're in most of Asia, 00:18:44.024 --> 00:18:48.834 most of Africa, even into Europe, and it like, you can just, you're so close to, 00:18:51.095 --> 00:18:57.435 And so just anytime I had, if I had four days off or more, I was, 00:18:57.474 --> 00:18:59.185 I was on a plane going somewhere. 00:18:59.275 --> 00:18:59.635 Really? 00:18:59.644 --> 00:19:05.215 So I spent, spent quite a few years of just every, you know, almost like every 00:19:05.224 --> 00:19:09.685 three weeks I was, I was either in Doha, I was in the office or I was traveling 00:19:09.705 --> 00:19:11.285 somewhere that I hadn't been before. 00:19:11.325 --> 00:19:16.794 And that was just my, my life and, and I loved it and it was great. 00:19:16.835 --> 00:19:19.405 And, uh, It's quite the adventure. 00:19:19.465 --> 00:19:19.865 Yeah. 00:19:19.865 --> 00:19:20.325 Yeah. 00:19:20.665 --> 00:19:22.155 Maybe that's what you asked earlier. 00:19:22.155 --> 00:19:23.635 Maybe, maybe that's what I was seeking. 00:19:23.795 --> 00:19:26.395 Travis Bader: You know, everyone's got this different, you know, they 00:19:26.395 --> 00:19:29.155 talk about the travel bug and they've been bitten by the travel bug and 00:19:29.195 --> 00:19:30.485 they want to go check things out. 00:19:30.495 --> 00:19:34.025 I remember, so I turned 20 in Greece. 00:19:34.085 --> 00:19:37.395 I was in Greek islands and. 00:19:37.585 --> 00:19:38.125 Beautiful. 00:19:38.365 --> 00:19:38.745 Yeah. 00:19:39.215 --> 00:19:39.715 Trevor Gibbs: Unbelievable. 00:19:39.855 --> 00:19:40.435 Travis Bader: It was great. 00:19:40.445 --> 00:19:41.535 But the, the thing that. 00:19:42.120 --> 00:19:46.040 I found out about three, four months over there, like yourself, around that 00:19:46.040 --> 00:19:50.860 age, got out of high school and had plans to do one thing that didn't pan out. 00:19:50.860 --> 00:19:52.670 And so I thought, well, I got this money saved up. 00:19:52.670 --> 00:19:53.750 I'm already over here. 00:19:53.750 --> 00:19:55.199 Let's let's travel around a bit. 00:19:55.199 --> 00:19:57.560 But the one thing that really struck me was how. 00:19:58.215 --> 00:20:02.284 You know, I was raised in a, in a certain way, and there's a right way to do things. 00:20:02.284 --> 00:20:05.304 And the people that don't do it that way, they're doing it wrong. 00:20:06.365 --> 00:20:10.155 I was struck to see all the people doing it the wrong way. 00:20:10.155 --> 00:20:15.335 And I'm using air brackets here for people listening and thriving and doing so well. 00:20:15.494 --> 00:20:19.054 And that really just, it was a bit of an aha moment and everything I'd known up 00:20:19.054 --> 00:20:22.154 into that point, it's like, wait a minute, there's a lot more going on out here. 00:20:22.154 --> 00:20:25.985 And it really ignited that curiosity in me about. 00:20:26.175 --> 00:20:29.935 Different cultures, different traditions, different ways that people do. 00:20:30.075 --> 00:20:35.605 And for me, that all kind of revolved around food and the people. 00:20:36.125 --> 00:20:38.575 Because I didn't have much money. 00:20:38.585 --> 00:20:40.685 I had enough to get up and get over there. 00:20:40.685 --> 00:20:42.895 So I would sleep on beaches, right? 00:20:43.595 --> 00:20:45.054 I, uh, sorry to say it. 00:20:45.054 --> 00:20:46.496 I nicked a tarp out in Austin. 00:20:46.496 --> 00:20:48.405 I made a little bit of a tent out of it. 00:20:48.405 --> 00:20:53.659 And, uh, Um, slept under that for a while, for a week or so up in the Alps 00:20:53.659 --> 00:20:59.800 and, but I would use my money to buy decent food and try to find interest, 00:20:59.810 --> 00:21:03.179 like get away from the tourist zones and try and find people that are doing 00:21:03.499 --> 00:21:05.519 just a regular life, which again was. 00:21:06.020 --> 00:21:10.170 The wrong way of doing it from the way that I was raised, but they're thriving. 00:21:10.170 --> 00:21:13.770 So I loved that aspect for me, that that's where a lot of 00:21:13.770 --> 00:21:15.120 the adventure kind of came in. 00:21:15.220 --> 00:21:16.529 Trevor Gibbs: Yeah, absolutely. 00:21:16.629 --> 00:21:18.659 I mean, that, that, that resonates for sure. 00:21:18.700 --> 00:21:19.440 Um, 00:21:21.969 --> 00:21:25.449 yeah, it was just the kind of to touch on both of the food and the people. 00:21:25.449 --> 00:21:30.149 I mean, a story that comes to mind is I was in, I took my mom to Sri Lanka when I 00:21:30.169 --> 00:21:37.304 was over there and we went and literally the first place we ate, we I think, cause 00:21:37.304 --> 00:21:41.995 we're in a small village and the manager came up to us and was asking us like, 00:21:42.034 --> 00:21:43.504 kind of, what are y'all two doing here? 00:21:43.574 --> 00:21:50.054 Um, you know, but in a polite way, and so, you know, it just kind of long 00:21:50.054 --> 00:21:54.144 story short, just worked out that we were going to be where he was from at 00:21:54.144 --> 00:21:57.585 the same time he was getting off work and, and going home cause he was, you 00:21:57.585 --> 00:22:00.800 know, he lived, you know, Was working away from home and then would work for 00:22:01.390 --> 00:22:04.650 three, four, five days and then go home for, you know, three, four, five days. 00:22:04.650 --> 00:22:10.559 And, and so we just happened to be going to be in the same place those, those days. 00:22:10.559 --> 00:22:15.809 And so he invited us to come to his home for dinner and, uh, you know, and so we 00:22:15.810 --> 00:22:19.679 went and we, we just, yeah, just this man I've never, we'd never met before. 00:22:19.679 --> 00:22:23.119 We just, he invited us to his house, they cook this. 00:22:23.814 --> 00:22:27.804 Equivalent of just this monster, like Thanksgiving didn't, I guess you don't 00:22:27.804 --> 00:22:29.445 have Thanksgiving up here, but yeah, 00:22:29.445 --> 00:22:32.534 Travis Bader: we got a, we have it on a different day, 00:22:32.544 --> 00:22:34.054 but we got a Thanksgiving, but 00:22:34.074 --> 00:22:37.225 Trevor Gibbs: you know, just this crazy spread of all this homemade, 00:22:37.314 --> 00:22:41.065 uh, Sri Lankan food and his wife and his daughter had been like cooking 00:22:41.065 --> 00:22:44.795 all, like literally all day over wood fire stoves and stuff like that. 00:22:44.805 --> 00:22:49.370 And it was just, you know, I turned to my mom and, and I was just like, Remember 00:22:49.370 --> 00:22:53.420 this, because this doesn't happen often and like, this is incredible, you know? 00:22:53.420 --> 00:22:56.240 And it was just, we're two normal people. 00:22:56.310 --> 00:22:58.430 They were a normal family, you know? 00:22:58.430 --> 00:23:00.170 And, and it was just, it was amazing. 00:23:01.260 --> 00:23:03.190 Travis Bader: And you probably never really see that in Texas 00:23:03.190 --> 00:23:05.790 to yet people saying, Hey, where are you, where are you from? 00:23:05.790 --> 00:23:06.859 Where are you going to? 00:23:06.869 --> 00:23:08.340 Why don't you come over to my house? 00:23:09.649 --> 00:23:11.590 Happens once in a while, but not the most 00:23:11.590 --> 00:23:11.960 Trevor Gibbs: common. 00:23:11.960 --> 00:23:13.720 Texas is pretty friendly, man. 00:23:13.810 --> 00:23:17.530 It's uh, yeah, there, there's this whole Southern hospitality thing 00:23:17.630 --> 00:23:19.909 that it probably not like that. 00:23:20.210 --> 00:23:20.590 Okay. 00:23:20.600 --> 00:23:25.620 Where it's just some random person that you grab, you know, and say, 00:23:25.620 --> 00:23:26.830 Hey, you come over for dinner. 00:23:26.899 --> 00:23:27.310 But. 00:23:28.110 --> 00:23:31.070 Travis Bader: So here in Vancouver and Canada, we've got this 00:23:31.070 --> 00:23:32.840 reputation for being super friendly. 00:23:32.840 --> 00:23:36.139 And I'll tell you that sort of thing doesn't really happen over here. 00:23:36.620 --> 00:23:42.274 Um, I know traveling is It happens a fair bit and I'm, you know, when 00:23:42.274 --> 00:23:44.824 I was younger, I'd always have like, what does this person want? 00:23:44.824 --> 00:23:45.705 What do they want from him? 00:23:46.384 --> 00:23:50.514 Like I was traveling by myself and people are like, Oh, where are you staying? 00:23:50.794 --> 00:23:52.325 Oh, you know, I'm, you know, staying over here. 00:23:52.484 --> 00:23:53.715 Why do you come to my place? 00:23:53.715 --> 00:23:54.484 No, no, no, no. 00:23:54.484 --> 00:23:54.644 Right. 00:23:54.685 --> 00:23:55.895 Like, what does this person want? 00:23:56.125 --> 00:23:59.644 But the number of times people would invite you to stay over, invite you. 00:23:59.644 --> 00:24:03.735 Um, I remember when I came down from the mountainside that I was camping in 00:24:03.735 --> 00:24:08.195 for a little over a week and figured I'd live off the land up there for a while. 00:24:08.195 --> 00:24:10.414 And it's just starved essentially. 00:24:10.415 --> 00:24:11.785 Yeah, practice your 00:24:11.785 --> 00:24:12.241 Trevor Gibbs: fasting. 00:24:12.241 --> 00:24:12.698 Travis Bader: Exactly. 00:24:12.698 --> 00:24:16.284 Practice my fasting and I must have stunk and looked terrible. 00:24:17.095 --> 00:24:21.945 So I come back down, I've returned the tarp, so the person only 00:24:21.945 --> 00:24:23.345 deprived of it temporarily. 00:24:23.395 --> 00:24:23.675 Yeah. 00:24:23.875 --> 00:24:28.225 And, um, This husband and wife come on down and they see me 00:24:28.225 --> 00:24:29.195 and I'm catching a bus out. 00:24:29.195 --> 00:24:30.284 Oh, where, where are you going? 00:24:30.284 --> 00:24:31.654 And tell him where I'm going to go. 00:24:31.654 --> 00:24:34.205 And why don't you come and get food with us? 00:24:34.205 --> 00:24:35.434 We'll go over, we'll get a pizza. 00:24:35.434 --> 00:24:36.245 I'm like, no, no, no, no. 00:24:36.245 --> 00:24:37.314 I don't want you paying for anything. 00:24:37.314 --> 00:24:37.494 Right. 00:24:38.095 --> 00:24:39.805 And, oh no, no, no, we'll get it for you. 00:24:39.805 --> 00:24:40.965 And I said, no, this is the last bus. 00:24:40.965 --> 00:24:41.455 I got to get out. 00:24:41.495 --> 00:24:42.585 They walk away, they come back. 00:24:42.615 --> 00:24:43.815 Okay, we've got to figure it out. 00:24:43.815 --> 00:24:44.805 You'll stay with us. 00:24:44.805 --> 00:24:45.655 We'll get some food. 00:24:45.655 --> 00:24:50.685 And the number of times I found that in life to happen, when you kind of 00:24:50.685 --> 00:24:56.164 put yourself out there, I is, and maybe that's it, maybe in your hometown, 00:24:56.165 --> 00:24:58.865 you're not putting yourself out there, maybe it does happen for other people. 00:24:58.865 --> 00:25:03.655 And, um, um, but there's, there's an interesting energy to things that I 00:25:03.655 --> 00:25:05.215 think people can kind of pick up on. 00:25:05.215 --> 00:25:07.284 And maybe that's amplified when you're traveling. 00:25:07.690 --> 00:25:10.370 Trevor Gibbs: Yeah, yeah, that's probably a good way to put it. 00:25:10.530 --> 00:25:13.230 It's, uh, there's certainly, 00:25:15.360 --> 00:25:18.990 certainly an openness to new newness. 00:25:19.060 --> 00:25:19.560 Newness. 00:25:19.560 --> 00:25:19.950 Yeah. 00:25:19.960 --> 00:25:24.260 Um, I mean, one of my favorite, I always say one of my favorite feelings in the 00:25:24.260 --> 00:25:26.470 world is I travel a little differently. 00:25:26.470 --> 00:25:29.900 And normally when I'm doing stuff like that, I typically 00:25:29.910 --> 00:25:33.580 don't pre plan like where I'm going to stay or, or any of that. 00:25:33.600 --> 00:25:38.040 And so I really fell in love with just showing up to a new 00:25:38.060 --> 00:25:40.959 place, having no idea what. 00:25:41.640 --> 00:25:44.780 What, what I was going to do, where I was going to stay, any of that. 00:25:44.840 --> 00:25:48.110 And just this quote unquote, figuring it out. 00:25:48.350 --> 00:25:48.680 Travis Bader: Yeah. 00:25:48.680 --> 00:25:50.490 Cause the universal unfold as it should. 00:25:50.490 --> 00:25:50.880 Trevor Gibbs: Yeah. 00:25:50.930 --> 00:25:55.790 And so it was a lot of travel is that way. 00:25:55.849 --> 00:26:00.910 And for me, and there's something to it and maybe it's a skill that 00:26:01.980 --> 00:26:07.360 you can get better at and chip away at, but I think that adaptability 00:26:07.360 --> 00:26:12.950 to, to, you know, Be open and accept kind of whatever, whatever it is. 00:26:13.050 --> 00:26:15.370 Travis Bader: Well, that's a huge thing for an entrepreneur 00:26:15.610 --> 00:26:17.100 to be able to be adaptable. 00:26:17.750 --> 00:26:21.770 Did traveling kind of hone that in you, or did it kind of spark that in you? 00:26:21.780 --> 00:26:24.380 Like, did you always have that adaptable nature? 00:26:25.620 --> 00:26:26.599 Or did you kind of 00:26:26.839 --> 00:26:27.330 Trevor Gibbs: find it? 00:26:27.380 --> 00:26:29.299 That's probably a better question for my mom. 00:26:29.300 --> 00:26:32.509 Um, but yeah, it should have brought her. 00:26:32.510 --> 00:26:33.524 Yeah. 00:26:33.524 --> 00:26:35.650 I don't know. 00:26:35.650 --> 00:26:37.730 I mean, it, it came very naturally. 00:26:37.999 --> 00:26:43.705 Um, so maybe it was there and I was just in a Place where that made sense. 00:26:43.915 --> 00:26:44.325 Hmm. 00:26:44.824 --> 00:26:50.274 Um, but yeah, I mean, in, in general and, and I've never really thought 00:26:50.274 --> 00:26:53.745 about it, but maybe it does come from the travel, but like in general I do, 00:26:55.054 --> 00:27:00.744 whether it's emotionally or whatever is part of it, that adaptability and 00:27:00.745 --> 00:27:05.854 just being open to things going wrong or not being exactly how you want. 00:27:05.854 --> 00:27:09.764 Or I've kind of feel like in a lot of ways I've removed myself from. 00:27:10.600 --> 00:27:17.020 Uh, what's the word being, being process oriented versus, uh, outcome oriented. 00:27:17.510 --> 00:27:17.980 Travis Bader: Okay. 00:27:18.190 --> 00:27:19.470 Trevor Gibbs: And so, so explain 00:27:19.470 --> 00:27:22.920 Travis Bader: that, like, how would, how would that work in your life being process 00:27:22.920 --> 00:27:24.630 oriented as opposed to outcome oriented? 00:27:24.749 --> 00:27:31.919 Trevor Gibbs: Well, I mean, uh, a big one is, is, is with these sticks, 00:27:31.959 --> 00:27:34.770 um, which we can dive into later. 00:27:34.770 --> 00:27:37.299 I can dive into it now. 00:27:37.299 --> 00:27:40.239 So, you know, I would just say that I, like, I don't view. 00:27:42.095 --> 00:27:45.215 So I've been working on this company for, for call it two years. 00:27:45.395 --> 00:27:45.784 Okay. 00:27:46.765 --> 00:27:51.265 We just launched like Monday from when we're talking just a few days ago. 00:27:51.265 --> 00:27:52.934 I sent out all the initial orders. 00:27:52.995 --> 00:27:53.405 Right. 00:27:54.150 --> 00:27:59.950 And so it's very new, but my, my thought process through these last 00:27:59.950 --> 00:28:01.880 two years and even going forward, 00:28:04.500 --> 00:28:10.010 uh, the success of this company or, or the outcome of this company, 00:28:10.010 --> 00:28:14.069 I haven't really thought about in terms of like dollars, for example. 00:28:15.100 --> 00:28:16.070 I've got, 00:28:18.320 --> 00:28:25.030 yeah, like, like, I can't tell you, I want to be a 5 million company, a 50 million 00:28:25.030 --> 00:28:29.169 to whatever, like, like that to me isn't really how I define success with this. 00:28:29.250 --> 00:28:30.280 How do you define success? 00:28:30.310 --> 00:28:36.629 Well, so far it's, the success has been, I've created, I formulated, 00:28:36.629 --> 00:28:40.709 created, whatever you want to call it, something that scratched my own itch. 00:28:40.830 --> 00:28:47.000 That, I think is in the feedback I've been getting and a lot that people 00:28:47.010 --> 00:28:51.410 agree with is it's the best tasting stick on the market, excuse me. 00:28:51.510 --> 00:28:56.629 Um, but yeah, scratch the niche of just wanting all the things I wanted 00:28:56.629 --> 00:29:04.420 in a meat stick, um, which we can go into, but as long as I can keep the 00:29:04.420 --> 00:29:09.540 quality, what it is, as long as I can continue to support people, which 00:29:09.540 --> 00:29:13.400 is really like if there was one word through all this, it would be support. 00:29:14.030 --> 00:29:14.930 And that I realized. 00:29:15.715 --> 00:29:19.215 As I was making this that like, like we were talking about earlier, I 00:29:19.215 --> 00:29:20.534 hate being the center of attention. 00:29:20.585 --> 00:29:21.085 Travis Bader: Yeah. 00:29:21.085 --> 00:29:23.024 If we can do this, but 00:29:23.605 --> 00:29:25.735 Trevor Gibbs: You know, it's like, I, there's only so much 00:29:25.735 --> 00:29:28.455 you can say about a stick, even though I think this one's great. 00:29:28.465 --> 00:29:30.405 And it's got a really bunch of really cool features and 00:29:30.405 --> 00:29:31.655 benefits that we can talk about. 00:29:31.655 --> 00:29:39.335 But really the, the way that this thing's going to be used as supporting people like 00:29:39.335 --> 00:29:42.294 you, when you're going out in the woods and you're teaching people, it's going 00:29:42.294 --> 00:29:46.470 to support, you know, My buddies who are real estate agents who are zipping all 00:29:46.470 --> 00:29:50.620 around town, it's going to help my friends who are single mothers or, or new mothers 00:29:50.620 --> 00:29:54.879 who need a snack, both for them and their kid, they're running them around. 00:29:54.890 --> 00:30:01.185 It's for my buddy Blake, who is Always in the outdoors. 00:30:01.195 --> 00:30:02.695 It's for me when I'm hunting. 00:30:02.705 --> 00:30:06.725 It's for, you know, it's all these applications where people are 00:30:06.965 --> 00:30:10.015 doing hard, interesting things and taking pride in their work 00:30:10.025 --> 00:30:10.705 Travis Bader: and 00:30:11.635 --> 00:30:15.745 Trevor Gibbs: just, if, if they can have this and do that for 30 minutes longer, 00:30:16.535 --> 00:30:22.085 or a couple hours longer, or whatever it may be like, that's what makes me happy. 00:30:22.635 --> 00:30:23.895 And so as long as I can. 00:30:25.130 --> 00:30:29.400 Obviously not go bankrupt or, you know, I need to create a successful company. 00:30:29.400 --> 00:30:31.650 I'm not, you know, and certainly the physics, excuse me, the 00:30:31.650 --> 00:30:36.160 physics and engineering me, like likes to nerd out on the numbers. 00:30:36.430 --> 00:30:36.790 Travis Bader: Yeah. 00:30:36.950 --> 00:30:41.670 That's something in my, all my engineer buddies, they'll tell me it's, it's, it's 00:30:41.670 --> 00:30:43.290 sort of a curse of the engineer world. 00:30:43.670 --> 00:30:45.270 They'll nickel and dime you to death. 00:30:45.270 --> 00:30:48.160 Cause they're looking at numbers left and right 00:30:48.490 --> 00:30:50.640 Trevor Gibbs: to that there's to that though. 00:30:50.640 --> 00:30:54.490 It's like, certainly I'm, I'm on top of the numbers, but. 00:30:54.515 --> 00:31:00.435 comes in is because there's not like a number that I'm chasing. 00:31:01.215 --> 00:31:05.535 It's also allows me to do Those sticks. 00:31:05.535 --> 00:31:06.115 I got you. 00:31:06.755 --> 00:31:12.155 So like for this, it makes no sense to spend money on butcher paper 00:31:12.215 --> 00:31:17.335 and twine and this compostable sticker and the compostable mailer. 00:31:17.335 --> 00:31:18.155 We put it in. 00:31:18.305 --> 00:31:23.175 Those are all pretty, there's cheaper ways to do it, but 00:31:25.525 --> 00:31:27.515 this has a different feel to it. 00:31:28.495 --> 00:31:32.755 And I've had, you know, a lot of people that have, I've given these to just in 00:31:32.755 --> 00:31:35.905 the last couple of days, they grab it. 00:31:36.755 --> 00:31:40.235 And they're like, oh man, this feels like I, this is cool, I just feel 00:31:40.235 --> 00:31:41.645 like I came back from the butcher. 00:31:41.825 --> 00:31:42.375 That's right! 00:31:42.415 --> 00:31:43.635 And now I don't know, 00:31:47.185 --> 00:31:50.435 I don't know what that means from a, from a monetary standpoint. 00:31:51.060 --> 00:31:54.450 But I know there's value in that, if that makes sense. 00:31:54.450 --> 00:31:58.890 Like, I don't know how to put that, that saying in a spreadsheet of 00:31:58.890 --> 00:32:00.070 like, this is why I'm doing it. 00:32:00.080 --> 00:32:02.650 Cause that, cause that guy says that he really loves it. 00:32:02.650 --> 00:32:04.260 Cause it feels like he came from the butcher. 00:32:04.310 --> 00:32:07.920 Travis Bader: Well, it's important to have a feeling associated with a product. 00:32:07.930 --> 00:32:10.670 You know, Simon Sinek, have you seen or heard of him? 00:32:10.670 --> 00:32:11.640 I'm familiar with him. 00:32:11.690 --> 00:32:12.030 Okay. 00:32:12.030 --> 00:32:15.280 So I remember back in the day, there's a YouTube video, I think it was a 00:32:15.320 --> 00:32:19.300 Ted talk he was given or a lecture he's given on the golden circle. 00:32:19.310 --> 00:32:25.620 He talks about, and he says, people don't Buy what you do, they buy, um, why 00:32:25.620 --> 00:32:27.840 you do it or they don't buy what it is. 00:32:27.840 --> 00:32:29.990 And he gives, he has a number of examples, right? 00:32:29.990 --> 00:32:33.310 And he talks about, um, uh, like Apple computers. 00:32:33.420 --> 00:32:37.510 Apple doesn't say, Hey, uh, we got the fastest processor, 00:32:37.510 --> 00:32:38.620 we've got the brightest monitor. 00:32:38.620 --> 00:32:39.640 We've got the ABC. 00:32:39.700 --> 00:32:43.215 It says, um, We'll help you unleash your creativity. 00:32:43.215 --> 00:32:43.435 Sure. 00:32:43.475 --> 00:32:44.585 You're, you're unique, right? 00:32:44.595 --> 00:32:48.115 There's something that people want to identify with when they're 00:32:48.175 --> 00:32:50.275 engaging in a product or a service. 00:32:50.325 --> 00:32:50.605 Right. 00:32:51.065 --> 00:32:54.255 Uh, there's always going to be those who will go for the absolute 00:32:54.255 --> 00:32:55.585 cheapest thing that they can find. 00:32:55.635 --> 00:32:55.875 Sure. 00:32:56.490 --> 00:33:01.940 But I think if you want a sustainable, uh, product or service, there 00:33:01.940 --> 00:33:04.470 should be an ethos behind it that speaks to the individual. 00:33:04.490 --> 00:33:09.370 Cause that'll drive you as an entrepreneur, that'll keep you striving 00:33:09.400 --> 00:33:13.300 to ensure that you're putting out the best quality product and that, uh, you're 00:33:13.350 --> 00:33:15.020 innovating and doing things in a way. 00:33:15.020 --> 00:33:19.085 And then there's The people who subscribe to that will pay for 00:33:19.085 --> 00:33:21.215 that because they want to know that they're getting something that 00:33:21.225 --> 00:33:23.105 has that heart and soul behind it. 00:33:23.105 --> 00:33:27.275 And it's not just some mass produced thing that's been, been pumped out. 00:33:27.395 --> 00:33:27.725 Trevor Gibbs: Right. 00:33:27.745 --> 00:33:29.875 Yeah, no, exactly. 00:33:30.135 --> 00:33:34.415 So it's trying to, even though it doesn't make economic sense or 00:33:34.415 --> 00:33:40.645 even, you know, time resource sense, time, energy, money to do it there. 00:33:40.655 --> 00:33:41.245 There's. 00:33:42.710 --> 00:33:51.160 It does from a monetary standpoint, from a feeling energy vibe enjoyment aspect. 00:33:51.180 --> 00:33:51.780 Absolutely. 00:33:51.960 --> 00:33:54.020 Travis Bader: I think there's a bit of a toss up there too. 00:33:54.710 --> 00:33:58.060 So obviously profits got to be an important piece of the puzzle. 00:33:59.110 --> 00:34:02.610 If you want to have something that's sustainable over the longterm, it 00:34:02.620 --> 00:34:05.900 has to have enough revenue coming in, in order to sustain that, right. 00:34:05.910 --> 00:34:07.030 That's a very important piece. 00:34:07.850 --> 00:34:13.820 And quite often we find ourselves, uh, like with subscription model type, uh, 00:34:13.830 --> 00:34:17.390 services, which by the way, you should have a, uh, man bar subscription model. 00:34:17.490 --> 00:34:17.950 We've 00:34:18.330 --> 00:34:22.030 Trevor Gibbs: on the website, we've got a monthly, uh, monthly option there. 00:34:22.030 --> 00:34:22.380 So, 00:34:22.620 --> 00:34:24.840 Travis Bader: so you look at like Amazon prime. 00:34:25.220 --> 00:34:25.350 Okay. 00:34:25.350 --> 00:34:26.610 That was a pretty cool thing. 00:34:26.610 --> 00:34:27.600 You get free shipping. 00:34:27.610 --> 00:34:28.660 That's not too bad. 00:34:29.290 --> 00:34:30.470 Prime membership for a year. 00:34:30.470 --> 00:34:32.940 If I buy X amount of stuff, I get free shipping back. 00:34:34.130 --> 00:34:34.700 Then. 00:34:35.090 --> 00:34:38.780 They bring in upgrades and they say, well, now we have, we've got music too, 00:34:38.850 --> 00:34:42.280 and we've got TV and we've got cloud storage space and it gets bigger and 00:34:42.280 --> 00:34:43.890 bigger and it's all the same price. 00:34:44.690 --> 00:34:48.950 And then the money starts to like the service, everything looks fantastic. 00:34:48.950 --> 00:34:54.640 And then the, um, shareholders start getting in and everyone says, well, how 00:34:54.640 --> 00:34:55.990 do we squeeze a bit more money out of it? 00:34:55.990 --> 00:34:56.260 Yeah. 00:34:56.290 --> 00:34:59.890 Well, now the TV's got ads and now you've got to get different subscriptions to 00:34:59.890 --> 00:35:02.130 Crave and Hulu and all the rest under it. 00:35:02.130 --> 00:35:05.860 So there's, there seems to be a bit of a life cycle to these things. 00:35:05.860 --> 00:35:10.810 And the bigger it gets, it kind of kills that, um, the soul of it, the soul of it. 00:35:11.120 --> 00:35:11.470 Right. 00:35:11.510 --> 00:35:11.790 Yeah. 00:35:11.790 --> 00:35:11.854 Yeah. 00:35:12.105 --> 00:35:15.255 And this right now is the soul of it. 00:35:15.265 --> 00:35:16.155 This is you. 00:35:16.175 --> 00:35:22.275 And if you're able to sustain that soul, I think that model of always 00:35:22.715 --> 00:35:27.445 pursuing excellence, because that's an abstract thought that's probably 00:35:27.445 --> 00:35:30.255 never going to be able to be achieved, but you can always pursue it. 00:35:31.375 --> 00:35:34.365 Money is going to be a natural by product of your hard work and efforts. 00:35:35.915 --> 00:35:36.845 Trevor Gibbs: I think so too. 00:35:36.995 --> 00:35:39.835 I mean, uh, and, and that's kind of the way I've been approaching it and 00:35:39.975 --> 00:35:43.255 hopefully we'll continue to approach it for as long as we're around. 00:35:43.455 --> 00:35:44.025 Travis Bader: Yeah. 00:35:44.095 --> 00:35:47.735 And you know, and so I've looked at things and it's, maybe it's 00:35:47.735 --> 00:35:48.655 worked out, maybe it hasn't. 00:35:48.655 --> 00:35:48.955 I don't know. 00:35:48.955 --> 00:35:49.825 I don't look at the money. 00:35:49.825 --> 00:35:50.075 Right. 00:35:50.105 --> 00:35:55.420 But, uh, uh, it seems to be working out, um, and do get people lecturing me saying 00:35:55.420 --> 00:35:58.405 I should be looking at the money more and I should really have spreadsheets out. 00:35:58.435 --> 00:36:00.405 And it's just, that's not where my head's at. 00:36:00.405 --> 00:36:01.024 That's not where my head's at. 00:36:01.385 --> 00:36:07.225 And I find that, uh, by creating a quality product and having engaging with, uh, 00:36:07.235 --> 00:36:11.335 the end user and others around you in a meaningful way, it keeps me interested. 00:36:11.435 --> 00:36:13.135 And if it was just the money I'd be bored. 00:36:13.175 --> 00:36:13.535 Trevor Gibbs: Yeah. 00:36:13.735 --> 00:36:14.015 Yeah. 00:36:14.405 --> 00:36:18.745 I always like, uh, God, who is he talking to? 00:36:19.175 --> 00:36:23.055 Dave Chappelle did an interview for forever ago and, and he was 00:36:23.055 --> 00:36:27.285 talking about telling his dad that he wanted, wanted to be a comedian. 00:36:27.445 --> 00:36:27.875 Travis Bader: Hmm. 00:36:28.335 --> 00:36:32.945 Trevor Gibbs: And, you know, his dad's response was kind of the typical, like, 00:36:32.945 --> 00:36:37.705 well, you know, do something else, have some other skill as a backup. 00:36:37.705 --> 00:36:41.244 Not many people make it, you know, it's hard, blah, blah, blah. 00:36:41.525 --> 00:36:45.645 And Chappelle's response to that was like, cause I think it's, Again, I 00:36:45.645 --> 00:36:48.085 may be messing up some details, but I think his father was a teacher 00:36:48.085 --> 00:36:50.505 and, and Chappelle was like, well, how much do you make as a teacher? 00:36:50.695 --> 00:36:50.955 You know? 00:36:50.955 --> 00:36:55.435 And at the time it was like, let's say 30 grand and Dave Chappelle was like, 00:36:55.505 --> 00:37:01.815 all right, well, if I can make 30 grand a year, but doing what I love, then 00:37:01.815 --> 00:37:04.745 like, isn't like, isn't that making it? 00:37:04.995 --> 00:37:05.305 Yeah. 00:37:05.305 --> 00:37:08.995 And his dad was like, keep that attitude and you're going to be just fine. 00:37:09.415 --> 00:37:09.745 Yeah. 00:37:09.745 --> 00:37:10.285 No kidding. 00:37:10.345 --> 00:37:14.885 And so a bit of it is, you know, to bring that to this, 00:37:17.235 --> 00:37:19.105 obviously we're going to give this thing our best shot. 00:37:19.185 --> 00:37:20.165 I hope it blows up. 00:37:20.710 --> 00:37:21.090 Great. 00:37:21.110 --> 00:37:27.680 But if I make, if I can keep doing this and I can make, let's say 30 grand a 00:37:27.680 --> 00:37:34.090 year from it, but I'm meeting people like you going to talk with Kelsey, who 00:37:34.090 --> 00:37:38.070 I met, like the amount of networking I've been able to do prior to even 00:37:38.070 --> 00:37:42.760 having a launch product makes me very optimistic for what the next one, 00:37:42.760 --> 00:37:44.690 two, three, five, 10 years looks like. 00:37:45.630 --> 00:37:49.590 And so it's, you know, if it's only ever 30 grand and I'm doing this on 00:37:49.590 --> 00:37:54.900 the weekends or, you know, getting on, going on cool hunting trips or fishing 00:37:54.900 --> 00:38:00.060 trips or just meeting, I told you some of our, our plans, you know, at the 00:38:00.060 --> 00:38:03.710 end of the month, I'm hoping to do a big, like wild hog cookoff launch slash 00:38:03.710 --> 00:38:05.920 launch party down, down in Austin. 00:38:05.920 --> 00:38:10.840 Like I can do that stuff and, and again, support what other people are doing and 00:38:10.840 --> 00:38:12.990 people find genuine utility using this. 00:38:13.050 --> 00:38:14.990 I mean, that's awesome. 00:38:15.070 --> 00:38:16.340 So when are you doing this cookoff? 00:38:16.630 --> 00:38:20.640 It'll probably be, it'll be after this is released, but it'll be. 00:38:21.080 --> 00:38:21.890 So we're in July. 00:38:21.890 --> 00:38:25.080 Yeah, it'll be the ideas for it to be the end of July. 00:38:25.080 --> 00:38:28.860 So next week when I go home, we're going to start shooting the first 00:38:28.860 --> 00:38:33.485 episodes of the, uh, The right now, what I'm calling the first hunt series. 00:38:34.285 --> 00:38:39.675 And that will be my version of a podcast where it's kind of a rigging out my 00:38:39.675 --> 00:38:43.825 truck to be a mobile podcast studio and essentially going to take people on their 00:38:43.825 --> 00:38:49.355 first hunts, which in Texas kind of a, it's kind of like a one on one first entry 00:38:49.595 --> 00:38:53.865 idea where there's so many entrepreneurs that, and not just entrepreneurs, 00:38:53.865 --> 00:38:56.995 but just people that talk to me about hunting and how to get started. 00:38:57.155 --> 00:38:57.455 Hmm. 00:38:57.805 --> 00:39:01.045 We're basically just going to take them if they need to go to the gun range, 00:39:01.045 --> 00:39:05.495 we'll go to the gun range, get some lessons in, and then just going to go sit 00:39:05.495 --> 00:39:08.575 in a blind and hunt wild pigs, because that's kind of the easiest barrier 00:39:08.575 --> 00:39:10.555 to entry, especially down in Texas. 00:39:10.975 --> 00:39:13.235 Um, and so being an invasive 00:39:13.235 --> 00:39:15.795 Travis Bader: species, the, the, Wild pigs there. 00:39:15.895 --> 00:39:20.065 So good old razzle dazzle Rick Brazel, he's got a organization 00:39:20.085 --> 00:39:25.515 called the First Hunt Foundation and he takes out, um, uh, kids. 00:39:25.565 --> 00:39:30.315 Basically it's kids, kids who've, uh, you know, most people will get into 00:39:30.315 --> 00:39:31.825 hunting because of a family member. 00:39:32.105 --> 00:39:33.855 Traditionally it's been male dominated. 00:39:33.855 --> 00:39:37.785 So father, uncle, but a lot of mothers out there hunting too. 00:39:37.785 --> 00:39:42.005 And he'll take, um, people who've, who've never been out, who've never 00:39:42.005 --> 00:39:45.105 hunted, and they'll help them get started on their sort of first hunt. 00:39:45.105 --> 00:39:46.485 So they got a first hunt foundation. 00:39:47.145 --> 00:39:50.145 Uh, might be an interesting guy to reach out to as well, honestly. 00:39:50.145 --> 00:39:50.195 I 00:39:50.195 --> 00:39:50.955 Trevor Gibbs: wasn't aware of that. 00:39:50.955 --> 00:39:51.535 That's awesome. 00:39:51.645 --> 00:39:51.975 Travis Bader: Yeah. 00:39:53.085 --> 00:39:55.765 Trevor Gibbs: The, the Texas parks and wildlife has a, they 00:39:55.765 --> 00:39:57.115 call it stewards of the wild. 00:39:57.195 --> 00:39:57.595 Travis Bader: Okay. 00:39:58.040 --> 00:40:01.770 Trevor Gibbs: And it's a similar thing where, where it's basically a group 00:40:01.770 --> 00:40:08.220 that you can sign up for and they offer hunting trips, fishing trips, uh, all 00:40:08.220 --> 00:40:12.890 sorts of stuff where they assign you a mentor and, and yeah, you'll go out and 00:40:12.890 --> 00:40:14.380 basically learn how to do these things. 00:40:14.390 --> 00:40:14.720 So, 00:40:14.860 --> 00:40:17.290 Travis Bader: well, that's one of the things that's sorely missing in 00:40:17.290 --> 00:40:22.785 the, uh, In the hunting community is easy access to mentors. 00:40:22.785 --> 00:40:25.485 Like if you don't know somebody, like what are you going to do? 00:40:25.485 --> 00:40:28.775 Get on an online forum and start asking people, good luck with that. 00:40:28.775 --> 00:40:31.145 Uh, you're just going to get flamed. 00:40:31.495 --> 00:40:35.045 I know some people, they're like, I'll just put, I'll change my name. 00:40:35.045 --> 00:40:37.195 Some guy, I'm going to change my name to Jen, I'll put an 00:40:37.195 --> 00:40:39.885 attractive looking girl that I'll ask all my questions to that one. 00:40:39.975 --> 00:40:40.295 That's funny. 00:40:40.715 --> 00:40:45.305 Uh, other people will go on hunting for, or sorry, hiking forums and 00:40:45.315 --> 00:40:48.355 say, Oh, I'm really looking to find a X, Y, Z animal, right? 00:40:48.355 --> 00:40:50.195 Has anyone seen one in their hikes, right? 00:40:50.195 --> 00:40:54.985 And finding that there are a little less tight lipped about, uh, about sharing it. 00:40:54.985 --> 00:40:59.775 But in British Columbia, we don't have a dedicated sort of mentorship 00:40:59.795 --> 00:41:01.575 program or steward program. 00:41:01.575 --> 00:41:07.875 And I know in, in Washington, uh, they've got a program where, uh, If 00:41:07.885 --> 00:41:12.855 you're a qualified individual, you've passed the, uh, uh, in Canada, we 00:41:12.855 --> 00:41:17.015 call them an enhanced reliability check, which is done by the, the RCMP, 00:41:17.015 --> 00:41:18.535 but basically it's the PERV check. 00:41:18.585 --> 00:41:22.395 Make sure you're, you're going to be a decent person to take other people out. 00:41:22.395 --> 00:41:22.465 Right. 00:41:23.460 --> 00:41:29.490 And, um, I, so in Washington, these guys will take others 00:41:29.490 --> 00:41:31.050 out and mentor them hunting. 00:41:31.120 --> 00:41:35.110 And as a reward for that, the following year, they have increased 00:41:35.130 --> 00:41:37.080 odds for their limited entry hunting. 00:41:37.580 --> 00:41:40.390 And I've pushed our province to enact something similar. 00:41:40.740 --> 00:41:44.240 Government moves really slow, but it's something that, uh, that I've been 00:41:44.240 --> 00:41:46.534 working on trying to get over in BC. 00:41:47.235 --> 00:41:50.715 And in fact, uh, Rick Brazel talking with him about those sorts of things, 00:41:51.435 --> 00:41:55.275 but that might also be, I don't know how the steward program works. 00:41:55.755 --> 00:42:01.995 Um, in BC, one of the concerns is, are you a guide now? 00:42:02.045 --> 00:42:07.655 And there's a step on the guide outfitters and is this a guided hunting, but in Texas 00:42:07.685 --> 00:42:11.975 being a feral animal, I don't think you're running into those sorts of problems. 00:42:13.035 --> 00:42:16.965 Trevor Gibbs: Well it's not just with, well a couple things, A, 00:42:16.965 --> 00:42:21.775 it's, it's not just with pigs that they're doing it, um, it's, I mean. 00:42:23.100 --> 00:42:29.440 Texas is a unique place in that we have a lot of non native animals there. 00:42:29.750 --> 00:42:33.580 And we're also like, I forget the number, but it's like, it's not 00:42:33.580 --> 00:42:37.800 a hundred percent private land, but you know, it's out there. 00:42:37.960 --> 00:42:41.230 Um, and so the way they work is they actually work with 00:42:41.260 --> 00:42:42.970 different like private ranches. 00:42:43.850 --> 00:42:50.190 Uh, that allow them to come on and, or, or, uh, either ranches or, uh, 00:42:52.530 --> 00:42:53.420 can't think today. 00:42:53.610 --> 00:42:57.880 Um, like state, state park. 00:42:57.900 --> 00:42:58.130 Yeah. 00:42:58.130 --> 00:42:58.530 Thank you. 00:42:58.530 --> 00:43:01.330 State parks and that stuff. 00:43:01.330 --> 00:43:06.380 So they actually work with them and, and so they're allowed to come on 00:43:06.380 --> 00:43:09.420 and the landowner will give them like, all right, you can take. 00:43:09.835 --> 00:43:15.375 X amount of, X amount of these animals, X number of does X 00:43:15.375 --> 00:43:19.995 number, uh, spikes, X number of, uh, of males, whatever it may be. 00:43:20.005 --> 00:43:20.575 Okay. 00:43:20.585 --> 00:43:25.255 And so it's a, it's a pretty, probably you'd somewhat unique scenario down there. 00:43:25.405 --> 00:43:26.715 Travis Bader: Oh, it sounds properly managed. 00:43:26.895 --> 00:43:28.035 Yeah, no, it's great. 00:43:28.115 --> 00:43:28.375 Yeah. 00:43:28.375 --> 00:43:30.235 So you, you, yeah, it's great. 00:43:30.335 --> 00:43:36.675 Up, up here we had a, um, one of our local islands has got a, Some invasive 00:43:36.675 --> 00:43:40.605 deer that they figured they want to, uh, call and rather than putting that 00:43:40.605 --> 00:43:43.665 out to hunters, who've all volunteered to do it for free and putting meat in 00:43:43.665 --> 00:43:47.675 the tables or reaching out to first nation groups or whatever it might be, 00:43:47.675 --> 00:43:51.655 they spend millions of dollars and they get, uh, people from out of country. 00:43:52.005 --> 00:43:55.175 It's a group from New Zealand and they fly around in helicopters while the 00:43:55.175 --> 00:43:58.095 other ones on the ground use dogs to drive these things out and shoot them. 00:43:58.095 --> 00:43:58.445 Sure. 00:43:58.735 --> 00:44:01.195 It's crazy the amount 00:44:01.195 --> 00:44:02.205 Trevor Gibbs: of money that's spent. 00:44:02.205 --> 00:44:06.635 And so that exact scenario was happening on a ranch in South Texas. 00:44:07.325 --> 00:44:10.585 Um, or not, not a former ranch. 00:44:10.585 --> 00:44:13.915 It's now was donated and now it's going to be like a state park. 00:44:14.075 --> 00:44:14.475 Travis Bader: Okay. 00:44:14.655 --> 00:44:17.005 Trevor Gibbs: Well, they had feral hogs. 00:44:17.105 --> 00:44:21.705 No, had like actual, like, uh, gosh, what was it? 00:44:21.835 --> 00:44:23.405 It wasn't Neil guy. 00:44:23.445 --> 00:44:24.445 It was, 00:44:26.995 --> 00:44:31.565 I can't remember, but you know, big animal, um, not, not elk, not Neil guy. 00:44:31.565 --> 00:44:31.619 Okay. 00:44:32.530 --> 00:44:33.910 It was a, God, what was it? 00:44:33.910 --> 00:44:35.470 It was cer certain kind of deer. 00:44:35.560 --> 00:44:40.860 But anyways, they, they wanted 'em off because they wanted to make room for more 00:44:40.860 --> 00:44:42.870 of the, the native whitetail population. 00:44:43.260 --> 00:44:43.290 Travis Bader: Mm. 00:44:43.800 --> 00:44:47.270 Trevor Gibbs: But the way that they're going about it is that they're a, 00:44:47.270 --> 00:44:50.840 some of these stewards of the wilds draws, they were allowing people 00:44:50.845 --> 00:44:52.850 from there to, to come on and hunt. 00:44:53.500 --> 00:44:57.010 But then they were also giving out during hunting season and draw season. 00:44:57.010 --> 00:45:01.060 They were, they were giving out draws for, for these animals on this particular. 00:45:01.415 --> 00:45:01.955 Okay. 00:45:02.275 --> 00:45:02.705 Uh, area. 00:45:02.915 --> 00:45:03.225 Okay. 00:45:03.255 --> 00:45:08.715 And so their plan is over the next three years or so to hopefully have 00:45:08.715 --> 00:45:10.315 them all off, but they're doing it. 00:45:12.245 --> 00:45:17.035 And so they're, it's just seems like a way better approach and way cheaper. 00:45:17.285 --> 00:45:17.695 Travis Bader: Yeah. 00:45:17.695 --> 00:45:19.525 It's a win win for everyone. 00:45:19.695 --> 00:45:19.855 They'll 00:45:19.855 --> 00:45:23.255 Trevor Gibbs: actually make money from, from doing this 00:45:23.255 --> 00:45:24.655 rather than spending all that. 00:45:24.715 --> 00:45:25.565 Travis Bader: Fancy that. 00:45:25.935 --> 00:45:26.315 So 00:45:26.495 --> 00:45:27.315 Trevor Gibbs: weird concept. 00:45:27.385 --> 00:45:32.195 Travis Bader: When I'm out hunting or in the back country or hiking or whatever, 00:45:32.195 --> 00:45:37.435 I'm, I'm not in my kitchen, I'm outside. 00:45:37.435 --> 00:45:37.615 Right. 00:45:38.285 --> 00:45:40.355 I am drawn to nuts. 00:45:40.365 --> 00:45:41.705 I'm drawn to meats. 00:45:41.705 --> 00:45:42.875 I'm drawn to cheeses. 00:45:43.055 --> 00:45:43.405 Okay. 00:45:43.535 --> 00:45:46.715 Those are the things that, uh, that I really crave. 00:45:47.275 --> 00:45:48.115 Uh, sweets. 00:45:48.115 --> 00:45:50.815 I always figured, uh, you know, I want some sweets when he's, when I'm 00:45:50.815 --> 00:45:54.205 spending time in the back country, I want hydration, I want salt. 00:45:54.225 --> 00:45:54.535 Right. 00:45:55.225 --> 00:45:57.049 Um, and yeah. 00:45:57.370 --> 00:46:01.820 If I'm not preparing, if we're not making our own stuff to bring on out and I'm 00:46:01.820 --> 00:46:05.540 going to the gas station and getting the gas station slim gym or something, 00:46:05.830 --> 00:46:07.970 I'm not feeling good afterwards. 00:46:07.970 --> 00:46:08.280 Right. 00:46:08.280 --> 00:46:09.480 Eating something like that. 00:46:09.490 --> 00:46:09.900 Yeah. 00:46:10.050 --> 00:46:16.300 What makes yours different than some of those gas station meats that you see? 00:46:16.630 --> 00:46:18.160 Uh, a few things. 00:46:18.170 --> 00:46:21.920 Trevor Gibbs: So one is. 00:46:24.085 --> 00:46:25.785 The quality of the meat is really good. 00:46:26.035 --> 00:46:30.675 We're, we're solely at this point in time, and I hope forever only 00:46:30.675 --> 00:46:36.355 sourcing from regenerative ranches in the U S uh, that's a whole, we can 00:46:36.355 --> 00:46:40.205 go on that side tangent later about, about, about regenerative agriculture. 00:46:40.205 --> 00:46:46.575 But a big thing is the way we ferment it and also the fat content. 00:46:47.055 --> 00:46:47.275 Okay. 00:46:47.275 --> 00:46:53.954 And so we've got 17 grams of fat in the stick and I've formulated it in 00:46:54.205 --> 00:47:00.515 That way for a reason for exactly what you just said of thinking of the times 00:47:00.515 --> 00:47:05.505 when I'm most doing the most active things I do and I'm the most tired, 00:47:06.065 --> 00:47:13.140 whether it's hunting or snowboarding or rock climbing or Surf, like all this 00:47:13.140 --> 00:47:16.110 stuff I liked, all the activities, you know, me and my buddies like to do. 00:47:16.110 --> 00:47:20.350 And, and so you want, you want the fat, you want the high calories. 00:47:21.240 --> 00:47:23.900 And so that's why they're as big as they are. 00:47:23.980 --> 00:47:29.870 There's over 200, 210 calories per stick, um, 17 grams of fat. 00:47:29.870 --> 00:47:33.170 And so I, I wanted that satiating part of it. 00:47:33.410 --> 00:47:34.810 And that came from. 00:47:36.020 --> 00:47:41.050 The meat and nut diet, which comes from the training world, which is, uh, it's 00:47:41.050 --> 00:47:43.890 basically the meat and nut breakfast, not the meat and nut diet, but it was, 00:47:43.890 --> 00:47:48.120 uh, this guy, Charles Poliquin kind of made famous this, this meat and 00:47:48.130 --> 00:47:54.070 nut breakfast because it was the most satiating for his, for his, uh, athletes 00:47:55.310 --> 00:47:57.790 and made them the most mentally acute. 00:47:58.080 --> 00:48:01.140 Um, and so there's just all these benefits to it. 00:48:01.140 --> 00:48:03.300 And so I was actually making a different product. 00:48:03.360 --> 00:48:07.610 I was making a meat and nut bar, bison and almond bar. 00:48:07.610 --> 00:48:09.290 And that's where the name came from. 00:48:09.290 --> 00:48:12.110 Cause I was going to have like a line of different meat and nut bars. 00:48:12.330 --> 00:48:13.980 Man bar meat and nut bar. 00:48:14.640 --> 00:48:15.990 That's where it originally came from. 00:48:16.040 --> 00:48:16.390 Okay. 00:48:16.400 --> 00:48:16.600 So you're 00:48:16.610 --> 00:48:19.180 Travis Bader: not, you're not specifically marketing towards men. 00:48:19.580 --> 00:48:20.850 Trevor Gibbs: No, gotcha. 00:48:22.170 --> 00:48:25.790 Obviously it will turn into that, which is, we can chat about that too. 00:48:25.850 --> 00:48:29.495 Um, But yeah, so, so that's where it originally came from. 00:48:29.495 --> 00:48:35.885 And so, uh, there were some issues with the nuts on the production side. 00:48:35.885 --> 00:48:38.965 And so I replaced the nuts with, with beef fat, right? 00:48:38.965 --> 00:48:39.365 Okay. 00:48:39.405 --> 00:48:41.335 So that, that's, that's how we got there. 00:48:41.385 --> 00:48:45.145 And then on the fermentation side, which I think is really the bigger 00:48:45.145 --> 00:48:50.629 difference is we use a starter culture made from, from beef. 00:48:51.620 --> 00:48:53.020 Beats the vegetable. 00:48:53.070 --> 00:48:53.530 Travis Bader: Yeah. 00:48:53.860 --> 00:48:58.900 Trevor Gibbs: Um, it's kind of like an older old school way of doing it, but 00:48:58.950 --> 00:49:04.680 you're basically using the sugars and that to ferment the meat that produces a 00:49:04.790 --> 00:49:08.730 kind of full spectrum of, of the lactic acids that you need for fermentation. 00:49:08.730 --> 00:49:13.230 And it's just like a, uh, Healthier, cleaner, more 00:49:13.230 --> 00:49:15.040 expensive approach to doing it. 00:49:15.870 --> 00:49:19.470 But the difference is, is, is most sticks on the market, just about 00:49:19.470 --> 00:49:23.820 all of them use, uh, an encapsulated acid, either an encapsulated lactic 00:49:23.820 --> 00:49:25.920 acid or an encapsulated citric acid. 00:49:27.110 --> 00:49:32.640 Those are typically an isolated or synthetic version 00:49:32.780 --> 00:49:35.330 of let's say the lactic acid. 00:49:36.370 --> 00:49:42.050 And then the hydrogenated part is basically the hydrogenated oil is, uh. 00:49:42.730 --> 00:49:46.400 It's a way to make the oil a solid at room temperature. 00:49:46.440 --> 00:49:49.670 And then as the temperature increases, it melts into a liquid. 00:49:50.380 --> 00:49:54.110 And so you use those because a, they're cheap, B, they're super 00:49:54.110 --> 00:49:59.890 stable, pretty easy to, to get, you know, if you're making beer, 00:49:59.920 --> 00:50:04.240 kombucha, every batch is going to be right, a hair different, right. 00:50:04.580 --> 00:50:08.300 These allow for kind of that variability to, to be greatly 00:50:08.300 --> 00:50:10.040 reduced the encapsulated acids. 00:50:10.070 --> 00:50:10.600 Got it. 00:50:10.920 --> 00:50:12.880 So what happens is you mix these. 00:50:13.635 --> 00:50:14.815 Mix them up with the meat. 00:50:14.965 --> 00:50:15.985 You start cooking them. 00:50:16.115 --> 00:50:21.745 As it's cooking, the hydrogenated oil melts, exposing the acid to the meat, and 00:50:21.745 --> 00:50:23.455 then the fermentation process can start. 00:50:24.435 --> 00:50:25.995 Well, that oil doesn't evaporate. 00:50:26.885 --> 00:50:27.805 It goes into the meat. 00:50:28.245 --> 00:50:28.565 Right. 00:50:28.565 --> 00:50:31.675 And so, and that oil is, you know, we're not talking about 00:50:31.675 --> 00:50:33.945 a, a tallow or a pork lard. 00:50:33.995 --> 00:50:40.210 We're, we're, Usually talking about some sort of vegetable, you know, 00:50:40.270 --> 00:50:41.380 something really good for you. 00:50:41.380 --> 00:50:43.840 Motor oil, essentially . Yeah, exactly. 00:50:43.990 --> 00:50:46.450 You know, and so that, that goes into the meat and that's, 00:50:48.700 --> 00:50:53.980 that's why I think so many people have a, the taste of most sticks aren't 00:50:54.370 --> 00:50:58.940 very, kind of the perspective on, on sticks for me and all my buddies 00:50:58.940 --> 00:51:02.480 has always been, I want something. 00:51:02.570 --> 00:51:06.570 I don't want to, I don't want a house, a bag of Doritos or like m 00:51:06.570 --> 00:51:08.610 and ms, like I want the protein. 00:51:09.000 --> 00:51:09.030 Mm. 00:51:09.060 --> 00:51:10.665 Here's a convenient, easy way to get protein. 00:51:11.675 --> 00:51:13.635 It's never an enjoyable thing. 00:51:13.635 --> 00:51:17.095 It's never a, let me eat this stick because it's so delicious. 00:51:18.225 --> 00:51:25.535 So there's that, but those oils and that encapsulated acid I think is, is 00:51:25.535 --> 00:51:34.275 why you get that rubbery, that's it not food tasting taste, um, excuse me. 00:51:34.275 --> 00:51:40.115 And so, yeah, so, so that's the encapsulated acid part, which is what most 00:51:40.115 --> 00:51:42.125 sticks do and why we didn't go with that. 00:51:42.480 --> 00:51:44.660 It's because I wanted a healthier version. 00:51:44.850 --> 00:51:49.490 That starter culture allows me to carry a little more moisture. 00:51:50.390 --> 00:51:54.470 Like, I know you haven't had one yet, but when you bite into it, it's, it's 00:51:57.550 --> 00:52:03.210 almost more sausage like than the, than the dry, dry stick that you're used to. 00:52:04.380 --> 00:52:07.100 So it allows me to carry a little more moisture, which in turn 00:52:07.100 --> 00:52:08.440 allows me to carry more fat. 00:52:08.800 --> 00:52:14.520 And so that's why we're able to have like, 17 grams of fat in ours, whereas most 00:52:14.520 --> 00:52:17.600 sticks are nowhere, nowhere close to that. 00:52:17.710 --> 00:52:21.820 Travis Bader: So I love that a lot of flavor and flat fat, a lot of energy and 00:52:21.820 --> 00:52:26.790 fat, but there's going to be a large camp of people out there that say fat's bad. 00:52:27.230 --> 00:52:27.570 Sure. 00:52:27.630 --> 00:52:28.540 What would you say to that? 00:52:29.940 --> 00:52:34.120 Trevor Gibbs: Uh, I would say that when 00:52:37.500 --> 00:52:40.960 I answer this, I would say they're wrong, depending. 00:52:41.050 --> 00:52:43.650 So depending on where the source of the fat comes from, 00:52:43.880 --> 00:52:45.370 obviously, that's a big one. 00:52:45.710 --> 00:52:48.620 You know, animal fats, especially high quality animal fats. 00:52:49.470 --> 00:52:51.310 They're phenomenal for you. 00:52:52.530 --> 00:52:55.620 There's a I don't know what else to say aside from that. 00:52:55.620 --> 00:52:57.860 It's like, they're, they're just, they're not bad for you. 00:52:57.920 --> 00:53:03.250 Um, you know, for people who don't want to hear that, then the quick answer 00:53:03.250 --> 00:53:05.330 is they probably won't be a customer. 00:53:06.650 --> 00:53:06.870 Travis Bader: Fair 00:53:06.870 --> 00:53:07.310 Trevor Gibbs: enough. 00:53:07.480 --> 00:53:13.430 But yeah, you know, it's, it's certainly, I understand the people that obviously 00:53:13.430 --> 00:53:16.070 like the keto crowd, the paleo crowd. 00:53:16.855 --> 00:53:19.835 The carnivore crowd, all those, all those men and women get it, 00:53:20.425 --> 00:53:22.135 um, for people outside of that. 00:53:22.445 --> 00:53:26.755 I think it's just going to be an education thing with, especially as, 00:53:28.785 --> 00:53:32.145 especially as we grow and are able to talk about that a little more. 00:53:32.155 --> 00:53:36.745 There's, I think there's opportunities just to show people that high 00:53:36.745 --> 00:53:39.995 quality animal fats are good for you and you actually want them. 00:53:39.995 --> 00:53:43.255 They're good for not only physically, but for your brain 00:53:43.255 --> 00:53:45.755 and the satiating part of food. 00:53:46.345 --> 00:53:48.535 Uh, Typically comes from fat. 00:53:48.835 --> 00:53:49.205 Okay. 00:53:49.215 --> 00:53:54.065 And so like, for example, I, you know, right now I'm probably two Oh five. 00:53:54.605 --> 00:53:56.725 Uh, what are y'all kilograms here? 00:53:57.265 --> 00:53:57.985 Travis Bader: I know we do pounds. 00:53:57.985 --> 00:53:58.335 Okay. 00:53:58.335 --> 00:54:00.224 We go back and forth. 00:54:00.225 --> 00:54:00.335 So 00:54:00.335 --> 00:54:03.365 Trevor Gibbs: I'm too, you know, a little over 200 pounds this 00:54:03.365 --> 00:54:05.085 morning because I'm traveling. 00:54:05.435 --> 00:54:08.435 I ate one of these and a small handful of pistachios. 00:54:08.705 --> 00:54:08.975 Yeah. 00:54:09.035 --> 00:54:11.445 And that was time. 00:54:11.445 --> 00:54:12.125 Is it 11? 00:54:12.155 --> 00:54:14.425 That was four or five hours ago. 00:54:14.425 --> 00:54:16.655 And I'm going strong, totally fine. 00:54:17.155 --> 00:54:18.375 And so it's. 00:54:18.900 --> 00:54:26.110 That satiating part counterintuitively allows you to eat less so that 00:54:26.110 --> 00:54:29.200 you're volume wise, you're eating less, but nutritionally, you're 00:54:29.200 --> 00:54:30.460 still getting everything you need. 00:54:30.540 --> 00:54:35.120 And so, and that's where that meat nut breakfast that I talked about 00:54:35.120 --> 00:54:38.880 earlier, that's another reason he had it because you don't have to gorge 00:54:38.880 --> 00:54:42.070 yourself or stuff yourself with all this food to get the benefits of it. 00:54:43.100 --> 00:54:44.140 His athletes could eat. 00:54:45.430 --> 00:54:49.570 Small handful of meat small handful of nuts and be good to go for a several 00:54:49.570 --> 00:54:53.270 hour training session Not only physically but more importantly mentally because 00:54:53.270 --> 00:54:59.470 there's all these in meat in really that protein and fat combo Targets 00:54:59.480 --> 00:55:02.970 neurotransmitters that are most associated with drive energy and focus. 00:55:03.140 --> 00:55:03.670 Mm hmm. 00:55:03.780 --> 00:55:10.510 And so that's why You know, that's, that's the difference between eating meat and 00:55:10.510 --> 00:55:15.050 nuts or, you know, just high quality proteins and fats where you're feeling 00:55:15.050 --> 00:55:19.180 a little more energetic, you're feeling mentally clear versus the opposite. 00:55:19.180 --> 00:55:21.900 You know, let's say the stereotype, go, go eat a big bowl of. 00:55:23.245 --> 00:55:27.925 You know, big bowl of bread or spaghetti or carbs, whatever, and you know, 00:55:27.925 --> 00:55:31.905 and then you get that brain drain in the afternoon where you feel like you 00:55:31.905 --> 00:55:34.555 need a nap so that there's science. 00:55:34.585 --> 00:55:36.885 There's like reasons for that and science behind it. 00:55:36.885 --> 00:55:40.535 And so it's that it's just it's targeting neurotransmitters 00:55:40.575 --> 00:55:41.615 that do a lot of good for you. 00:55:41.615 --> 00:55:44.285 And so that drive energy and focus pieces. 00:55:45.440 --> 00:55:49.430 Also relative to just kind of the type of people that we want to market to and 00:55:49.430 --> 00:55:54.040 that we want to support Just again kind of people were putting their head down 00:55:54.050 --> 00:55:58.050 doing good word taking pride in their work doing cool stuff going out in the 00:55:58.050 --> 00:56:04.605 outdoors um building beautiful Things like whatever, whatever it may be. 00:56:05.015 --> 00:56:05.125 So 00:56:05.405 --> 00:56:08.145 Travis Bader: I read somewhere that the whole fat idea, the fat 00:56:08.155 --> 00:56:11.845 is bad idea was something that was perpetuated by the food industry. 00:56:11.845 --> 00:56:17.265 That was a multi billion dollar, essentially cover up at least for, 00:56:17.265 --> 00:56:19.275 yeah, at least billion trillion. 00:56:19.405 --> 00:56:19.725 Right. 00:56:19.745 --> 00:56:22.005 Um, What was it? 00:56:22.015 --> 00:56:22.545 Sugar. 00:56:22.575 --> 00:56:25.445 Sugar is supposed to be the really bad one, but it was fat that was 00:56:25.675 --> 00:56:28.325 actually really good for you and people should be getting the fat. 00:56:28.815 --> 00:56:32.105 Um, no, it was cause of the, uh, the oils. 00:56:32.155 --> 00:56:35.205 It was the, um, uh, those. 00:56:35.985 --> 00:56:39.625 The canola oil, the vegetable oil, that stuff. 00:56:39.625 --> 00:56:39.825 Yeah. 00:56:39.825 --> 00:56:43.755 So they're saying, oh, you got to have these things because this fat, this lard, 00:56:43.755 --> 00:56:45.085 this butter, it's going to kill you. 00:56:45.165 --> 00:56:47.315 But you have our homemade oils here. 00:56:47.355 --> 00:56:48.215 Trevor Gibbs: The foods. 00:56:48.265 --> 00:56:48.515 Yeah. 00:56:48.515 --> 00:56:54.195 I mean, the, the food system is, is pretty broken and has been for a while. 00:56:54.255 --> 00:56:57.425 And even, uh, how do I say it? 00:56:57.455 --> 00:56:58.975 The, the sources of things matter. 00:56:58.975 --> 00:57:01.095 So, so do you have those, those mangoes? 00:57:01.745 --> 00:57:03.715 So this is a really good example. 00:57:03.805 --> 00:57:09.815 You know, this is my buddy's, uh, mango company, Mangone's. 00:57:10.895 --> 00:57:12.755 It's a one ingredient product. 00:57:12.755 --> 00:57:13.905 It's just mangoes. 00:57:15.135 --> 00:57:18.745 There's plenty of sugar in here, but the sugar is all from the fruit. 00:57:19.835 --> 00:57:22.425 And so it's, there's no need to add sugar to that. 00:57:23.235 --> 00:57:27.745 And so even sugar, when we just kind of blanket, make a blanket statement 00:57:27.785 --> 00:57:32.415 of sugar is bad, which generally I agree with when you're talking about 00:57:32.715 --> 00:57:34.995 all of these, like ultra processed. 00:57:35.750 --> 00:57:40.220 Um, you know, like your, your bag of M& Ms, your, the, which I love M& Ms, by the 00:57:40.220 --> 00:57:47.040 way, not, not, not hating on them, but, um, yeah, it's just very different than 00:57:47.060 --> 00:57:51.230 eating several of these, which again, also have sugar and also have a purpose. 00:57:51.230 --> 00:57:56.150 And, but that to me is, especially when you're using it, when you're out doing 00:57:56.150 --> 00:57:58.940 hard, hard, difficult, interesting things. 00:57:59.280 --> 00:58:01.690 Most of your problems go away when you're working hard, I feel 00:58:01.690 --> 00:58:03.290 like, or you're doing hard things. 00:58:03.370 --> 00:58:05.610 They tend to, because you're in the moment, you're concentrating 00:58:05.610 --> 00:58:06.140 on what needs to be done. 00:58:06.140 --> 00:58:09.530 Well, not only that, but even from like a nutritional standpoint, it's like your 00:58:09.530 --> 00:58:11.800 body will crave, if your body's craving 00:58:12.835 --> 00:58:13.105 Travis Bader: Yeah. 00:58:14.475 --> 00:58:15.265 Trevor Gibbs: Eat a bunch of fruit. 00:58:15.575 --> 00:58:15.855 Travis Bader: Yeah. 00:58:15.985 --> 00:58:17.345 Trevor Gibbs: You know, and that, and that will go away. 00:58:17.345 --> 00:58:21.265 It's like you're, it's not that you're, you're bad or your body's bad. 00:58:21.285 --> 00:58:23.415 It's just, your body's craving this thing. 00:58:24.005 --> 00:58:24.725 Give it to it. 00:58:24.735 --> 00:58:26.965 Just choose as good of a source as you can. 00:58:27.145 --> 00:58:27.505 Travis Bader: Hmm. 00:58:28.145 --> 00:58:29.975 Trevor Gibbs: And so that's kind of how I'd. 00:58:31.105 --> 00:58:33.905 Travis Bader: Well, that whole idea of the broken food system, and I agree 00:58:34.005 --> 00:58:40.035 like thousand percent, I think the, um, butcher paper wrapped with twine, um, 00:58:40.085 --> 00:58:42.855 packaging speaks to that as well, right? 00:58:42.885 --> 00:58:46.255 That speaks to the individual who would like to have something a 00:58:46.255 --> 00:58:51.120 bit more farm to table, something that's, um, That's not fake, right? 00:58:51.120 --> 00:58:54.070 Something that's been like real food, something that's created well. 00:58:54.070 --> 00:58:57.630 And there's been plenty of documentaries of like, why are North 00:58:57.630 --> 00:59:02.200 Americans obese when Europeans, and of course now Europeans are 00:59:02.390 --> 00:59:04.360 suffering some obesity issues as well. 00:59:04.360 --> 00:59:07.760 But traditionally they're eating tons, they're drinking tons and they're, 00:59:07.770 --> 00:59:09.230 they're not putting it on the weight. 00:59:09.250 --> 00:59:12.830 It's because they're not eating all this highly processed food. 00:59:12.910 --> 00:59:16.890 Traditionally, they're eating things that are, they're good real food. 00:59:17.170 --> 00:59:17.520 Trevor Gibbs: Yeah. 00:59:17.520 --> 00:59:21.700 I mean, even they're, you know, You know, the, the gluten in their bread 00:59:21.710 --> 00:59:27.310 is, is a different, different thing than what we, that, what, what we've got 00:59:27.310 --> 00:59:28.419 Travis Bader: and 00:59:28.800 --> 00:59:33.470 Trevor Gibbs: they're also walking, that helps out 10, you know, 10, 00:59:33.520 --> 00:59:35.320 20, 000 steps a day, I would guess. 00:59:35.450 --> 00:59:36.140 Travis Bader: Yeah, it does help, 00:59:36.170 --> 00:59:38.270 Trevor Gibbs: you know, and so it's, it's all of it. 00:59:38.270 --> 00:59:41.760 It's never, we're, we're, we're complicated beings. 00:59:41.770 --> 00:59:43.540 Like it's never one thing. 00:59:44.495 --> 00:59:47.315 Travis Bader: So are you going to be, when you're talking about marketing, 00:59:47.325 --> 00:59:49.895 are you going to be leaning into the whole man bar, the meat and 00:59:49.905 --> 00:59:51.405 nut, but the man bar aspect of it? 00:59:51.405 --> 00:59:51.745 You know, 00:59:51.755 --> 00:59:52.175 Trevor Gibbs: it, 00:59:54.315 --> 00:59:57.925 not in the, I, I'm very uninterested in, in. 00:59:58.515 --> 01:00:03.505 And all the like, man versus woman, male versus female stuff. 01:00:03.575 --> 01:00:06.885 It's, it's a very uninteresting conversation to me. 01:00:06.885 --> 01:00:09.735 I think it's an, I get it. 01:00:09.895 --> 01:00:10.345 I get that. 01:00:10.345 --> 01:00:11.445 It garners attention. 01:00:11.445 --> 01:00:12.125 I get that. 01:00:12.175 --> 01:00:17.305 I mean, I agree that there are differences, but I don't 01:00:17.325 --> 01:00:19.165 think that it needs to, 01:00:23.105 --> 01:00:23.395 how do I 01:00:23.395 --> 01:00:23.835 Travis Bader: say this? 01:00:25.550 --> 01:00:28.050 Trevor Gibbs: I don't know, I guess I just don't see the point of it. 01:00:28.050 --> 01:00:33.850 So with man bar with the name, obviously that elicits. 01:00:33.860 --> 01:00:33.880 It 01:00:36.650 --> 01:00:39.280 elicits some sort of, it elicits something. 01:00:39.510 --> 01:00:39.910 Sure. 01:00:39.950 --> 01:00:44.580 And so I will say that the reason I kept the name, even though I changed 01:00:44.580 --> 01:00:50.320 the product was because overwhelmingly the response has been extremely 01:00:50.320 --> 01:00:52.320 positive from both men and women. 01:00:52.490 --> 01:00:54.210 I would say. 01:00:54.285 --> 01:00:59.735 I just talked all that crap about knowing all my numbers, but I would 01:00:59.735 --> 01:01:02.595 say, I would guess probably somewhere 01:01:05.775 --> 01:01:11.475 30 ish percent of, of people who have ordered, uh, have been women. 01:01:12.075 --> 01:01:12.615 Yeah, okay. 01:01:12.665 --> 01:01:17.495 Um, and so I'm not getting, on a mass scale, I'm not getting like, 01:01:18.235 --> 01:01:21.335 A lot of negative pushback there. 01:01:21.395 --> 01:01:25.085 There have been some negative comments, which, which we can touch on in a minute. 01:01:25.085 --> 01:01:26.655 But to your question, 01:01:28.995 --> 01:01:33.085 I'm leaning in with the branding and the marketing I'm leaning into, 01:01:34.465 --> 01:01:36.305 certainly it will resonate with men. 01:01:36.415 --> 01:01:37.715 I think it will resonate. 01:01:38.505 --> 01:01:44.195 The hope is that the message, even if women, certain women don't want 01:01:44.195 --> 01:01:47.695 to eat it, hopefully they resonate with the message and want to buy 01:01:47.695 --> 01:01:50.575 it, see it as a positive and want to buy it for the men in their lives. 01:01:50.655 --> 01:01:50.995 Sure. 01:01:51.695 --> 01:01:52.125 And so. 01:01:53.295 --> 01:01:53.695 Yeah. 01:01:53.775 --> 01:01:53.965 It was 01:01:53.965 --> 01:01:54.985 Travis Bader: a woman who referred 01:01:54.985 --> 01:01:55.625 Trevor Gibbs: you over here. 01:01:55.625 --> 01:01:56.195 Absolutely. 01:01:56.195 --> 01:01:56.435 Yeah. 01:01:56.435 --> 01:01:58.115 Kelsey is a perfect example. 01:01:58.165 --> 01:01:58.365 Yeah. 01:01:58.365 --> 01:02:01.535 And so that, that, that's the goal with the branding and marketing. 01:02:01.605 --> 01:02:02.675 Certainly. 01:02:03.015 --> 01:02:07.695 Of course, there's probably going to be a higher percentage 01:02:07.715 --> 01:02:10.515 of male focused marketing. 01:02:10.965 --> 01:02:15.185 Um, just because that's typically how it works with the people who are 01:02:15.185 --> 01:02:20.065 hunting, fishing, rock climbing, all that it's not to be exclude, exclude 01:02:20.065 --> 01:02:24.255 anyone, exclude women, but just by the nature of the numbers and the 01:02:24.255 --> 01:02:27.055 percentages of who's doing these things. 01:02:28.550 --> 01:02:31.360 Travis Bader: So I was, I was talking to Griff yesterday. 01:02:31.360 --> 01:02:37.490 He's a, um, ex army ranger and started a company called combat flip flops, right? 01:02:37.810 --> 01:02:42.690 And so I guess, you know, flip flops, a little, uh, part that, 01:02:43.320 --> 01:02:47.210 uh, your foot slides into a soul and that part, if you're running 01:02:47.210 --> 01:02:49.630 around, can rip out at times, right? 01:02:49.650 --> 01:02:53.100 So their whole slogan is we don't pull out combat flip flops, right? 01:02:53.140 --> 01:02:56.734 And he, and he just leans into all of this parody stuff and all this. 01:02:57.135 --> 01:02:59.655 And when Manbar came up, I was like, I wonder if he's going to 01:02:59.735 --> 01:03:01.075 take this type of approach as Griff. 01:03:01.105 --> 01:03:03.725 I'd be like, you could have a heyday with what you're doing here. 01:03:03.745 --> 01:03:03.945 You 01:03:03.945 --> 01:03:04.675 Trevor Gibbs: certainly can. 01:03:04.675 --> 01:03:07.045 And you know, I'm, I'm not going to sit here and say. 01:03:07.780 --> 01:03:12.230 That we're going to have not have fun with it. 01:03:12.260 --> 01:03:13.670 I don't know what that looks like. 01:03:13.670 --> 01:03:18.250 And it's certainly not going to be it, you know, it won't, it will be to make 01:03:18.250 --> 01:03:23.690 people laugh, not, I'll say the people who are drawn to us already, someone's 01:03:23.690 --> 01:03:24.970 always going to be angry about something. 01:03:25.680 --> 01:03:28.100 Um, like I said, you know, I've gotten a few, 01:03:30.380 --> 01:03:34.600 a few negative interactions where, because of the name, but. 01:03:34.935 --> 01:03:38.665 You know, whatever, like it doesn't, I don't lose sleep at night because 01:03:38.665 --> 01:03:42.545 of it, because I know, you know, I'm not out here to try and rile anyone 01:03:42.545 --> 01:03:46.345 up or I'm not, I know that I'm not my favorite people in the world are women, 01:03:47.085 --> 01:03:50.515 my mom, my sister and my girlfriend, like, you know, it's like, I'm not 01:03:50.515 --> 01:03:54.825 going to do anything to, to embarrass them or, or, or anything like that. 01:03:54.835 --> 01:03:57.905 So you're not going to be able to please everybody, but not exactly. 01:03:58.045 --> 01:04:00.155 Travis Bader: So regenerative farming. 01:04:00.215 --> 01:04:00.655 Trevor Gibbs: Yes. 01:04:00.805 --> 01:04:01.725 Travis Bader: Tell me about that. 01:04:02.555 --> 01:04:03.265 Trevor Gibbs: Educate me. 01:04:03.735 --> 01:04:04.175 Sure. 01:04:04.395 --> 01:04:09.245 So, so re regenerative agriculture, uh, is very exciting. 01:04:09.255 --> 01:04:13.265 And, and this is my way because I don't own land. 01:04:13.265 --> 01:04:14.395 I don't have a ranch. 01:04:14.435 --> 01:04:16.385 Uh, not, not yet. 01:04:16.485 --> 01:04:22.725 You know, hopefully one day I will, but, um, it's a land management principles 01:04:22.735 --> 01:04:28.330 that, that, that people are using to, That goes way above and beyond organic. 01:04:28.530 --> 01:04:32.660 And so using, it's basically mimicking nature and it's working with nature 01:04:32.710 --> 01:04:35.600 is, is kind of the taglines of it. 01:04:35.640 --> 01:04:41.420 And the way you do that, the examples that are always used or, you know, before 01:04:41.430 --> 01:04:46.459 fences were up in the U S or really anywhere, animals were just moving freely. 01:04:47.230 --> 01:04:51.170 And so, you know, we use the example of like all the bison that, that 01:04:51.230 --> 01:04:56.680 were in North America and them going up and down the plains, 01:04:56.680 --> 01:04:58.350 but they were constantly moving. 01:04:59.540 --> 01:05:04.040 But with those, there was always, there were birds that were following them. 01:05:04.700 --> 01:05:08.520 There were wolves that were following them. 01:05:09.030 --> 01:05:11.070 There were other animals that were around. 01:05:11.070 --> 01:05:13.390 And so essentially it comes down to diversity. 01:05:13.890 --> 01:05:18.780 So how can we mimic nature, put the most amount of diversity. 01:05:19.565 --> 01:05:24.295 On a plot of land and just kind of let nature do its thing. 01:05:24.685 --> 01:05:28.475 And so the way they're doing that, obviously that ranches aren't big, people 01:05:28.475 --> 01:05:31.525 aren't going to take down their fences and most ranches aren't big enough. 01:05:31.525 --> 01:05:36.775 So back to that checkerboard kind of this funny enough, kind of goes 01:05:36.775 --> 01:05:38.265 back to the grad school thing. 01:05:38.265 --> 01:05:41.465 You take that checkerboard, let's say you've got a square ranch. 01:05:41.585 --> 01:05:46.625 Well, instead of just having one, one big square where you're letting your 01:05:46.625 --> 01:05:51.175 cattle or your bison or your goat sheep, whatever, just roam around all day. 01:05:51.175 --> 01:05:51.485 And. 01:05:52.140 --> 01:05:58.020 So where there's an animal, you know, in theory, an animal in each square 01:05:58.030 --> 01:06:02.750 all the time, maybe the animals change, you know, but an animal, right? 01:06:02.930 --> 01:06:07.120 So what this does is it takes all those animals and puts them in one 01:06:07.120 --> 01:06:11.560 square or, or four squares, you know, whatever makes sense based on the size. 01:06:12.000 --> 01:06:17.500 So you're putting the whole herd together, basically just stressing the crap out of, 01:06:17.560 --> 01:06:19.330 out of those, let's call it four squares. 01:06:19.420 --> 01:06:19.820 Travis Bader: Hmm. 01:06:20.690 --> 01:06:23.660 Trevor Gibbs: And then moving them off those squares, and going to the next four. 01:06:24.830 --> 01:06:25.080 Travis Bader: Got it. 01:06:25.180 --> 01:06:27.410 Trevor Gibbs: And going to the next four, and the next four, and the next four. 01:06:27.460 --> 01:06:27.600 Got it. 01:06:27.600 --> 01:06:32.220 And what that does is the same way, I always use the example of like training. 01:06:33.730 --> 01:06:34.860 We go do a leg day. 01:06:35.650 --> 01:06:37.420 Today, we hit it hard. 01:06:37.500 --> 01:06:39.400 We're gonna stress the crap out of our legs. 01:06:39.430 --> 01:06:41.090 We're gonna be walking funny tomorrow. 01:06:41.640 --> 01:06:46.480 Maybe in three, four, five days, depending on how hard we get after it, maybe we'll 01:06:46.480 --> 01:06:48.485 be Like, all right, time for another one. 01:06:49.255 --> 01:06:52.335 So it's that same idea, but that rest period over these next five 01:06:52.335 --> 01:06:55.665 days or whatever is where all the good stuff happens is where all we 01:06:55.665 --> 01:06:57.185 stress the crap out of our legs. 01:06:57.585 --> 01:07:00.765 Now the repair, the growth, then we come back a little bit stronger. 01:07:01.615 --> 01:07:04.015 So same idea with the land so that. 01:07:05.670 --> 01:07:09.990 Stress the land, they're trampling the, trampling the, the, the plants, 01:07:09.990 --> 01:07:14.860 they're trampling the soil, they're eating part of, part of the grass, 01:07:15.450 --> 01:07:19.180 they're urinating, they're defecating, they're doing all these things on that 01:07:19.180 --> 01:07:23.050 land, and then get them off and let, and then let the land rest and repair. 01:07:23.290 --> 01:07:23.910 Got it. 01:07:24.090 --> 01:07:26.890 And so it's basically doing that over and over and over and over. 01:07:26.970 --> 01:07:28.110 And then you can add. 01:07:29.590 --> 01:07:32.450 What they're seeing with that is they're starting to see more 01:07:32.450 --> 01:07:35.690 of the natural grasses in that area, depending on where you are. 01:07:36.550 --> 01:07:39.630 And then as you add more animals to that, like there's plenty of 01:07:39.640 --> 01:07:42.750 ranchers that are now messing with, uh, what they're calling flirds. 01:07:43.330 --> 01:07:43.610 A flird? 01:07:44.090 --> 01:07:44.290 Yeah. 01:07:44.290 --> 01:07:45.700 Instead of a flock or a herd. 01:07:45.760 --> 01:07:46.650 You got a flird, got it. 01:07:46.650 --> 01:07:46.830 Yeah. 01:07:46.830 --> 01:07:49.890 So they're basically putting animals together. 01:07:49.910 --> 01:07:54.000 And so it's like, maybe it's your herd of cattle and your flock of sheep. 01:07:55.000 --> 01:07:56.770 Let's just put them in because. 01:07:57.205 --> 01:07:58.545 The sheep will eat what the cattle don't. 01:07:58.545 --> 01:08:00.205 The cattle will eat what the sheep don't. 01:08:00.525 --> 01:08:03.085 They'll be the end host for each other's parasites. 01:08:03.215 --> 01:08:03.565 Travis Bader: Mmm. 01:08:04.050 --> 01:08:08.080 Trevor Gibbs: And now we're getting more birds that come in. 01:08:08.080 --> 01:08:13.480 So they're eating a lot of the flies with that you take them off. 01:08:13.580 --> 01:08:16.990 And then some people will be again, each one's different. 01:08:17.320 --> 01:08:22.860 Um, but then maybe you follow up with birds, like chickens, whatever it may be. 01:08:22.890 --> 01:08:24.780 Well, now you let them loose on that area. 01:08:25.340 --> 01:08:28.770 They're going to go find all those, all those droppings, all that 01:08:28.770 --> 01:08:31.370 manure, they're going to scratch through that, which spreads it out. 01:08:32.405 --> 01:08:35.885 And so then what really is important, then you're started 01:08:35.885 --> 01:08:40.315 getting all the dung beetles, all the, all the insects, all of that. 01:08:40.325 --> 01:08:46.105 So they all come, they're breaking it down, making more topsoil while 01:08:46.105 --> 01:08:50.105 you're getting all that trampling from the cattle, because you're not taking 01:08:50.105 --> 01:08:54.195 off every piece of grass on blade of grass on, on that part of the land. 01:08:54.965 --> 01:09:00.125 So now you have essentially have like a, think of the rain forest. 01:09:00.175 --> 01:09:01.755 You know, they always talk about like a canopy. 01:09:01.775 --> 01:09:01.955 Yep. 01:09:02.610 --> 01:09:06.240 Is that, just reduce that to, to small size. 01:09:06.240 --> 01:09:11.750 So now you have a canopy of trampled grass covering the soil so that, you know, in 01:09:11.750 --> 01:09:14.870 Texas when it's getting to 105 every day. 01:09:14.960 --> 01:09:15.290 Yeah. 01:09:16.120 --> 01:09:16.690 What would that be? 01:09:16.750 --> 01:09:17.260 40. 01:09:17.410 --> 01:09:18.130 40 every day. 01:09:18.130 --> 01:09:19.000 40 plus every day. 01:09:19.005 --> 01:09:19.120 Yeah. 01:09:19.120 --> 01:09:19.570 Travis Bader: That's hot. 01:09:19.690 --> 01:09:24.200 Trevor Gibbs: Um, you know, now the soil is, if you have bare soil, 01:09:24.200 --> 01:09:29.320 well that soil may, I mean, gosh, could get up to 130 plus degrees. 01:09:29.410 --> 01:09:29.500 Mm-Hmm. 01:09:30.540 --> 01:09:33.240 . But if you've got top soil and you've got that canopy cover. 01:09:33.820 --> 01:09:35.300 It may be 80. 01:09:35.620 --> 01:09:36.110 Mm hmm. 01:09:36.920 --> 01:09:37.970 Stuff can live at that. 01:09:38.120 --> 01:09:38.470 Sure. 01:09:38.860 --> 01:09:43.810 And so it's just this really amazing cycle of using nature and, and 01:09:43.820 --> 01:09:48.210 this is where the, you know, on one hand you can say like humans screw 01:09:48.210 --> 01:09:52.260 everything up and, you know, all that. 01:09:52.260 --> 01:09:57.660 But this is where, even though it's like, Cleaning up your own mess where, 01:09:57.720 --> 01:10:01.960 you know, typically like, again, I don't quote me on the numbers, but I 01:10:01.970 --> 01:10:07.610 think it takes like 500 years to make like an inch of topsoil just in nature. 01:10:09.030 --> 01:10:13.410 Well, these guys are doing, these ranchers are doing it where, I mean, 01:10:13.560 --> 01:10:18.200 they're doing, One or two inches a year through these processes. 01:10:18.380 --> 01:10:24.400 And so they're able to make new topsoil, which allows for more organic 01:10:24.420 --> 01:10:28.360 carbon matter, which sequesters carbon, you know, if you want it to, 01:10:28.370 --> 01:10:33.270 again, however you feel about climate change, it is bringing carbon down in. 01:10:33.270 --> 01:10:37.210 So now they've got more carbon, they've got more nitrogen, they've got. 01:10:37.500 --> 01:10:40.390 All these elements that are pro life. 01:10:41.590 --> 01:10:45.520 And now, again, it's just a cycle that keeps improving on itself. 01:10:45.620 --> 01:10:46.860 And so it's really cool. 01:10:46.900 --> 01:10:48.450 I got super into it. 01:10:49.090 --> 01:10:53.120 Uh, I don't know, six, seven, eight years ago, have always followed it. 01:10:53.180 --> 01:10:54.730 And, and this is my. 01:10:56.855 --> 01:10:59.425 Part of my passion, you know, whatever you want to call it, passion, 01:10:59.425 --> 01:11:04.815 desire was to create this because I'm not, I don't have a ranch and, 01:11:04.975 --> 01:11:06.505 and I'm not doing those things. 01:11:06.515 --> 01:11:09.531 So how can I support the people who are doing that, who 01:11:09.531 --> 01:11:10.515 are doing the right things? 01:11:10.515 --> 01:11:14.575 And the more products we can get like that, the more people, the 01:11:14.575 --> 01:11:16.315 more ranchers we can get doing that. 01:11:17.275 --> 01:11:23.515 It, all that's a cycle too, because they need somewhere to sell it to, so 01:11:23.515 --> 01:11:27.925 that people can consume it so that more people, more ranchers will be brought in 01:11:27.925 --> 01:11:29.745 and start practicing those principles. 01:11:30.395 --> 01:11:32.495 So how are you going to get this into people's hands? 01:11:33.505 --> 01:11:37.655 Well, in the beginning, right, right now, um, you know, so far I've been 01:11:37.655 --> 01:11:42.875 bootstrapping it myself, which I can tell you how, how we've done that, which 01:11:43.215 --> 01:11:46.145 is an interesting way to go about it. 01:11:46.145 --> 01:11:51.635 But yeah, I mean, it's right now I'm doing strictly direct to consumer. 01:11:52.375 --> 01:11:58.145 Um, the goal is to, again, support, hopefully align myself 01:11:58.155 --> 01:12:00.625 with people and companies who. 01:12:01.550 --> 01:12:06.610 Already have a, an audience, but have a similar mindset and mission. 01:12:07.240 --> 01:12:11.080 Um, there's a few, I'll tell you off air, a few that I've been talking with 01:12:11.080 --> 01:12:16.140 just cause, uh, you know, I'm not ready to say that, but, um, yeah, it's just 01:12:16.150 --> 01:12:21.909 going to events, uh, going to, going to tack events, going to, you know, 01:12:22.460 --> 01:12:28.610 It's a tactical events, archery events, jujitsu events, uh, just going to places 01:12:28.610 --> 01:12:33.990 where I think obviously carnivore, uh, keto, any of that stuff and, and 01:12:33.990 --> 01:12:36.700 just getting out there in front of people and letting them try it because 01:12:36.700 --> 01:12:41.870 I think, uh, I'm very optimistic with the response so far that once people 01:12:41.880 --> 01:12:46.340 have it, they're going to see that it's unlike the other sticks they've had. 01:12:47.285 --> 01:12:50.895 Um, I, I've got a pretty good hit rate once I can get someone to try it. 01:12:50.985 --> 01:12:53.305 So it's just going to be a matter of numbers. 01:12:53.595 --> 01:12:56.605 Travis Bader: Well, having a consumable as a product is brilliant. 01:12:56.675 --> 01:13:00.685 I mean, that's why so many people get into the coffee world and because 01:13:00.685 --> 01:13:04.135 there's something that people desire and they'll buy more of and over 01:13:04.135 --> 01:13:06.905 and over again, rather than the one and done, I bought it and I'm done. 01:13:08.595 --> 01:13:13.865 But having an edible consumable also, I would think would open up a 01:13:13.865 --> 01:13:16.235 lot of different doors on liability. 01:13:17.510 --> 01:13:21.460 Um, how do you, how do you navigate that? 01:13:21.540 --> 01:13:25.430 How do you navigate that whole, because I'm sure the FDA and all these, 01:13:25.710 --> 01:13:29.760 there's probably a bunch of different, uh, hoops to be jumping through and 01:13:30.020 --> 01:13:32.920 Trevor Gibbs: yeah, it's, it's a lot of, you know, obviously 01:13:32.920 --> 01:13:34.070 this isn't my background. 01:13:34.715 --> 01:13:38.835 And so there's certainly a learning curve, which is part of that two 01:13:38.835 --> 01:13:40.945 years it's taken to get to here. 01:13:41.095 --> 01:13:48.145 Um, the, the short answer is basically we've got a, what's called a co 01:13:48.145 --> 01:13:53.555 packer or, or a, like a manufacturer that we work with that has all of 01:13:53.555 --> 01:13:57.305 the permits and processes and all that already, already in place. 01:13:57.680 --> 01:14:03.500 Um, they've been doing this for a while, uh, and then you just have to source 01:14:03.500 --> 01:14:08.020 from, you know, the places you source from matter and, and they've got to have all 01:14:08.020 --> 01:14:10.380 of their paperwork and all that as well. 01:14:10.410 --> 01:14:15.090 So that, that's kind of like a short makes it sound very simple answer is, 01:14:15.140 --> 01:14:16.800 you know, like, for example, I can't. 01:14:17.925 --> 01:14:19.865 Like I've got an idea for, for a steak. 01:14:19.865 --> 01:14:23.485 That's that, that will be a wild pig with pork fat. 01:14:24.375 --> 01:14:29.205 Um, I can't just go out and like shoot a pig and then take it and, 01:14:29.885 --> 01:14:32.845 you know, sell it as, as this, uh, 01:14:32.855 --> 01:14:34.535 Travis Bader: market hunting and all the laws around that. 01:14:34.545 --> 01:14:35.005 Trevor Gibbs: Right. 01:14:35.005 --> 01:14:40.335 So, but what I can do in, in at least, you know, down in, in the 01:14:40.335 --> 01:14:44.345 U S and in Texas, especially as you can trap these wild hogs. 01:14:45.030 --> 01:14:50.520 And then take them while they're still alive to a USDA processing facility plant. 01:14:51.210 --> 01:14:54.220 They can kill them and process them in the plant. 01:14:54.270 --> 01:14:55.780 And then, and then it's okay. 01:14:55.780 --> 01:14:58.250 Travis Bader: That's not too bad. 01:14:58.290 --> 01:14:58.740 Trevor Gibbs: No. 01:14:58.810 --> 01:15:00.620 Um, sure. 01:15:00.650 --> 01:15:04.630 But as far as like, like whitetail, I won't be able to like venison. 01:15:04.640 --> 01:15:09.890 I won't be able to do because, because the, the States own them. 01:15:10.090 --> 01:15:15.990 Um, and that's why a lot of, you know, I, I call these American meat sticks because 01:15:15.990 --> 01:15:21.500 I'm I'm sourcing from, from us ranches, you know, that puts limitations on us. 01:15:21.540 --> 01:15:26.560 Most, a lot of places will, will ship from New Zealand. 01:15:27.300 --> 01:15:31.480 Uh, if they're, if they're trying to do like a grass fed and finish, you 01:15:31.480 --> 01:15:37.430 know, New Zealand has a really good infrastructure for processing organs. 01:15:37.520 --> 01:15:45.290 And also if you want venison or elk, uh, stuff that the state doesn't, 01:15:45.470 --> 01:15:50.060 you know, that the U S doesn't own, um, That's where they get it from. 01:15:50.470 --> 01:15:50.970 Got it. 01:15:51.010 --> 01:15:53.850 And again, there's nothing wrong with those meats at all. 01:15:53.900 --> 01:15:57.310 If they're like, like they're, you know, that certainly there's differences 01:15:57.310 --> 01:16:01.410 everywhere, but a regeneratively sourced us cow versus a regeneratively 01:16:01.410 --> 01:16:04.510 sourced New Zealand cow, you know, sure. 01:16:04.520 --> 01:16:05.070 Whatever. 01:16:05.150 --> 01:16:05.660 Yeah. 01:16:06.800 --> 01:16:08.090 My personal 01:16:10.350 --> 01:16:12.280 thoughts on this is just, I, 01:16:16.110 --> 01:16:22.980 Wanting to keep dollars in the U S, um, wanting to support American ranchers 01:16:22.990 --> 01:16:28.910 before ranchers from other, other countries, not saying that they're bad 01:16:28.910 --> 01:16:34.680 at all, but just, I'd rather source it from the U S than somewhere else 01:16:34.680 --> 01:16:38.520 and keep the dollars here and support, really support the ranchers and the 01:16:38.530 --> 01:16:42.420 people on the land who are kind of deserve all the credit that are doing 01:16:42.510 --> 01:16:44.530 raising, raising animals the right way. 01:16:46.915 --> 01:16:51.055 It's just that it's like, how do I support the regenerative movement? 01:16:51.335 --> 01:16:54.415 How do I support the U S again? 01:16:54.415 --> 01:16:59.265 This is a nothing in the grand scheme of things, but you know, 01:16:59.265 --> 01:17:00.575 it's still those decisions. 01:17:00.575 --> 01:17:04.515 And I think that if we can kind of on a higher, higher level, if 01:17:04.515 --> 01:17:05.805 we can show that we can do it. 01:17:06.435 --> 01:17:12.965 Maybe that will inspire other people to start making choices, uh, similar and, 01:17:12.965 --> 01:17:15.205 and, you know, that, that's a good thing. 01:17:15.405 --> 01:17:15.725 So, 01:17:16.355 --> 01:17:16.655 Travis Bader: yeah. 01:17:16.655 --> 01:17:20.725 And so, and you know, just to circle back a little bit, one of the interesting 01:17:20.735 --> 01:17:24.955 things that I think you're talking about, which is, I think could be 01:17:24.965 --> 01:17:29.955 brilliant is the, um, a marketing strategy of that first hunt of taking 01:17:29.955 --> 01:17:35.330 people out and doing, um, you know, Having them connect with nature, whether 01:17:35.330 --> 01:17:36.760 they're successful in a hunt or not. 01:17:37.050 --> 01:17:37.120 Right. 01:17:37.290 --> 01:17:41.330 I mean, if you're going for something that's fairly abundant, that increases, 01:17:41.790 --> 01:17:48.610 uh, the likelihood, but having your own media company to be able to 01:17:48.620 --> 01:17:51.074 generate an interest and whether they. 01:17:51.555 --> 01:17:56.745 Uh, by the product or not, at least that ethos of what you're trying 01:17:56.745 --> 01:17:58.505 to do is getting communicated. 01:17:58.535 --> 01:18:03.235 I think that's a really, really smart way to be able to, uh, grow a business 01:18:03.265 --> 01:18:07.945 out is to, is to look at that ethos, look at what you're trying to do and 01:18:08.735 --> 01:18:13.495 have other people with, um, both similar mindsets that, that see things in a 01:18:13.505 --> 01:18:15.755 similar way, as well as opposing mindsets. 01:18:15.785 --> 01:18:16.045 Yeah. 01:18:16.275 --> 01:18:18.845 Because maybe you learn something and it's like, you know, I never really 01:18:18.845 --> 01:18:21.725 looked at it like that and I learned something, or maybe they learned 01:18:21.725 --> 01:18:25.065 something and they can go back and into their community and just say, you know 01:18:25.065 --> 01:18:28.115 what, I used to think like this, but now I'm starting to think like over here. 01:18:28.475 --> 01:18:31.105 I think that's a great way to be able to, uh, to market it. 01:18:31.540 --> 01:18:31.970 Trevor Gibbs: Thank you. 01:18:32.230 --> 01:18:33.910 Travis Bader: And it'll be fun, right? 01:18:33.940 --> 01:18:34.140 It'll 01:18:34.140 --> 01:18:35.130 Trevor Gibbs: be a lot of fun, man. 01:18:35.130 --> 01:18:38.390 Cause that, that's, you know, selfishly, I love doing that. 01:18:38.640 --> 01:18:40.790 You know, it's like, I love being out. 01:18:40.840 --> 01:18:42.250 I love sitting in a bow stand. 01:18:42.250 --> 01:18:43.540 I love sitting in a blind. 01:18:43.780 --> 01:18:46.250 I love walking around looking for animals. 01:18:46.250 --> 01:18:50.400 And even if you don't, I always tell people the actual like killing of an 01:18:50.400 --> 01:18:53.480 animal is a very small part of the whole 01:18:53.570 --> 01:18:54.530 Travis Bader: fraction of a second. 01:18:54.540 --> 01:18:54.860 Trevor Gibbs: Yeah. 01:18:54.860 --> 01:18:59.785 It's a fraction of a section, but you know, there's so much, you know, Cool 01:18:59.785 --> 01:19:03.395 stuff about it that I think, and even about guns, you know, especially in 01:19:03.395 --> 01:19:07.955 the U S we we've got all these mass shootings, it seems like every week. 01:19:08.365 --> 01:19:12.605 So I certainly get the negativity towards guns. 01:19:13.275 --> 01:19:18.225 I think it's way more of the pharmaceutical and mental health stuff, 01:19:18.255 --> 01:19:23.065 but, you know, maybe that's a debate for another day, but I think being able 01:19:23.065 --> 01:19:28.885 to show, show this stuff in a positive light is there's something to that. 01:19:29.105 --> 01:19:36.295 And even if people disagree, um, I'm fine if people disagree, you know, 01:19:36.295 --> 01:19:40.835 they're just like, Oh, I've chosen not to eat meat because whatever. 01:19:40.875 --> 01:19:41.295 Travis Bader: Yeah. 01:19:41.475 --> 01:19:44.035 Trevor Gibbs: You know, if, if they're cool about it and can have a conversation 01:19:44.045 --> 01:19:48.405 about it, obviously there will be differences of opinion, all that. 01:19:48.405 --> 01:19:51.855 But as long as you can have a conversation, all right, cool. 01:19:52.495 --> 01:19:53.745 It's the people that, that. 01:19:54.200 --> 01:20:00.090 On both sides that, that, and really with anything where Republican, Democrat, 01:20:00.130 --> 01:20:02.640 trans, like all this stuff going on today. 01:20:02.640 --> 01:20:06.630 It's like, if you can't have a conversation and if you can't sit 01:20:06.630 --> 01:20:09.510 at the table with someone who thinks differently than you, then that's 01:20:09.520 --> 01:20:14.360 something that probably you need to address rather than blaming them for. 01:20:14.530 --> 01:20:14.830 Travis Bader: Yeah. 01:20:14.830 --> 01:20:21.570 There's, and I, people I see are starting to clue into that in a broader sense for 01:20:21.590 --> 01:20:28.920 a long time, for the last many years now, uh, If you and I have opposing thoughts, 01:20:30.000 --> 01:20:36.150 generally how our society is structured, it is us against them, you against me. 01:20:36.180 --> 01:20:36.530 Yeah. 01:20:36.760 --> 01:20:38.440 You don't like X, Y, Z. 01:20:38.490 --> 01:20:39.860 Well, I don't like you. 01:20:39.980 --> 01:20:40.270 Yeah. 01:20:40.280 --> 01:20:40.670 Right. 01:20:40.690 --> 01:20:41.400 Well, you're an idiot. 01:20:41.690 --> 01:20:42.080 Right. 01:20:42.760 --> 01:20:43.130 Totally. 01:20:43.320 --> 01:20:48.100 As opposed to, I don't agree with what you're saying, I'm open to hearing it. 01:20:48.140 --> 01:20:48.420 Guess what? 01:20:48.510 --> 01:20:49.680 I still don't agree with you. 01:20:49.730 --> 01:20:50.010 Yeah. 01:20:50.730 --> 01:20:52.280 But I don't dislike you as a person. 01:20:52.300 --> 01:20:53.680 Like you're not a bad guy. 01:20:53.710 --> 01:20:54.000 Right. 01:20:54.110 --> 01:20:55.220 Just cause we have an opposing thought. 01:20:55.580 --> 01:21:00.200 And I, you know, people would say that it's, uh, from a political standpoint, 01:21:00.200 --> 01:21:04.420 it's really good to be able to polarize people so you can, you can set up camps. 01:21:05.140 --> 01:21:07.120 Um, who was it? 01:21:07.170 --> 01:21:10.590 Um, uh, man, what his name's escaping me. 01:21:10.590 --> 01:21:16.260 He's, uh, Uh, lectured on and, um, uh, books on essentially using media to 01:21:16.260 --> 01:21:21.540 control people, uh, people I've got his book on my bedside table right now. 01:21:21.540 --> 01:21:21.860 Damn it. 01:21:22.550 --> 01:21:27.390 It's, uh, anyways, um, it'll come to me. 01:21:27.640 --> 01:21:27.660 Um, 01:21:30.120 --> 01:21:33.700 It's a very powerful tool to be able to motivate people in one way or another, 01:21:34.060 --> 01:21:37.490 what people start to lose sight of is the fact that they are being manipulated. 01:21:37.600 --> 01:21:41.010 And then all of a sudden they start questioning absolutely everything 01:21:41.350 --> 01:21:43.320 and maybe things that they shouldn't be questioning, right. 01:21:43.320 --> 01:21:48.060 That are otherwise self evident and they just, they've lost their sense of standing 01:21:48.060 --> 01:21:49.770 and bearing as to where things are at. 01:21:50.190 --> 01:21:52.200 Trevor Gibbs: Well, yeah, sorry to cut you off. 01:21:52.250 --> 01:21:56.270 Uh, I think those, that team aspect is why we see so much of 01:21:56.270 --> 01:21:59.420 the, why the extreme seem to be getting more extreme and louder. 01:21:59.435 --> 01:21:59.584 Mm 01:21:59.585 --> 01:22:00.085 Travis Bader: hmm 01:22:00.285 --> 01:22:04.555 Trevor Gibbs: and kind of my bet my kind of thought process in my 01:22:04.555 --> 01:22:10.960 bed With our marketing for us is that there's a 90 percent of the 01:22:10.960 --> 01:22:14.450 people that are in the middle, not, not as loud and not as extreme. 01:22:14.450 --> 01:22:16.469 Travis Bader: And 01:22:16.750 --> 01:22:20.060 Trevor Gibbs: that's kind of how I think most situations probably are 01:22:20.140 --> 01:22:24.040 just the loudest people have the microphone and make the most noise. 01:22:24.230 --> 01:22:24.680 Travis Bader: Yeah. 01:22:24.730 --> 01:22:24.910 Yeah. 01:22:24.910 --> 01:22:27.450 A lot of people are indifferent, right? 01:22:27.530 --> 01:22:28.660 Like push comes to shove. 01:22:28.660 --> 01:22:31.590 They've got ideas on it, but they're not the ones that are out there 01:22:31.590 --> 01:22:33.240 at the, at the rooftop screaming. 01:22:33.430 --> 01:22:33.760 Right. 01:22:33.970 --> 01:22:39.165 Um, the Shootings that you're talking about earlier, which 01:22:39.165 --> 01:22:40.755 is an interesting thought. 01:22:40.765 --> 01:22:44.915 When you talk about regenerative farming, when you talk about hunting, when you 01:22:44.915 --> 01:22:49.935 talk about, uh, uh, sort of a closer connection with your food and with nature, 01:22:50.315 --> 01:22:52.575 uh, Lieutenant Colonel Dave Grossman. 01:22:52.585 --> 01:22:53.275 Have you heard of them? 01:22:53.890 --> 01:22:54.100 Okay. 01:22:54.100 --> 01:22:58.480 So he's written a few books on killing, on combat, and most recently 01:22:58.530 --> 01:23:02.190 when he coauthored with a couple of Canadians called on hunting. 01:23:02.590 --> 01:23:02.990 Okay. 01:23:03.130 --> 01:23:08.940 And, uh, he's been on the podcast here, but he, like his claim, his initial 01:23:08.940 --> 01:23:14.080 claim to fame was on killing and it was studied and, uh, looked at and people 01:23:14.080 --> 01:23:17.360 would use it in the universities and people would pick it apart and other 01:23:17.360 --> 01:23:18.510 people would get right behind it. 01:23:18.510 --> 01:23:19.170 But some of his. 01:23:19.775 --> 01:23:25.245 Um, ideas are that people become disconnected with death and with 01:23:25.245 --> 01:23:29.595 nature to a point where everything's hidden behind closed doors. 01:23:29.895 --> 01:23:30.735 You get your food. 01:23:30.735 --> 01:23:31.845 It comes nicely wrapped up. 01:23:31.855 --> 01:23:32.355 Yeah. 01:23:32.355 --> 01:23:32.525 Right. 01:23:33.035 --> 01:23:33.375 Okay. 01:23:33.445 --> 01:23:38.055 You go to a, um, A funeral and it's going to be closed coffin. 01:23:38.055 --> 01:23:38.335 Right. 01:23:38.335 --> 01:23:44.365 And there's a disassociation and then he combines in like, uh, media and video 01:23:44.365 --> 01:23:52.135 games and the glorification of violence and further disassociating this concept 01:23:52.175 --> 01:23:58.785 of, um, Knowing where your food comes from, which I thought was an interesting 01:23:58.785 --> 01:24:04.605 one that he points out has greater social ramifications on everybody. 01:24:05.875 --> 01:24:08.755 If they have a more intimate relationship with life and death. 01:24:08.975 --> 01:24:09.365 Sure. 01:24:10.035 --> 01:24:14.675 I might have more respect for you as an individual in the same way that 01:24:14.675 --> 01:24:17.205 I've got more respect for the food that I'm eating on my plate, knowing 01:24:17.205 --> 01:24:20.705 that this thing had life and it's lived and I'm not going to just waste it. 01:24:20.705 --> 01:24:23.235 Now, maybe if I'm full, I'll put some way in the fridge. 01:24:23.235 --> 01:24:24.265 It's not going in the bin. 01:24:24.835 --> 01:24:29.375 Cause I've got a greater appreciation as where this animal came from, if I 01:24:29.375 --> 01:24:34.885 hunted it in the same way that, uh, life and death school shootings, mass 01:24:34.885 --> 01:24:42.885 shootings, all the rest, um, is more humanized is, was part of the argument 01:24:42.895 --> 01:24:46.415 that, uh, Dave Grossman has put forward. 01:24:46.455 --> 01:24:48.425 I thought that's an interesting approach. 01:24:48.425 --> 01:24:49.715 It was just something that you brought up. 01:24:51.405 --> 01:24:51.715 Trevor Gibbs: Yeah. 01:24:51.715 --> 01:25:00.615 So it's saying that if, if people had more exposure to life and death, in 01:25:00.615 --> 01:25:05.205 theory, there would be less issues down the road and maybe less shootings. 01:25:05.515 --> 01:25:06.305 Yeah, I think 01:25:06.505 --> 01:25:07.495 Travis Bader: that's kind of what he's saying. 01:25:07.515 --> 01:25:11.325 If, if they have more, a greater appreciation for the value of a life. 01:25:11.395 --> 01:25:11.765 Trevor Gibbs: Sure. 01:25:12.105 --> 01:25:13.875 I don't disagree with that. 01:25:13.875 --> 01:25:16.045 I mean, I've told quite a few people that. 01:25:18.175 --> 01:25:24.075 You know, I, I, I think a way to, again, it's not the only way, but I think a way 01:25:24.075 --> 01:25:29.745 in a very big bang for the buck would actually be to put guns in kids hands 01:25:29.745 --> 01:25:34.595 and even if it's a BB gun, not talking about like an AR or anything, but like 01:25:35.165 --> 01:25:37.285 maybe, maybe, you know, maybe not. 01:25:37.625 --> 01:25:44.530 So, you know, I, I think if we, I remember reading a something about guy 01:25:44.530 --> 01:25:49.590 was years ago, but it was talking about like pornography and where it's, you 01:25:49.590 --> 01:25:52.400 know, in the U S it's kind of, I'm not sure how it is here, but you know, in 01:25:52.400 --> 01:25:57.690 the U S it's sex is still kind of like a taboo thing, or at least when I was 01:25:57.690 --> 01:26:01.040 growing up and you know, it's like, it was uncomfortable, you know, it's 01:26:01.040 --> 01:26:03.095 like, There weren't any topless beaches. 01:26:03.095 --> 01:26:07.935 So like there was that whole thing and in Europe, it was very different, um, the 01:26:07.935 --> 01:26:13.815 relationship to it and over there, even though there were, you know, to like use 01:26:13.815 --> 01:26:19.695 the topless beaches as an example, just that exposure and, and, you know, kid, 01:26:19.745 --> 01:26:23.335 your mom's doing it probably like it, there just wasn't a weird thing about it. 01:26:23.365 --> 01:26:24.715 And so, but. 01:26:25.770 --> 01:26:30.420 Over there, they were having people were losing their virginity later. 01:26:30.470 --> 01:26:37.010 There was like less cases of, uh, you know, extra marital or extra, 01:26:37.120 --> 01:26:40.740 uh, outside of the relationship pregnancies, there were people had 01:26:40.740 --> 01:26:42.380 less partners, all of these things. 01:26:42.380 --> 01:26:46.320 And, and it was essentially because the exposure of just like, Hey, it's 01:26:46.320 --> 01:26:48.620 like, nudity is not this big deal. 01:26:49.850 --> 01:26:50.520 Like chill out. 01:26:51.000 --> 01:26:51.190 Yeah. 01:26:51.190 --> 01:26:51.730 You know, but 01:26:51.810 --> 01:26:53.650 Travis Bader: marketing one on one creates scarcity. 01:26:53.700 --> 01:26:53.940 Yeah. 01:26:53.940 --> 01:26:54.220 And 01:26:54.220 --> 01:26:56.170 Trevor Gibbs: so, you know, but that was very different. 01:26:56.510 --> 01:26:59.610 Then in the U S where obviously we're hiring all those stuff. 01:26:59.610 --> 01:27:01.170 And, and I think there's. 01:27:03.190 --> 01:27:06.680 Even though there are a ton of guns in the U S there's still, 01:27:09.150 --> 01:27:14.160 I would much rather, I would feel way safer around a bunch of people 01:27:14.160 --> 01:27:17.960 who have been guns around there, been around guns their whole life 01:27:20.030 --> 01:27:21.150 than I would without, 01:27:21.510 --> 01:27:23.750 Travis Bader: you know, I've, you know, I'm sure you've heard the 01:27:23.750 --> 01:27:27.940 expression and an armed society is a polite society, right? 01:27:27.980 --> 01:27:28.590 Absolutely. 01:27:28.950 --> 01:27:35.020 And I've, uh, talked to another guy, he was with NATO and he was like, you 01:27:35.030 --> 01:27:36.840 haven't been to this place or that place. 01:27:36.840 --> 01:27:38.580 And I wholeheartedly disagree. 01:27:38.580 --> 01:27:39.310 And fair enough. 01:27:39.350 --> 01:27:43.410 He's got his perspective and he's got his reasons behind it, but from 01:27:43.410 --> 01:27:48.480 the, from the standpoint of exposure, like scarcity creates demand, right? 01:27:48.480 --> 01:27:49.049 Right. 01:27:49.320 --> 01:27:51.880 You want, you want something, make it the forbidden fruit. 01:27:51.900 --> 01:27:53.480 You hide these guns away from the kids. 01:27:53.480 --> 01:27:54.300 They can't see it. 01:27:54.300 --> 01:27:54.600 Right. 01:27:54.620 --> 01:27:55.990 You make everything taboo. 01:27:55.990 --> 01:27:59.340 And then that's what everybody's going to want it like, what's 01:27:59.340 --> 01:28:00.730 this interesting thing over here? 01:28:01.190 --> 01:28:04.470 Um, I, you know, we do, we do training here. 01:28:04.470 --> 01:28:10.030 We do training with, uh, all ages and we work with local clubs for, uh, and 01:28:10.040 --> 01:28:12.100 youth organizations and scouting groups. 01:28:12.100 --> 01:28:13.740 And yeah, I think it was two days ago. 01:28:13.740 --> 01:28:15.110 We got a, an email. 01:28:15.330 --> 01:28:18.430 Basically it was, how dare you, you should be ashamed of yourself. 01:28:18.440 --> 01:28:18.520 Right. 01:28:19.585 --> 01:28:20.975 And we're like, we're looking at this thing. 01:28:20.975 --> 01:28:22.125 He's like, how dare you? 01:28:22.125 --> 01:28:23.895 These are, these are killing instruments. 01:28:23.915 --> 01:28:25.575 And you're putting them in the hands of a child. 01:28:25.575 --> 01:28:32.915 And, and, uh, The office responded back and says, well, this is a safety 01:28:32.915 --> 01:28:38.585 training for individuals who have families that have firearms in the house. 01:28:38.595 --> 01:28:42.805 And this is government safety training and goes through ABCD and 01:28:42.805 --> 01:28:46.585 talks about laws and handling and just demystifies the whole process. 01:28:46.585 --> 01:28:50.055 Like how is that education and that safety training. 01:28:50.485 --> 01:28:51.885 A negative thing, right? 01:28:52.325 --> 01:28:54.235 And they come back, no, how dare you? 01:28:54.235 --> 01:28:55.405 I've been, I've been with you. 01:28:55.405 --> 01:28:57.945 I've been a member for X amount of time and I can't believe it. 01:28:57.945 --> 01:28:58.155 Right. 01:28:58.155 --> 01:28:58.485 Yeah. 01:28:58.545 --> 01:29:02.405 There's always going to be those types, but I agree with you. 01:29:02.745 --> 01:29:10.145 Um, having normalizing a process, And having a societal standard 01:29:10.145 --> 01:29:14.985 around it will, will, I think we'll have a much more positive effect. 01:29:14.985 --> 01:29:17.065 Look at Switzerland, every household's got guns in it. 01:29:17.285 --> 01:29:17.525 Yeah. 01:29:17.575 --> 01:29:19.565 Do you hear about Swiss mass shootings all the time? 01:29:19.795 --> 01:29:20.335 No. 01:29:21.185 --> 01:29:23.595 There's a reason why, because it's, it's been normalized. 01:29:23.615 --> 01:29:27.055 They've been trained, they have rules, they have, uh, things they 01:29:27.055 --> 01:29:31.325 have to do, but it's, it's not, it's not the forbidden fruit. 01:29:32.355 --> 01:29:32.535 Trevor Gibbs: Yeah. 01:29:32.575 --> 01:29:39.185 I mean, any time you can be, you know, Educated on something that has 01:29:39.185 --> 01:29:41.225 those kinds of consequences is good. 01:29:41.415 --> 01:29:48.585 And anytime you have exposure to things that you're not, yeah, it's 01:29:48.585 --> 01:29:50.315 like exposure and education are good. 01:29:50.995 --> 01:29:51.685 They're good things. 01:29:51.685 --> 01:29:52.255 And so. 01:29:52.695 --> 01:29:54.045 Travis Bader: It's like, electricity is dangerous. 01:29:54.315 --> 01:29:56.495 Should we not teach our kids about electricity? 01:29:56.675 --> 01:29:59.155 Trevor Gibbs: Well, you even using me as an example is that, 01:29:59.195 --> 01:30:03.715 I mean, up until the last few years, I was terrified of handguns. 01:30:05.105 --> 01:30:06.525 And why was that? 01:30:06.545 --> 01:30:09.085 Cause I didn't have any exposure or experience with them. 01:30:09.885 --> 01:30:12.905 I mean, I remember the first time I got, I went to the gun range, 01:30:13.925 --> 01:30:17.715 shooting a rifle felt like the most natural thing in the world. 01:30:18.245 --> 01:30:19.015 I loved it. 01:30:19.665 --> 01:30:20.825 That same exact. 01:30:21.530 --> 01:30:26.710 Same exact, uh, day, you know, put the rifle down, go over. 01:30:26.710 --> 01:30:28.940 My buddy's hands, me, uh, hands me. 01:30:28.940 --> 01:30:30.780 I think it was like a nine millimeter or something. 01:30:31.060 --> 01:30:31.950 He was like, shoot this. 01:30:31.950 --> 01:30:35.530 Now I shot it once and put it down and was like, Ooh, don't like that. 01:30:36.610 --> 01:30:41.600 And, and, and that's where I left it that first day, but it stuck with me. 01:30:41.770 --> 01:30:49.010 And then I've essentially reached out to a buddy who's kind of similar to 01:30:49.010 --> 01:30:53.040 you and just had a ton of training, a ton of experience and all that. 01:30:53.040 --> 01:30:56.080 And I just told him, I was like, dude, I shot a handgun. 01:30:56.180 --> 01:30:57.110 It freaked me out. 01:30:57.645 --> 01:30:59.595 I don't know anything like, teach me. 01:30:59.855 --> 01:31:00.065 Yeah. 01:31:00.105 --> 01:31:01.115 I don't like that feeling. 01:31:01.125 --> 01:31:01.555 Yeah. 01:31:01.605 --> 01:31:01.765 Yeah. 01:31:01.765 --> 01:31:06.215 And so I went and I did several lessons with him and we obviously started with 01:31:06.215 --> 01:31:11.785 safety and it's like, take the magazine out, make sure the clip's empty, you 01:31:11.785 --> 01:31:14.755 know, here's the safety, all that. 01:31:14.785 --> 01:31:19.595 And, and you do that and you put enough rounds through it and it was like, okay. 01:31:20.530 --> 01:31:23.430 I still have a healthy fear of them, which I think you should always have, 01:31:23.560 --> 01:31:29.040 or a healthy respect, respect, healthy respect for them, but I'm not, I'm 01:31:29.040 --> 01:31:31.020 not like squeamish about it now. 01:31:31.450 --> 01:31:31.860 Yeah. 01:31:32.140 --> 01:31:37.080 And that to me may, if you're doing that with kids and again, 01:31:37.080 --> 01:31:39.130 it can be a BB gun, it can be. 01:31:40.555 --> 01:31:45.635 A little BB gun, pistol, like whatever it is, like if they understand the 01:31:45.635 --> 01:31:53.245 consequences and they, they understand how to be proficient around it, I'm not 01:31:53.245 --> 01:31:57.875 saying they need to be Jason Bourne or anything like that, but you know, if you 01:31:57.875 --> 01:32:04.325 can walk up to a gun and know the steps to go through of assume it's loaded, assume 01:32:04.405 --> 01:32:06.695 the safety's off, how do I make this safe? 01:32:06.695 --> 01:32:08.034 Great. 01:32:08.415 --> 01:32:09.604 They don't have to ever shoot a gun. 01:32:09.875 --> 01:32:12.065 They don't ever have to pull the trigger after that. 01:32:12.065 --> 01:32:12.155 Mm-Hmm. 01:32:12.155 --> 01:32:15.215 But like, as long as they know that there's gonna be a comfort level to 01:32:15.215 --> 01:32:18.005 it and it just seems like a way better 01:32:22.125 --> 01:32:23.895 bitching about it and doing anything. 01:32:23.900 --> 01:32:23.955 Nah. 01:32:24.285 --> 01:32:25.185 So, you know, I hear you. 01:32:25.190 --> 01:32:26.295 And, and, and all that. 01:32:26.295 --> 01:32:26.595 So 01:32:26.715 --> 01:32:28.695 Travis Bader: there's a proactive approach that can be taken 01:32:28.725 --> 01:32:29.055 Trevor Gibbs: Yeah. 01:32:29.060 --> 01:32:30.315 And, and should be taken. 01:32:30.375 --> 01:32:30.555 Yeah. 01:32:30.935 --> 01:32:35.225 Same reason you people take self-defense classes and do juujitsu. 01:32:36.340 --> 01:32:36.610 Travis Bader: Same 01:32:36.610 --> 01:32:37.010 Trevor Gibbs: reason you 01:32:37.010 --> 01:32:39.800 Travis Bader: wear a seatbelt because you plan to get in car accidents. 01:32:40.140 --> 01:32:40.400 Yeah, 01:32:40.400 --> 01:32:40.940 Trevor Gibbs: exactly. 01:32:40.970 --> 01:32:42.670 Travis Bader: But if it does happen, guess what? 01:32:42.750 --> 01:32:43.490 I'm prepared. 01:32:43.540 --> 01:32:44.350 Trevor Gibbs: Yeah, for sure. 01:32:44.630 --> 01:32:44.700 Travis Bader: Okay. 01:32:44.710 --> 01:32:47.370 Well, I'm going to put links up in the bio for all of this so people can 01:32:47.400 --> 01:32:48.830 find it in your social media and your 01:32:49.520 --> 01:32:50.220 Trevor Gibbs: website. 01:32:50.220 --> 01:32:53.050 And, uh, yeah, we're, we're small and new. 01:32:53.160 --> 01:32:59.625 Um, So, you know, any Instagram follows any, any, anything is greatly appreciated. 01:32:59.635 --> 01:33:03.535 And we'll be coming out with more content soon now that we've got the sticks. 01:33:03.535 --> 01:33:07.345 And right now you can only buy them on the website, but that's kind of 01:33:07.345 --> 01:33:11.875 where all the, as we grow, it'll, you'll be able to find stuff on there. 01:33:12.495 --> 01:33:12.945 I love it. 01:33:13.335 --> 01:33:15.465 Travis Bader: Trevor, thank you so much for being on this. 01:33:15.465 --> 01:33:15.975 Yeah, man. 01:33:15.975 --> 01:33:16.545 Trevor Gibbs: For podcast. 01:33:16.545 --> 01:33:17.295 Really enjoy the coffee. 01:33:17.295 --> 01:33:17.745 Thank you. 01:33:17.745 --> 01:33:18.285 I appreciate it.