What do you do when a lead or client stops responding? Do you panic, send 15 follow-up texts, or just sit by your phone like a lovesick teenager?”

“Welcome back, my friends! This is Realty Chatter Daily: Quick Wins for Realtors, and I’m your host, Gary McGowan. Today, we’re tackling ghosting—the Realtor’s arch-nemesis. You know the drill: a lead is texting back faster than a teenager with a crush, and then… crickets. But ghosting doesn’t have to be the end of the story. Sometimes, all it takes is the right kind of message to bring them back.

Here’s a quick story. I had a lead who was super engaged, asking all the right questions, and ready to find their dream home. Then, out of nowhere—silence. At first, I wondered if I’d done something wrong, but instead of panicking, I decided to send them something personal. I remembered they loved the charm of older homes, so I sent them a picture of a property with stunning 100-year-old hardwood flooring. I simply wrote, ‘Thought you’d love this—what do you think?’ That picture reignited the conversation, and two months later, they closed on a home they absolutely loved.

Today’s quick win: Take a lead who’s gone quiet and re-engage them with something meaningful. Think about what they’ve shared with you—their style, interests, or needs—and send a message that’s personal and adds value.
	•	For example: ‘Hi [Name], I just saw a property with a backyard perfect for entertaining. Let me know if you’d like more details!’
	•	Or: ‘Hi [Name], I came across a market report for your area—it has some great insights. Want me to send it over?’

These messages show you’re paying attention and genuinely invested in their goals.

Here’s the insight: Ghosting isn’t the end—it’s just a pause. By staying calm, thoughtful, and intentional, you remind your leads why they chose you in the first place. And when they’re ready to re-engage, you’ll be the first person they think of.

So, my friends, let’s turn ghosting into an opportunity. Pick one lead today, send a thoughtful message that speaks to their needs, and watch how a little personal touch can reignite the conversation.

And as always…

“Stay motivated, keep laughing, and keep thriving through real connections! This is Realty Chatter Daily: Quick Wins for Realtors, where success is built on relationships.