Serving Those Who Served: Scaling with VA Buyers, Community Outreach & Education with Tony Glenn

🎙️ Welcome to The LAB: Tony Glenn – $1.1B in Sales by Serving Military Families, Powered by eXp University

In this episode of The LAB, we sit down with Tony Glenn, founder of the Liberty Group in Oceanside, California. Tony is a Marine Corps veteran, VA loan expert, and visionary team leader whose group has closed over $1.1 billion in sales—without ever cold calling. Tony reveals how he built a recession-proof, mission-driven business by focusing on serving military families through strategic education, social-first marketing, and high-impact in-person training events.

💥 What You’ll Learn in This Episode
✅ How to build a referral-based business around the VA loan niche
✅ The social media system Liberty Group uses to generate 1,600+ leads/month
✅ Why agents don’t need to be veterans to serve the veteran market
✅ Investment strategies using VA rehab, construction, and multi-family loans
✅ How Tony trains agents through in-person events and virtual sessions
✅ Building brand equity through local content and veteran partnerships
✅ Plug-and-play systems available for eXp agents through Liberty Group

📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.

🗓️ This Week on The LAB: Join Tony Glenn as he shares how to attract, educate, and serve veteran homebuyers using a fully integrated business model that’s designed to grow across markets and across the country.

🎯 If you've ever wanted a better system for listing presentations, pricing conversations, and repeat referrals this is your blueprint.

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What is The LAB with Bryon Ellington?

Welcome to The LAB, powered by eXp University, where Chief Learning Officer, Bryon Ellington, brings you top eXp Realty agents and leaders, to share their expertise, insights, and strategies to help you thrive in the real estate industry. Whether you're a seasoned professional, a team leader, or just starting out, this podcast is your weekly source of inspiration and knowledge.

New Episodes Every Week! Stay ahead of the game with fresh content delivered to you every week. Each episode is packed with valuable insights that can help you elevate your career and expand your business.