Inventory is the big idea for a one-on-one coach.

My practice is "full" for the first time in the nearly 15 years since I started coaching. This is true in spite of the fact that there've been periods in the past where I had many more clients than I'm currently serving. See, "full" is only possible when you establish an inventory that can become "sold out". And now that I'm "sold out", I'm in a position to share insights such as: the new level of confidence I feel (not surprising, but worth discussing), the impact on my 2023 business plans (including the fact that I'm planning at all, which I never do), and how I'm dealing with the inevitable pull toward "scaling".

Show Notes

Announcement: On May 1 I'm holding my first "Office Hours with Mark". Office Hours creates space and time for my fellow coaches to connect with me and get support. Go to https://mrkbtlr.com/office-hours to opt in for details. 

What is A Podcast for Coaches?

A Podcast for Coaches shines a light on one of the most elegant, underrated business models in the world: one-on-one coaching. Mark Butler hosts the show, and he's been a coach and advisor to every kind of online business you can think of, having helped businesses earning everything from $0 to $25,000,000+. Although Mark believes every online business model has merit, he worries one-on-one coaching is viewed as a stepping-stone business for people who aren't ready or able to scale. But it's not true, and A Podcast for Coaches sets out to show people--through clear teaching and rich, current stories of successful coaches who love their business--that one-on-one coaching is one of the most gratifying and lowest "hassle-per-dollar" businesses in the world.