Business in Focus

We all know the right nutrition can improve our performance. But for elite athletes, eating well isn’t just a lifestyle choice – it's a crucial part of their success, enabling them to train, recover and perform to their full potential. In this episode, host Rowena Morris is joined in our virtual studio by Greg Rutherford, MBE, a retired British long jumper who won gold for Great Britain at the Olympics, Marc Fell, a performance nutritionist at British Athletics, and Alex Cooke, a data intelligence partner at PwC.

Our data intelligence experts know even the smallest detail can make the biggest difference and we are working together with British Athletics to give coaches and athletes access to powerful insights that will help improve performance. Our partnership with British Athletics showcases our ability to combine business understanding and human insight with technology innovation to deliver greater results for any organisation.

Show Notes

We all know the right nutrition can improve our performance. But for elite athletes, eating well isn’t just a lifestyle choice – it's a crucial part of their success, enabling them to train, recover and perform to their full potential. In this episode, host Rowena Morris is joined in our virtual studio by Greg Rutherford, MBE, a retired British long jumper who won gold for Great Britain at the Olympics, Marc Fell, a performance nutritionist at British Athletics, and Alex Cooke, a data intelligence partner at PwC.

Our data intelligence experts know even the smallest detail can make the biggest difference and we are working together with British Athletics to give coaches and athletes access to powerful insights that will help improve performance. Our partnership with British Athletics showcases our ability to combine business understanding and human insight with technology innovation to deliver greater results for any organisation.

What is Business in Focus?

Our podcast brings you our latest insights and practical advice, helping you navigate change with confidence. Hear from diverse voices - from the UK’s top business leaders to athletes, psychologists and politicians - on the issues that matter today.

For more expert insights, or to find transcripts for all our episodes, visit our website, at pwc.co.uk/businessinfocus