WEBVTT

00:01:45.709 --> 00:01:46.289
Are you ready?

00:02:26.032 --> 00:02:26.300
What's.

00:03:27.756 --> 00:03:28.356
Greetings.

00:03:28.817 --> 00:03:30.179
Welcome to, what are we at?

00:03:30.378 --> 00:03:33.644
Episode 4 of Visual PI.

00:03:34.504 --> 00:03:35.545
Hopefully you just picked up

00:03:35.586 --> 00:03:36.266
the audience in the

00:03:36.287 --> 00:03:37.408
background there because

00:03:37.889 --> 00:03:38.430
we're going to have

00:03:38.629 --> 00:03:39.731
multiple guests coming on.

00:03:40.391 --> 00:03:42.395
In a moment, we've got the legendary land.

00:03:42.895 --> 00:03:43.316
There we go.

00:03:43.475 --> 00:03:44.318
Forget about the mic.

00:03:44.397 --> 00:03:45.158
Legendary land.

00:03:47.122 --> 00:03:48.423
Naomi's just wetting herself

00:03:48.443 --> 00:03:49.183
about that one now.

00:03:49.944 --> 00:03:51.725
And Naomi Barker from

00:03:51.806 --> 00:03:52.747
Wiltshire Air Ambulance.

00:03:52.787 --> 00:03:54.628
And I'm live from Wiltshire Air Ambulance.

00:03:54.889 --> 00:03:55.830
We've actually closed the

00:03:55.849 --> 00:03:56.670
blind at the moment because

00:03:56.711 --> 00:03:57.792
it's very bright out there

00:03:57.831 --> 00:03:58.973
and it was affecting the camera.

00:03:59.413 --> 00:04:00.454
They've been doing all sorts

00:04:00.493 --> 00:04:01.955
of maintenance work on the helicopter.

00:04:01.974 --> 00:04:03.176
That's been up and down and

00:04:03.236 --> 00:04:04.557
whirring and all sorts of noise.

00:04:04.578 --> 00:04:06.318
So hopefully you'll continue

00:04:06.359 --> 00:04:07.439
to hear us through this one.

00:04:07.781 --> 00:04:08.401
But welcome.

00:04:08.461 --> 00:04:09.943
Don't forget, if you are watching,

00:04:09.983 --> 00:04:11.003
if you've got any comments

00:04:11.084 --> 00:04:13.205
or questions as the show progresses,

00:04:13.966 --> 00:04:15.947
make sure that you drop the comment,

00:04:15.967 --> 00:04:17.288
whether you're watching it on LinkedIn,

00:04:17.327 --> 00:04:20.468
YouTube, Facebook, or indeed on Twitter,

00:04:20.488 --> 00:04:21.009
although I don't know

00:04:21.028 --> 00:04:22.329
whether I get those comments through,

00:04:22.610 --> 00:04:23.490
but the rest of them I do.

00:04:23.850 --> 00:04:24.651
Feel free, ask.

00:04:24.730 --> 00:04:26.271
If we've got the guests on

00:04:26.331 --> 00:04:27.492
and something comes to mind,

00:04:27.732 --> 00:04:28.653
I'll be able to put it up

00:04:28.733 --> 00:04:30.934
on screen and you will be

00:04:30.973 --> 00:04:32.074
able to get them answered.

00:04:32.134 --> 00:04:33.995
And it's much better when it's interactive,

00:04:34.035 --> 00:04:34.535
these shows.

00:04:35.055 --> 00:04:37.596
But today's topic is visible brand

00:04:38.865 --> 00:04:40.725
creates deeper connections.

00:04:41.466 --> 00:04:43.245
Visible brand equals deeper connections.

00:04:43.286 --> 00:04:44.225
That's the key thing.

00:04:44.485 --> 00:04:45.586
And one of those that really

00:04:45.687 --> 00:04:47.507
struck me and why I created

00:04:47.567 --> 00:04:48.666
Visual PR in the first

00:04:48.726 --> 00:04:50.648
place with my media work

00:04:50.708 --> 00:04:51.908
and my commercial work sort

00:04:51.927 --> 00:04:53.327
of coming together really

00:04:53.788 --> 00:04:56.288
was that we all use images

00:04:56.509 --> 00:04:58.028
and we advertise in

00:04:58.069 --> 00:04:59.670
different ways and they are

00:04:59.750 --> 00:05:01.430
vital 100% and I'll never

00:05:01.470 --> 00:05:02.069
stop doing them.

00:05:02.110 --> 00:05:04.331
Same as written PR, it's all vital stuff.

00:05:05.519 --> 00:05:06.562
but there's no personal

00:05:06.601 --> 00:05:07.324
connection to that.

00:05:07.403 --> 00:05:09.026
It's getting that information across,

00:05:09.067 --> 00:05:10.329
but it doesn't necessarily

00:05:10.771 --> 00:05:12.473
enable you to connect personally.

00:05:13.624 --> 00:05:15.004
If you are reading a script

00:05:15.084 --> 00:05:17.264
to camera or even just

00:05:17.285 --> 00:05:19.005
being stereotypically interviewed,

00:05:19.045 --> 00:05:20.086
I know Naomi and I were

00:05:20.107 --> 00:05:21.307
talking about this earlier,

00:05:21.607 --> 00:05:23.088
how it just doesn't feel

00:05:23.148 --> 00:05:25.149
natural to the person on the camera.

00:05:25.769 --> 00:05:26.949
And it doesn't feel natural

00:05:26.988 --> 00:05:28.189
when you're watching it either.

00:05:28.269 --> 00:05:29.971
So we really tried to make

00:05:30.031 --> 00:05:31.810
this a conversational piece, you know,

00:05:31.891 --> 00:05:33.031
even now where it is only

00:05:33.072 --> 00:05:34.892
me at this stage and I'll prove it.

00:05:35.132 --> 00:05:35.932
I'll go to the group.

00:05:36.012 --> 00:05:37.252
It is currently only me,

00:05:37.634 --> 00:05:38.894
but this will change shortly.

00:05:41.795 --> 00:05:44.156
It just doesn't feel natural to everyone.

00:05:44.596 --> 00:05:46.415
Once we have the conversational,

00:05:46.435 --> 00:05:48.776
the integrity rises, the flow rises.

00:05:49.117 --> 00:05:49.396
Heck,

00:05:49.437 --> 00:05:50.857
we can go on to subjects that we

00:05:50.877 --> 00:05:52.036
didn't plan to talk about

00:05:52.076 --> 00:05:53.197
because it was interlinked.

00:05:53.637 --> 00:05:54.317
People know me,

00:05:54.398 --> 00:05:55.497
know that will happen a lot.

00:05:56.519 --> 00:05:57.699
Even if you are just

00:05:57.738 --> 00:05:59.718
recording pieces to your phone,

00:05:59.738 --> 00:06:01.500
you're grabbing this conversational piece,

00:06:01.540 --> 00:06:02.360
chatting to your phone.

00:06:03.538 --> 00:06:05.459
It can give you that natural content,

00:06:05.478 --> 00:06:06.279
so consider it.

00:06:06.319 --> 00:06:07.139
But what happens,

00:06:07.199 --> 00:06:08.139
the problem with that is

00:06:08.180 --> 00:06:09.899
that people dry up because

00:06:09.939 --> 00:06:10.821
they're trying to still

00:06:10.860 --> 00:06:12.401
just present to camera and

00:06:12.440 --> 00:06:13.360
there can sometimes be,

00:06:13.420 --> 00:06:14.521
is it professional enough?

00:06:14.980 --> 00:06:15.100
Well,

00:06:15.120 --> 00:06:17.541
there lies why we do what we do here

00:06:17.622 --> 00:06:18.302
in reality.

00:06:20.242 --> 00:06:21.663
If someone is asking you

00:06:21.723 --> 00:06:23.382
questions and you're

00:06:23.403 --> 00:06:24.403
getting into a free flow

00:06:24.442 --> 00:06:25.384
and you're going to start

00:06:25.423 --> 00:06:26.444
remembering things that you

00:06:26.504 --> 00:06:27.564
might have forgotten if you

00:06:27.584 --> 00:06:29.144
were just reading the script to camera,

00:06:29.624 --> 00:06:30.584
even if you were trying to

00:06:30.805 --> 00:06:31.904
freestyle it a little bit.

00:06:33.576 --> 00:06:34.716
If we've got people

00:06:34.757 --> 00:06:36.297
interacting with comments and questions,

00:06:36.357 --> 00:06:37.358
it's a much more engaging.

00:06:37.418 --> 00:06:40.399
And people start to really connect to you,

00:06:40.519 --> 00:06:42.019
connect to you as a person,

00:06:42.480 --> 00:06:44.161
connect to you as an organization,

00:06:44.221 --> 00:06:45.000
you as a brand.

00:06:45.141 --> 00:06:47.622
All of those things suddenly make sense.

00:06:48.242 --> 00:06:49.742
And the reason why Visual PR

00:06:49.802 --> 00:06:52.464
is called PR is not because

00:06:52.504 --> 00:06:53.764
I suddenly do all the written PR.

00:06:53.824 --> 00:06:55.466
I work with PR legends that

00:06:55.505 --> 00:06:56.245
know what they're doing

00:06:56.266 --> 00:06:57.127
with the written word.

00:06:58.007 --> 00:06:59.028
It is about the sales

00:06:59.069 --> 00:07:00.490
message not being in your face.

00:07:00.531 --> 00:07:02.934
It is not overtly, buy my product,

00:07:02.973 --> 00:07:03.875
buy my service.

00:07:04.396 --> 00:07:04.956
I'm brilliant.

00:07:04.997 --> 00:07:06.540
My people are brilliant, et cetera.

00:07:07.341 --> 00:07:09.083
The sales message is under the surface,

00:07:09.122 --> 00:07:10.324
and you're educating them.

00:07:10.384 --> 00:07:12.208
You're connecting with them

00:07:12.267 --> 00:07:13.670
in various different ways

00:07:14.511 --> 00:07:16.353
that resonates at the right time,

00:07:16.432 --> 00:07:17.713
resonates at the right time,

00:07:17.834 --> 00:07:20.216
and you suddenly reach out to them and go,

00:07:21.156 --> 00:07:22.038
you had that show when you

00:07:22.077 --> 00:07:23.278
were talking about X, Y,

00:07:23.358 --> 00:07:24.821
and Z. I hadn't thought about it,

00:07:24.860 --> 00:07:25.922
but I've got that problem,

00:07:25.942 --> 00:07:27.002
and I really want to speak

00:07:27.043 --> 00:07:27.682
to you about that.

00:07:27.983 --> 00:07:29.345
That was incredibly helpful.

00:07:29.745 --> 00:07:32.668
So you get this variety of

00:07:33.728 --> 00:07:35.189
information that makes

00:07:35.230 --> 00:07:36.391
sense at the right time.

00:07:37.793 --> 00:07:39.793
Customers have choices.

00:07:40.617 --> 00:07:42.598
Now, if they see images of your products,

00:07:43.178 --> 00:07:45.119
if they even see videos of your products,

00:07:46.579 --> 00:07:47.980
they can go and look at

00:07:48.261 --> 00:07:49.341
that product or service

00:07:49.360 --> 00:07:50.000
from someone else.

00:07:50.040 --> 00:07:51.922
There's no personal connection.

00:07:51.961 --> 00:07:53.461
They've just seen your

00:07:53.521 --> 00:07:54.562
version of that product.

00:07:55.062 --> 00:07:56.062
Even if it looks different,

00:07:56.603 --> 00:07:57.863
they're just looking at different ones.

00:07:57.884 --> 00:07:59.064
They'll go and look at a different one.

00:07:59.084 --> 00:07:59.983
Then they'll get prices.

00:08:00.024 --> 00:08:00.845
Then they'll work out where

00:08:00.884 --> 00:08:01.384
they're going to go.

00:08:02.204 --> 00:08:03.346
People buy from people.

00:08:04.507 --> 00:08:06.108
It's a mantra that's been around forever.

00:08:06.507 --> 00:08:07.689
And so if you give them that

00:08:07.749 --> 00:08:09.211
opportunity to connect with

00:08:09.250 --> 00:08:11.052
you as a person, and that's the royal you,

00:08:11.632 --> 00:08:12.572
whether it's just the one

00:08:12.632 --> 00:08:13.394
person or whether it's

00:08:13.434 --> 00:08:14.795
multiple members of the team,

00:08:15.194 --> 00:08:16.216
that you enable them to be

00:08:16.255 --> 00:08:16.857
brought to life,

00:08:16.976 --> 00:08:18.298
that is where they can go,

00:08:18.317 --> 00:08:19.939
that's where I'm going to

00:08:19.978 --> 00:08:21.641
buy the product or the service from.

00:08:22.420 --> 00:08:24.081
we create you know the the

00:08:24.161 --> 00:08:25.822
ability to connect with you

00:08:25.903 --> 00:08:26.944
with your people with the

00:08:27.024 --> 00:08:28.024
company with the brand

00:08:28.064 --> 00:08:30.125
philosophy experts that

00:08:30.225 --> 00:08:32.767
know your industry well so

00:08:32.807 --> 00:08:33.447
that you're getting an

00:08:33.506 --> 00:08:34.707
outside view you can have

00:08:34.748 --> 00:08:37.068
them on as guests um giving

00:08:37.089 --> 00:08:38.409
them education insights

00:08:38.490 --> 00:08:39.931
training demonstrations

00:08:40.030 --> 00:08:41.951
tours you name it anything

00:08:42.011 --> 00:08:43.472
is possible and you do all

00:08:43.513 --> 00:08:44.832
of those things you've now

00:08:44.932 --> 00:08:47.274
created multiple touch points

00:08:48.072 --> 00:08:49.092
And Mike probably talks

00:08:49.133 --> 00:08:50.133
about touch points in

00:08:50.293 --> 00:08:51.453
branding and marketing.

00:08:51.494 --> 00:08:52.714
That's one of the buzz phrase,

00:08:53.355 --> 00:08:54.735
although he's looking blank at me now.

00:08:54.794 --> 00:08:55.916
So it would appear that he

00:08:55.956 --> 00:08:56.916
doesn't necessarily.

00:08:57.537 --> 00:08:59.057
But it lets them see and

00:08:59.118 --> 00:08:59.977
feel the real you.

00:09:00.418 --> 00:09:03.120
There is a phrase that we buy on emotion.

00:09:03.820 --> 00:09:05.500
We justify on logic.

00:09:06.325 --> 00:09:08.187
Well, how about when you have these shows,

00:09:08.506 --> 00:09:09.668
suddenly we're able to

00:09:09.707 --> 00:09:11.029
address both those points

00:09:11.370 --> 00:09:12.010
at the same time.

00:09:12.091 --> 00:09:14.432
Normally, it's whilst it's emotion,

00:09:14.712 --> 00:09:15.854
you get them to sort of

00:09:15.975 --> 00:09:17.735
want to buy it from you emotionally.

00:09:18.096 --> 00:09:19.538
They then go away and think

00:09:19.597 --> 00:09:20.759
about it before coming back

00:09:20.798 --> 00:09:21.620
to make a decision.

00:09:22.061 --> 00:09:22.942
They're normally thinking it

00:09:23.001 --> 00:09:26.485
through logically to try and justify that,

00:09:26.565 --> 00:09:26.825
yes,

00:09:26.904 --> 00:09:28.706
it's OK for me to buy this product or

00:09:28.746 --> 00:09:29.107
service.

00:09:29.567 --> 00:09:29.707
Well,

00:09:29.727 --> 00:09:31.428
because we're creating that connection,

00:09:32.110 --> 00:09:33.710
you know, not just here's the product,

00:09:33.750 --> 00:09:34.471
here's the service.

00:09:34.791 --> 00:09:35.932
We're creating the connection.

00:09:36.471 --> 00:09:37.633
You're able to address both

00:09:37.692 --> 00:09:39.234
those things at the same time.

00:09:39.293 --> 00:09:40.354
So it opens it up.

00:09:41.235 --> 00:09:42.335
We then obviously take this

00:09:42.375 --> 00:09:43.995
full show and we create the clips.

00:09:44.417 --> 00:09:46.018
And this is important for

00:09:46.057 --> 00:09:46.957
you is that I always

00:09:47.057 --> 00:09:47.999
advocate is that if you're

00:09:48.019 --> 00:09:49.359
going to do something longer form,

00:09:49.399 --> 00:09:50.519
we flip it on its head here.

00:09:50.899 --> 00:09:52.201
We create the longer form

00:09:52.301 --> 00:09:54.221
first and we create clips

00:09:54.261 --> 00:09:55.302
from it rather than coming

00:09:55.342 --> 00:09:56.202
up with a whole string of

00:09:56.263 --> 00:09:57.203
clips to use later.

00:09:57.464 --> 00:09:58.784
in your social media your

00:09:58.825 --> 00:09:59.924
digital marketing efforts

00:10:00.424 --> 00:10:02.326
take the longer form get

00:10:02.385 --> 00:10:03.346
these clips that are good

00:10:03.385 --> 00:10:04.726
sound bites whether it's oh

00:10:04.767 --> 00:10:06.047
that was a really powerful

00:10:06.106 --> 00:10:07.408
comment or that was quite

00:10:07.488 --> 00:10:08.268
funny and it's going to

00:10:08.288 --> 00:10:09.908
interact whatever it is the

00:10:09.948 --> 00:10:11.269
clips are created for you

00:10:11.729 --> 00:10:12.690
the trick is make sure

00:10:12.710 --> 00:10:13.730
you're then posting them

00:10:14.049 --> 00:10:15.551
you put some content in the

00:10:15.711 --> 00:10:17.030
in the texture part of your

00:10:17.071 --> 00:10:19.552
message that helps it get

00:10:19.611 --> 00:10:21.212
found you're going to have hashtags in it

00:10:22.212 --> 00:10:23.274
They're going to watch the videos.

00:10:23.313 --> 00:10:24.494
We know videos are the

00:10:24.533 --> 00:10:26.455
bigger one over text and images,

00:10:26.514 --> 00:10:27.096
et cetera.

00:10:27.796 --> 00:10:28.797
But you'll always put,

00:10:29.376 --> 00:10:30.837
watch the full video here,

00:10:30.878 --> 00:10:32.038
the full episode here.

00:10:32.078 --> 00:10:32.958
And you're taking them to

00:10:32.999 --> 00:10:34.500
your YouTube channel or

00:10:34.519 --> 00:10:35.740
your Facebook page with it

00:10:35.801 --> 00:10:37.100
or your LinkedIn page with

00:10:37.162 --> 00:10:38.721
it all on so they can watch

00:10:38.761 --> 00:10:39.643
that full episode.

00:10:40.102 --> 00:10:41.323
We can rip the audio out and

00:10:41.344 --> 00:10:42.965
you can also point to your podcast.

00:10:43.485 --> 00:10:45.106
But then your podcast points

00:10:45.126 --> 00:10:46.187
to your YouTube channel,

00:10:46.227 --> 00:10:47.428
your YouTube channel points

00:10:47.469 --> 00:10:48.230
to your podcast.

00:10:48.691 --> 00:10:50.292
Everything's fertilizing each other.

00:10:50.312 --> 00:10:51.413
Am I allowed to say that?

00:10:51.813 --> 00:10:51.994
Yeah.

00:10:52.193 --> 00:10:52.413
All right.

00:10:52.433 --> 00:10:53.215
I've been given a nod.

00:10:53.254 --> 00:10:53.816
That's OK.

00:10:55.697 --> 00:10:57.058
So it's fertilized each other.

00:10:57.078 --> 00:10:58.581
And equally,

00:10:59.041 --> 00:11:01.003
you remember that blog page on

00:11:01.023 --> 00:11:01.844
your website, you know,

00:11:01.864 --> 00:11:03.785
the one that's not been touched for, what,

00:11:03.785 --> 00:11:04.386
18 months or more?

00:11:04.966 --> 00:11:06.087
not add any content on it,

00:11:06.349 --> 00:11:08.309
and yet Google love it because it's free,

00:11:08.350 --> 00:11:09.812
you know, updating content.

00:11:10.091 --> 00:11:10.231
Well,

00:11:10.272 --> 00:11:11.933
suddenly every single month you're

00:11:11.953 --> 00:11:13.355
going to have a description

00:11:13.375 --> 00:11:14.395
of the episode and you're

00:11:14.416 --> 00:11:15.417
going to embed the video

00:11:16.057 --> 00:11:17.499
whilst also linking back to

00:11:17.538 --> 00:11:18.720
the audio again.

00:11:19.059 --> 00:11:20.461
Everything interlinks and

00:11:20.480 --> 00:11:22.123
you're suddenly the missing

00:11:22.163 --> 00:11:23.864
piece between PR and marketing.

00:11:24.544 --> 00:11:26.125
takes off but I recommend

00:11:26.166 --> 00:11:27.606
you always try to make sure

00:11:27.626 --> 00:11:28.366
that you link your

00:11:28.407 --> 00:11:29.748
different bits of marketing

00:11:30.048 --> 00:11:31.688
and PR and all that heck

00:11:31.828 --> 00:11:32.909
even in the written PR we

00:11:32.929 --> 00:11:34.370
can have branded QR codes

00:11:34.410 --> 00:11:35.552
that take you you know

00:11:35.572 --> 00:11:37.692
we'll automatically update that QR code

00:11:38.102 --> 00:11:39.024
that's either in a written

00:11:39.083 --> 00:11:40.767
PR or it's printed on your banner,

00:11:41.187 --> 00:11:42.349
we can update it to always

00:11:42.408 --> 00:11:43.910
point it to your latest episode.

00:11:44.071 --> 00:11:45.472
You don't need to throw the banner away,

00:11:45.732 --> 00:11:47.956
sorry, Mike, and start again,

00:11:48.317 --> 00:11:50.078
but it will automatically,

00:11:50.119 --> 00:11:51.201
we update it to always

00:11:51.240 --> 00:11:52.423
point to the latest episode

00:11:52.523 --> 00:11:54.284
if that's what our client wants.

00:11:55.259 --> 00:11:57.620
so that is my tips about

00:11:57.700 --> 00:11:59.461
making sure that visible

00:11:59.500 --> 00:12:00.802
brand deeper connections

00:12:00.902 --> 00:12:02.743
let them feel you and your

00:12:02.802 --> 00:12:04.823
brand and your people and

00:12:04.884 --> 00:12:06.065
your knowledge and all of

00:12:06.125 --> 00:12:08.966
that so that they will have

00:12:09.005 --> 00:12:09.886
a deeper personal

00:12:09.927 --> 00:12:11.447
connection with you and

00:12:11.506 --> 00:12:12.427
then they'll reach out to

00:12:12.467 --> 00:12:13.649
start those conversations

00:12:13.849 --> 00:12:14.528
and that's what we're

00:12:14.548 --> 00:12:15.690
looking for don't think of

00:12:15.769 --> 00:12:17.269
it as as trying to sell in

00:12:17.309 --> 00:12:18.971
this content think about

00:12:19.091 --> 00:12:21.592
driving the conversations towards you

00:12:22.253 --> 00:12:24.833
Hence, visible brand, deeper connections.

00:12:25.573 --> 00:12:26.693
That's enough of me waffling

00:12:26.734 --> 00:12:27.914
on for my part because I

00:12:27.934 --> 00:12:28.754
hope you get the message.

00:12:28.794 --> 00:12:30.554
What I really wanted to do is,

00:12:31.775 --> 00:12:32.635
as I flip over,

00:12:32.755 --> 00:12:34.015
because I've got a very

00:12:34.076 --> 00:12:35.037
special guest that's going

00:12:35.057 --> 00:12:35.797
to come up next.

00:12:36.636 --> 00:12:37.576
Oh, no, sorry, it's not.

00:12:37.677 --> 00:12:38.037
It's Mike.

00:12:38.557 --> 00:12:39.758
No, I'm only joking.

00:12:40.677 --> 00:12:41.817
I called you legendary land

00:12:41.857 --> 00:12:43.438
already so I can get away with it.

00:12:44.456 --> 00:12:46.900
someone whose speciality is

00:12:47.301 --> 00:12:49.124
brands and about what that

00:12:49.203 --> 00:12:50.546
brand means and how you get

00:12:50.566 --> 00:12:51.707
it recognized and known.

00:12:52.509 --> 00:12:53.770
I'm delighted to introduce

00:12:54.192 --> 00:12:55.894
Mike Bland from Nickel Design.

00:13:07.010 --> 00:13:08.652
As if by magic, here he is.

00:13:08.812 --> 00:13:09.772
I told you that we would

00:13:09.792 --> 00:13:11.332
have someone in the hot seat eventually.

00:13:11.413 --> 00:13:12.873
So we've got Mike Land.

00:13:12.994 --> 00:13:13.453
Thanks so much.

00:13:13.474 --> 00:13:14.874
Nice to meet you, mate.

00:13:14.894 --> 00:13:15.254
Thanks, Chris.

00:13:15.355 --> 00:13:16.335
I haven't seen you all day.

00:13:16.394 --> 00:13:19.436
Oh, wait, yes, we came together.

00:13:20.015 --> 00:13:20.876
You've just been sat there

00:13:20.897 --> 00:13:22.518
being abused and everything

00:13:22.557 --> 00:13:23.337
else as usual.

00:13:23.677 --> 00:13:25.178
But thank you for joining us, mate.

00:13:26.538 --> 00:13:29.419
I mean, this is your expertise, isn't it,

00:13:29.500 --> 00:13:30.240
is the brand.

00:13:30.280 --> 00:13:32.682
I mean, before we go into the minutiae,

00:13:33.601 --> 00:13:35.283
who are Nickel Design and what do you do?

00:13:36.057 --> 00:13:37.418
uh lots of ways describing

00:13:37.457 --> 00:13:39.519
what nickel design is uh we

00:13:39.600 --> 00:13:41.360
are a creative agency uh

00:13:41.380 --> 00:13:42.380
you could describe this as

00:13:42.461 --> 00:13:43.481
a design and branding

00:13:43.542 --> 00:13:45.562
agency um in the past we

00:13:45.602 --> 00:13:48.304
were labeled as a marketing

00:13:48.365 --> 00:13:50.606
support service but

00:13:50.667 --> 00:13:52.288
basically we are a group of

00:13:52.347 --> 00:13:53.488
designers that get together

00:13:53.808 --> 00:13:55.570
and create wonderful

00:13:55.610 --> 00:13:58.171
solutions for you I mean

00:13:58.351 --> 00:13:59.192
that almost feels like

00:13:59.211 --> 00:13:59.893
you're doing yourself an

00:13:59.913 --> 00:14:00.932
injustice there really

00:14:00.972 --> 00:14:04.995
because I love how you kind of take this

00:14:06.711 --> 00:14:06.971
I mean,

00:14:07.272 --> 00:14:08.594
I know you've opened up in a

00:14:08.634 --> 00:14:10.475
presentation numerous times where you go,

00:14:10.535 --> 00:14:11.216
what is a brand?

00:14:11.235 --> 00:14:12.197
You ask the audience.

00:14:12.798 --> 00:14:14.580
And invariably, it will be a logo.

00:14:16.020 --> 00:14:18.042
And whilst that's a consideration,

00:14:18.741 --> 00:14:20.322
it's not the be all and end all, is it?

00:14:20.503 --> 00:14:20.822
No.

00:14:20.903 --> 00:14:23.004
When I talk about the brand,

00:14:23.063 --> 00:14:24.004
what is a brand,

00:14:24.725 --> 00:14:26.365
people instantly think of,

00:14:26.826 --> 00:14:27.986
they identify the first

00:14:28.027 --> 00:14:28.907
thing they think of when

00:14:28.927 --> 00:14:29.726
they think of a brand.

00:14:30.248 --> 00:14:31.368
So if I said BMW,

00:14:31.567 --> 00:14:32.107
you're probably not

00:14:32.128 --> 00:14:33.149
thinking of the whole car.

00:14:33.528 --> 00:14:34.490
You might not be thinking of

00:14:34.669 --> 00:14:35.830
a model of a car.

00:14:36.009 --> 00:14:36.730
You're probably thinking of

00:14:36.750 --> 00:14:38.110
the logo because it's the

00:14:38.471 --> 00:14:40.371
first thing that crosses your mind,

00:14:40.751 --> 00:14:41.472
pops into your head.

00:14:42.153 --> 00:14:44.174
But it's not the products you sell.

00:14:45.155 --> 00:14:46.197
It's not the services.

00:14:46.398 --> 00:14:47.399
It's not the item.

00:14:48.399 --> 00:14:49.301
It's an experience.

00:14:49.761 --> 00:14:50.982
You're selling an experience.

00:14:51.563 --> 00:14:52.725
You're selling a solution.

00:14:53.566 --> 00:14:55.048
And when you say experience,

00:14:55.888 --> 00:14:57.149
I've seen it often referred

00:14:57.210 --> 00:14:57.910
to as experience.

00:14:59.375 --> 00:15:01.216
It's the feelings that you

00:15:01.255 --> 00:15:02.937
have as soon as someone mentions that.

00:15:03.157 --> 00:15:04.437
Yes, it's emotions.

00:15:04.477 --> 00:15:07.879
So when you wear certain shoes,

00:15:08.139 --> 00:15:09.441
is it the shoe's comfort?

00:15:09.721 --> 00:15:11.001
Is it how it makes you feel?

00:15:11.701 --> 00:15:13.703
Maybe it's where you wear that shoe.

00:15:14.083 --> 00:15:15.424
I mean, you know,

00:15:16.004 --> 00:15:16.904
the age-old thing of

00:15:17.145 --> 00:15:18.346
Christian Louboutins are

00:15:18.426 --> 00:15:19.886
restaurant shoes because it

00:15:19.907 --> 00:15:20.888
can take you from the car

00:15:20.908 --> 00:15:21.548
to the restaurant.

00:15:21.807 --> 00:15:23.208
You're posher than me, Mike.

00:15:23.408 --> 00:15:23.668
Sorry,

00:15:23.789 --> 00:15:24.649
but you're not going to walk down

00:15:24.690 --> 00:15:24.990
the road.

00:15:25.009 --> 00:15:26.110
You're not going to go on a

00:15:26.150 --> 00:15:27.412
stomp about to hand-win them.

00:15:28.011 --> 00:15:30.014
So, you know, it's that experience.

00:15:30.134 --> 00:15:32.316
And it's also identifying to

00:15:32.395 --> 00:15:33.756
you and everybody else.

00:15:34.378 --> 00:15:35.119
So when you see somebody

00:15:35.139 --> 00:15:36.379
cross their feet and you

00:15:36.419 --> 00:15:38.942
see those red soles of the shoes,

00:15:39.322 --> 00:15:40.203
you instantly know it's

00:15:40.244 --> 00:15:41.083
Christian Louboutin.

00:15:41.163 --> 00:15:43.066
So it's those identifiable

00:15:43.225 --> 00:15:44.548
or it's the label on the

00:15:44.607 --> 00:15:46.048
jacket or the style or the

00:15:46.109 --> 00:15:47.910
buttons or whatever it is.

00:15:49.272 --> 00:15:50.854
I mean, how do you...

00:15:52.386 --> 00:15:53.548
Really think about that, though,

00:15:53.589 --> 00:15:55.630
when you have an SME or a

00:15:55.711 --> 00:15:57.052
startup coming to you,

00:15:57.513 --> 00:15:58.874
which is going to be a regular thing,

00:15:58.913 --> 00:15:59.595
presumably.

00:16:00.876 --> 00:16:02.018
We've talked about some big

00:16:02.077 --> 00:16:03.659
household names there and you kind of go,

00:16:03.679 --> 00:16:05.140
well, I can't relate to that.

00:16:06.513 --> 00:16:07.533
I've got to start somewhere

00:16:07.552 --> 00:16:09.474
but you need to be sort of

00:16:09.854 --> 00:16:11.014
thinking that far ahead

00:16:11.073 --> 00:16:13.195
don't you yeah I it's very

00:16:13.375 --> 00:16:14.835
easy for me to talk about

00:16:15.836 --> 00:16:18.355
um bigger brands the the

00:16:18.395 --> 00:16:21.476
blue chip stuff um but we

00:16:21.576 --> 00:16:22.937
all have a similar issue

00:16:23.518 --> 00:16:25.057
and that is to get our

00:16:25.077 --> 00:16:26.018
brand message our brand

00:16:26.057 --> 00:16:27.558
communication over to our

00:16:27.599 --> 00:16:28.818
customers and clients yes

00:16:29.119 --> 00:16:29.239
Now,

00:16:29.278 --> 00:16:31.221
whether you're selling a product or

00:16:31.282 --> 00:16:35.067
service, you as an SME or a one man band,

00:16:35.347 --> 00:16:37.770
you still got to engage with your clients,

00:16:37.811 --> 00:16:39.472
your customers in a certain way.

00:16:40.114 --> 00:16:42.998
So Apple and a painter and

00:16:43.038 --> 00:16:45.442
decorator still got the same issues now.

00:16:46.158 --> 00:16:47.938
difference is they've got to

00:16:48.499 --> 00:16:49.159
there's a difference in

00:16:49.340 --> 00:16:51.400
overheads print costs the

00:16:51.461 --> 00:16:53.381
amount of customers they

00:16:53.461 --> 00:16:55.863
need you know shareholders

00:16:55.923 --> 00:16:57.163
whereas a you know painter

00:16:57.182 --> 00:16:58.663
and decorators to thinking

00:16:58.703 --> 00:17:00.605
about uh the amount of

00:17:00.664 --> 00:17:01.946
paint he uses the amount of

00:17:02.005 --> 00:17:03.586
time he needs to do the job

00:17:03.647 --> 00:17:05.166
and stuff so there's about

00:17:05.287 --> 00:17:06.147
overheads difference in

00:17:06.228 --> 00:17:08.509
overheads about yeah yeah yeah of course

00:17:10.557 --> 00:17:11.219
But equally,

00:17:11.239 --> 00:17:12.500
and I'm going off on a slight

00:17:12.539 --> 00:17:14.480
tangent probably too early here.

00:17:14.580 --> 00:17:16.222
Yeah, you know I do this all the time.

00:17:16.583 --> 00:17:18.183
But equally is that I'm sort

00:17:18.203 --> 00:17:19.025
of almost there thinking of

00:17:19.085 --> 00:17:20.846
there is a creating a brand,

00:17:20.905 --> 00:17:22.428
but there is a rebrand,

00:17:22.488 --> 00:17:23.228
and that presumably is

00:17:23.248 --> 00:17:24.108
something that you get

00:17:24.528 --> 00:17:27.872
where suddenly hindsight plays a part,

00:17:27.932 --> 00:17:28.853
that you kind of go, oh,

00:17:29.452 --> 00:17:30.773
my message has slightly changed,

00:17:30.814 --> 00:17:32.256
or I've learned my business

00:17:32.276 --> 00:17:33.076
a little bit more,

00:17:33.497 --> 00:17:34.396
and therefore I want to

00:17:34.477 --> 00:17:35.698
portray this in some way.

00:17:35.758 --> 00:17:38.039
And they have to throw these ideas at you,

00:17:38.059 --> 00:17:38.681
and you've got to

00:17:38.721 --> 00:17:39.942
assimilate that into something.

00:17:41.029 --> 00:17:42.471
that those were the ideal

00:17:42.731 --> 00:17:44.113
questions or answers that

00:17:44.153 --> 00:17:45.934
we need uh basically when

00:17:45.954 --> 00:17:47.215
people come to me and say

00:17:47.236 --> 00:17:48.837
I'm looking for a rebrand

00:17:49.157 --> 00:17:50.219
we ask them why do you

00:17:50.239 --> 00:17:51.200
think you need a rebrand

00:17:52.181 --> 00:17:53.402
and the amount of times

00:17:53.422 --> 00:17:54.784
that people said my sales

00:17:54.804 --> 00:17:55.964
have dropped my messages is

00:17:56.005 --> 00:17:57.686
not getting through now

00:17:58.519 --> 00:17:59.599
that might not be your

00:17:59.641 --> 00:18:01.001
rebrand it might be your

00:18:01.041 --> 00:18:02.304
marketing it might be your

00:18:02.344 --> 00:18:03.965
message it might be who

00:18:04.326 --> 00:18:06.690
you're targeting so if you

00:18:06.710 --> 00:18:08.932
think about who you target

00:18:09.532 --> 00:18:10.894
for car manufacturers for

00:18:10.934 --> 00:18:13.238
painting decorators aiming

00:18:13.458 --> 00:18:14.819
as a paint and decorator to

00:18:14.839 --> 00:18:16.000
a teenage level

00:18:16.561 --> 00:18:17.542
is not going to be the right

00:18:18.103 --> 00:18:19.124
age bracket for them.

00:18:19.544 --> 00:18:20.325
They need to be thinking

00:18:20.365 --> 00:18:21.786
about who's moved into a house,

00:18:22.185 --> 00:18:22.986
who's got a flat,

00:18:23.287 --> 00:18:26.709
who's decorating a business

00:18:26.828 --> 00:18:28.650
or a house or a room.

00:18:29.171 --> 00:18:30.310
It's about those different levels.

00:18:30.791 --> 00:18:32.333
So it's about making sure

00:18:32.432 --> 00:18:33.532
that your message is going

00:18:33.594 --> 00:18:34.453
out to the right people.

00:18:34.854 --> 00:18:39.156
Then there's a whole plethora of things,

00:18:39.917 --> 00:18:42.419
what message, what platform,

00:18:43.519 --> 00:18:45.902
um what time um how you're

00:18:45.922 --> 00:18:47.323
approaching them the tone

00:18:47.363 --> 00:18:49.203
of voice yeah there was so

00:18:49.223 --> 00:18:50.305
many things to consider and

00:18:50.345 --> 00:18:51.404
that's before you think

00:18:51.464 --> 00:18:53.547
about does my logo look

00:18:53.586 --> 00:18:54.807
right and when we talk

00:18:54.826 --> 00:18:55.788
about brand most people

00:18:55.827 --> 00:18:57.088
think I want a brand

00:18:57.169 --> 00:18:58.130
refresh because they're

00:18:58.150 --> 00:18:59.851
thinking of their logo yes

00:19:00.490 --> 00:19:01.652
it might be just the tone of voice

00:19:02.614 --> 00:19:04.095
And there lies a tricky one.

00:19:04.115 --> 00:19:06.256
And I always feel for you

00:19:06.296 --> 00:19:07.797
people in that space,

00:19:08.738 --> 00:19:10.018
because I kind of relate to

00:19:10.038 --> 00:19:10.719
a number of different

00:19:10.739 --> 00:19:12.160
industries that sort of like cover,

00:19:12.700 --> 00:19:13.621
you know, aspects of this,

00:19:13.681 --> 00:19:15.442
is that us as business owners come and go,

00:19:16.061 --> 00:19:17.182
yeah, this is my business.

00:19:17.202 --> 00:19:17.982
This is what's amazing.

00:19:18.002 --> 00:19:18.663
This is what's great.

00:19:18.683 --> 00:19:19.584
This is what I want to do.

00:19:19.604 --> 00:19:21.724
But you have to take that somehow.

00:19:21.785 --> 00:19:22.705
And it could be, you know,

00:19:22.746 --> 00:19:23.586
it could be the logo.

00:19:23.625 --> 00:19:24.406
It could be the colours.

00:19:24.467 --> 00:19:26.188
It could be the wording.

00:19:26.268 --> 00:19:26.468
I mean,

00:19:26.508 --> 00:19:27.888
we were touching on things that

00:19:28.028 --> 00:19:29.309
seem as simple as a banner,

00:19:29.329 --> 00:19:30.130
a pop-up banner.

00:19:30.150 --> 00:19:31.010
Yeah.

00:19:33.590 --> 00:19:35.553
If I was not controlled,

00:19:35.692 --> 00:19:37.154
I would just vomit words

00:19:37.214 --> 00:19:38.395
all over this banner and it

00:19:38.435 --> 00:19:40.038
would do no good to man nor beast.

00:19:40.597 --> 00:19:41.638
So you have to pull that

00:19:41.700 --> 00:19:43.361
back and kind of pick out, right, okay,

00:19:43.401 --> 00:19:44.021
based on that,

00:19:44.061 --> 00:19:45.002
what we really need to do

00:19:45.083 --> 00:19:45.743
is just do that.

00:19:46.084 --> 00:19:47.204
Even where on the banner

00:19:47.244 --> 00:19:48.807
that it appears can make a difference.

00:19:49.311 --> 00:19:50.792
But you also said when we

00:19:50.833 --> 00:19:52.334
were driving down here is

00:19:52.433 --> 00:19:54.195
that there could be a place

00:19:54.336 --> 00:19:55.896
for your banner to just

00:19:55.957 --> 00:19:58.058
exist with your logo on and

00:19:58.378 --> 00:19:59.640
presumably contact details.

00:19:59.660 --> 00:20:00.420
But, you know,

00:20:00.661 --> 00:20:01.661
the be all and end all is

00:20:01.681 --> 00:20:02.521
your logo because you're

00:20:02.541 --> 00:20:03.803
trying to create that

00:20:04.743 --> 00:20:09.688
almost subliminal connection to.

00:20:11.028 --> 00:20:11.868
I think Mike Land,

00:20:12.128 --> 00:20:13.470
I picture that nickel design,

00:20:13.589 --> 00:20:15.192
I see Chris Dawes, I see the visual PR.

00:20:16.558 --> 00:20:17.519
it's amazing how the mind

00:20:17.559 --> 00:20:18.460
works and you've got to

00:20:18.500 --> 00:20:20.221
play with that yeah yeah

00:20:20.240 --> 00:20:21.080
which I guess is fun as

00:20:21.122 --> 00:20:22.882
well well yeah it's great

00:20:22.922 --> 00:20:25.384
fun because obviously every

00:20:25.423 --> 00:20:26.683
day is different every

00:20:26.724 --> 00:20:27.505
client is slightly

00:20:27.545 --> 00:20:29.685
different um thank God

00:20:29.746 --> 00:20:30.487
because otherwise

00:20:30.547 --> 00:20:31.386
everything will be quite

00:20:31.426 --> 00:20:32.647
plain yeah but you think

00:20:32.688 --> 00:20:33.907
about it all we're trying

00:20:33.948 --> 00:20:35.489
to do is get them to say I

00:20:35.808 --> 00:20:37.170
want to know more that's

00:20:37.470 --> 00:20:38.611
the only question

00:20:39.287 --> 00:20:41.048
And there lies the mistake is that, again,

00:20:41.087 --> 00:20:41.867
me as a business owner,

00:20:41.907 --> 00:20:42.827
and I'm terrible for this,

00:20:42.887 --> 00:20:43.847
is that I feel like I'm

00:20:43.887 --> 00:20:45.489
trying to fully educate them,

00:20:45.588 --> 00:20:46.969
fully sell to them right now.

00:20:47.028 --> 00:20:49.049
And it's like, no, no, no, just no.

00:20:49.150 --> 00:20:49.990
And I guess that's why I'm

00:20:50.009 --> 00:20:50.769
saying even with these

00:20:50.849 --> 00:20:52.451
shows in reality is that it

00:20:52.471 --> 00:20:53.270
doesn't need to be

00:20:53.290 --> 00:20:54.810
absolutely everything given

00:20:54.851 --> 00:20:55.611
away straight away.

00:20:55.631 --> 00:20:56.111
It's like, look,

00:20:56.471 --> 00:20:57.551
you're trying to make people go,

00:20:58.564 --> 00:20:59.444
I want to come speak to you

00:20:59.484 --> 00:21:00.287
to find out more.

00:21:00.906 --> 00:21:02.088
There is a conversation there.

00:21:02.108 --> 00:21:02.189
Well,

00:21:02.209 --> 00:21:03.711
you just think about all of the

00:21:03.852 --> 00:21:05.854
bigger brands that will ask

00:21:05.914 --> 00:21:07.317
you a very simple, I mean,

00:21:07.576 --> 00:21:08.478
we could go all the way

00:21:08.577 --> 00:21:09.819
over to perfume adverts

00:21:10.240 --> 00:21:11.221
where you watch a perfume

00:21:11.281 --> 00:21:13.204
ad on TV and you're not

00:21:13.305 --> 00:21:14.386
sure what you're watching.

00:21:15.894 --> 00:21:17.154
You have no idea about the

00:21:17.234 --> 00:21:18.256
smell because obviously it

00:21:18.616 --> 00:21:20.038
is an experience.

00:21:20.057 --> 00:21:21.480
You need to be there to

00:21:21.619 --> 00:21:24.623
smell what that perfume does,

00:21:24.643 --> 00:21:25.743
what it feels like,

00:21:25.763 --> 00:21:27.425
the smell and everything else.

00:21:27.746 --> 00:21:28.346
You're not going to get that

00:21:28.366 --> 00:21:29.208
on the TV advert.

00:21:29.788 --> 00:21:31.009
And they spend a lot of

00:21:31.089 --> 00:21:32.611
money to make you go,

00:21:32.631 --> 00:21:34.173
I need to know more.

00:21:34.192 --> 00:21:35.314
I want to know more.

00:21:36.234 --> 00:21:37.596
um so that's the same for

00:21:37.696 --> 00:21:39.117
most businesses a painter

00:21:39.137 --> 00:21:41.019
and decorator he might do

00:21:41.480 --> 00:21:43.563
small big large whole rooms

00:21:43.823 --> 00:21:45.644
whole buildings might have

00:21:45.644 --> 00:21:49.008
20 staff but all he needs

00:21:49.067 --> 00:21:50.670
you to do is to inquire

00:21:50.910 --> 00:21:53.673
make an inquiry do you have

00:21:53.712 --> 00:21:55.755
a challenge where people

00:21:56.236 --> 00:21:57.896
overlook the importance of

00:21:58.959 --> 00:22:00.179
if I call it branding.

00:22:00.519 --> 00:22:00.778
Yes.

00:22:01.359 --> 00:22:02.440
Do you have a, I mean,

00:22:02.519 --> 00:22:03.500
cause it's very easy.

00:22:03.819 --> 00:22:04.740
We already said that people

00:22:04.779 --> 00:22:05.700
just think it's logo

00:22:06.201 --> 00:22:07.540
including like maybe the color of it,

00:22:07.580 --> 00:22:08.901
but that there's a whole lot more to it.

00:22:08.941 --> 00:22:10.340
Do you have a real challenge

00:22:10.361 --> 00:22:10.981
with people not

00:22:11.541 --> 00:22:13.801
appreciating scope of what you do?

00:22:13.821 --> 00:22:13.942
Yeah.

00:22:13.961 --> 00:22:15.261
I think that's probably the hardest,

00:22:15.863 --> 00:22:18.222
hardest part of being a designer,

00:22:18.442 --> 00:22:19.482
being part of this creative

00:22:19.542 --> 00:22:22.903
agency is trying to educate

00:22:23.564 --> 00:22:24.805
other people and the

00:22:24.825 --> 00:22:26.644
importance of brand and

00:22:28.634 --> 00:22:29.695
There's so many people.

00:22:29.895 --> 00:22:31.096
I mean, you just think about it.

00:22:31.778 --> 00:22:32.699
The amount of times you go

00:22:32.838 --> 00:22:35.201
out to a business meeting

00:22:35.382 --> 00:22:36.923
and you'll meet half a

00:22:36.963 --> 00:22:39.747
dozen financial people.

00:22:40.347 --> 00:22:43.310
SJP, they might be independent.

00:22:44.472 --> 00:22:45.554
What will make them different?

00:22:45.814 --> 00:22:47.055
You touched on it earlier

00:22:47.215 --> 00:22:48.717
where you said people buy from people.

00:22:48.757 --> 00:22:48.897
Yeah.

00:22:49.909 --> 00:22:52.030
But because of the pandemic

00:22:52.592 --> 00:22:54.333
and the way we use the Internet,

00:22:54.794 --> 00:22:55.974
we spend most of our time

00:22:56.095 --> 00:22:57.435
staring into a screen,

00:22:57.737 --> 00:22:59.919
into a mobile phone looking

00:23:00.019 --> 00:23:00.900
for information.

00:23:01.861 --> 00:23:02.681
So basically what's going to

00:23:02.701 --> 00:23:05.663
make you stand out is that

00:23:05.683 --> 00:23:07.266
looks more attractive or

00:23:07.425 --> 00:23:09.248
that one's closer to me or

00:23:09.387 --> 00:23:11.349
I want to know more about what he can do.

00:23:12.252 --> 00:23:14.013
or she can do and it's I

00:23:14.114 --> 00:23:15.374
like that it's even

00:23:15.433 --> 00:23:16.535
relevant isn't it yes you

00:23:16.575 --> 00:23:17.694
know it can be as simple as

00:23:17.714 --> 00:23:20.997
that at times I was a um a

00:23:21.057 --> 00:23:22.196
networking event recently

00:23:22.217 --> 00:23:23.198
and I won't name names but

00:23:23.218 --> 00:23:24.337
this particular person said

00:23:24.377 --> 00:23:25.838
look I accept that in my

00:23:25.878 --> 00:23:27.398
industry there's all these

00:23:27.419 --> 00:23:28.960
other people you could go and speak to

00:23:30.333 --> 00:23:31.874
I know just as much,

00:23:31.953 --> 00:23:33.013
if not more than all of them,

00:23:33.413 --> 00:23:35.234
that they can say the same about me.

00:23:35.255 --> 00:23:38.016
It will come down to whether you like me,

00:23:38.076 --> 00:23:40.017
whether we fit, whether we connect.

00:23:40.336 --> 00:23:43.038
Yeah, I mean, there is other parts to it.

00:23:43.077 --> 00:23:45.378
I mean, how unique your service is.

00:23:46.439 --> 00:23:48.859
Or, correct me if I'm wrong,

00:23:48.920 --> 00:23:51.141
I've also learned more

00:23:51.201 --> 00:23:55.041
recently is how you portray.

00:23:55.281 --> 00:23:56.942
So it might not be actually unique,

00:23:57.022 --> 00:23:59.344
but the message could be unique.

00:24:00.184 --> 00:24:01.566
Because I've seen some people,

00:24:01.645 --> 00:24:03.247
and I think it came under the rebranding,

00:24:03.307 --> 00:24:04.327
is that they kind of go, right,

00:24:04.347 --> 00:24:06.709
I'm actually changing my product line.

00:24:06.769 --> 00:24:08.009
And it's like, no, no, no, no, no.

00:24:08.470 --> 00:24:09.911
Provide the same service,

00:24:10.010 --> 00:24:11.852
but if you actually market

00:24:11.872 --> 00:24:12.692
in a different angle.

00:24:12.972 --> 00:24:13.593
You know, I mean,

00:24:13.613 --> 00:24:14.594
we were chatting is that

00:24:14.653 --> 00:24:15.494
obviously off the back of

00:24:15.515 --> 00:24:17.576
what we do with all this, you know,

00:24:17.635 --> 00:24:19.477
the media setup is that, yeah,

00:24:19.576 --> 00:24:20.057
absolutely.

00:24:20.117 --> 00:24:21.679
We can do all sorts of video work.

00:24:22.098 --> 00:24:22.838
Looking forward to Tom

00:24:22.878 --> 00:24:24.220
joining me next month as my

00:24:24.519 --> 00:24:25.661
video editor and producer,

00:24:25.780 --> 00:24:26.442
growing the team.

00:24:26.862 --> 00:24:28.182
And we'll be able to offer even more.

00:24:28.942 --> 00:24:30.023
I won't start marketing

00:24:30.044 --> 00:24:31.865
myself as another video company,

00:24:32.326 --> 00:24:33.407
another media company.

00:24:33.728 --> 00:24:34.148
It's like, yeah,

00:24:34.169 --> 00:24:35.190
of course we can say yes

00:24:35.230 --> 00:24:36.211
when we work with people,

00:24:36.250 --> 00:24:37.853
but we're going with a

00:24:37.952 --> 00:24:40.015
brand along the line of this.

00:24:40.675 --> 00:24:41.656
Some people might say, well,

00:24:41.696 --> 00:24:44.000
isn't this a podcast but with video?

00:24:45.285 --> 00:24:45.965
Yeah, I guess so.

00:24:46.006 --> 00:24:47.007
But we supercharge it.

00:24:47.027 --> 00:24:47.827
We can make it live.

00:24:47.867 --> 00:24:49.269
We do the peripheral

00:24:49.289 --> 00:24:50.811
services of post-production.

00:24:51.153 --> 00:24:52.615
And so it's about the

00:24:52.654 --> 00:24:53.996
message could be unique.

00:24:54.036 --> 00:24:55.117
Yeah, the message.

00:24:55.137 --> 00:24:56.980
The people hadn't thought of

00:24:57.039 --> 00:24:58.261
it that way or whatever.

00:24:58.281 --> 00:24:58.923
The tone as well.

00:24:59.303 --> 00:25:00.704
The tone is so important,

00:25:00.744 --> 00:25:01.685
especially in branding.

00:25:03.208 --> 00:25:04.888
the way you talk to your customers,

00:25:05.509 --> 00:25:07.369
I think the one that

00:25:07.390 --> 00:25:08.310
springs to mind for me is

00:25:08.371 --> 00:25:09.092
Harley-Davidson.

00:25:09.592 --> 00:25:10.732
Harley-Davidson went off

00:25:10.792 --> 00:25:12.134
with this huge campaign about,

00:25:12.814 --> 00:25:15.175
are you adventurous enough, big enough,

00:25:15.496 --> 00:25:15.935
strong enough,

00:25:15.955 --> 00:25:19.679
tough enough to own a Harley-Davidson?

00:25:20.019 --> 00:25:21.839
Which is a great way of marketing a thing.

00:25:22.299 --> 00:25:23.740
I feel that I'm tough enough

00:25:23.801 --> 00:25:24.902
to have a Harley-Davidson,

00:25:24.981 --> 00:25:25.982
but now they've realized

00:25:26.022 --> 00:25:28.565
that a third of the market, I think it is,

00:25:28.964 --> 00:25:29.846
are female riders.

00:25:30.605 --> 00:25:30.946
Really?

00:25:31.166 --> 00:25:31.366
Yeah.

00:25:31.928 --> 00:25:32.048
Now,

00:25:32.087 --> 00:25:33.869
I'm not saying that women aren't tough,

00:25:34.290 --> 00:25:35.051
but they had to think.

00:25:35.071 --> 00:25:36.032
They had to change the message.

00:25:36.073 --> 00:25:36.292
Yeah.

00:25:36.834 --> 00:25:37.414
So basically,

00:25:37.434 --> 00:25:39.477
it was more about being adventurous.

00:25:39.637 --> 00:25:40.898
How far are you willing to go?

00:25:40.919 --> 00:25:42.320
I mean, you hear it now.

00:25:42.441 --> 00:25:44.384
Mini, I think, is a mini adventure,

00:25:44.403 --> 00:25:44.663
isn't it?

00:25:44.723 --> 00:25:44.983
Yes.

00:25:45.124 --> 00:25:45.365
Yeah.

00:25:45.565 --> 00:25:45.805
Yeah.

00:25:45.825 --> 00:25:48.208
So they advertised as the mini adventure.

00:25:49.910 --> 00:25:50.570
And then you start,

00:25:51.010 --> 00:25:51.892
and it's only when you

00:25:52.031 --> 00:25:53.153
start to get into the

00:25:53.232 --> 00:25:54.314
messaging side of it,

00:25:54.634 --> 00:25:56.076
you realize how clever some

00:25:56.115 --> 00:25:57.096
of these companies have been.

00:25:57.477 --> 00:25:58.538
Yes.

00:25:58.758 --> 00:26:00.759
I know most people probably switch off,

00:26:00.960 --> 00:26:02.020
go make a cup of tea when

00:26:02.040 --> 00:26:02.741
the adverts come on.

00:26:03.182 --> 00:26:04.383
It's that gap between a

00:26:04.423 --> 00:26:05.443
program where they can go chat,

00:26:06.684 --> 00:26:09.207
nip to the loo, go and make a cuppa.

00:26:09.548 --> 00:26:10.428
I love adverts.

00:26:10.508 --> 00:26:11.970
I love watching the advertising.

00:26:13.136 --> 00:26:13.817
companies have spent

00:26:13.856 --> 00:26:15.978
thousands of thousands trying to hone,

00:26:16.458 --> 00:26:18.097
trying to sharpen that message.

00:26:18.157 --> 00:26:19.518
So it really cuts deep.

00:26:19.958 --> 00:26:21.118
So you understand you want

00:26:21.138 --> 00:26:22.358
to know more and you're

00:26:22.398 --> 00:26:24.739
willing to stop what you're doing.

00:26:25.220 --> 00:26:26.900
Look on your phone, have a flick,

00:26:26.940 --> 00:26:28.720
write it down in a pad to say, I must,

00:26:29.480 --> 00:26:30.480
you know, check my insurance.

00:26:30.520 --> 00:26:32.621
I must phone up the thing about the roof.

00:26:32.820 --> 00:26:33.101
Yeah.

00:26:33.221 --> 00:26:33.320
Yeah.

00:26:33.361 --> 00:26:35.082
It's just those, those touch points,

00:26:35.142 --> 00:26:35.842
like you said earlier.

00:26:36.182 --> 00:26:36.622
Exactly.

00:26:36.642 --> 00:26:36.821
Yep.

00:26:36.842 --> 00:26:38.761
The, the, the touch points are important.

00:26:38.781 --> 00:26:40.242
Yeah.

00:26:40.823 --> 00:26:40.903
Um,

00:26:43.507 --> 00:26:47.349
so one of the other messages

00:26:47.410 --> 00:26:49.291
that I think because you

00:26:49.311 --> 00:26:49.932
and I have obviously had

00:26:49.952 --> 00:26:50.952
many discussions over the

00:26:50.992 --> 00:26:52.755
last 12 months because

00:26:52.775 --> 00:26:54.757
there's a real nice link up

00:26:54.797 --> 00:26:56.718
with what what we attempt

00:26:56.758 --> 00:26:58.119
to do and what you're doing

00:26:58.160 --> 00:26:59.441
as well and one of those

00:26:59.500 --> 00:27:01.923
key ones is that making

00:27:01.982 --> 00:27:03.683
sure that sales message you

00:27:03.723 --> 00:27:04.684
know we've just been very

00:27:04.924 --> 00:27:05.746
you've given some great

00:27:05.786 --> 00:27:07.508
examples there but it's not

00:27:07.567 --> 00:27:08.528
always about the sales

00:27:08.567 --> 00:27:10.009
message being slap you in the face

00:27:11.462 --> 00:27:12.984
And although I put it down

00:27:13.045 --> 00:27:15.087
as the PR mentality, that PR,

00:27:15.147 --> 00:27:16.608
the sales message is under the surface,

00:27:16.669 --> 00:27:18.090
not going, do your deal, son,

00:27:18.151 --> 00:27:19.313
come and buy my product.

00:27:20.513 --> 00:27:21.776
You need that message to

00:27:21.816 --> 00:27:23.438
just keep connecting with people.

00:27:23.857 --> 00:27:24.638
And I mean,

00:27:24.679 --> 00:27:25.640
I'm picking up on what you were

00:27:25.660 --> 00:27:26.340
saying there as well,

00:27:26.401 --> 00:27:27.382
is that isn't there like a

00:27:27.501 --> 00:27:28.663
cyclical thing to this

00:27:28.743 --> 00:27:30.086
where you kind of nail it?

00:27:30.693 --> 00:27:32.115
You know, I mean, you mentioned Mini.

00:27:32.255 --> 00:27:33.375
I'm not sure they use that

00:27:33.435 --> 00:27:34.457
Mini Adventure anymore.

00:27:34.837 --> 00:27:35.959
I think that's been and gone.

00:27:36.019 --> 00:27:36.818
Yeah, probably.

00:27:37.058 --> 00:27:38.840
But there's a great example

00:27:38.861 --> 00:27:40.521
is that that was brilliant.

00:27:40.643 --> 00:27:41.103
It worked.

00:27:41.163 --> 00:27:42.243
I mean, crikey, I still,

00:27:42.663 --> 00:27:44.705
for those of you who know me,

00:27:44.766 --> 00:27:45.906
I commentate on motorsport

00:27:45.926 --> 00:27:46.748
professionally as well.

00:27:46.788 --> 00:27:49.369
And if it's like a Mini race,

00:27:50.090 --> 00:27:51.352
I still come up with that

00:27:51.412 --> 00:27:52.292
line during them.

00:27:52.313 --> 00:27:53.133
You know, it's stuck.

00:27:53.534 --> 00:27:54.954
But they haven't stood still

00:27:55.015 --> 00:27:56.135
and just kept ramming that

00:27:56.175 --> 00:27:56.895
down our throats.

00:27:57.616 --> 00:27:58.239
They've changed it.

00:27:58.700 --> 00:27:59.642
I'll tell you one that's

00:27:59.662 --> 00:28:00.483
just suddenly come to mind

00:28:00.503 --> 00:28:01.185
that's brilliant with this

00:28:01.226 --> 00:28:01.968
cyclical thing.

00:28:02.489 --> 00:28:02.990
Tango.

00:28:03.371 --> 00:28:03.632
Yes.

00:28:04.153 --> 00:28:05.856
The you being tangos come back.

00:28:06.097 --> 00:28:06.598
Yes, I know.

00:28:07.328 --> 00:28:08.349
Because they stopped that

00:28:08.410 --> 00:28:09.150
because I think there was

00:28:09.170 --> 00:28:10.250
the controversy over people

00:28:10.270 --> 00:28:10.971
were suddenly doing that.

00:28:11.030 --> 00:28:11.892
I think it was kids in the

00:28:11.932 --> 00:28:13.292
playground slapping each other.

00:28:13.792 --> 00:28:15.114
But they then killed that

00:28:15.173 --> 00:28:17.654
off for a while just this last week.

00:28:18.115 --> 00:28:19.336
You probably saw a tango out there.

00:28:19.375 --> 00:28:19.576
Yes.

00:28:19.836 --> 00:28:21.196
And I'm like, my daughter,

00:28:21.217 --> 00:28:21.958
12-year-old daughter,

00:28:21.978 --> 00:28:24.219
would have never seen it in

00:28:24.298 --> 00:28:26.299
its original guise with the slapping.

00:28:26.359 --> 00:28:27.280
And I think it was a prison

00:28:27.320 --> 00:28:28.922
guard trying tango in a

00:28:29.061 --> 00:28:30.423
prison cell after he

00:28:30.522 --> 00:28:32.084
confiscated it off her.

00:28:32.144 --> 00:28:32.804
And that's now.

00:28:32.824 --> 00:28:33.305
But

00:28:34.224 --> 00:28:36.227
See, recognition, recall straight away.

00:28:36.446 --> 00:28:37.847
I knew what you were going to say.

00:28:37.887 --> 00:28:39.329
So that goes the other, you know,

00:28:39.369 --> 00:28:40.631
even deeper on that cyclical.

00:28:40.651 --> 00:28:41.411
I was about to I was

00:28:41.471 --> 00:28:42.352
originally just going is

00:28:42.372 --> 00:28:43.553
that you have this great success,

00:28:43.573 --> 00:28:44.374
but you don't then just

00:28:44.413 --> 00:28:46.015
necessarily stay with that

00:28:46.055 --> 00:28:47.115
for the rest of your life.

00:28:47.596 --> 00:28:48.557
Is that you then go, right,

00:28:48.596 --> 00:28:49.738
we now need to go somewhere

00:28:49.817 --> 00:28:51.119
else with it as well.

00:28:51.200 --> 00:28:52.079
Doesn't mean that's failed.

00:28:52.119 --> 00:28:54.362
It's like we've got to refresh, rebrand,

00:28:54.742 --> 00:28:56.963
remessage, go with something different.

00:28:57.664 --> 00:28:59.405
but you can go back to those

00:28:59.486 --> 00:29:00.807
as well in the future

00:29:01.326 --> 00:29:02.208
there's probably a load of

00:29:02.228 --> 00:29:03.828
brands so if I said nike

00:29:04.048 --> 00:29:04.829
yeah the strap line for

00:29:04.849 --> 00:29:07.050
nike just do it there we go

00:29:07.111 --> 00:29:09.291
yeah mcdonald's did it oh

00:29:09.332 --> 00:29:11.894
no that's the music sorry

00:29:12.054 --> 00:29:14.715
are you loving it yes yeah

00:29:14.875 --> 00:29:19.118
uh howdy the vorsprung

00:29:19.138 --> 00:29:20.378
technique yeah no one knows

00:29:20.398 --> 00:29:21.119
what it means but

00:29:22.107 --> 00:29:23.409
It's designed by technology

00:29:23.449 --> 00:29:24.410
or something like that.

00:29:24.509 --> 00:29:25.830
I knew you'd know, Mike.

00:29:25.851 --> 00:29:26.692
Those little bits,

00:29:26.731 --> 00:29:28.292
and even though they change their message,

00:29:28.673 --> 00:29:30.153
so the Audi adverts won't

00:29:31.194 --> 00:29:33.757
drill into the Volkswagen Dirk technique,

00:29:34.076 --> 00:29:35.157
but it'll pop up as a

00:29:35.357 --> 00:29:36.598
reminder on an advert

00:29:36.838 --> 00:29:39.141
because people have remembered that line.

00:29:40.582 --> 00:29:41.803
You'll know it's Audi straight away.

00:29:41.883 --> 00:29:43.703
You don't even need the Audi logo anymore.

00:29:43.743 --> 00:29:44.484
You know it's there.

00:29:45.050 --> 00:29:47.133
yeah I know it is good I

00:29:47.173 --> 00:29:51.017
mean where do you so at

00:29:51.116 --> 00:29:52.798
what point should people be

00:29:52.837 --> 00:29:55.059
coming and advice from

00:29:55.101 --> 00:29:56.142
someone that's an expert in

00:29:56.162 --> 00:29:57.482
that branding and what

00:29:58.042 --> 00:29:59.404
journey what will you work

00:29:59.505 --> 00:30:02.047
on and create with them uh

00:30:02.567 --> 00:30:04.108
I know we've said logo but

00:30:04.489 --> 00:30:05.830
you know beyond that what

00:30:05.931 --> 00:30:07.612
else uh branding

00:30:08.613 --> 00:30:11.497
So branding is tailoring the message.

00:30:11.938 --> 00:30:12.919
So you have your brand,

00:30:13.098 --> 00:30:15.182
which is the company experience.

00:30:15.942 --> 00:30:16.163
Now,

00:30:16.624 --> 00:30:18.066
everybody says about the logo being

00:30:18.086 --> 00:30:18.506
the brand.

00:30:18.926 --> 00:30:20.188
So you've already said the

00:30:20.229 --> 00:30:20.868
logo isn't your brand,

00:30:20.888 --> 00:30:22.131
but it is a visual item.

00:30:22.771 --> 00:30:23.712
And then there's the message.

00:30:24.513 --> 00:30:26.515
So the message, the logo,

00:30:26.535 --> 00:30:30.616
the visual identity, colors, visual stuff,

00:30:31.136 --> 00:30:32.317
that's all part of the branding.

00:30:32.337 --> 00:30:34.178
That's how you tailor your message.

00:30:34.759 --> 00:30:36.219
So it's about tailoring that message.

00:30:36.559 --> 00:30:38.881
So that is the element that

00:30:39.020 --> 00:30:40.040
we would love to work on.

00:30:40.401 --> 00:30:42.201
Obviously, if we can get to the start,

00:30:42.582 --> 00:30:45.483
I work on your logo, your brand, voice,

00:30:45.564 --> 00:30:47.964
tone, everything from the very beginning.

00:30:48.005 --> 00:30:48.825
Which is great because we

00:30:48.865 --> 00:30:49.986
had Joe Starr on.

00:30:50.766 --> 00:30:51.987
Was it last episode of Lost Track?

00:30:52.007 --> 00:30:52.386
Oh, wow.

00:30:52.487 --> 00:30:52.626
Yeah.

00:30:53.126 --> 00:30:54.107
uh and of course that was

00:30:54.147 --> 00:30:55.549
very much about the brand

00:30:55.690 --> 00:30:57.551
voice which is is again

00:30:57.632 --> 00:30:58.712
sort of like intrinsically

00:30:58.772 --> 00:31:00.214
linked to your thing that

00:31:00.255 --> 00:31:01.115
then you're kind of like

00:31:01.195 --> 00:31:02.356
okay how do we now bring

00:31:02.396 --> 00:31:03.578
that brand voice that we've

00:31:03.618 --> 00:31:06.301
identified to life and then

00:31:06.342 --> 00:31:07.423
it lies with you and joe

00:31:07.462 --> 00:31:08.983
would know I mean what I

00:31:09.023 --> 00:31:09.744
think it was warren

00:31:10.693 --> 00:31:12.875
who said it takes 20 years

00:31:12.914 --> 00:31:14.455
to build a brand and it

00:31:14.496 --> 00:31:15.715
takes five minutes to destroy it.

00:31:15.736 --> 00:31:17.196
Yes, that's no.

00:31:17.396 --> 00:31:19.857
And that is simply just by written word.

00:31:19.958 --> 00:31:20.218
Yeah.

00:31:20.438 --> 00:31:20.678
Yeah.

00:31:20.857 --> 00:31:21.218
No.

00:31:21.357 --> 00:31:22.679
And it's so, so true.

00:31:23.778 --> 00:31:24.420
And then, of course,

00:31:24.680 --> 00:31:26.220
once you've created all of

00:31:26.259 --> 00:31:27.740
that side of things that

00:31:27.800 --> 00:31:30.102
we've then got the the

00:31:30.182 --> 00:31:31.041
collateral you can create

00:31:31.061 --> 00:31:31.742
off the back of that.

00:31:31.782 --> 00:31:31.883
Yeah.

00:31:32.762 --> 00:31:34.125
I think people forget the

00:31:34.164 --> 00:31:35.165
communication side.

00:31:35.306 --> 00:31:35.566
Yes.

00:31:35.766 --> 00:31:37.448
So that is everything.

00:31:38.328 --> 00:31:40.130
So brand and design is everywhere.

00:31:40.770 --> 00:31:42.752
Everything we see, everything we touch,

00:31:42.853 --> 00:31:43.913
everything experience,

00:31:44.253 --> 00:31:45.355
there'll be a design

00:31:45.476 --> 00:31:47.176
element of that all the way through.

00:31:47.978 --> 00:31:49.259
And then there's the communication.

00:31:49.838 --> 00:31:52.320
So people will think, well,

00:31:52.401 --> 00:31:53.402
I've sent out my brochure,

00:31:53.442 --> 00:31:54.282
sent out an email.

00:31:54.482 --> 00:31:56.284
I'm giving them a business card.

00:31:57.204 --> 00:31:59.586
But there's social media, there's news,

00:32:00.067 --> 00:32:02.128
advertising, recruitment.

00:32:02.489 --> 00:32:04.490
Even the way you recruit new staff,

00:32:04.730 --> 00:32:06.271
that is part of your brand message.

00:32:07.613 --> 00:32:08.594
The reviews you get,

00:32:08.854 --> 00:32:11.615
that all contributes to your reputation,

00:32:11.675 --> 00:32:12.696
your brand reputation,

00:32:13.076 --> 00:32:15.097
and what people perceive as you.

00:32:15.959 --> 00:32:17.961
so if you look great sound

00:32:18.000 --> 00:32:21.682
great um smell great but

00:32:21.943 --> 00:32:23.904
your reviews are all one

00:32:23.924 --> 00:32:25.605
star because he didn't do

00:32:25.645 --> 00:32:27.367
this he didn't do that yeah

00:32:27.708 --> 00:32:29.568
provide this that destroys

00:32:29.608 --> 00:32:30.931
that reputation will break

00:32:31.010 --> 00:32:33.152
down that brand so it's

00:32:33.271 --> 00:32:33.873
everything your

00:32:33.913 --> 00:32:35.193
communication is all part

00:32:35.213 --> 00:32:37.015
of it yeah and I mean in

00:32:37.075 --> 00:32:38.036
terms of collateral it

00:32:38.056 --> 00:32:39.257
could be flyers brochures

00:32:39.336 --> 00:32:41.479
banners anything that's printed but

00:32:42.587 --> 00:32:44.568
There's a whole side that we don't touch.

00:32:44.808 --> 00:32:46.548
So as a creative design agency,

00:32:46.608 --> 00:32:48.509
we tend to stick with the

00:32:48.630 --> 00:32:49.710
items that we can control.

00:32:49.730 --> 00:32:50.951
So it's produced, printed.

00:32:52.530 --> 00:32:53.510
And then there's another

00:32:53.652 --> 00:32:54.811
whole step that's above that,

00:32:55.192 --> 00:32:56.833
which is what we call the digital side.

00:32:57.932 --> 00:32:59.333
So it used to be below the

00:32:59.373 --> 00:33:01.233
line and above the line advertising.

00:33:01.855 --> 00:33:03.936
So above the line used to be TV and radio.

00:33:04.458 --> 00:33:05.558
And because you had to rely

00:33:05.798 --> 00:33:07.019
on people like yourself

00:33:07.059 --> 00:33:08.481
that has to do the recording,

00:33:09.943 --> 00:33:10.984
where it goes out to,

00:33:11.065 --> 00:33:11.865
where it's published,

00:33:11.885 --> 00:33:14.028
we can control a lot of those elements.

00:33:14.608 --> 00:33:16.590
So if you were in TV advertising,

00:33:16.730 --> 00:33:19.615
obviously you need to talk to a channel.

00:33:21.095 --> 00:33:23.576
So there used to be two sides of that.

00:33:24.278 --> 00:33:25.018
No, it makes sense.

00:33:25.378 --> 00:33:25.699
I mean,

00:33:25.759 --> 00:33:26.920
the other one as well is just give

00:33:26.960 --> 00:33:28.141
us a quick synopsis.

00:33:28.161 --> 00:33:29.582
Some of your clients that

00:33:29.663 --> 00:33:31.284
you have worked with over the years.

00:33:31.304 --> 00:33:32.105
I always love this.

00:33:32.484 --> 00:33:33.246
Really impressive.

00:33:33.685 --> 00:33:33.925
Yeah.

00:33:33.965 --> 00:33:35.528
So I've been very fortunate.

00:33:35.807 --> 00:33:37.169
So when I moved to Swindon

00:33:37.209 --> 00:33:38.150
to go to art college,

00:33:38.789 --> 00:33:41.492
the first job I got was with a newspaper.

00:33:41.512 --> 00:33:44.315
But as I worked my way through,

00:33:44.335 --> 00:33:45.977
I got to meet a guy called

00:33:45.997 --> 00:33:46.696
Martin Fullerton.

00:33:47.678 --> 00:33:49.118
And my first job was art

00:33:49.138 --> 00:33:50.598
directing a photo shoot for

00:33:50.638 --> 00:33:51.439
Devere Hotels.

00:33:51.739 --> 00:33:52.019
Wow.

00:33:52.078 --> 00:33:53.160
So we went over to Cambridge.

00:33:53.460 --> 00:33:55.480
I directed a photo shoot and

00:33:55.540 --> 00:33:56.421
I didn't realize this is

00:33:56.461 --> 00:33:58.101
going to be a lot of their brochures.

00:33:58.682 --> 00:34:01.182
And then over the time it was Chevron,

00:34:01.662 --> 00:34:04.722
Texaco, Battersea Dogs Home, Blue Cross,

00:34:04.942 --> 00:34:05.683
Leaks of London.

00:34:06.544 --> 00:34:07.683
And it's just grown from there,

00:34:07.824 --> 00:34:10.525
which is what makes my job different.

00:34:10.605 --> 00:34:12.045
But there is so many local

00:34:12.106 --> 00:34:12.806
companies as well.

00:34:13.106 --> 00:34:13.465
There is.

00:34:13.746 --> 00:34:14.865
And I did want to,

00:34:14.885 --> 00:34:15.646
I was about to follow that

00:34:15.686 --> 00:34:16.987
up by making this absolutely clear.

00:34:17.007 --> 00:34:17.746
We're sort of like having

00:34:17.766 --> 00:34:18.947
some excitement here about

00:34:18.987 --> 00:34:19.748
the level of these,

00:34:19.847 --> 00:34:21.407
but there is plenty of

00:34:22.088 --> 00:34:23.027
local companies that you

00:34:23.068 --> 00:34:24.728
work with as well, which is cool.

00:34:26.248 --> 00:34:28.150
How do they get hold of you?

00:34:28.170 --> 00:34:29.550
I do have that here.

00:34:29.590 --> 00:34:32.391
Let me just go down as if by magic.

00:34:32.831 --> 00:34:33.110
Yeah.

00:34:33.291 --> 00:34:34.351
He says, is this somewhere?

00:34:34.371 --> 00:34:34.791
There we go.

00:34:35.791 --> 00:34:36.652
Nickeldesign.co.uk,

00:34:36.672 --> 00:34:37.552
N-I-C-K-E-L design.co.uk.

00:34:42.697 --> 00:34:44.097
Your company, you started it?

00:34:44.498 --> 00:34:44.719
Yes.

00:34:45.139 --> 00:34:45.378
Yeah.

00:34:45.778 --> 00:34:46.019
Yes.

00:34:47.139 --> 00:34:49.302
It had a different name back in 2004,

00:34:49.302 --> 00:34:51.784
but that was the historical

00:34:51.943 --> 00:34:52.885
start of the company.

00:34:53.045 --> 00:34:53.985
Yeah.

00:34:54.085 --> 00:34:55.967
And it's grown ever since, really.

00:34:56.146 --> 00:34:58.228
There's been a few changes over the years,

00:34:58.409 --> 00:35:00.570
as a lot of companies do, but yeah,

00:35:00.710 --> 00:35:01.371
we're still going strong.

00:35:01.512 --> 00:35:02.572
Always what you wanted to do?

00:35:02.652 --> 00:35:03.472
Was this branding?

00:35:03.492 --> 00:35:04.353
Yeah, well, I've been...

00:35:04.594 --> 00:35:06.614
doing it now for 30-odd years now.

00:35:06.635 --> 00:35:07.114
Yeah, yeah.

00:35:07.974 --> 00:35:08.275
I know.

00:35:08.355 --> 00:35:09.074
It makes me sick.

00:35:09.114 --> 00:35:10.596
He doesn't look old enough for that,

00:35:10.715 --> 00:35:11.076
does he?

00:35:11.195 --> 00:35:13.036
I know, I know.

00:35:13.697 --> 00:35:14.637
We're now starting to touch

00:35:14.697 --> 00:35:15.577
on to the personal you,

00:35:15.597 --> 00:35:16.538
which is going to gradually

00:35:16.597 --> 00:35:18.617
lead us seamlessly into the next section,

00:35:19.378 --> 00:35:23.199
is you're like an absolute fitness freak,

00:35:23.300 --> 00:35:23.619
aren't you?

00:35:23.659 --> 00:35:24.579
You're nuts.

00:35:25.081 --> 00:35:26.380
You do loads of stuff.

00:35:27.623 --> 00:35:27.882
Yes.

00:35:28.983 --> 00:35:29.963
I enjoy the fitness.

00:35:30.184 --> 00:35:31.523
I don't probably look like I

00:35:31.563 --> 00:35:32.704
enjoy the fitness, but, yeah,

00:35:33.043 --> 00:35:33.764
I do enjoy the fitness.

00:35:33.824 --> 00:35:33.945
Yeah,

00:35:33.985 --> 00:35:37.065
including that you're a spin instructor.

00:35:37.085 --> 00:35:39.646
Yeah, I teach spin every week.

00:35:39.726 --> 00:35:41.306
Other cycling products are available.

00:35:41.326 --> 00:35:42.327
Yeah.

00:35:43.367 --> 00:35:44.266
Indoor cycling,

00:35:44.347 --> 00:35:47.168
as I should really label it.

00:35:47.347 --> 00:35:50.929
And I teach a boot camp on a Saturday,

00:35:51.268 --> 00:35:52.048
Saturday morning,

00:35:52.429 --> 00:35:53.329
and then I run with certain

00:35:53.369 --> 00:35:55.630
friends on Tuesdays at the

00:35:55.690 --> 00:35:56.349
local running club.

00:35:56.769 --> 00:35:57.891
yeah so there's local

00:35:57.931 --> 00:35:59.793
running club and then pt

00:36:00.074 --> 00:36:00.755
and a bit of running in

00:36:00.775 --> 00:36:02.356
between love it I love it

00:36:02.878 --> 00:36:04.699
now this leads us on to

00:36:04.739 --> 00:36:05.460
don't forget by the way if

00:36:05.481 --> 00:36:06.302
you've got comments or

00:36:06.342 --> 00:36:07.523
questions for mike please

00:36:07.563 --> 00:36:09.365
do pop them in uh in the

00:36:09.425 --> 00:36:12.851
comments uh if that wasn't enough

00:36:14.115 --> 00:36:15.195
you've got a big challenge

00:36:15.235 --> 00:36:15.976
come up now I'm going to

00:36:16.016 --> 00:36:17.317
step back and say your

00:36:17.376 --> 00:36:19.456
motivation for a all the

00:36:19.476 --> 00:36:20.597
fitness that you do all of

00:36:20.657 --> 00:36:21.998
I mean I when we when I

00:36:22.018 --> 00:36:22.838
picked you up earlier

00:36:22.898 --> 00:36:25.018
seeing the the unbelievable

00:36:25.059 --> 00:36:26.759
amount of medals whether

00:36:26.798 --> 00:36:28.539
it's tough mother marathons

00:36:28.579 --> 00:36:30.199
half marathons have you

00:36:30.219 --> 00:36:31.960
done the desert the sabler

00:36:32.039 --> 00:36:33.860
or not yet that's the no

00:36:33.880 --> 00:36:34.820
that's bonkers though isn't

00:36:34.880 --> 00:36:36.981
it you know that your

00:36:37.161 --> 00:36:38.802
motivation for going and

00:36:38.822 --> 00:36:40.061
doing these bonkers things

00:36:40.262 --> 00:36:41.943
comes from an incident that

00:36:42.003 --> 00:36:42.682
happened to you

00:36:44.063 --> 00:36:46.204
30 years ago this month.

00:36:46.385 --> 00:36:47.646
31 years ago this month, yeah.

00:36:47.806 --> 00:36:48.786
So tell us about that.

00:36:49.068 --> 00:36:49.327
Yeah,

00:36:49.387 --> 00:36:52.210
so I was the sixth person in the UK

00:36:52.230 --> 00:36:53.891
to have a bungee rope snap during a jump.

00:36:55.048 --> 00:36:56.309
And I've been going through

00:36:56.369 --> 00:36:57.670
over the paperwork recently

00:36:58.451 --> 00:36:59.331
because we did the practice

00:36:59.351 --> 00:37:01.211
poll last Thursday.

00:37:01.911 --> 00:37:02.813
I'll come on to that in a minute.

00:37:02.833 --> 00:37:04.653
Yeah, we'll come on to that in a minute.

00:37:04.753 --> 00:37:06.235
We did a practice poll and I

00:37:06.275 --> 00:37:07.054
went through my notes.

00:37:07.434 --> 00:37:09.335
I realised all the little

00:37:09.376 --> 00:37:10.217
details that hadn't

00:37:10.817 --> 00:37:12.438
obviously pondered over or

00:37:12.878 --> 00:37:14.739
jotted over the last few years.

00:37:15.438 --> 00:37:18.181
Basically, it said that due to my accident,

00:37:18.661 --> 00:37:20.661
I'll be unsuitable for

00:37:21.041 --> 00:37:22.623
manual labour as a job.

00:37:23.382 --> 00:37:24.224
And I didn't realize they

00:37:24.324 --> 00:37:26.606
actually said it in the report.

00:37:27.326 --> 00:37:29.148
But because of my memory loss,

00:37:29.788 --> 00:37:31.949
damage to fractured pelvis,

00:37:32.110 --> 00:37:33.710
damaged ribs on the left-hand side,

00:37:34.492 --> 00:37:36.594
lost emotion to my neck and right leg,

00:37:37.293 --> 00:37:39.016
I shouldn't be able to do

00:37:39.076 --> 00:37:39.755
what I'm doing now.

00:37:40.336 --> 00:37:42.619
And that was your motivator.

00:37:42.798 --> 00:37:44.179
As soon as someone says you can't,

00:37:44.757 --> 00:37:45.077
Oh, yeah.

00:37:45.940 --> 00:37:47.221
That's the challenge, isn't it?

00:37:47.240 --> 00:37:48.322
Some people accept it.

00:37:48.382 --> 00:37:50.704
Some people will fight to

00:37:50.746 --> 00:37:51.907
try and prove otherwise.

00:37:52.588 --> 00:37:53.389
And I was one of those,

00:37:53.789 --> 00:37:54.670
fight to prove otherwise.

00:37:54.871 --> 00:37:55.090
I mean,

00:37:55.150 --> 00:37:56.432
I'm deliberately not going to take

00:37:56.452 --> 00:37:58.175
you too deep into the whole experience,

00:37:58.335 --> 00:37:59.597
because without question,

00:37:59.617 --> 00:38:01.579
it would have been horrific and traumatic,

00:38:01.599 --> 00:38:02.519
et cetera, for you.

00:38:02.800 --> 00:38:03.501
I have no doubt.

00:38:04.342 --> 00:38:06.543
But it's motivated you to do these things.

00:38:06.684 --> 00:38:07.724
And this next one,

00:38:08.224 --> 00:38:09.206
and it's why we're here at

00:38:09.987 --> 00:38:11.188
Semington at the Wiltshire

00:38:11.367 --> 00:38:12.429
Air Ambulance HQ.

00:38:12.469 --> 00:38:13.469
Thank you for hosting us.

00:38:13.510 --> 00:38:15.471
It's lovely to be here.

00:38:16.192 --> 00:38:18.114
Is that, understandably,

00:38:18.253 --> 00:38:19.954
those guys are something

00:38:19.974 --> 00:38:22.056
that really resonates with you.

00:38:22.657 --> 00:38:24.139
That you go, wow, the service we do.

00:38:24.179 --> 00:38:25.880
And we'll come into what they do, why,

00:38:25.940 --> 00:38:27.922
et cetera, in more detail in a moment.

00:38:27.961 --> 00:38:31.704
But you are going for a world record

00:38:32.264 --> 00:38:33.945
the longest distance pulling

00:38:33.985 --> 00:38:35.465
a van in a 24-hour vanpool.

00:38:35.545 --> 00:38:36.027
Is that correct?

00:38:36.047 --> 00:38:36.867
Yes, yes.

00:38:36.947 --> 00:38:38.148
But I should point out,

00:38:38.807 --> 00:38:40.929
this is partly Naomi's fault,

00:38:40.989 --> 00:38:42.289
who you'll hear from later.

00:38:44.010 --> 00:38:45.210
I threw around some ideas.

00:38:45.251 --> 00:38:47.170
So I've ever sailed off the Spinnaker.

00:38:47.612 --> 00:38:50.092
I've been locked in jail for a day.

00:38:50.112 --> 00:38:52.253
I've done ballroom classes.

00:38:52.373 --> 00:38:54.514
I've run marathons, auto race charity.

00:38:54.994 --> 00:38:55.755
And we threw around some

00:38:55.835 --> 00:38:57.715
ideas of me to pull a vehicle.

00:38:58.456 --> 00:38:59.436
And the idea was just to

00:38:59.476 --> 00:39:01.056
pull a vehicle so people

00:39:01.097 --> 00:39:03.097
could sponsor me per mile, per minute,

00:39:03.237 --> 00:39:03.838
per hour,

00:39:04.217 --> 00:39:05.478
and just see how long I could go.

00:39:05.498 --> 00:39:07.039
I was doing the usual

00:39:07.079 --> 00:39:09.019
research about I wanted an

00:39:09.159 --> 00:39:10.340
image to go on the poster.

00:39:10.820 --> 00:39:13.501
So I was thinking Tom Stoltman or

00:39:16.594 --> 00:39:19.155
Eddie Hall might be doing a van pull,

00:39:19.195 --> 00:39:19.635
truck pull.

00:39:20.096 --> 00:39:20.896
I could use some of their

00:39:20.956 --> 00:39:21.757
imagery just to get

00:39:21.797 --> 00:39:23.637
people's appetite for

00:39:23.697 --> 00:39:26.519
wanting to get involved and sponsor,

00:39:26.579 --> 00:39:26.940
donate.

00:39:27.920 --> 00:39:28.641
And I found out there's a

00:39:28.661 --> 00:39:29.882
world record for pulling a

00:39:29.922 --> 00:39:32.043
vehicle further distance in 24 hours.

00:39:32.063 --> 00:39:32.143
Now,

00:39:34.545 --> 00:39:36.144
I thought, okay,

00:39:36.625 --> 00:39:38.266
there's an option or

00:39:38.286 --> 00:39:39.166
there's a chance for me

00:39:39.246 --> 00:39:40.606
trying to go for the record,

00:39:41.206 --> 00:39:42.927
depending on distance, obviously.

00:39:43.387 --> 00:39:45.867
And yeah, that's where it started.

00:39:45.887 --> 00:39:50.489
The details are one and a half ton vehicle,

00:39:50.489 --> 00:39:52.088
24 hours over a flat ground,

00:39:53.108 --> 00:39:54.009
the versus distance,

00:39:54.048 --> 00:39:56.369
which at the moment is 32.1 miles.

00:39:56.429 --> 00:39:57.510
And I'm aiming to do 36 miles.

00:40:01.268 --> 00:40:02.449
you going that far above it

00:40:03.329 --> 00:40:04.449
um because the guys that

00:40:04.469 --> 00:40:05.670
got the current record said

00:40:06.050 --> 00:40:07.791
unless somebody beats us by

00:40:07.811 --> 00:40:08.632
a small margin they

00:40:08.652 --> 00:40:10.032
wouldn't do it again and

00:40:10.072 --> 00:40:11.614
they've done it twice oh

00:40:11.833 --> 00:40:14.335
okay so uh yeah I just want

00:40:14.355 --> 00:40:15.295
to make sure that if

00:40:15.434 --> 00:40:16.275
comfortably yeah

00:40:16.315 --> 00:40:17.755
comfortably above until

00:40:18.297 --> 00:40:19.257
another strong person and

00:40:19.277 --> 00:40:20.617
I'm just about to put

00:40:21.313 --> 00:40:23.777
comment in uh to all of the

00:40:23.797 --> 00:40:24.659
channels that you could be

00:40:24.699 --> 00:40:26.141
watching this hopefully is

00:40:26.202 --> 00:40:27.242
the link that you could go

00:40:27.324 --> 00:40:28.766
to to support mike

00:40:29.266 --> 00:40:30.407
supporting wheelchair air

00:40:30.467 --> 00:40:31.971
ambulance so that has now

00:40:32.030 --> 00:40:34.253
put the link uh it for you

00:40:34.375 --> 00:40:35.416
all so you should see

00:40:36.737 --> 00:40:37.878
that link that is now on

00:40:37.958 --> 00:40:39.478
screen you'll now

00:40:39.518 --> 00:40:40.539
understand why I've put it

00:40:40.639 --> 00:40:41.639
in the comments because

00:40:41.659 --> 00:40:43.300
that's a big long link that

00:40:43.320 --> 00:40:45.021
we've got on there um but

00:40:45.121 --> 00:40:46.802
please do if if you can

00:40:46.842 --> 00:40:48.063
assist and in case you

00:40:48.103 --> 00:40:50.284
wondered why before we move

00:40:50.324 --> 00:40:51.505
on to that section I'm just

00:40:51.525 --> 00:40:52.644
going to very quickly show

00:40:52.684 --> 00:40:55.146
you a short video of why

00:40:55.186 --> 00:40:55.987
it's so important

00:41:01.994 --> 00:41:04.215
My name's Stuart Hirschbein, and in 2012,

00:41:04.215 --> 00:41:06.215
when I was perceived to be a young,

00:41:06.335 --> 00:41:09.016
fit PE teacher, I collapsed at home.

00:41:09.315 --> 00:41:11.056
So I was paralysed down one side.

00:41:11.737 --> 00:41:13.416
It looked to the signs of a stroke,

00:41:13.436 --> 00:41:14.036
but in fact,

00:41:14.077 --> 00:41:15.177
what I had was a condition

00:41:15.217 --> 00:41:16.257
called hydrocephalus,

00:41:16.338 --> 00:41:17.597
which is fluid on the brain.

00:41:17.978 --> 00:41:18.858
I needed to get to the

00:41:18.918 --> 00:41:20.458
hospital really fast,

00:41:20.838 --> 00:41:23.019
and if I'd gone by land,

00:41:23.059 --> 00:41:24.300
it would have taken me an

00:41:24.340 --> 00:41:25.380
hour and a quarter to get

00:41:25.420 --> 00:41:26.820
to the nearest hospital.

00:41:27.320 --> 00:41:28.400
This is when Wiltshire

00:41:28.481 --> 00:41:29.581
Ambulance entered my life,

00:41:29.641 --> 00:41:30.561
and thank God they did.

00:41:31.101 --> 00:41:32.963
They were there within 10

00:41:32.963 --> 00:41:34.023
minutes to pick me up from

00:41:34.063 --> 00:41:35.445
a light landing site and it

00:41:35.465 --> 00:41:37.286
was in foggy conditions and

00:41:37.306 --> 00:41:38.626
they managed to get me to Bristol.

00:41:38.646 --> 00:41:39.626
It was a good job they got

00:41:39.666 --> 00:41:40.467
me there in 10 minutes

00:41:40.527 --> 00:41:41.969
because I was told later on

00:41:42.009 --> 00:41:42.789
that I would not have

00:41:42.829 --> 00:41:43.849
survived if I hadn't have

00:41:43.869 --> 00:41:44.769
got there in that time.

00:41:45.411 --> 00:41:46.911
I'm sat here today because

00:41:46.952 --> 00:41:48.032
of the Wiltshire Ambulance.

00:41:49.112 --> 00:41:50.153
It's enabled me to do

00:41:50.434 --> 00:41:51.775
everything I ever wanted.

00:41:52.235 --> 00:41:53.556
I've got back to full fitness.

00:41:53.615 --> 00:41:55.376
It was a big fight but I got

00:41:55.396 --> 00:41:56.317
back to full fitness.

00:41:56.478 --> 00:41:58.239
I returned to work as a PE

00:41:58.298 --> 00:42:00.019
teacher in a secondary school

00:42:00.699 --> 00:42:02.101
And even more importantly,

00:42:02.121 --> 00:42:03.862
I was able to get married

00:42:04.103 --> 00:42:05.605
and have two beautiful children.

00:42:05.985 --> 00:42:07.067
I owe my life to Wiltshire

00:42:07.206 --> 00:42:10.289
Ambulance and I also give

00:42:10.369 --> 00:42:11.972
back to them now any way I can,

00:42:12.472 --> 00:42:14.153
doing things like talking,

00:42:14.253 --> 00:42:15.114
guest speaking.

00:42:15.394 --> 00:42:16.856
I've also ran the Bath Half

00:42:16.896 --> 00:42:17.858
Marathon twice.

00:42:18.338 --> 00:42:19.458
Wiltshire Ambulance is our

00:42:19.498 --> 00:42:20.460
insurance of the sky.

00:42:21.420 --> 00:42:22.942
Without the donations of the

00:42:22.983 --> 00:42:23.782
people of Wiltshire,

00:42:24.043 --> 00:42:25.123
it wouldn't be there and it

00:42:25.143 --> 00:42:25.885
wouldn't have been there to

00:42:25.965 --> 00:42:28.045
save me or actually give

00:42:28.106 --> 00:42:29.487
life to my two daughters

00:42:29.907 --> 00:42:31.048
and a husband to my wife.

00:42:31.509 --> 00:42:32.610
Please donate.

00:42:41.137 --> 00:42:42.398
Well, if that doesn't hit home,

00:42:43.039 --> 00:42:43.599
nothing will.

00:42:43.639 --> 00:42:43.898
I mean,

00:42:43.998 --> 00:42:45.458
that was a prime example of

00:42:45.498 --> 00:42:48.219
somebody that has still got a life,

00:42:48.260 --> 00:42:50.340
somebody who's got a husband, a dad,

00:42:50.481 --> 00:42:51.081
a son,

00:42:51.221 --> 00:42:52.981
everything in that particular example.

00:42:53.601 --> 00:42:56.422
And that resonates with yourself.

00:42:56.682 --> 00:42:57.362
Yeah, definitely did.

00:42:57.782 --> 00:43:00.083
So in terms of this

00:43:00.523 --> 00:43:01.884
challenge to raise money,

00:43:01.903 --> 00:43:04.085
I know you make the comment

00:43:04.105 --> 00:43:06.949
saying it costs £12,000

00:43:06.949 --> 00:43:11.211
Yes, just over £12,000 per day.

00:43:11.592 --> 00:43:13.233
Yeah, it is per day.

00:43:13.293 --> 00:43:13.492
I mean,

00:43:13.532 --> 00:43:14.974
it's just still because it blows my mind.

00:43:15.213 --> 00:43:17.195
And it's not government funded,

00:43:17.235 --> 00:43:18.275
which I know we're coming to.

00:43:18.536 --> 00:43:19.996
I don't think it's lottery funded either.

00:43:20.577 --> 00:43:20.777
No.

00:43:21.018 --> 00:43:24.860
So it deserves and needs the

00:43:24.920 --> 00:43:26.641
assistance to keep it

00:43:26.722 --> 00:43:28.543
flying and all of the team

00:43:28.603 --> 00:43:30.724
to help people that need it.

00:43:30.764 --> 00:43:31.824
And a prime example there.

00:43:32.344 --> 00:43:33.885
So completely understand the

00:43:33.905 --> 00:43:35.086
support you're doing for it.

00:43:35.266 --> 00:43:37.007
And even if the challenge is challenged,

00:43:37.909 --> 00:43:38.789
still got a slight

00:43:38.829 --> 00:43:40.250
challenge of the exact location.

00:43:40.269 --> 00:43:41.550
You're hoping to do it next month,

00:43:41.630 --> 00:43:43.092
but you keep getting

00:43:44.092 --> 00:43:44.833
challenges with the

00:43:44.873 --> 00:43:46.094
location because it's got to be flat.

00:43:46.134 --> 00:43:47.114
It's got to be long enough

00:43:47.635 --> 00:43:48.536
because they can't be,

00:43:49.056 --> 00:43:50.456
if you were suddenly going downhill,

00:43:50.978 --> 00:43:51.797
even though there must be

00:43:51.818 --> 00:43:52.559
the argument that you'll

00:43:52.599 --> 00:43:54.460
have to go uphill as well, but hey,

00:43:54.900 --> 00:43:55.380
it's fine.

00:43:55.400 --> 00:43:56.940
The world record rules are strict.

00:43:56.981 --> 00:43:57.161
Yeah.

00:43:58.041 --> 00:43:58.903
Um, so still fine.

00:43:58.943 --> 00:43:59.844
If there's any bear that,

00:43:59.905 --> 00:44:02.509
and don't do the usual ones like Cologne,

00:44:02.688 --> 00:44:03.329
Lavington.

00:44:03.771 --> 00:44:04.010
Yeah.

00:44:04.070 --> 00:44:04.851
So line them.

00:44:04.871 --> 00:44:06.373
They're not options, sadly.

00:44:06.393 --> 00:44:06.434
No.

00:44:06.715 --> 00:44:08.376
So basically I thought that

00:44:08.436 --> 00:44:09.878
an airfield would be the

00:44:09.958 --> 00:44:11.221
best option just because

00:44:11.260 --> 00:44:12.503
the length and the width.

00:44:12.983 --> 00:44:13.224
Yeah.

00:44:13.244 --> 00:44:13.684
Turn around.

00:44:14.065 --> 00:44:15.146
But it could be a road,

00:44:15.346 --> 00:44:17.706
it could be around an industrial unit.

00:44:18.507 --> 00:44:20.148
Which we saw on the way here, didn't we?

00:44:20.168 --> 00:44:21.547
You suddenly went, that could be good.

00:44:21.829 --> 00:44:23.028
So inside of what,

00:44:23.289 --> 00:44:24.690
before it's been fitted out.

00:44:24.869 --> 00:44:25.070
Yeah.

00:44:25.349 --> 00:44:26.710
The inside of an industrial unit.

00:44:26.851 --> 00:44:28.831
Unused industrial units.

00:44:28.911 --> 00:44:30.773
So I did look at quite a few areas.

00:44:31.213 --> 00:44:33.693
I mean, BMW, the Stratton plant at BMW.

00:44:33.713 --> 00:44:34.853
Yeah, yeah.

00:44:35.355 --> 00:44:37.074
They tried their best to

00:44:37.094 --> 00:44:38.536
give me an area where I

00:44:38.556 --> 00:44:40.217
could use part of the truck

00:44:40.317 --> 00:44:42.358
route out coming out of the plant.

00:44:42.538 --> 00:44:42.717
Yeah.

00:44:43.338 --> 00:44:44.458
Unfortunately, it's not flat enough.

00:44:45.239 --> 00:44:46.320
So it just got to that point

00:44:46.360 --> 00:44:47.880
where I thought, I mean,

00:44:47.920 --> 00:44:50.842
BMW offered to change their truck route.

00:44:50.981 --> 00:44:51.202
No way.

00:44:51.242 --> 00:44:54.483
They were looking at a shift

00:44:55.003 --> 00:44:56.125
so that the shift pattern,

00:44:56.304 --> 00:44:57.405
I could go in and I

00:44:57.445 --> 00:44:58.846
wouldn't interrupt their shift patterns.

00:44:59.045 --> 00:44:59.706
Incredible.

00:44:59.907 --> 00:45:01.266
So they were really helpful

00:45:01.306 --> 00:45:03.027
to trying to find somewhere.

00:45:03.128 --> 00:45:04.608
But it doesn't have to be an airfield.

00:45:04.728 --> 00:45:06.369
It's just that an airfield

00:45:06.630 --> 00:45:08.670
was just the biggest big space.

00:45:08.931 --> 00:45:09.512
Yeah, I mean,

00:45:09.552 --> 00:45:10.672
we could be looking at motor

00:45:10.693 --> 00:45:12.213
racing spaces or anything like that.

00:45:12.253 --> 00:45:14.076
But again, a lot of circuits, for example,

00:45:14.115 --> 00:45:14.436
aren't flat.

00:45:14.476 --> 00:45:15.717
Most circuits aren't flat.

00:45:15.856 --> 00:45:16.077
Yeah,

00:45:16.117 --> 00:45:17.719
our beloved Castle Combe circuit just

00:45:17.759 --> 00:45:18.239
up the road.

00:45:18.259 --> 00:45:19.780
Yeah, Castle Combe's not flat enough.

00:45:19.960 --> 00:45:21.902
Definitely isn't flat, that's for sure.

00:45:21.942 --> 00:45:22.862
Yeah, up Avon Royce,

00:45:22.882 --> 00:45:23.943
you don't want to be cleared up there.

00:45:23.983 --> 00:45:25.525
Yeah, I think when I looked at Silverstone,

00:45:25.826 --> 00:45:27.126
the Silverstone car park

00:45:27.146 --> 00:45:28.327
was flatter than the actual track.

00:45:28.407 --> 00:45:29.989
Obviously, the track is... Oh, really?

00:45:30.250 --> 00:45:31.891
So it's just about finding that area.

00:45:31.951 --> 00:45:32.552
Yeah, yeah, yeah.

00:45:32.572 --> 00:45:33.192
Yeah.

00:45:34.032 --> 00:45:35.253
but last week you did the

00:45:35.293 --> 00:45:36.614
practice pool yeah practice

00:45:36.653 --> 00:45:38.394
pool um again given an

00:45:38.414 --> 00:45:39.416
opportunity for for the

00:45:39.456 --> 00:45:40.677
sponsors and because you

00:45:40.717 --> 00:45:41.916
know it's not just sponsors

00:45:41.996 --> 00:45:44.619
as in you know whatever

00:45:44.659 --> 00:45:46.400
there is each organization

00:45:46.440 --> 00:45:47.760
sponsoring and getting on

00:45:47.800 --> 00:45:48.860
the van that you're pulling

00:45:49.340 --> 00:45:50.242
putting the name on there

00:45:50.282 --> 00:45:51.561
and in the publicity and

00:45:51.661 --> 00:45:52.762
and you definitely copy

00:45:52.782 --> 00:45:53.903
them in on it or tag them

00:45:53.943 --> 00:45:54.623
in on everything

00:45:55.286 --> 00:45:56.186
And you went down there with

00:45:56.226 --> 00:45:57.307
the van and they could have

00:45:57.347 --> 00:45:58.228
a go at pulling it.

00:45:58.268 --> 00:45:58.467
Yeah.

00:45:58.628 --> 00:45:59.289
How did that go?

00:45:59.608 --> 00:46:00.268
Oh, that was fab.

00:46:00.989 --> 00:46:01.250
I mean,

00:46:01.710 --> 00:46:03.150
it was great that the BBC came down.

00:46:03.170 --> 00:46:04.110
Of course, yeah.

00:46:04.130 --> 00:46:04.650
Point West.

00:46:04.971 --> 00:46:06.211
So Point West came down.

00:46:06.831 --> 00:46:08.592
Ben Prater from BBC Wiltshire.

00:46:08.813 --> 00:46:09.413
Yeah.

00:46:09.432 --> 00:46:10.373
Doing the morning programme.

00:46:10.414 --> 00:46:12.315
So I should be on the radio

00:46:12.954 --> 00:46:13.956
all this week and the

00:46:13.996 --> 00:46:15.416
morning programme and dotted around.

00:46:15.436 --> 00:46:18.557
I think Swindon 105 FM as well.

00:46:18.637 --> 00:46:20.217
They were down and they did

00:46:20.378 --> 00:46:22.539
a report a couple of days ago,

00:46:22.579 --> 00:46:23.019
I think it was.

00:46:24.172 --> 00:46:24.934
So that was great.

00:46:25.173 --> 00:46:25.934
And then there was the

00:46:25.994 --> 00:46:28.217
support of my support team, family,

00:46:28.338 --> 00:46:29.378
friends and everything else.

00:46:29.398 --> 00:46:31.221
A couple of businesses came down.

00:46:32.402 --> 00:46:33.463
Some of them just wanted

00:46:33.483 --> 00:46:34.744
their photograph in the harness.

00:46:34.905 --> 00:46:36.827
So they looked like they were pulling.

00:46:37.327 --> 00:46:38.228
I'd have been one of them.

00:46:38.889 --> 00:46:41.731
I think Paul Cav, David Cavanaugh,

00:46:42.431 --> 00:46:43.413
he was just doing his photo

00:46:43.432 --> 00:46:44.954
shoot of him strapped in,

00:46:44.994 --> 00:46:46.255
leaning forward in the van.

00:46:47.155 --> 00:46:48.635
And Bud, one of the supporters,

00:46:48.675 --> 00:46:50.836
came over with his bacon roll on a plate,

00:46:50.856 --> 00:46:53.157
served to him,

00:46:53.717 --> 00:46:55.137
just so we could catch him out, really.

00:46:55.177 --> 00:46:56.498
But I mean, it was a great event.

00:46:56.679 --> 00:46:57.498
The weather,

00:46:57.918 --> 00:46:59.559
I'm a bit brown because I

00:46:59.579 --> 00:47:00.739
caught the sun all that day.

00:47:02.000 --> 00:47:03.041
Cotswold Airport were very,

00:47:03.240 --> 00:47:05.940
very kind enough to let us have the area,

00:47:06.402 --> 00:47:07.521
which is Britannia Road.

00:47:08.402 --> 00:47:09.623
That would have been a perfect road,

00:47:09.802 --> 00:47:11.242
but the gradient doesn't

00:47:11.262 --> 00:47:12.822
meet the criteria for the world records.

00:47:13.164 --> 00:47:13.643
Otherwise,

00:47:13.684 --> 00:47:14.563
I would have been doing it there.

00:47:15.108 --> 00:47:15.728
It's so tough.

00:47:15.809 --> 00:47:17.110
And I know to that camera

00:47:17.150 --> 00:47:18.590
there is that show the T-shirt.

00:47:18.610 --> 00:47:19.931
There you go.

00:47:20.010 --> 00:47:23.271
So even in full regalia,

00:47:23.331 --> 00:47:24.172
we've got it all there.

00:47:24.193 --> 00:47:25.952
It's been clean since then.

00:47:27.233 --> 00:47:30.014
Anything more you want to say on that side,

00:47:30.094 --> 00:47:31.815
or should we get the charity in question?

00:47:31.835 --> 00:47:33.596
No, I think we should get the charity in.

00:47:34.056 --> 00:47:34.996
Okay, right.

00:47:35.416 --> 00:47:38.518
It is now the charity spotlight section,

00:47:38.878 --> 00:47:40.418
and we're going to do a quick...

00:47:41.038 --> 00:47:42.018
jiggery-pokery of the

00:47:42.079 --> 00:47:43.619
seating and what have you,

00:47:44.420 --> 00:47:45.501
make sure I've got the right one.

00:47:45.722 --> 00:47:48.023
It is a section of this show

00:47:48.083 --> 00:47:50.525
that I'm very precious

00:47:50.726 --> 00:47:51.786
about is the fact that it's

00:47:51.827 --> 00:47:52.907
a charity spotlight.

00:47:53.329 --> 00:47:54.989
It's not just about collecting money.

00:47:55.010 --> 00:47:56.731
It's about understanding why they exist,

00:47:56.891 --> 00:47:57.452
what they do,

00:47:57.532 --> 00:47:58.793
because sometimes that

00:47:58.833 --> 00:48:00.755
message is missed in the

00:48:00.795 --> 00:48:01.856
information that's put out.

00:48:01.936 --> 00:48:03.257
And it's really important to

00:48:03.297 --> 00:48:04.719
make sure we really get

00:48:04.778 --> 00:48:06.019
what they are there for.

00:48:06.420 --> 00:48:08.320
how they do it and why we

00:48:08.340 --> 00:48:09.300
should be listening to the

00:48:09.360 --> 00:48:10.260
work that they're doing and

00:48:10.280 --> 00:48:11.521
support them as much as we can.

00:48:11.902 --> 00:48:13.762
So it's now the charity spotlight section.

00:48:14.023 --> 00:48:15.943
Alone, we can do so little,

00:48:16.182 --> 00:48:18.244
but together we can do so much.

00:48:18.603 --> 00:48:19.764
Visual PR's charity

00:48:19.804 --> 00:48:21.164
spotlight is about shining

00:48:21.224 --> 00:48:22.766
a light on the amazing work

00:48:22.806 --> 00:48:24.365
and objectives of charities

00:48:24.626 --> 00:48:26.427
as they do not do it for publicity,

00:48:26.586 --> 00:48:27.927
but it is important that we

00:48:28.047 --> 00:48:28.907
know about them,

00:48:29.228 --> 00:48:31.228
what they do and understand why.

00:48:31.489 --> 00:48:32.748
Charity is not just about

00:48:32.789 --> 00:48:33.809
making a donation,

00:48:34.009 --> 00:48:35.590
it is about making a difference.

00:48:48.054 --> 00:48:48.173
Yeah,

00:48:48.193 --> 00:48:49.574
I'm afraid the bad news is with me

00:48:49.614 --> 00:48:51.677
being a voiceover artist as well,

00:48:51.717 --> 00:48:52.677
it means you still get my

00:48:52.697 --> 00:48:53.777
voice even on those bits.

00:48:53.858 --> 00:48:56.260
But delighted, Naomi Barker.

00:48:56.480 --> 00:48:58.181
Now, I've got to remind myself,

00:48:58.541 --> 00:49:00.623
I haven't put it down, your job title,

00:49:00.643 --> 00:49:00.903
yes.

00:49:01.043 --> 00:49:03.105
Corporate Partnerships Lead.

00:49:03.304 --> 00:49:03.945
That's the one.

00:49:04.306 --> 00:49:05.347
Looking after businesses.

00:49:05.706 --> 00:49:06.226
Brilliant.

00:49:07.347 --> 00:49:08.268
Welcome, Naomi.

00:49:08.307 --> 00:49:08.688
Thank you.

00:49:08.728 --> 00:49:09.728
I apologise if you're very

00:49:09.768 --> 00:49:11.750
patiently slash nervously waiting there.

00:49:12.210 --> 00:49:13.090
I'm giggling at some of the

00:49:13.110 --> 00:49:14.710
things that you've been saying.

00:49:14.990 --> 00:49:16.152
It's always going to be the way,

00:49:16.211 --> 00:49:17.092
always going to be the way.

00:49:17.452 --> 00:49:19.273
First things first about you, Naomi.

00:49:19.713 --> 00:49:20.554
How long have you been here

00:49:20.594 --> 00:49:21.594
with Wiltshire Air Ambulance?

00:49:21.673 --> 00:49:23.554
It's just coming up to my 18th month.

00:49:24.094 --> 00:49:24.554
Okay.

00:49:24.614 --> 00:49:27.237
So a year and a half and

00:49:27.416 --> 00:49:28.836
loving every minute of it.

00:49:29.858 --> 00:49:30.777
Were you involved in the

00:49:30.818 --> 00:49:31.918
charity sector before?

00:49:32.525 --> 00:49:33.246
So I started life as a

00:49:33.266 --> 00:49:35.228
primary school teacher and

00:49:35.248 --> 00:49:37.570
then moved into the National Trust.

00:49:37.630 --> 00:49:38.471
That's where my love of

00:49:38.490 --> 00:49:39.492
fundraising came from.

00:49:39.632 --> 00:49:40.313
Oh, wow.

00:49:40.492 --> 00:49:41.773
So we realised that the

00:49:41.813 --> 00:49:42.355
property that we were

00:49:42.375 --> 00:49:43.215
looking after down in

00:49:43.255 --> 00:49:44.135
Winchester was actually

00:49:44.155 --> 00:49:46.677
falling down and we needed

00:49:46.697 --> 00:49:48.159
to find a little bit extra cash.

00:49:48.559 --> 00:49:51.141
So we put on a duck race and I thought,

00:49:51.282 --> 00:49:52.342
I really enjoy this.

00:49:52.864 --> 00:49:54.085
And then a few years later,

00:49:54.105 --> 00:49:56.387
I was made redundant and a

00:49:56.626 --> 00:49:57.807
job came up here and I thought,

00:49:57.827 --> 00:49:58.108
you know what,

00:49:58.128 --> 00:49:59.048
I'm just going to go for it

00:49:59.068 --> 00:49:59.889
and see what happens.

00:50:00.570 --> 00:50:03.072
And apparently one of the

00:50:03.612 --> 00:50:04.632
personality traits that you

00:50:04.672 --> 00:50:05.713
need to be a corporate

00:50:05.733 --> 00:50:07.034
fundraiser is you like to talk.

00:50:07.376 --> 00:50:08.135
So here I am.

00:50:09.858 --> 00:50:10.858
Wasn't she saying earlier

00:50:10.898 --> 00:50:12.278
that she's behind?

00:50:12.460 --> 00:50:14.481
We bought that.

00:50:14.800 --> 00:50:15.822
We went, oh, bless.

00:50:16.282 --> 00:50:17.764
We now realize that was all fake.

00:50:17.804 --> 00:50:18.523
That's not true.

00:50:18.684 --> 00:50:19.405
Oh, entirely.

00:50:21.766 --> 00:50:25.512
Okay, now in terms of wheelchair ambulance,

00:50:25.693 --> 00:50:26.454
I know that this is going

00:50:26.474 --> 00:50:28.215
to be stated in the office to some extent,

00:50:28.356 --> 00:50:29.237
but speak to me,

00:50:29.418 --> 00:50:31.780
what do wheelchair ambulance do?

00:50:32.887 --> 00:50:35.307
So Wiltshire Air Ambulance, in a nutshell,

00:50:35.688 --> 00:50:36.268
saves lives.

00:50:36.989 --> 00:50:38.909
It's a helicopter emergency

00:50:39.090 --> 00:50:40.230
medical service.

00:50:40.969 --> 00:50:43.130
And we provide that service to Wiltshire,

00:50:43.351 --> 00:50:44.851
Bath and the surrounding areas.

00:50:45.172 --> 00:50:46.833
We'll go wherever we need to

00:50:46.873 --> 00:50:48.472
go and we'll help whoever

00:50:48.512 --> 00:50:49.173
we need to help.

00:50:50.494 --> 00:50:52.114
But yeah, that's our aim,

00:50:52.315 --> 00:50:53.195
is to make a difference.

00:50:53.795 --> 00:50:54.856
And one of the key things

00:50:54.896 --> 00:50:55.896
that I was picking up on

00:50:55.996 --> 00:50:57.217
speaking to you earlier is

00:50:57.257 --> 00:50:58.137
that they were obviously

00:50:58.538 --> 00:50:59.697
just maintaining the aircraft.

00:50:59.978 --> 00:51:00.898
Anything that runs needs

00:51:00.958 --> 00:51:01.719
maintenance as well.

00:51:02.253 --> 00:51:04.777
And that meant that you instantly,

00:51:04.938 --> 00:51:06.521
although apparently this happens anyway,

00:51:06.621 --> 00:51:08.625
is that there were then in

00:51:08.664 --> 00:51:11.028
the cars strategically low rated,

00:51:11.048 --> 00:51:13.432
strategically, it's easy for me to say.

00:51:13.452 --> 00:51:13.554
Yeah.

00:51:14.860 --> 00:51:18.722
strategically located around Bath, Swindon,

00:51:18.802 --> 00:51:19.222
whatever,

00:51:19.322 --> 00:51:21.204
so that whilst that was being worked on,

00:51:21.405 --> 00:51:22.786
no problem, we're still covered,

00:51:22.846 --> 00:51:24.188
we've got them there ready

00:51:24.228 --> 00:51:24.927
to go instantly.

00:51:25.469 --> 00:51:28.150
So it's a much bigger consideration,

00:51:28.210 --> 00:51:28.471
isn't it?

00:51:28.490 --> 00:51:29.692
It's a huge operation.

00:51:29.751 --> 00:51:33.554
So you think we are online 19 hours a day,

00:51:33.554 --> 00:51:34.496
365 days of the year.

00:51:36.717 --> 00:51:38.518
We have two shifts, if you like,

00:51:38.559 --> 00:51:40.059
a day shift and a night shift.

00:51:40.880 --> 00:51:42.922
And that's generally made up of a pilot,

00:51:43.342 --> 00:51:44.643
two paramedics or a pilot,

00:51:44.663 --> 00:51:45.963
a paramedic and a doctor.

00:51:46.585 --> 00:51:48.905
And it's about bringing the

00:51:49.065 --> 00:51:50.347
emergency room from the

00:51:50.387 --> 00:51:52.108
hospital to the side of the road.

00:51:52.528 --> 00:51:53.710
You've probably heard of that phrase,

00:51:53.730 --> 00:51:54.670
the golden hour.

00:51:54.730 --> 00:51:54.969
Yes.

00:51:55.351 --> 00:51:56.532
Making sure you get to somebody really,

00:51:56.552 --> 00:51:57.132
really quickly.

00:51:57.152 --> 00:52:00.454
And so the air ambulance was

00:52:00.713 --> 00:52:02.815
born out of getting

00:52:02.856 --> 00:52:03.735
somebody and being able to

00:52:03.775 --> 00:52:04.836
transfer them really,

00:52:04.856 --> 00:52:05.878
really fast to hospital.

00:52:06.237 --> 00:52:09.400
And now it's about making sure they're OK,

00:52:09.440 --> 00:52:10.422
they're stabilised,

00:52:10.663 --> 00:52:12.103
they've had the drugs that they need,

00:52:12.423 --> 00:52:13.545
they've been looked after.

00:52:13.565 --> 00:52:14.847
OK, now we can think,

00:52:15.186 --> 00:52:16.208
where can we take them?

00:52:16.547 --> 00:52:17.789
And it gives you that little

00:52:17.829 --> 00:52:18.971
bit of extra time to be

00:52:19.010 --> 00:52:20.351
able to go to the right hospital.

00:52:20.371 --> 00:52:23.094
Yeah, because what they need...

00:52:24.155 --> 00:52:24.876
will determine which

00:52:24.916 --> 00:52:25.916
hospital they need to go.

00:52:26.097 --> 00:52:26.657
Absolutely.

00:52:26.717 --> 00:52:28.177
So we see a lot of cardiac arrests,

00:52:28.637 --> 00:52:29.797
huge amount of trauma,

00:52:29.958 --> 00:52:30.978
road traffic collisions.

00:52:30.998 --> 00:52:31.639
Yes, of course.

00:52:31.818 --> 00:52:33.139
So you think you've got John

00:52:33.179 --> 00:52:35.659
Radcliffe up in Oxfordshire,

00:52:35.800 --> 00:52:39.360
Southampton and Southmead in Bristol.

00:52:39.581 --> 00:52:40.961
They're your big trauma units.

00:52:42.101 --> 00:52:43.061
We can get to anywhere in

00:52:43.101 --> 00:52:44.302
Wiltshire within 11 minutes.

00:52:44.663 --> 00:52:46.764
We can be... Quicker than you.

00:52:46.804 --> 00:52:46.923
Just.

00:52:49.139 --> 00:52:49.940
We can be up to John

00:52:49.960 --> 00:52:51.780
Radcliffe in 15 minutes.

00:52:53.001 --> 00:52:55.423
But when the helicopter is offline,

00:52:55.483 --> 00:52:56.425
we do fly low.

00:52:56.505 --> 00:52:58.867
We fly over lots of houses, people.

00:52:59.086 --> 00:53:01.188
It needs to be safe for everyone involved.

00:53:01.610 --> 00:53:03.371
We've got our two critical care cars.

00:53:03.891 --> 00:53:05.393
And that just means that we

00:53:05.432 --> 00:53:07.134
can dual task as well.

00:53:07.213 --> 00:53:08.175
So the helicopter and the

00:53:08.195 --> 00:53:10.657
car can go hitting

00:53:10.697 --> 00:53:11.797
everything from different angles.

00:53:11.818 --> 00:53:12.358
I mean,

00:53:12.438 --> 00:53:13.699
one of the big ones that I remember

00:53:13.719 --> 00:53:14.460
when we've been talking

00:53:14.500 --> 00:53:16.242
about this with you is that

00:53:17.047 --> 00:53:19.829
you've, as well as having that service,

00:53:20.130 --> 00:53:22.530
the helicopter, the cars, the personnel,

00:53:22.570 --> 00:53:23.251
for goodness sake,

00:53:23.271 --> 00:53:24.391
these are like top level

00:53:25.413 --> 00:53:26.434
medical professionals.

00:53:27.114 --> 00:53:29.335
But equally, you needed to have,

00:53:29.356 --> 00:53:31.117
I think you touched on it a second ago,

00:53:31.237 --> 00:53:31.577
is that

00:53:32.755 --> 00:53:34.056
bring the hospital to them

00:53:34.157 --> 00:53:35.617
to some extent for that golden hour.

00:53:35.998 --> 00:53:38.440
So blood, plasma, drugs.

00:53:39.019 --> 00:53:39.460
All of it.

00:53:39.900 --> 00:53:41.101
All there, ready to use.

00:53:41.121 --> 00:53:42.603
Yeah, sleep well machines and things.

00:53:43.003 --> 00:53:43.882
One of my favourite pieces

00:53:43.922 --> 00:53:45.664
of kit that I take everywhere with me,

00:53:45.824 --> 00:53:47.865
if I can, is the Lucas machine.

00:53:48.405 --> 00:53:49.186
So like I touched on,

00:53:49.206 --> 00:53:50.527
we see a lot of cardiac arrests.

00:53:50.668 --> 00:53:53.170
So you, me, even the fittest person.

00:53:53.190 --> 00:53:55.030
She looked at you, not me.

00:53:55.070 --> 00:53:55.411
LAUGHTER

00:53:59.349 --> 00:54:00.791
But we can only really give

00:54:00.931 --> 00:54:03.592
effective CPR for one, one and a half,

00:54:03.672 --> 00:54:04.313
two minutes.

00:54:04.653 --> 00:54:05.914
After that, we're tired.

00:54:05.934 --> 00:54:07.516
We're not pushing deep enough.

00:54:08.016 --> 00:54:09.157
So we have this incredible

00:54:09.177 --> 00:54:10.478
machine called the Lupus device,

00:54:10.858 --> 00:54:12.659
which is an automated CPR device.

00:54:12.699 --> 00:54:13.501
In fact, I think you've seen it.

00:54:13.561 --> 00:54:13.661
Yeah.

00:54:17.483 --> 00:54:17.885
Literally,

00:54:18.005 --> 00:54:21.648
it takes over and it does the CPR for you,

00:54:22.088 --> 00:54:24.510
which means that it's doing it reliably,

00:54:24.650 --> 00:54:26.311
effectively, consistently,

00:54:26.952 --> 00:54:28.675
and it means that the crew

00:54:28.735 --> 00:54:31.496
then are free to go without singing.

00:54:31.516 --> 00:54:32.237
Staying alert.

00:54:32.257 --> 00:54:32.818
Staying alert.

00:54:32.858 --> 00:54:33.079
Yes.

00:54:33.902 --> 00:54:34.882
something like that although

00:54:34.942 --> 00:54:35.842
I don't know that's not

00:54:35.882 --> 00:54:37.523
fast enough no no is it

00:54:37.943 --> 00:54:39.382
right something else it

00:54:39.402 --> 00:54:40.063
used to be nelly the

00:54:40.083 --> 00:54:41.222
elephant and then yeah that

00:54:41.242 --> 00:54:42.563
was right yeah it changes

00:54:42.583 --> 00:54:43.963
far too quickly I tell you

00:54:44.003 --> 00:54:45.684
what I think that but

00:54:45.704 --> 00:54:47.563
they're still happening now

00:54:47.583 --> 00:54:48.704
I don't know whether this

00:54:48.744 --> 00:54:49.905
will work it probably won't

00:54:49.925 --> 00:54:50.824
because it's very bright

00:54:50.945 --> 00:54:52.304
out there just you can't

00:54:52.344 --> 00:54:54.865
quite see it and rob our

00:54:54.925 --> 00:54:56.045
duty pilot has actually

00:54:56.065 --> 00:54:57.085
brought back some of the

00:54:57.146 --> 00:54:59.806
crew oh really yeah oh yeah

00:54:59.867 --> 00:55:01.407
that must mean we're now online

00:55:02.849 --> 00:55:04.291
So you can't quite see it, sadly.

00:55:04.311 --> 00:55:06.731
I don't think even if I go to me here,

00:55:06.791 --> 00:55:07.952
it's just a bit too bright.

00:55:08.413 --> 00:55:09.554
But it is just out there.

00:55:10.795 --> 00:55:11.675
Incredible service.

00:55:11.715 --> 00:55:14.137
They've been busy getting that all sorted.

00:55:14.597 --> 00:55:15.436
Really, really impressive.

00:55:16.557 --> 00:55:17.679
So sorry, we interrupt.

00:55:17.778 --> 00:55:18.599
I interrupt,

00:55:18.659 --> 00:55:19.559
allowed ourselves to be

00:55:19.599 --> 00:55:21.521
interrupted by the excitement.

00:55:21.581 --> 00:55:22.762
Every time that we've heard the noise,

00:55:22.782 --> 00:55:23.942
we've still gone to the window,

00:55:23.981 --> 00:55:25.083
haven't we?

00:55:25.182 --> 00:55:27.965
But it genuinely doesn't get old.

00:55:28.204 --> 00:55:29.865
But I was chatting to one of

00:55:29.925 --> 00:55:32.067
our paramedics and you still hear me.

00:55:32.458 --> 00:55:33.219
No, what?

00:55:33.239 --> 00:55:33.599
Yes.

00:55:34.039 --> 00:55:35.159
Apologies if we're a little

00:55:35.199 --> 00:55:36.960
bit too loud or you can't hear us,

00:55:37.001 --> 00:55:38.222
but it is live.

00:55:38.262 --> 00:55:40.523
We are really excited.

00:55:40.764 --> 00:55:42.085
One of our paramedics,

00:55:42.144 --> 00:55:43.206
he calls it a moral

00:55:43.266 --> 00:55:44.907
quandary because we look at

00:55:44.947 --> 00:55:46.108
it and get really excited.

00:55:46.168 --> 00:55:47.208
It's going up in the air.

00:55:47.248 --> 00:55:49.269
We see the green and yellow helicopter.

00:55:49.570 --> 00:55:50.271
Isn't it amazing?

00:55:50.331 --> 00:55:51.112
Children love it.

00:55:51.592 --> 00:55:52.452
But actually...

00:55:53.956 --> 00:55:55.297
there's a bad story there's

00:55:55.358 --> 00:55:57.038
a really poorly person at

00:55:57.579 --> 00:55:59.139
the end that really needs

00:55:59.219 --> 00:56:01.199
our help so yes see I

00:56:01.641 --> 00:56:03.641
always wondered why we have

00:56:03.701 --> 00:56:06.623
a box um medical

00:56:06.663 --> 00:56:08.403
helicopters everywhere yeah

00:56:08.483 --> 00:56:10.184
I know there is air

00:56:10.244 --> 00:56:11.664
ambulances 21 air

00:56:11.925 --> 00:56:13.786
ambulances across the uk um

00:56:13.806 --> 00:56:14.585
so we all sort of look

00:56:14.666 --> 00:56:15.766
after each other stealing

00:56:15.806 --> 00:56:17.987
when we need to um and I

00:56:18.007 --> 00:56:19.849
think that's why we are

00:56:19.909 --> 00:56:20.389
actually quite happy

00:56:20.708 --> 00:56:22.389
that we're a charity because

00:56:22.449 --> 00:56:24.130
we get to make those decisions.

00:56:24.190 --> 00:56:25.271
We can push the boundaries

00:56:25.331 --> 00:56:28.213
of the clinical resources that we can buy,

00:56:28.313 --> 00:56:29.175
fund ourselves.

00:56:30.155 --> 00:56:31.516
But what I haven't said

00:56:31.576 --> 00:56:32.856
that's really important is

00:56:32.916 --> 00:56:34.057
that we couldn't do it

00:56:34.557 --> 00:56:36.498
without the white lands of the world,

00:56:36.960 --> 00:56:38.581
without the members of the public,

00:56:38.721 --> 00:56:40.481
without the businesses that support us.

00:56:41.061 --> 00:56:42.382
It's literally their

00:56:42.422 --> 00:56:43.903
generosity that saves lives.

00:56:44.164 --> 00:56:45.045
We couldn't do it without them.

00:56:45.585 --> 00:56:47.666
And that is a key one,

00:56:47.746 --> 00:56:49.067
is that it's important to understand,

00:56:49.126 --> 00:56:50.387
and I did touch on this already,

00:56:50.668 --> 00:56:51.849
no government funding.

00:56:52.530 --> 00:56:53.070
No lottery.

00:56:53.110 --> 00:56:54.190
No lottery funding.

00:56:54.311 --> 00:56:54.570
No,

00:56:55.231 --> 00:56:56.952
and this was an interesting line I

00:56:56.972 --> 00:56:58.353
hadn't thought of, no NHS funding.

00:56:58.373 --> 00:56:58.673
Someone,

00:56:58.873 --> 00:57:00.414
I remember we were in a networking thing,

00:57:00.434 --> 00:57:01.675
and someone raised the question saying,

00:57:01.695 --> 00:57:03.896
well, if you take that person,

00:57:03.936 --> 00:57:05.657
so they have no ambulances out to be sent,

00:57:05.717 --> 00:57:06.978
and you take them to the hospital,

00:57:07.039 --> 00:57:08.320
do you invoice the hospital?

00:57:08.360 --> 00:57:09.820
It's like, no, there's nothing there.

00:57:10.420 --> 00:57:13.422
It is purely self-funded, you know, self-

00:57:15.331 --> 00:57:16.451
funded by the public yeah

00:57:16.731 --> 00:57:18.831
exactly which is why you

00:57:18.851 --> 00:57:20.793
know you you've got these

00:57:20.893 --> 00:57:22.193
charitable things like what

00:57:22.233 --> 00:57:23.634
you're doing to try and to

00:57:23.673 --> 00:57:25.393
raise the money um you've

00:57:25.414 --> 00:57:26.675
got your general sort of

00:57:26.715 --> 00:57:27.394
raising money for the

00:57:27.434 --> 00:57:28.914
charity the contributions

00:57:28.954 --> 00:57:30.056
the monthly contributions

00:57:30.096 --> 00:57:31.255
we've got the business club

00:57:31.916 --> 00:57:32.956
Next Tuesday.

00:57:33.177 --> 00:57:33.436
Yep.

00:57:33.516 --> 00:57:35.119
So the Business Club is a

00:57:35.159 --> 00:57:37.300
networking group at its heart.

00:57:37.561 --> 00:57:38.521
And it was born out of a

00:57:38.561 --> 00:57:40.043
desire to give back to the

00:57:40.083 --> 00:57:41.563
businesses that look after us.

00:57:41.943 --> 00:57:43.704
So, yes, you've got the community groups,

00:57:44.326 --> 00:57:44.925
people running the

00:57:44.965 --> 00:57:46.768
marathons and the baths

00:57:46.788 --> 00:57:48.068
half and things like that.

00:57:48.168 --> 00:57:50.610
But the businesses that look after us,

00:57:50.670 --> 00:57:51.972
I wanted to give something back.

00:57:51.992 --> 00:57:52.052
Yes.

00:57:52.753 --> 00:57:54.456
and networking,

00:57:55.077 --> 00:57:57.000
building their profile and

00:57:57.099 --> 00:57:58.121
really showcasing that

00:57:58.141 --> 00:58:00.626
affiliation was what we could give back.

00:58:00.746 --> 00:58:01.068
So yeah,

00:58:01.228 --> 00:58:03.090
the Business Club on next Tuesday.

00:58:03.831 --> 00:58:05.411
And we're a little bit wider than that.

00:58:05.452 --> 00:58:06.652
I'm looking at you and I now

00:58:06.733 --> 00:58:07.773
because you're playing

00:58:07.853 --> 00:58:12.333
football on Swindon Town Football Club.

00:58:12.373 --> 00:58:12.954
Play on the pitch.

00:58:13.114 --> 00:58:13.773
Play on the pitch.

00:58:13.813 --> 00:58:15.034
That's supported by Swindon

00:58:15.074 --> 00:58:16.253
Town Football Club,

00:58:16.273 --> 00:58:17.474
who also look after us.

00:58:18.273 --> 00:58:19.875
And we were gifted a charity match.

00:58:20.295 --> 00:58:21.775
So, yeah, we've got a match going on.

00:58:22.014 --> 00:58:23.855
2pm kick-off tomorrow afternoon.

00:58:24.434 --> 00:58:25.775
And it's all going on.

00:58:25.795 --> 00:58:26.675
We've got the mascot.

00:58:26.695 --> 00:58:28.856
We've got children coming

00:58:28.876 --> 00:58:30.737
out onto the pitch and celebrating.

00:58:31.036 --> 00:58:32.617
Food, drinks, the works.

00:58:32.637 --> 00:58:33.436
It'll be great.

00:58:33.952 --> 00:58:34.693
Go, Mike Lamb.

00:58:34.753 --> 00:58:35.514
Go, Mike Lamb.

00:58:35.574 --> 00:58:36.273
And I've got my gold

00:58:36.313 --> 00:58:38.054
pom-poms back out for you as well.

00:58:38.074 --> 00:58:40.175
I have to say, I'm not a football player.

00:58:40.195 --> 00:58:41.255
I think the last time I

00:58:41.275 --> 00:58:41.996
played football was at school.

00:58:42.016 --> 00:58:43.998
We'll be the judge of that tomorrow, mate.

00:58:44.038 --> 00:58:44.958
We'll be the judge of that.

00:58:45.038 --> 00:58:46.338
I think the whole point of

00:58:46.478 --> 00:58:49.699
fundraising is to do what

00:58:49.860 --> 00:58:52.362
makes you happy.

00:58:52.521 --> 00:58:54.222
It's not a labour of love.

00:58:54.483 --> 00:58:56.583
It's what's put in the fun in fundraising.

00:58:56.643 --> 00:58:57.623
If my colleagues are watching this,

00:58:57.844 --> 00:58:58.844
they're going to literally

00:58:58.965 --> 00:58:59.905
just cringe at that.

00:58:59.965 --> 00:59:01.126
I can't believe you went there.

00:59:01.166 --> 00:59:01.786
You went there.

00:59:01.885 --> 00:59:02.567
I did go there.

00:59:02.606 --> 00:59:03.226
I'm really sorry.

00:59:04.168 --> 00:59:04.528
But it is.

00:59:04.588 --> 00:59:05.369
It's about doing something

00:59:05.389 --> 00:59:06.592
that you love and weaving

00:59:06.632 --> 00:59:08.376
it into your life.

00:59:08.536 --> 00:59:08.956
Absolutely.

00:59:08.996 --> 00:59:09.197
I mean,

00:59:09.217 --> 00:59:10.860
because I think it's got to be

00:59:10.900 --> 00:59:12.101
traditionally sort of like...

00:59:12.945 --> 00:59:14.065
one direction or the other

00:59:14.166 --> 00:59:15.347
either there's we saw the

00:59:15.387 --> 00:59:16.047
video there is the

00:59:16.106 --> 00:59:17.789
emotional link ie yeah

00:59:18.148 --> 00:59:19.289
either victim or someone

00:59:19.329 --> 00:59:21.170
you know yeah exactly or

00:59:21.690 --> 00:59:22.911
let's have some fun that's

00:59:22.931 --> 00:59:25.273
going to give back or you

00:59:25.313 --> 00:59:26.735
know fun isn't the only one

00:59:26.795 --> 00:59:28.275
you talk about the business

00:59:28.356 --> 00:59:29.436
club it's like going yeah

00:59:29.496 --> 00:59:30.597
as business owners that

00:59:30.657 --> 00:59:32.318
kind of resonates doesn't

00:59:32.378 --> 00:59:33.039
it and it's like well if

00:59:33.079 --> 00:59:34.099
we're doing it why can't we

00:59:34.139 --> 00:59:35.021
do it where the money that

00:59:35.041 --> 00:59:35.961
we're paying to go and do

00:59:36.021 --> 00:59:37.842
it is going to a really good cause

00:59:38.182 --> 00:59:40.304
And we also hire out our training rooms.

00:59:40.425 --> 00:59:42.387
We do accredited first aid courses.

00:59:42.606 --> 00:59:44.128
So it's all those boxes on

00:59:44.188 --> 00:59:45.329
your strategic business

00:59:45.369 --> 00:59:47.690
plan that you could tick

00:59:48.251 --> 00:59:50.594
and support the charity at the same time.

00:59:51.474 --> 00:59:53.235
And any philanthropists watching,

00:59:54.320 --> 00:59:55.222
watch it this time of day

00:59:55.262 --> 00:59:55.943
I'm not sure they're

00:59:55.963 --> 00:59:57.724
normally busy yeah yeah

00:59:57.784 --> 00:59:58.846
true and you can watch this

00:59:58.905 --> 01:00:00.347
on capture by the way um

01:00:00.748 --> 01:00:01.507
but I mean you've even got

01:00:01.527 --> 01:00:02.590
a team that work with

01:00:02.869 --> 01:00:04.090
philanthropists that kind

01:00:04.110 --> 01:00:05.753
of go we want to know where

01:00:05.793 --> 01:00:07.474
to do and and that sort of

01:00:07.514 --> 01:00:08.775
you relationship manage

01:00:09.076 --> 01:00:10.757
that as well to make sure they understand

01:00:11.077 --> 01:00:11.438
Yeah,

01:00:11.539 --> 01:00:13.420
we're just developing a major donors

01:00:14.222 --> 01:00:15.222
scheme as well.

01:00:15.282 --> 01:00:18.927
So the people that give a lot of money,

01:00:19.027 --> 01:00:19.608
shall we say,

01:00:19.907 --> 01:00:21.369
how to better look after them.

01:00:21.389 --> 01:00:25.153
It's all about building and

01:00:25.253 --> 01:00:26.596
growing into our potential

01:00:26.815 --> 01:00:27.637
and looking after the

01:00:27.677 --> 01:00:29.478
supporters and making it a family.

01:00:30.340 --> 01:00:30.900
Again, please,

01:00:30.960 --> 01:00:32.260
if you've got any comments or questions,

01:00:32.340 --> 01:00:33.742
chip in, type them in the comments.

01:00:33.762 --> 01:00:35.681
We'll be able to put them up on the screen,

01:00:37.242 --> 01:00:38.983
like I did with this one

01:00:39.003 --> 01:00:40.605
when I posted this comment to you all,

01:00:40.664 --> 01:00:41.425
is that I can have that

01:00:41.445 --> 01:00:43.166
with your profile name and photo,

01:00:44.206 --> 01:00:44.746
et cetera.

01:00:44.786 --> 01:00:46.547
So any questions or comments, please,

01:00:46.586 --> 01:00:47.228
please do it.

01:00:47.927 --> 01:00:51.628
And I'll ask a difficult

01:00:51.668 --> 01:00:52.710
question now that you may

01:00:52.730 --> 01:00:53.809
not even have the answer.

01:00:54.831 --> 01:00:56.472
Why isn't it government funded?

01:00:56.492 --> 01:00:57.112
Oh, no.

01:00:57.331 --> 01:00:59.532
Yeah, that's what I wanted to know.

01:01:00.065 --> 01:01:01.226
Sorry, I went there, didn't I?

01:01:01.586 --> 01:01:02.947
If you're going to throw the fun bomb in,

01:01:02.967 --> 01:01:03.969
I'm going to throw that one in.

01:01:03.989 --> 01:01:04.628
Absolutely.

01:01:06.489 --> 01:01:08.130
I think the question should

01:01:08.271 --> 01:01:13.335
be is why we aren't government funded.

01:01:13.755 --> 01:01:15.775
You think about the police helicopters.

01:01:16.617 --> 01:01:17.797
When they were nationalised,

01:01:18.157 --> 01:01:18.898
those helicopters were

01:01:18.918 --> 01:01:19.719
pretty much halved.

01:01:21.820 --> 01:01:24.581
So imagine if we were to be nationalised,

01:01:24.722 --> 01:01:25.722
be part of the NHS.

01:01:26.182 --> 01:01:27.143
There's so many things going

01:01:27.182 --> 01:01:28.304
on in the NHS at the moment.

01:01:28.403 --> 01:01:29.724
Money's really, really tight.

01:01:29.764 --> 01:01:32.885
Do you focus on cancer patients?

01:01:33.266 --> 01:01:34.887
Do you focus on taking the

01:01:34.907 --> 01:01:36.208
emergency room to the side of the road?

01:01:36.228 --> 01:01:38.708
Do you focus on looking at new drugs?

01:01:39.630 --> 01:01:40.550
What is your focus?

01:01:40.590 --> 01:01:41.751
You can't look at all of it.

01:01:42.351 --> 01:01:44.391
That is turning on its head, isn't it?

01:01:44.431 --> 01:01:45.351
It says, actually,

01:01:45.913 --> 01:01:47.012
it's better that it's not

01:01:47.072 --> 01:01:48.733
in the queue for the rest of that.

01:01:48.813 --> 01:01:49.074
I mean,

01:01:49.474 --> 01:01:51.215
because you could argue that a

01:01:51.255 --> 01:01:52.576
helicopter is an expense

01:01:53.135 --> 01:01:55.456
over and above what an

01:01:55.536 --> 01:01:56.257
ambulance could do.

01:01:56.456 --> 01:01:56.797
Yeah.

01:01:56.998 --> 01:01:59.057
But just think, as you said earlier,

01:01:59.458 --> 01:02:00.298
that 11 minutes,

01:02:00.418 --> 01:02:02.300
that 11 minute window from

01:02:02.340 --> 01:02:03.539
getting them from where

01:02:04.280 --> 01:02:05.521
they are to somewhere in

01:02:05.561 --> 01:02:07.081
Wiltshire to be looked after.

01:02:07.342 --> 01:02:08.603
Well, and even the getting there,

01:02:08.663 --> 01:02:09.003
isn't there?

01:02:09.043 --> 01:02:09.262
I mean,

01:02:09.635 --> 01:02:10.516
you were saying is that

01:02:10.556 --> 01:02:11.396
they'll get the call.

01:02:11.436 --> 01:02:12.858
They're scrambled in two minutes.

01:02:13.378 --> 01:02:14.878
Pilots instantly out there,

01:02:15.179 --> 01:02:16.219
got everything fired up.

01:02:16.260 --> 01:02:17.201
The rest of the team are

01:02:17.221 --> 01:02:19.822
getting the location, the notes.

01:02:19.882 --> 01:02:21.282
That's all they need.

01:02:21.423 --> 01:02:21.943
Out they go.

01:02:21.963 --> 01:02:23.385
In, by that point,

01:02:23.425 --> 01:02:24.826
the helicopter's up to speed.

01:02:24.985 --> 01:02:25.626
Off it goes.

01:02:25.826 --> 01:02:26.306
It's there.

01:02:26.347 --> 01:02:27.807
There's no traffic to sit in.

01:02:27.827 --> 01:02:29.088
There's no traffic lights.

01:02:29.228 --> 01:02:31.010
No Sunday afternoon drivers.

01:02:31.050 --> 01:02:31.789
No, exactly.

01:02:32.110 --> 01:02:32.530
And, you know,

01:02:32.570 --> 01:02:33.251
the ambulances have a

01:02:33.291 --> 01:02:34.331
terrible time in the fact

01:02:34.371 --> 01:02:35.733
that even those that are considerate,

01:02:35.833 --> 01:02:37.373
it scares the bejesus out of you.

01:02:37.393 --> 01:02:38.894
And you kind of go, oh, where do I go?

01:02:39.414 --> 01:02:40.715
And if you've suddenly

01:02:40.755 --> 01:02:41.755
delayed that ambulance

01:02:41.815 --> 01:02:43.297
enough that you never know

01:02:43.336 --> 01:02:44.856
what it is to get in there.

01:02:45.077 --> 01:02:46.177
But I'd never really thought

01:02:46.197 --> 01:02:47.038
of it that way around.

01:02:47.077 --> 01:02:48.057
That's like going, actually,

01:02:48.077 --> 01:02:50.958
why would we want it funded?

01:02:51.059 --> 01:02:51.239
Yeah.

01:02:51.260 --> 01:02:52.119
Would they be the first

01:02:52.159 --> 01:02:53.880
people that are cut funding?

01:02:54.300 --> 01:02:55.320
Certainly would be less.

01:02:55.380 --> 01:02:56.521
I mean, your police one,

01:02:56.541 --> 01:02:57.661
that's such a valid point.

01:02:57.802 --> 01:03:00.103
And I only learned that, you know,

01:03:00.123 --> 01:03:01.164
a few months ago because I

01:03:01.244 --> 01:03:02.264
asked the same questions.

01:03:02.385 --> 01:03:03.684
And I also asked questions like,

01:03:03.864 --> 01:03:05.045
we don't always save lives.

01:03:05.346 --> 01:03:07.067
So why do people still look after us?

01:03:07.126 --> 01:03:09.208
You know, have we failed people?

01:03:09.228 --> 01:03:11.469
If, you know, you can't, we're not God.

01:03:11.789 --> 01:03:12.789
We're not going to make sure

01:03:12.829 --> 01:03:14.391
that everybody, we do our best,

01:03:14.471 --> 01:03:15.652
but not everybody survives.

01:03:15.911 --> 01:03:17.152
And so I asked that question,

01:03:17.172 --> 01:03:18.572
a really hard question going, well,

01:03:18.592 --> 01:03:19.733
then we failed people.

01:03:19.753 --> 01:03:21.434
And then I turned that on

01:03:21.474 --> 01:03:22.335
its head and thought, actually,

01:03:22.356 --> 01:03:23.195
it's about making a

01:03:23.315 --> 01:03:24.757
difference in the community.

01:03:24.777 --> 01:03:24.856
Yeah.

01:03:25.456 --> 01:03:26.478
Every time we go out,

01:03:26.559 --> 01:03:27.559
which is on average about

01:03:27.599 --> 01:03:28.481
three times a day,

01:03:29.262 --> 01:03:30.983
we always make a difference

01:03:31.105 --> 01:03:33.246
to either the patient, their family,

01:03:33.547 --> 01:03:35.170
their friends, the community.

01:03:35.530 --> 01:03:36.871
And it is being part of

01:03:36.931 --> 01:03:38.914
something greater than just you.

01:03:39.514 --> 01:03:41.175
Because it isn't always about going,

01:03:41.235 --> 01:03:41.976
treating the ambulance,

01:03:42.036 --> 01:03:43.699
putting the patient in the

01:03:43.759 --> 01:03:44.579
air ambulance and then

01:03:44.619 --> 01:03:45.481
taking them to hospital.

01:03:45.501 --> 01:03:48.403
Obviously, again, with motor racing,

01:03:48.443 --> 01:03:49.445
where sadly we have times

01:03:49.465 --> 01:03:51.568
where we have to call on air ambulance.

01:03:52.188 --> 01:03:54.670
And I know I was at Castle Combe circuit,

01:03:54.690 --> 01:03:56.733
I can't remember,

01:03:56.793 --> 01:03:57.994
it was either a year or two ago,

01:03:58.014 --> 01:04:00.318
and we had two air ambulances turn up.

01:04:00.378 --> 01:04:00.458
Yep.

01:04:01.097 --> 01:04:02.139
So I don't know where the

01:04:02.179 --> 01:04:03.259
other one would have been from,

01:04:03.278 --> 01:04:03.800
to be honest.

01:04:03.820 --> 01:04:05.179
You've got five in the southwest.

01:04:05.400 --> 01:04:05.740
Okay.

01:04:06.141 --> 01:04:07.481
But they were different times.

01:04:07.702 --> 01:04:07.842
Yeah.

01:04:07.981 --> 01:04:09.163
And the reason being is that

01:04:09.202 --> 01:04:12.244
that was the air ambulance that we know,

01:04:12.384 --> 01:04:13.744
but the incident was

01:04:13.784 --> 01:04:14.585
serious enough that we

01:04:14.626 --> 01:04:15.985
needed a particular doctor type,

01:04:16.025 --> 01:04:17.666
and it actually brought the doctor to us.

01:04:17.947 --> 01:04:18.608
Absolutely.

01:04:18.748 --> 01:04:19.849
So you see it a lot.

01:04:19.889 --> 01:04:22.269
There was a horrendous crash

01:04:22.469 --> 01:04:24.110
on the A361 going out of Froome.

01:04:26.873 --> 01:04:27.733
really nasty.

01:04:28.213 --> 01:04:30.135
And I think there were two air ambulances.

01:04:30.235 --> 01:04:31.054
You always have the land

01:04:31.114 --> 01:04:32.016
ambulance as well.

01:04:32.775 --> 01:04:34.097
If it's a road traffic collision,

01:04:34.277 --> 01:04:36.518
you've got fire brigade and

01:04:36.559 --> 01:04:37.320
police as well.

01:04:37.599 --> 01:04:40.021
So everybody's on scene sometimes.

01:04:40.061 --> 01:04:41.641
So the story you heard from Stuart,

01:04:42.202 --> 01:04:43.043
it was actually the land

01:04:43.103 --> 01:04:44.443
ambulance that went to him first.

01:04:44.804 --> 01:04:46.105
They took one look at him

01:04:46.224 --> 01:04:47.505
because the call came into 999.

01:04:47.505 --> 01:04:50.688
They went, okay, you know, he's collapsed.

01:04:50.969 --> 01:04:51.889
Let's send the ambulance.

01:04:52.188 --> 01:04:53.349
They took one look at him and went,

01:04:53.710 --> 01:04:55.512
he looks like he's having a stroke.

01:04:56.873 --> 01:04:59.898
we need those extra level of expertise,

01:04:59.938 --> 01:05:02.003
those extra drugs,

01:05:02.204 --> 01:05:03.465
which then brings in our

01:05:03.485 --> 01:05:05.088
enhanced and specialist paramedics.

01:05:05.228 --> 01:05:06.911
They bring that next level of care.

01:05:08.146 --> 01:05:09.306
I was going to say that

01:05:09.327 --> 01:05:10.507
brings up another question then.

01:05:11.548 --> 01:05:13.170
When does the level jump in?

01:05:13.250 --> 01:05:16.932
So obviously the NHS, you phone 909,

01:05:16.932 --> 01:05:18.092
I need an ambulance.

01:05:18.434 --> 01:05:18.594
Yep.

01:05:19.173 --> 01:05:20.675
When does the ambulance or

01:05:20.695 --> 01:05:23.998
the dispatch crew go,

01:05:24.418 --> 01:05:26.460
we needed a helicopter instead of a... Oh,

01:05:26.519 --> 01:05:27.420
I can answer that one.

01:05:27.480 --> 01:05:29.041
That's far easier than your question,

01:05:29.061 --> 01:05:29.161
Chris.

01:05:29.202 --> 01:05:29.342
Yeah.

01:05:30.893 --> 01:05:33.215
I failed again, hadn't I?

01:05:33.235 --> 01:05:36.476
So imagine when your 999 call comes in,

01:05:37.635 --> 01:05:39.456
it's being looked after,

01:05:39.936 --> 01:05:43.237
listened to by a team down in Exeter.

01:05:43.557 --> 01:05:44.378
So I said we were a

01:05:44.418 --> 01:05:46.378
helicopter emergency medical service,

01:05:46.800 --> 01:05:48.300
HEMS for short.

01:05:48.579 --> 01:05:50.400
We've got our HEMS desk down in Exeter.

01:05:51.101 --> 01:05:52.262
they listen out to all the

01:05:52.262 --> 01:05:53.742
999 calls and they look for

01:05:53.762 --> 01:05:55.824
sort of tag words, the cardiac arrest,

01:05:55.923 --> 01:05:57.103
trauma, fall from height.

01:05:57.505 --> 01:05:58.505
And then they'll go, oh,

01:05:58.565 --> 01:05:59.545
that looks like something

01:05:59.585 --> 01:06:01.766
the air ambulance needs to go to.

01:06:02.246 --> 01:06:04.188
So then they look at the map and say, okay,

01:06:04.208 --> 01:06:06.190
which is the closest asset?

01:06:06.650 --> 01:06:07.829
So if we're already at a job

01:06:07.891 --> 01:06:10.112
up in Swindon and there's

01:06:10.172 --> 01:06:11.793
another incident down in Salisbury,

01:06:12.213 --> 01:06:14.153
we might not necessarily be the closest.

01:06:14.373 --> 01:06:15.355
So you might find one of the

01:06:15.394 --> 01:06:16.514
other air ambulances is.

01:06:16.936 --> 01:06:18.056
So they'll get called in,

01:06:18.376 --> 01:06:19.056
we'll get called in.

01:06:20.677 --> 01:06:22.318
And that's how we're tasked.

01:06:24.338 --> 01:06:25.780
And I guess, like you say,

01:06:25.820 --> 01:06:27.081
is that sometimes if it's a

01:06:27.121 --> 01:06:28.661
particular medical requirement,

01:06:28.842 --> 01:06:30.242
the team there can call it.

01:06:30.262 --> 01:06:31.443
They're probably not going

01:06:31.463 --> 01:06:33.903
to know that on a 999 call,

01:06:33.943 --> 01:06:35.164
I wouldn't have thought, are they?

01:06:35.184 --> 01:06:36.125
You panic as well, though,

01:06:36.144 --> 01:06:38.266
when you're making a 999 call.

01:06:38.925 --> 01:06:39.327
100%, yeah.

01:06:39.686 --> 01:06:40.606
You're not a medical person.

01:06:40.626 --> 01:06:41.728
You have no idea what's happening.

01:06:41.748 --> 01:06:41.827
No.

01:06:42.788 --> 01:06:44.409
I can't imagine anything worse.

01:06:44.608 --> 01:06:46.030
So to be able to have that

01:06:46.050 --> 01:06:47.670
conversation with the 999

01:06:47.670 --> 01:06:49.552
crew and the HEMS desk,

01:06:50.572 --> 01:06:51.612
I think it's really important.

01:06:51.833 --> 01:06:52.753
Sometimes our guys are

01:06:52.793 --> 01:06:53.914
called just to have a

01:06:53.954 --> 01:06:55.514
conversation about an incident.

01:06:56.014 --> 01:06:57.215
So they'll be called up and going, right,

01:06:57.235 --> 01:06:58.195
I've got somebody here.

01:06:58.215 --> 01:06:59.916
They're looking like this.

01:06:59.956 --> 01:07:01.476
They're presenting these symptoms.

01:07:01.757 --> 01:07:04.179
You know, what should we, could we do?

01:07:04.759 --> 01:07:06.099
and our guys might just help

01:07:06.358 --> 01:07:06.920
or they might go do you

01:07:06.940 --> 01:07:08.119
know what we're close let's

01:07:08.159 --> 01:07:10.661
come on down yes but let's

01:07:10.681 --> 01:07:11.860
not forget that each

01:07:12.061 --> 01:07:13.880
mission um I said about

01:07:13.940 --> 01:07:15.342
three a day it's about four

01:07:15.382 --> 01:07:16.681
and a half grand per

01:07:16.722 --> 01:07:18.242
mission 12 grand a day

01:07:18.282 --> 01:07:19.302
which is what mike is

01:07:19.443 --> 01:07:20.862
aiming for for his van pull

01:07:21.402 --> 01:07:22.503
um which equates to four

01:07:22.523 --> 01:07:23.543
and a half million a year

01:07:23.864 --> 01:07:25.003
that's just the operational

01:07:25.043 --> 01:07:26.083
cost I was about to say a

01:07:26.103 --> 01:07:26.905
minute ago that doesn't

01:07:26.945 --> 01:07:28.065
include the helicopter does it

01:07:28.405 --> 01:07:29.945
So running costs the helicopter,

01:07:30.505 --> 01:07:32.166
but when our Bell 429

01:07:32.166 --> 01:07:33.626
eventually gets so old that

01:07:33.666 --> 01:07:34.666
we need to replace her,

01:07:34.686 --> 01:07:37.527
we're looking at another 7, 8,

01:07:37.527 --> 01:07:39.748
9 mil on top of our running.

01:07:40.228 --> 01:07:41.987
And it's vital to all of us.

01:07:42.347 --> 01:07:43.668
And I guess it's like that

01:07:43.949 --> 01:07:44.829
insurance policy,

01:07:44.849 --> 01:07:46.528
because I sit here emotionally going, oh,

01:07:46.628 --> 01:07:48.650
I really pray I never die.

01:07:49.907 --> 01:07:51.128
need it for me or for

01:07:51.168 --> 01:07:53.230
someone close to me or I

01:07:53.269 --> 01:07:54.030
think you even touched on

01:07:54.090 --> 01:07:55.590
it to witness something

01:07:55.610 --> 01:07:56.831
that requires it you know

01:07:56.851 --> 01:07:57.592
it might not even be

01:07:57.652 --> 01:07:58.793
personally connected but to

01:07:58.853 --> 01:07:59.614
witness something that

01:07:59.673 --> 01:08:01.976
needs it however to know

01:08:01.996 --> 01:08:02.597
that it's there oh

01:08:03.409 --> 01:08:04.771
Yeah, well, I was going to say,

01:08:05.070 --> 01:08:06.612
we see the air ambulance

01:08:06.692 --> 01:08:10.532
land in a grass area near our house.

01:08:11.253 --> 01:08:12.034
And the amount of people

01:08:12.054 --> 01:08:13.894
that are rushed down to take photos,

01:08:14.255 --> 01:08:14.715
because again,

01:08:14.755 --> 01:08:16.555
they get excited because

01:08:16.576 --> 01:08:18.556
it's an air ambulance.

01:08:18.596 --> 01:08:19.997
They forget, instantly forget.

01:08:20.137 --> 01:08:22.798
It gets posted on social media.

01:08:22.939 --> 01:08:24.100
We often joke that's what

01:08:24.159 --> 01:08:25.260
our pilots are for.

01:08:25.479 --> 01:08:27.761
Not only do they pilot the helicopter,

01:08:27.780 --> 01:08:28.742
they're also bodyguards.

01:08:32.127 --> 01:08:34.287
back off or if they land um

01:08:35.128 --> 01:08:36.949
like uh school playgrounds

01:08:37.070 --> 01:08:38.671
feel they're great in the

01:08:38.712 --> 01:08:39.872
weekday to land in so we

01:08:39.893 --> 01:08:41.213
need something that's about

01:08:41.253 --> 01:08:42.094
the size of two tennis

01:08:42.453 --> 01:08:44.716
courts at night even larger

01:08:45.277 --> 01:08:46.417
um so if we land in a

01:08:46.457 --> 01:08:47.177
school you've all the

01:08:47.198 --> 01:08:48.078
school children and their

01:08:48.099 --> 01:08:49.380
teachers that come out so

01:08:49.420 --> 01:08:50.600
the pilots are there doing

01:08:50.619 --> 01:08:51.841
that pr bit you know

01:08:51.881 --> 01:08:52.742
they're chatting talking

01:08:52.761 --> 01:08:54.082
about what so you have to

01:08:54.143 --> 01:08:55.203
but you even though it

01:08:55.224 --> 01:08:56.364
would be ideal just keep

01:08:56.404 --> 01:08:57.506
them fully away but you

01:08:57.525 --> 01:08:58.145
still have to do the

01:08:58.185 --> 01:09:01.427
pr but yeah I mean I presume

01:09:01.627 --> 01:09:02.849
that all the hospitals have

01:09:02.889 --> 01:09:05.250
got helicopter landing pads

01:09:05.510 --> 01:09:06.911
either outside or inside no

01:09:06.930 --> 01:09:11.113
not all um no on the top so

01:09:11.213 --> 01:09:12.694
you may have seen on the

01:09:12.734 --> 01:09:14.274
news salisbury's just got a

01:09:14.335 --> 01:09:15.615
brand new helipad we went

01:09:15.655 --> 01:09:16.596
and launched it with them

01:09:17.077 --> 01:09:19.118
um if we airlift a bath we

01:09:19.158 --> 01:09:20.498
land in the cricket pitch next door

01:09:20.998 --> 01:09:21.738
oh wow we've got an

01:09:21.759 --> 01:09:22.658
agreement they don't have a

01:09:22.679 --> 01:09:24.380
helipad sometimes you land

01:09:24.420 --> 01:09:25.680
so far away that actually

01:09:25.760 --> 01:09:26.699
the ambulance needs to come

01:09:26.739 --> 01:09:29.060
and pick the crew up but

01:09:29.121 --> 01:09:30.440
it's really worth noting

01:09:30.461 --> 01:09:31.280
that we don't always

01:09:31.360 --> 01:09:33.601
transfer in the helicopter

01:09:34.141 --> 01:09:35.903
sometimes we've stabilized

01:09:35.962 --> 01:09:37.483
them to a point where they

01:09:37.563 --> 01:09:38.462
can go in the back of the

01:09:38.502 --> 01:09:39.722
land ambulance and one of

01:09:39.783 --> 01:09:40.804
our crew will go with them

01:09:40.823 --> 01:09:42.384
and that then means we

01:09:42.423 --> 01:09:43.344
either come back to base to

01:09:43.384 --> 01:09:44.545
refuel or we can go

01:09:44.604 --> 01:09:46.045
straight to another incident

01:09:50.786 --> 01:09:52.567
more benefits from being

01:09:53.587 --> 01:09:56.347
transported by helicopter over ambulance?

01:09:56.488 --> 01:09:56.688
I mean,

01:09:56.747 --> 01:09:57.828
is it... There's got to be the

01:09:57.927 --> 01:09:59.167
speed thing while you would go,

01:09:59.328 --> 01:10:01.288
but surely... But, yeah, is it smoother?

01:10:01.349 --> 01:10:02.109
Not everyone's going to be

01:10:02.168 --> 01:10:03.489
comfortable in an air ambulance,

01:10:03.550 --> 01:10:03.750
are they?

01:10:03.770 --> 01:10:05.010
I don't think they're going to.

01:10:05.069 --> 01:10:06.010
No, let's be honest.

01:10:06.029 --> 01:10:07.331
I would be insistent on it.

01:10:07.570 --> 01:10:10.712
Because they're not, like,

01:10:10.752 --> 01:10:11.912
sat in the window, are they,

01:10:11.952 --> 01:10:12.832
looking out and going, oh, look,

01:10:12.851 --> 01:10:13.532
you can see my house.

01:10:13.551 --> 01:10:14.493
They're not doing any of that.

01:10:14.552 --> 01:10:15.372
They're at the back.

01:10:15.412 --> 01:10:16.872
And I would just hate that whole idea,

01:10:16.912 --> 01:10:18.213
the claustrophobia as well

01:10:18.253 --> 01:10:18.974
as the being on it.

01:10:19.613 --> 01:10:20.555
But I'll be honest.

01:10:20.836 --> 01:10:21.016
Go on.

01:10:21.056 --> 01:10:22.359
I'm going to say, honestly,

01:10:22.658 --> 01:10:23.980
the instance that we go to,

01:10:24.122 --> 01:10:25.162
if it came back to you,

01:10:25.323 --> 01:10:27.707
you would not know where you were,

01:10:27.787 --> 01:10:28.469
who you were.

01:10:28.509 --> 01:10:30.211
But I guess my... Because I

01:10:30.251 --> 01:10:32.054
always thought that that would be worse,

01:10:32.094 --> 01:10:32.395
but I...

01:10:34.980 --> 01:10:36.403
I had a heart scare last year.

01:10:36.422 --> 01:10:37.363
And I say heart scare

01:10:37.382 --> 01:10:38.104
because it turns out it

01:10:38.184 --> 01:10:39.666
wasn't a heart attack, thank goodness.

01:10:39.706 --> 01:10:40.806
But it was certainly,

01:10:41.367 --> 01:10:42.548
didn't know that at the time.

01:10:43.670 --> 01:10:46.351
But it, I got, sorry,

01:10:46.391 --> 01:10:47.512
I was just making sure that

01:10:47.533 --> 01:10:48.213
something was on then.

01:10:50.372 --> 01:10:51.693
They took me to hospital

01:10:51.792 --> 01:10:52.894
because they weren't sure,

01:10:52.913 --> 01:10:53.554
they weren't comfortable.

01:10:53.573 --> 01:10:56.335
They got me stabilised and

01:10:56.595 --> 01:10:57.935
took me off by road ambulance.

01:10:58.595 --> 01:10:59.996
Lights and sirens the lot

01:11:00.036 --> 01:11:00.956
from Castle Combe Circuit.

01:11:00.975 --> 01:11:01.836
It was such a great place

01:11:01.876 --> 01:11:02.997
for me to have this scare because,

01:11:03.016 --> 01:11:03.237
of course,

01:11:03.256 --> 01:11:04.817
they got the full medical centre there.

01:11:05.877 --> 01:11:06.677
And off I went.

01:11:08.078 --> 01:11:09.057
through all the lights and

01:11:09.118 --> 01:11:10.878
everything it was blooming

01:11:10.918 --> 01:11:11.960
terrifying being in the

01:11:12.039 --> 01:11:12.859
ambulance on that you're

01:11:12.880 --> 01:11:13.800
just there with what is

01:11:13.840 --> 01:11:15.161
quite a big space around

01:11:15.220 --> 01:11:17.002
you going oh my god and I

01:11:17.042 --> 01:11:18.122
realized yes I did know

01:11:18.162 --> 01:11:19.382
everything that was going

01:11:19.462 --> 01:11:20.323
on but that's because

01:11:20.382 --> 01:11:21.443
largely I'd kind of

01:11:21.963 --> 01:11:23.123
predominantly settled down

01:11:23.184 --> 01:11:24.145
but they were worried that

01:11:24.225 --> 01:11:24.965
I could go again

01:11:25.807 --> 01:11:26.908
during that journey to get

01:11:26.948 --> 01:11:29.771
me there so uh there is no

01:11:30.332 --> 01:11:31.252
lesser greater I don't

01:11:31.273 --> 01:11:32.533
think is there no I think

01:11:32.594 --> 01:11:35.416
it's speed it it's whatever

01:11:35.636 --> 01:11:37.318
the incident calls for and

01:11:37.337 --> 01:11:38.698
that's why it's such a complex

01:11:39.823 --> 01:11:42.025
thing because you never know

01:11:42.046 --> 01:11:42.747
what's going to happen.

01:11:43.188 --> 01:11:44.469
The crew come in in the morning,

01:11:44.809 --> 01:11:46.350
they brief in the morning

01:11:46.411 --> 01:11:47.091
about the weather,

01:11:47.112 --> 01:11:49.314
about anything that's going

01:11:49.373 --> 01:11:50.215
on in the skies.

01:11:50.234 --> 01:11:51.055
Obviously,

01:11:51.076 --> 01:11:52.438
we're very close to Salisbury Plains,

01:11:52.478 --> 01:11:53.719
so it's military as well.

01:11:54.118 --> 01:11:55.201
We've been communicating

01:11:55.220 --> 01:11:56.362
with all these different

01:11:56.542 --> 01:11:58.363
groups of people to make

01:11:58.384 --> 01:11:59.465
sure that we're flying safely,

01:11:59.484 --> 01:12:00.707
that they're behaving safely.

01:12:02.146 --> 01:12:03.368
and you just don't know

01:12:03.387 --> 01:12:03.948
what's going to happen.

01:12:03.967 --> 01:12:04.268
Don't do.

01:12:04.307 --> 01:12:05.088
We didn't know.

01:12:05.248 --> 01:12:06.109
My stuff behind that

01:12:06.128 --> 01:12:07.909
staggered three a day.

01:12:08.170 --> 01:12:08.909
On average,

01:12:09.050 --> 01:12:10.029
there have been days where

01:12:10.050 --> 01:12:11.970
we've gone out 10, 14 times.

01:12:12.051 --> 01:12:13.811
That's just incredible, isn't it?

01:12:14.171 --> 01:12:15.311
And it's no wonder, therefore,

01:12:15.351 --> 01:12:16.432
why the support.

01:12:16.853 --> 01:12:19.094
Are the pilots medically trained as well?

01:12:20.354 --> 01:12:21.614
No, they're not medically trained.

01:12:21.635 --> 01:12:23.015
They're focusing on the pilot.

01:12:23.036 --> 01:12:23.996
Yep, but they can,

01:12:24.036 --> 01:12:26.417
so you talked about blood and plasma.

01:12:26.697 --> 01:12:28.037
So we started carrying blood

01:12:28.057 --> 01:12:29.958
products in 2015.

01:12:29.958 --> 01:12:31.298
So we can do full blood

01:12:31.338 --> 01:12:33.000
transactions at the side of the road.

01:12:33.859 --> 01:12:35.881
And we have a Lyoplav,

01:12:36.201 --> 01:12:38.141
which is a freeze-dried plasma.

01:12:38.582 --> 01:12:38.802
Oh, wow.

01:12:39.962 --> 01:12:40.844
So all you do is you add

01:12:40.884 --> 01:12:42.725
water and then you pump it

01:12:42.744 --> 01:12:43.845
through a blood warmer into

01:12:43.865 --> 01:12:44.707
the patient's body.

01:12:45.707 --> 01:12:47.689
But you have to swill this

01:12:47.788 --> 01:12:49.130
lyoplasm really gently,

01:12:49.149 --> 01:12:50.591
like you're doing a gin and tonic.

01:12:50.930 --> 01:12:53.412
Nothing gentle about my gin and tonic.

01:12:53.953 --> 01:12:55.694
The pilots are well trained

01:12:55.954 --> 01:12:58.497
in swilling lyoplasm.

01:12:58.817 --> 01:12:59.577
But the opposite way,

01:12:59.636 --> 01:13:01.099
the paramedics are trained

01:13:01.378 --> 01:13:02.460
as a technical crew member.

01:13:02.539 --> 01:13:04.280
So they can land the helicopter.

01:13:04.301 --> 01:13:05.462
They can read all the dials.

01:13:06.141 --> 01:13:06.662
Oh, my God.

01:13:06.782 --> 01:13:08.863
I didn't know that.

01:13:08.882 --> 01:13:10.583
So the med team can go the other way.

01:13:11.264 --> 01:13:13.364
Yeah, so you see a lot of helicopters.

01:13:13.425 --> 01:13:14.484
They're dual pilots.

01:13:14.645 --> 01:13:15.826
You have your two pilots.

01:13:16.865 --> 01:13:19.207
But we've got a smaller aircraft.

01:13:19.506 --> 01:13:20.188
It's nippier.

01:13:20.328 --> 01:13:21.927
It's faster, lighter,

01:13:22.047 --> 01:13:22.908
which means that's why we

01:13:22.929 --> 01:13:24.269
can get places a little bit

01:13:24.288 --> 01:13:25.050
quicker than others.

01:13:25.210 --> 01:13:26.289
We can lift faster.

01:13:26.750 --> 01:13:27.430
But it means that we've only

01:13:27.451 --> 01:13:28.270
got the one pilot.

01:13:28.350 --> 01:13:30.072
So the paramedics are

01:13:30.131 --> 01:13:32.972
trained to just read the dials,

01:13:33.912 --> 01:13:34.594
to navigate.

01:13:34.993 --> 01:13:35.274
And if

01:13:35.934 --> 01:13:37.359
Worst case scenario, absolutely.

01:13:37.378 --> 01:13:38.764
They could take over the controls.

01:13:38.783 --> 01:13:39.827
Yeah, and land.

01:13:39.847 --> 01:13:40.871
That's just incredible, isn't it?

01:13:40.970 --> 01:13:41.713
That really is.

01:13:41.774 --> 01:13:42.898
Where do you get your pilots from?

01:13:44.729 --> 01:13:46.729
all but one are ex-military.

01:13:47.189 --> 01:13:48.449
Yeah, which is why we can fly at night.

01:13:48.550 --> 01:13:49.409
Volunteers or?

01:13:49.890 --> 01:13:50.489
No, they're paid.

01:13:51.310 --> 01:13:52.690
All paid for by the charity.

01:13:53.051 --> 01:13:54.070
Yeah.

01:13:54.230 --> 01:13:55.051
They don't do sort of like,

01:13:55.070 --> 01:13:55.650
what do they call it?

01:13:55.671 --> 01:13:56.692
Not abscond.

01:13:56.712 --> 01:13:58.152
That's when you escape from the prison.

01:13:58.171 --> 01:13:58.591
Not abscond.

01:13:58.612 --> 01:13:59.931
What's the one where you let

01:13:59.971 --> 01:14:01.113
them out for a year?

01:14:01.153 --> 01:14:01.792
That's the word.

01:14:01.813 --> 01:14:04.012
Abscond, succumb.

01:14:04.033 --> 01:14:06.213
They're not secondments from something.

01:14:06.274 --> 01:14:06.453
No,

01:14:06.474 --> 01:14:09.394
so the pilots are fully paid by the

01:14:09.434 --> 01:14:10.094
charity.

01:14:10.314 --> 01:14:10.994
The paramedics,

01:14:11.034 --> 01:14:12.215
we do get a little bit of...

01:14:13.274 --> 01:14:14.876
of their wage from the NHS.

01:14:16.416 --> 01:14:17.775
And the doctors are fully

01:14:17.815 --> 01:14:19.476
funded by the charity as well.

01:14:19.577 --> 01:14:20.976
None of them come cheaply either.

01:14:21.117 --> 01:14:21.778
Oh, no, no, no.

01:14:22.018 --> 01:14:22.457
Well, I mean,

01:14:22.478 --> 01:14:23.497
you think that they are the

01:14:23.557 --> 01:14:24.597
top level qualified,

01:14:24.637 --> 01:14:26.019
the years and everything else.

01:14:26.059 --> 01:14:27.198
That makes complete sense.

01:14:27.899 --> 01:14:30.119
I mean, it's just incredible, isn't it?

01:14:30.159 --> 01:14:30.539
And I mean,

01:14:31.100 --> 01:14:32.600
that's why it's like we need to

01:14:32.621 --> 01:14:33.621
sort of keep this thing

01:14:34.140 --> 01:14:35.100
flying in the air.

01:14:35.622 --> 01:14:36.962
It's absolutely vital.

01:14:39.025 --> 01:14:40.747
I hope that none of us need it,

01:14:40.847 --> 01:14:42.529
but it's there if we do.

01:14:42.609 --> 01:14:43.730
And we've heard that, sadly,

01:14:43.770 --> 01:14:46.212
an awful lot of people do regularly,

01:14:46.273 --> 01:14:48.135
daily, multiple times.

01:14:48.496 --> 01:14:49.497
Last year, 1,167 missions.

01:14:49.537 --> 01:14:50.597
That's what we were called to.

01:14:50.618 --> 01:14:52.099
You can't even compute that.

01:14:52.118 --> 01:14:54.301
646 in the helicopter, 521 in the cars.

01:14:54.360 --> 01:14:55.622
A lot of poorly people.

01:15:02.488 --> 01:15:03.970
And I think there's a key one is to,

01:15:03.990 --> 01:15:04.912
although obviously

01:15:04.931 --> 01:15:06.033
wheelchair air ambulance is

01:15:06.094 --> 01:15:07.395
that it's all about the helicopter,

01:15:07.494 --> 01:15:08.336
but it's not,

01:15:08.395 --> 01:15:09.518
I know you did say it already,

01:15:09.578 --> 01:15:10.698
but it is important to

01:15:10.738 --> 01:15:12.180
remember the whole service

01:15:12.400 --> 01:15:13.662
is the cars as well.

01:15:13.682 --> 01:15:14.104
Yep.

01:15:14.264 --> 01:15:16.787
And the people and the kit that we have.

01:15:17.328 --> 01:15:17.507
Yeah.

01:15:18.796 --> 01:15:19.978
And you've presumably got the,

01:15:20.158 --> 01:15:21.099
for want of a better phrase,

01:15:21.118 --> 01:15:22.640
the call centre here as well.

01:15:23.400 --> 01:15:24.802
No, so no call centre here.

01:15:24.842 --> 01:15:26.184
So it all happens down at

01:15:26.203 --> 01:15:27.546
the HEMS desk in Exeter and

01:15:27.565 --> 01:15:28.546
then the calls come through

01:15:28.567 --> 01:15:30.708
to us and the paramedics,

01:15:30.788 --> 01:15:32.451
pilots can pick it up and

01:15:32.690 --> 01:15:33.492
then go from there.

01:15:33.652 --> 01:15:34.493
So that's all down in our

01:15:34.533 --> 01:15:36.414
operational bit downstairs

01:15:36.775 --> 01:15:37.435
where it's nice and cool.

01:15:38.216 --> 01:15:39.337
Yes, right.

01:15:39.457 --> 01:15:41.179
It is now in here.

01:15:41.198 --> 01:15:42.338
It wasn't earlier, was it?

01:15:42.359 --> 01:15:43.420
But it is now.

01:15:44.399 --> 01:15:45.980
I'm just running away.

01:15:46.041 --> 01:15:47.582
Any other questions that you can think of?

01:15:47.622 --> 01:15:47.761
No,

01:15:47.902 --> 01:15:49.743
I was just going to say about donations.

01:15:50.023 --> 01:15:50.484
Obviously,

01:15:51.363 --> 01:15:52.585
trying to get donations and

01:15:52.625 --> 01:15:54.326
people can donate online.

01:15:55.166 --> 01:15:56.186
They can come and do

01:15:56.226 --> 01:15:58.608
fundraising opportunities.

01:15:58.967 --> 01:15:59.228
Yep.

01:15:59.307 --> 01:16:00.770
So we put on lots of

01:16:00.789 --> 01:16:02.110
challenge events throughout the year.

01:16:02.612 --> 01:16:04.132
So play on the pitch is our next one.

01:16:04.153 --> 01:16:05.493
We've got Snowden Sunrise.

01:16:05.954 --> 01:16:06.996
If you're a bit of a thrill

01:16:07.015 --> 01:16:07.676
seeker and you'd like to

01:16:07.695 --> 01:16:08.516
jump out of a plane,

01:16:08.777 --> 01:16:10.399
you can do a skydive with us.

01:16:10.798 --> 01:16:11.359
There you go.

01:16:11.460 --> 01:16:12.541
That's next on your bucket list.

01:16:12.560 --> 01:16:13.381
Any family or friends

01:16:13.421 --> 01:16:14.563
watching will be laughing

01:16:14.622 --> 01:16:15.863
at the idea of getting me to do that.

01:16:15.904 --> 01:16:17.145
I think September, isn't it?

01:16:17.225 --> 01:16:19.547
It is.

01:16:20.427 --> 01:16:21.949
I'm not tandeming with you, mate.

01:16:23.095 --> 01:16:23.895
No, you're a professional.

01:16:23.916 --> 01:16:24.515
You're all right.

01:16:24.836 --> 01:16:25.516
Don't worry.

01:16:25.877 --> 01:16:28.097
But I think Mike's also doing it.

01:16:28.118 --> 01:16:29.019
That doesn't surprise me.

01:16:29.038 --> 01:16:29.738
He said he'd get to a

01:16:29.759 --> 01:16:30.939
certain amount that he

01:16:30.979 --> 01:16:31.881
would then jump out of the party.

01:16:31.900 --> 01:16:32.041
Yeah,

01:16:32.060 --> 01:16:33.721
I think we went past that amount as well.

01:16:34.162 --> 01:16:34.882
So last year, I...

01:16:36.001 --> 01:16:37.202
When I first met Naomi,

01:16:37.242 --> 01:16:41.265
I said I would pledge to

01:16:41.286 --> 01:16:42.988
raise one and a half thousand.

01:16:43.528 --> 01:16:44.710
And we went past the one and

01:16:44.729 --> 01:16:46.291
a half thousand threshold.

01:16:46.371 --> 01:16:47.391
I think I might have laughed

01:16:47.452 --> 01:16:48.193
when he said that.

01:16:48.252 --> 01:16:50.454
And I said, when we get to two and a half,

01:16:50.494 --> 01:16:51.496
I'll jump out of the plane.

01:16:51.936 --> 01:16:54.338
And we got to five quite quickly.

01:16:54.720 --> 01:16:55.921
So, yeah.

01:16:56.001 --> 01:16:57.863
And we're now around about halfway.

01:16:58.143 --> 01:16:59.304
So we're just at the £6,000 mark.

01:17:01.106 --> 01:17:01.907
Keep it going.

01:17:02.226 --> 01:17:02.426
Yeah,

01:17:02.466 --> 01:17:05.587
what's difficult for me is it's been days,

01:17:05.708 --> 01:17:06.668
months, weeks,

01:17:07.149 --> 01:17:08.588
trying to raise enough

01:17:08.628 --> 01:17:11.229
money for one day for them.

01:17:11.350 --> 01:17:13.591
So there needs to be... But even £100.

01:17:13.810 --> 01:17:16.372
So not everybody can raise £12,000.

01:17:16.532 --> 01:17:17.671
Not everybody can pull a van.

01:17:17.813 --> 01:17:19.092
Not everybody can put as

01:17:19.132 --> 01:17:21.434
much time and effort as you have.

01:17:21.474 --> 01:17:23.113
We're very, very lucky.

01:17:23.493 --> 01:17:25.975
Other people might put on a bake sale,

01:17:26.335 --> 01:17:27.615
and that's no less important.

01:17:28.595 --> 01:17:30.797
Yeah, see, eating cake, easy.

01:17:30.818 --> 01:17:32.078
We've got a lovely coffee

01:17:32.099 --> 01:17:33.420
morning just around the corner from me.

01:17:34.201 --> 01:17:35.662
And they get together once a month.

01:17:35.681 --> 01:17:36.021
Ridge Coffee Club.

01:17:36.042 --> 01:17:37.002
Yeah, the Ridge Coffee Club.

01:17:37.625 --> 01:17:38.305
And they get together,

01:17:38.525 --> 01:17:39.627
even donated one of their

01:17:39.667 --> 01:17:41.229
quiz nights to the band pool.

01:17:41.529 --> 01:17:42.569
Yeah.

01:17:42.850 --> 01:17:44.993
But they've raised quite a few thousand.

01:17:45.512 --> 01:17:45.833
Yes.

01:17:45.934 --> 01:17:47.354
So they raise a couple of

01:17:47.395 --> 01:17:49.537
hundred each time they put

01:17:49.578 --> 01:17:50.918
on a coffee morning.

01:17:51.259 --> 01:17:52.780
And over the years, I mean,

01:17:52.820 --> 01:17:55.963
they've been with us since, you know,

01:17:55.963 --> 01:17:57.185
2010, 13, something like that.

01:17:57.506 --> 01:18:00.189
They've raised well over a day's worth.

01:18:01.369 --> 01:18:03.412
But even if it's £100,

01:18:03.412 --> 01:18:05.994
that will still fund a blood warmer.

01:18:06.015 --> 01:18:09.920
That still helps give a blood transfusion.

01:18:09.939 --> 01:18:10.780
No amount is too small.

01:18:14.184 --> 01:18:15.123
I think that's always an

01:18:15.163 --> 01:18:15.925
important thing is that

01:18:15.944 --> 01:18:17.545
because I used to

01:18:17.645 --> 01:18:18.626
occasionally fall into the

01:18:18.666 --> 01:18:20.105
trap is you kind of go, you know,

01:18:20.145 --> 01:18:21.646
I can't really give any

01:18:21.686 --> 01:18:24.108
more than the 10 or 50.

01:18:24.108 --> 01:18:25.528
And we're being told now not

01:18:25.568 --> 01:18:26.569
to with everything that's

01:18:26.609 --> 01:18:27.609
going on in the world with

01:18:27.628 --> 01:18:29.170
the cost of living.

01:18:29.430 --> 01:18:30.649
What's the first thing to go?

01:18:30.670 --> 01:18:32.230
It has to be all your charity,

01:18:32.850 --> 01:18:35.091
direct debit and anything you don't need.

01:18:35.412 --> 01:18:36.152
And let's face it,

01:18:36.231 --> 01:18:36.872
if you're going to choose

01:18:36.891 --> 01:18:39.552
to feed your family or donate to charity,

01:18:39.573 --> 01:18:40.854
you're going to feed your family.

01:18:41.533 --> 01:18:41.994
So,

01:18:42.354 --> 01:18:44.056
am I allowed to say that Tesco coined

01:18:44.077 --> 01:18:45.559
the phrase beautifully,

01:18:45.979 --> 01:18:46.820
every penny helps?

01:18:47.480 --> 01:18:49.243
It does, it really does.

01:18:49.344 --> 01:18:52.027
No, and I think, yeah, yeah, yeah, yeah,

01:18:52.127 --> 01:18:52.967
absolutely.

01:18:53.068 --> 01:18:54.250
Seamlessly back again.

01:18:54.350 --> 01:18:55.131
I don't know Aldi,

01:18:55.171 --> 01:18:56.893
but I definitely know Aldi.

01:18:57.595 --> 01:18:58.856
seamlessly back to brandon

01:18:58.917 --> 01:19:00.639
no I mean and I put up the

01:19:00.658 --> 01:19:00.899
thing

01:19:00.960 --> 01:19:03.363
wheelchairairambulance.co.uk jump on

01:19:03.403 --> 01:19:04.224
have a look all of the

01:19:04.264 --> 01:19:05.765
information's there it

01:19:06.246 --> 01:19:07.167
emotionally it's a

01:19:07.207 --> 01:19:08.509
no-brainer isn't it and it

01:19:08.628 --> 01:19:09.831
is as they say is don't

01:19:09.970 --> 01:19:11.632
underestimate how important

01:19:11.672 --> 01:19:13.555
just that little bit uh

01:19:13.595 --> 01:19:15.217
that we that can be given

01:19:15.922 --> 01:19:16.944
And don't just think about

01:19:16.984 --> 01:19:19.345
it as giving some money

01:19:19.385 --> 01:19:20.364
right there itself.

01:19:20.425 --> 01:19:21.466
It's like these examples

01:19:21.525 --> 01:19:22.905
where you or your

01:19:23.006 --> 01:19:24.506
organisation about doing

01:19:24.546 --> 01:19:26.028
activities that is raising

01:19:26.068 --> 01:19:27.127
money from other people,

01:19:27.167 --> 01:19:27.969
that suddenly that

01:19:28.488 --> 01:19:29.408
organisation getting

01:19:29.429 --> 01:19:30.609
multiple people able to

01:19:30.670 --> 01:19:31.689
help in those little bits,

01:19:31.789 --> 01:19:32.850
suddenly it's a bigger lump

01:19:32.890 --> 01:19:33.610
that goes through.

01:19:33.831 --> 01:19:34.452
And I'll probably get a

01:19:34.471 --> 01:19:35.351
little bit blubby now,

01:19:35.452 --> 01:19:37.033
but it's about making

01:19:37.073 --> 01:19:39.453
friendships and lasting relationships.

01:19:39.814 --> 01:19:41.375
And I think I can consider

01:19:41.414 --> 01:19:43.775
Mike a friend now, you know.

01:19:44.332 --> 01:19:44.573
Yeah.

01:19:47.961 --> 01:19:48.621
Do you know what I mean?

01:19:48.680 --> 01:19:51.202
It's building those relationships.

01:19:51.381 --> 01:19:52.363
It might not necessarily be

01:19:52.382 --> 01:19:53.203
a one-off donation.

01:19:53.283 --> 01:19:54.502
It might be little and often.

01:19:54.563 --> 01:19:56.163
It might just be spreading awareness.

01:19:56.503 --> 01:19:58.385
But, you know, come get to know us.

01:19:58.404 --> 01:19:59.265
Which is what's a big thing

01:19:59.284 --> 01:20:00.925
that your stuff's been doing, isn't it?

01:20:00.965 --> 01:20:01.905
It's definitely spreading a

01:20:02.025 --> 01:20:02.985
whole lot of awareness.

01:20:03.926 --> 01:20:05.447
It's like your branding now.

01:20:05.506 --> 01:20:07.146
It's the Vanpool guy.

01:20:07.448 --> 01:20:08.108
Yeah, well.

01:20:08.787 --> 01:20:10.488
It comes up in every meeting,

01:20:10.548 --> 01:20:11.328
and you don't even need to

01:20:11.368 --> 01:20:12.189
bring it up anymore,

01:20:12.229 --> 01:20:13.350
and it will come up for someone.

01:20:13.550 --> 01:20:15.369
I mean, if it's still creating awareness.

01:20:15.970 --> 01:20:16.791
It's just brilliant.

01:20:17.030 --> 01:20:17.570
No, not at all.

01:20:18.421 --> 01:20:18.903
Incidentally,

01:20:18.943 --> 01:20:20.323
and also on another personal one,

01:20:20.344 --> 01:20:21.345
we've got to say a massive

01:20:21.385 --> 01:20:22.426
congratulations.

01:20:25.448 --> 01:20:28.091
Naomi is engaged to be wed.

01:20:29.271 --> 01:20:30.052
Not to Mike.

01:20:30.233 --> 01:20:30.953
Who is it?

01:20:31.613 --> 01:20:32.814
To my other half, Rick.

01:20:33.216 --> 01:20:35.518
Rick, congratulations to you as well,

01:20:35.537 --> 01:20:35.717
mate.

01:20:35.778 --> 01:20:38.761
Congratulations to you.

01:20:38.780 --> 01:20:40.122
Your finance is over there.

01:20:43.109 --> 01:20:45.631
autocorrect but

01:20:45.671 --> 01:20:47.051
congratulations on that as

01:20:47.112 --> 01:20:48.372
well thank you very much

01:20:48.393 --> 01:20:49.293
lovely to see with all the

01:20:49.354 --> 01:20:50.534
hard work that you do is

01:20:50.574 --> 01:20:51.775
that there's still all that

01:20:51.836 --> 01:20:53.096
personal touch out there as

01:20:53.157 --> 01:20:55.298
well and we love that we're

01:20:55.338 --> 01:20:56.520
very lucky we get to spend

01:20:56.539 --> 01:20:57.400
the time with the real

01:20:57.461 --> 01:20:58.220
person as well as

01:20:58.282 --> 01:20:59.162
everything that you'll do

01:20:59.301 --> 01:21:00.462
and and that's what this is

01:21:00.523 --> 01:21:01.583
about isn't it making sure

01:21:01.604 --> 01:21:02.604
that people get to know the

01:21:02.664 --> 01:21:03.426
people as well

01:21:03.805 --> 01:21:05.326
And like you say, people buy from people.

01:21:05.386 --> 01:21:06.806
People support something

01:21:06.827 --> 01:21:08.006
that is close to their hearts.

01:21:08.106 --> 01:21:08.966
And when you get to know

01:21:09.027 --> 01:21:11.127
someone and know their story,

01:21:11.387 --> 01:21:12.207
I've met Stuart,

01:21:12.488 --> 01:21:13.929
whose story you heard earlier.

01:21:14.109 --> 01:21:14.548
Oh, really?

01:21:14.609 --> 01:21:16.649
I still cry every time he talks about it.

01:21:16.668 --> 01:21:17.930
I know, you stitched us right up.

01:21:17.989 --> 01:21:19.050
I do have the other video,

01:21:19.109 --> 01:21:20.109
but I'm not playing it

01:21:20.149 --> 01:21:21.751
because I was there trying

01:21:21.770 --> 01:21:23.230
to be manly and not cry in

01:21:23.270 --> 01:21:24.230
a networking breakfast

01:21:24.270 --> 01:21:25.271
meeting because you played

01:21:25.311 --> 01:21:26.452
that three minutes one.

01:21:26.492 --> 01:21:26.652
Yeah.

01:21:27.520 --> 01:21:29.202
it's just incredible but

01:21:29.242 --> 01:21:29.841
he's playing football

01:21:29.862 --> 01:21:31.141
tomorrow and he is playing

01:21:31.162 --> 01:21:34.023
football tomorrow oh wow

01:21:34.082 --> 01:21:34.943
which I've met before as

01:21:34.962 --> 01:21:37.264
well that is incredible um

01:21:38.104 --> 01:21:39.043
actually do you know what I

01:21:39.125 --> 01:21:40.045
am going to play it as the

01:21:40.085 --> 01:21:41.225
close out but I'm going to

01:21:41.265 --> 01:21:42.945
finish with us on camera at

01:21:42.966 --> 01:21:45.065
this point uh and I mean I

01:21:45.126 --> 01:21:47.186
am going to play out the uh

01:21:47.226 --> 01:21:48.226
wheelchair ambulance videos

01:21:48.266 --> 01:21:49.547
from their youtube channel

01:21:49.568 --> 01:21:50.688
so look you can see all of

01:21:50.728 --> 01:21:51.528
this stuff on the

01:21:51.868 --> 01:21:52.628
wheelchair ambulance

01:21:52.668 --> 01:21:53.908
youtube channel on the website

01:21:55.730 --> 01:21:56.112
Naomi,

01:21:56.412 --> 01:21:59.435
it's been an absolute pleasure to

01:21:59.475 --> 01:22:00.015
have you on.

01:22:02.047 --> 01:22:02.547
I suppose it's been a

01:22:02.608 --> 01:22:04.569
pleasure to have you on as well, Mike.

01:22:04.949 --> 01:22:05.430
No, it has.

01:22:05.529 --> 01:22:06.109
It's been brilliant.

01:22:06.449 --> 01:22:07.770
Thank you so much for watching.

01:22:07.810 --> 01:22:08.692
Appreciate it.

01:22:08.752 --> 01:22:09.671
Keep your eyes peeled

01:22:09.712 --> 01:22:10.672
because this will then pop

01:22:10.733 --> 01:22:11.453
up in the clips and

01:22:11.493 --> 01:22:12.734
everything for everybody to look.

01:22:13.533 --> 01:22:15.395
Any questions about the van pool?

01:22:15.435 --> 01:22:16.136
Get in touch.

01:22:16.336 --> 01:22:18.216
Anything about how you can support?

01:22:18.817 --> 01:22:19.077
Obviously,

01:22:19.096 --> 01:22:20.518
I've got the wheelchair air ambulance.

01:22:20.877 --> 01:22:22.219
I'll be fair because it's a while ago.

01:22:22.238 --> 01:22:23.420
I put this up as you've got

01:22:23.520 --> 01:22:25.239
nickeldesign.co.uk.

01:22:25.581 --> 01:22:26.001
And of course,

01:22:26.020 --> 01:22:26.921
you've already got up in the

01:22:26.961 --> 01:22:28.242
top left hand corner my

01:22:28.282 --> 01:22:29.603
website to discuss.

01:22:30.063 --> 01:22:31.203
what we can do in terms of

01:22:31.264 --> 01:22:32.305
bringing you and your

01:22:32.385 --> 01:22:33.966
stories to life with visual

01:22:34.006 --> 01:22:35.766
pr but I'm going to play us

01:22:35.886 --> 01:22:37.287
out with the wheelchair

01:22:37.507 --> 01:22:38.908
ambulance video from us

01:22:39.168 --> 01:22:40.590
here live at semington

01:22:40.829 --> 01:22:41.631
thank you for your company

01:22:41.650 --> 01:22:43.311
and I'll see you next month

01:22:43.551 --> 01:22:53.378
for episode five we are

01:22:53.418 --> 01:22:54.460
there with really poorly

01:22:54.500 --> 01:22:55.720
people who are at their

01:22:55.780 --> 01:22:57.362
worst moment in their lives potentially

01:22:59.497 --> 01:23:00.806
For that moment, they're my family,

01:23:00.846 --> 01:23:02.136
so that patient is my world.

01:23:19.604 --> 01:23:20.485
There's a real emotional

01:23:20.527 --> 01:23:22.069
investment as well as a clinical one.

01:23:22.429 --> 01:23:23.411
That person's probably going

01:23:23.430 --> 01:23:23.971
to remember that day

01:23:24.011 --> 01:23:25.293
forever and although we see

01:23:25.314 --> 01:23:26.515
these patients far too

01:23:26.555 --> 01:23:27.717
frequently unfortunately,

01:23:28.458 --> 01:23:29.560
for them that's the one

01:23:29.600 --> 01:23:30.341
moment that they've got of

01:23:30.362 --> 01:23:31.143
Wiltshire Ambience.

01:23:39.224 --> 01:23:40.645
It's a powerful, fast aircraft.

01:23:40.685 --> 01:23:44.065
We can go up to 155 knots with that.

01:23:44.086 --> 01:23:45.447
So that's about 170, 180 miles an hour.

01:23:45.487 --> 01:23:47.648
And obviously if you can get

01:23:47.667 --> 01:23:49.387
a 30 mile an hour wind behind you,

01:23:49.408 --> 01:23:50.389
which is quite possible,

01:23:50.429 --> 01:23:51.828
we can be up to three miles

01:23:51.929 --> 01:23:52.770
a minute across the ground.

01:23:52.789 --> 01:23:59.271
No two days are the same.

01:24:00.073 --> 01:24:01.873
We might come in and see

01:24:01.934 --> 01:24:04.134
traumatic patients or cardiac patients.

01:24:04.173 --> 01:24:05.055
They're all very different.

01:24:11.903 --> 01:24:12.863
And we can only do this

01:24:12.904 --> 01:24:13.864
because of the generosity

01:24:13.944 --> 01:24:14.966
of the businesses and the

01:24:14.985 --> 01:24:16.067
members of the public who

01:24:16.106 --> 01:24:17.368
put on fundraising events

01:24:17.427 --> 01:24:18.828
and provide us with that funding.

01:24:21.451 --> 01:24:22.311
Everybody gets it.

01:24:22.431 --> 01:24:23.472
They all get that the Air

01:24:23.552 --> 01:24:24.793
Ambulance is something that

01:24:25.253 --> 01:24:26.034
they might need,

01:24:26.135 --> 01:24:27.735
their son or daughter might need,

01:24:27.756 --> 01:24:29.537
their mother or father might need.

01:24:30.118 --> 01:24:31.939
And it doesn't matter who you are,

01:24:32.420 --> 01:24:34.181
what you look like, what you believe in,

01:24:34.561 --> 01:24:35.542
the Air Ambulance is a

01:24:35.582 --> 01:24:37.203
vital service for everybody

01:24:37.604 --> 01:24:38.626
and everybody completely

01:24:38.666 --> 01:24:39.506
understands that.

01:24:39.565 --> 01:24:40.226
It's very much

01:24:40.796 --> 01:24:43.592
part of civil society here in Wiltshire.

01:24:44.224 --> 01:24:45.243
Once the task comes in,

01:24:45.743 --> 01:24:46.645
what will happen is the

01:24:46.704 --> 01:24:48.744
pilot will then go out to the aircraft,

01:24:49.185 --> 01:24:50.546
start it up while the

01:24:50.586 --> 01:24:52.166
clinicians are plotting

01:24:52.225 --> 01:24:53.686
where the incident is and

01:24:53.707 --> 01:24:54.707
then we will make our way

01:24:54.747 --> 01:24:56.127
towards the aircraft and

01:24:56.167 --> 01:24:57.167
off we go to that incident.

01:24:57.648 --> 01:24:59.368
So we can be in the air from

01:24:59.408 --> 01:25:00.467
the moment that call comes

01:25:00.528 --> 01:25:02.729
in to us within about two minutes,

01:25:02.788 --> 01:25:03.529
less than two minutes.

01:25:04.109 --> 01:25:04.988
And then we can be on the

01:25:05.029 --> 01:25:05.949
side of the road within

01:25:05.989 --> 01:25:07.750
Wiltshire in about 11

01:25:07.750 --> 01:25:09.091
minutes offering the

01:25:09.131 --> 01:25:10.671
critical care service that we offer.

01:25:10.810 --> 01:25:12.311
It is not funded by the government.

01:25:12.332 --> 01:25:13.292
It wasn't set up by the

01:25:13.351 --> 01:25:14.533
government in the first place.

01:25:14.632 --> 01:25:17.055
It's kind of like the RNLI of the air.

01:25:17.515 --> 01:25:18.935
And we rely entirely on

01:25:18.956 --> 01:25:21.636
people of Wiltshire to fund this service.

01:25:21.777 --> 01:25:22.917
As it says on the sideline machine,

01:25:22.997 --> 01:25:24.338
it's funded by you flying for you.

01:25:24.838 --> 01:25:26.100
And it really is that every

01:25:26.140 --> 01:25:27.360
penny that's donated is a

01:25:27.400 --> 01:25:29.322
penny used towards treating that patient.

01:26:40.020 --> 01:26:40.082
Bye.