Reflecting On 2020 And What’s Next For Ecom In 2021 With Hush Blankets

Aaron Spivak joins The Exchange to reflect on BFCM and the 2020 holiday season. We are also making our predictions for what will make ecommerce brands successful in 2021. What will BFCM 2021 look like? Have we created a culture of unsustainable discounting? Is content the future? We are answering all these questions and more.

Show Notes

Connect with Aaron:

Linkedin

Brand's Aaron Looks to for Inspiration:

Manscaped
Beardbrand
Nike
Away
Puravida

This Show's TL;DR:

• Why BFCM started so early this year 
• What Aaron and Alex think will happen to BFCM in 2021 
• Dangers of discounting 
• Starting the customer relationship during BFCM is not a good strategy 
• Did we actually see shipageddon?
• Don't forget about the return season 
• 2021 is all about content and creativity 
• How you can use a mood board for 2021 goal setting

Other Helpful Resources on This Topic:

• The Right Way to Use Tik Tok in Ecommerce With Stryx
• How Beardbrand Used Youtube to Create a Customer Community
• How to Reduce Refunds Through The Return Season

What is The Exchange?

The new ecommerce playbook is focused on retention, brand, and building deep connections through your customer experience.

The Exchange is here to connect you with Shopify brands, their founders, and industry experts that will give you the tools and marketing inspiration to build true connections with your customers online.