How to Start a Consulting Business That CEOs Actually Want to Buy From

How to Start a Consulting Business That CEOs Actually Want to Buy From Most B2B SaaS founders hire their first sales rep 12-18 months too late. Here's how to scale outbound sales B2B SaaS from founder-led to a repeatable team process. Featuring Craig Hanson, CEO of NiceJob — who built a predictable $10M ARR sales machine after struggling with inconsistent founder-led sales for years. Craig walks through the exact transition from doing all sales himself to building a structured outbound process that generates 40+ qualified demos per month. He shares the hiring framework that helped him find A-player sales reps, the compensation structure that drives results without burning cash, and why most founders wait too long to systematize their sales approach. 🎯 The 3 signs it's time to hire your first sales rep 📞 Outbound process generating 40+ qualified demos monthly 💰 Sales comp structure that motivates without killing margins 🔄 How to document your founder-led sales process before hiring 📈 From $2M to $10M ARR with a 4-person sales team ⏱️ 00:00 Why Craig waited too long to hire sales help 04:30 The framework for hiring your first sales rep 09:15 Building an outbound process that actually works 15:20 Compensation structure that drives real results 21:45 Scaling from 1 to 4 sales reps without chaos 26:10 What he'd do differently knowing what he knows now 🔥 Ready to add $1M in new revenue to your B2B company this year? Apply to Scale 👉 https://www.rapidproductgrowth.com 🔗 Website: https://www.rapidproductgrowth.com 🔗 Jean-Michel on LinkedIn: https://www.linkedin.com/in/jeanmichelthink/ 🔗 NiceJob: https://www.nicejob.com #B2BSales #SaaS #OutboundSales #RapidProductGrowth #SalesTeam

What is Product Growth Stories?

Want to scale your SaaS to the next level? Here's the exact playbook from founders who've done it.

Product Scale Stories helps B2B SaaS founders and CEOs break through growth plateaus and scale past $5M ARR. Each episode features real conversations with founders who've successfully scaled their companies, sharing the exact strategies, pivots, and lessons that drove their growth.

Hosted by Jean-Michel Moreau, CEO of Rapid Product Growth, a growth expert with 20+ years of experience in tech and SaaS companies. He helps founders scale using the Massive Feedback Method - a scientific approach to sustainable growth without burning cash on failed hires or ineffective agency relationships.

Subscribe for actionable insights on:
🚀 Breaking through revenue plateaus
🔬 Scientific approach to user acquisition
⚡ Growth engineering systems
📈 Market optimization strategies
💡 Founder scaling stories

Book a call with us http://freegrowthsession.com to implement these strategies in your business.