To build strong relationships with existing customers, research shows 84% of B2B marketers are relying on content marketing. With modern customers demanding personalization, relevance and value in every post-sale interaction, even the savviest marketers struggle with developing long-term relationship-building strategies and demonstrating the ROI of retention-focused content.
It's all about creating a content strategy that goes beyond the initial sale and keeps customers interested and involved throughout the entire customer lifecycle. In this episode of the B2BMX Podcast, we're kicking it back to B2BMX in Scottsdale to replay an action-packed panel discussion, featuring some of the industry's greatest minds.
Hear from Jake Sanders of
NinjaCat, Dana Harder of
Unreal Digital Group, Jen Spencer of
SmartBug Media and our very own Kelly Lindenau as they discuss the power of content in customer retention, with a focus on:
- How to strike the right balance between educational, informative content and cross-sell/up-sell promotions;
- How to think about campaign strategies and make use of it for demand throughout the entire customer lifecycle;
- The importance of incorporating and aligning diverse content formats with customers’ preferences to maintain their interest;
- How to ensure that content remains relevant to changing needs and the customers’ challenges, as well as the top strategies for measuring the impact of retention-focused content; and
- So much more!
Don't miss out on hearing one of our highly rated B2BMX sessions in the comfort of your home, office or commute!
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What is B2B Marketing Exchange?
The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.