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Behind the Book Cover

Marketing guru Joe Polish can't simply be described as a marketing guru. The founder of ILoveMarketing and the Genius Network, Polish is one of the world's leading business coaches (this can happen when Richard Branson is one of your clients) and runs several exclusive mastermind groups. But now Polish has found his true passion: enlightening the world about recovery—in particular the way making art can help addicts. Hence his project, Artists for Addicts. In this episode, we discuss getting down to 105 pounds when freebasing cocaine, the insidious nature of sex addiction and how Artists for Addicts is helping to change the global conversation about how people view addicts, among other topics.

Show Notes

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. 

Marketing guru Joe Polish can't simply be described as a marketing guru. The founder of ILoveMarketing and the Genius Network, Polish is one of the world's leading business coaches (this can happen when Richard Branson is one of your clients) and runs several exclusive mastermind groups. But now Polish has found his true passion: enlightening the world about recovery—in particular the way making art can help addicts. Hence his project, Artists for Addicts. In this episode, we discuss getting down to 105 pounds when freebasing cocaine, the insidious nature of sex addiction and how Artists for Addicts is helping to change the global conversation about how people view addicts, among other topics.

What is Behind the Book Cover?

A book can do more than sell copies. It can build your authority, strengthen your personal brand and create entirely new opportunities for your business.

Hosted by New York Times bestselling author Anna David, Behind the Book Cover explores how successful entrepreneurs, authors and thought leaders use books, media and marketing to become better known, reach more people and grow their businesses.

Through candid conversations with traditionally published authors and independently published entrepreneurs—including business owners whose books have added seven figures to their bottom lines—Anna reveals what really happens behind the cover. The show goes beyond book publishing to explore marketing for entrepreneurs, CEO personal branding, thought leadership strategy and how turning your expertise into a book can help make you an authority in your industry.

Anna’s books have been published by HarperCollins and Simon & Schuster, and she is the founder of Legacy Launch Pad Publishing, a leading hybrid publisher for entrepreneurs. In other words, she knows both sides of the publishing industry—and isn’t afraid to share what traditional publishers don’t want you to know.

Behind the Book Cover is brought to you by Authority Network.

Find out whether a book could help grow your business:
https://www.legacylaunchpadpub.com/book-score-card