Leadership Blueprints

What does it take to lead with authenticity, build a thriving business, and grow stronger through adversity, both professionally and personally? 
 
In this episode of Leadership Blueprints, BJ Kramer sits down with powerhouse duo Jim Carter of CBRE/Turner Townsend and Barbara Balongue, founder of Balongue Design, to explore the art of leadership through the lens of real-life experience, grit, and long-term vision. From Barbara’s leap into entrepreneurship during a recession to Jim’s three-decade blueprint for career growth focused on technical mastery, networking, and strategic leadership, this conversation offers a masterclass in leading with purpose.  
 
Along the way, they share insights on the importance of vulnerability, the power of intergenerational collaboration, and why running toward problems, not away from them, is the mark of a true leader. For a fresh perspective on resilience, relationship-building, and what it means to lead a life (and business) with integrity and intention, tune in today! 
 
Key Points From This Episode: 
  • A three-phase career strategy: competence, network, strategy. 
  • Overcoming adversity to build true leadership strength. 
  • Reasons to run toward the fire, not away from it. 
  • The importance of listening and learning across generations. 
  • Embracing risk, leading with vision, and other traits of successful leaders. 
  • The likability factor: why charisma is a secret weapon in leadership. 
Quotes: 
“Looking back, all of the economic downturns that I've lived through since the start, all the difficult clients, all the challenges, all the project setbacks, those are the things that really informed me and taught me how to be a leader.” — Barbara Balongue  
 
“If you see a big fire, run into it. Don't run away from it. I use that language almost on a weekly basis with my team. If you see a problem, which we equate to a big fire, run right into it and put it out.” — Barbara Balongue
 
“Being vulnerable, and humble, and showing empathy is core to having a relationship, both in business and in [your personal life].” — Jim Carter
 
“I don't see a separation between personal and professional. You have to be an authentic person. People are attracted to what they see, not what they hear.” — Barbara Balongue
 
Links Mentioned in Today’s Episode: 
Jim Carter on LinkedIn 
Turner & Townsend 
CBRE 
Barbara Balongue on LinkedIn 
Balongue Design 
The Likability Factor: How to Boost Your L-Factor and Achieve Your Life's Dreams 
Leadership Blueprints Podcast 
MCFA 
MCFA Careers 
BJ Kraemer on LinkedIn 

What is Leadership Blueprints?

Leadership Blueprints is a podcast dedicated to helping leaders align teams, navigate chaos, and accomplish the mission. Hosted by BJ Kraemer—West Point graduate, combat veteran, and President & CEO of MCFA—this show dives into the principles, stories, and strategies behind effective leadership.

With a background in military service and experience leading teams in business, infrastructure, and complex projects, BJ understands that success comes down to execution, adaptability, and leading people well. Through in-depth interviews with accomplished leaders across business, sports, the military, and beyond, Leadership Blueprints will help you bring your vision to reality on projects that shape communities and industries.

Whether you’re leading in the boardroom, on the field, in the military, or within your own organization, this podcast is designed to provide the tools and mindset needed to lead with clarity, resilience, and purpose. Subscribe now and start building your Leadership Blueprint.