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Welcome to Help Me Podcast, a podcast designed to help you

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launch and grow your own podcast. I'm Gino, your host, and I'm a

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podcaster myself. And in this show, I'm gonna help pass down all the

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things that I've learned from running my own podcast to

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helping my clients with my Business Pleasant Podcasts, so we

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as podcasters can grow together.

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Hello. Hello. And welcome back to Help Me Podcast. I have another

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monthly episode for you, with everything that I've

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learned in the past month about podcasting. So this is my new format where

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I do one longer podcast episode a month,

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but I wrap up all of the things that I have learned within that month.

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So I got three things that I wanna talk to you about today.

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A podcast website, updating your Spotify for Podcasters

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account, and TikTok. So last

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month, the month of April, I took the whole month off of

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releasing episodes from my podcast Learning Towards a Purpose

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with the main goal of trying to get a website

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set up for it. I recently came to the decision that I wanted

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to have my own podcast website for a couple different reasons.

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And I've also been looking to get away from GoDaddy, for a

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long time now. And I have my Pleasant podcast website

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on GoDaddy, or I did have my Pleasant Podcast website on GoDaddy.

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And it's it's just very expensive, and the website

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builder that I use through them is very limited.

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Unfortunately, because I did use the GoDaddy website builder when I launched

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my podcast website, I basically had to rebuild the whole thing,

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using WordPress. So, basically, I went into the month of

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April knowing that I had 2 websites to build with WordPress,

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and I've had a little bit of experience in WordPress before, but not a whole

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lot. So it was a big task, but I got both of the

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websites done and published. Links in the show notes, so you can check

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them out. But I'm here today to talk about my website for my

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podcast and some things to think about if you're thinking about

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having a podcast website. One of the main reasons that

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I wanted to create one is for the possible

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future of monetizing my podcast. For me, that's things

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like maybe finding potential sponsors in the future.

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And a podcast website is a great way for somebody

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to learn more about the show and, you know, see what it is, see

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all the episodes that I have. To give my show a little bit more credibility,

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you know, if there's a full built out website for the podcast, it may

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look better for sponsors. And, also, to potential

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guests, if maybe you're trying to have some bigger name guests out there, you know,

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they look you up and they see that you have your own website, it may

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look a little bit more professional than just, like, you know, a podcast that's a

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hobby, and you may be able to land bigger guests. And, you know, not

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not to build a whole website just to impress somebody, but I think a website

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helps to better show off your podcast and show

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people what you're doing. So, you know, in the case of

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maybe an interested sponsor, you could just send them the link and you don't have

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to, you know, try to create this material that describes your show.

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Your website will be showing off your podcast for you. But another

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reason why I did it was also the ability to put

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a ship to print merchandise site on it. And

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I didn't quite finish setting that up yet. Probably more on that next

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month. But, you know, a website can be a place where you can

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sell your own merch for your podcast, t shirts, mugs, sweatshirts,

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hats, you know, all that kind of stuff. And the website is a great place

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to put your merch store. Another reason why I wanted to have my website

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is because I wanted to be able to show up on Google.

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Because I noticed that when I was searching my podcast, it was really

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difficult for anything to come up. Even when I typed in the title,

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Learning Towards Our Purpose, teaching really came up. And I think the

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biggest issue is that because with your

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podcast host website, it's not really your website. It's, for

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example, mine's Transistor. So it's transistor.com/workingtowardsourpurpose. Learning,

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therefore, it becomes really difficult to, like, actually show up when you Google it.

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So that was kind of an issue that I didn't like. And

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then also just thinking about, like, SEO, you know, there's not that many

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people that are gonna find that through the keywords of my show and the show

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notes. So really thinking about, like, organic

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growth on the Internet. The best way for people to to find

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my show is, a, to have a website that shows up when you type it

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in, but also just to have, like, articles written for each

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episode because that puts a lot more keywords out, and it just

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it's different ways for people to find you. And, you know, especially the way that

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my show is set up, where I'm mostly interviewing other people,

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it gives me a chance to highlight them, to put backlinks in.

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So that way, it gives more opportunities for people to get to the

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site. And kind of just puts the show on the Internet more than it

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was before. So with the intentions to grow and, you

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know, deciding that I wanted to really put a lot into my podcast this year

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and take it seriously, a website was the decision that I

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came to. So in building out the website, I think

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the the first thing that I figured out was I wanted to make it as

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simple as possible. You know, I think you can easily over complicate

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a website, which makes it harder to build and then also

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harder on the user end. You know, nobody really wants to come to a

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website that has a 1,000,000,000 tabs and it's confusing. So I

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really wanted to keep it very clean and very simple. And

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the main section of my website, the main, like, meat of the website,

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is going to be the episodes page. And this is basically kind

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of like a blog post, but each different post will be a new

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episode. So I have my episodes tab, which highlights all my

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guests, and then I have a my story tab, which gives a little bit

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more information about what the show is, Then then I have a leave a review

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tab because getting reviews is obviously helpful for your podcast and you wanna get

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more. And then I also have a button where

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you will eventually be able to buy some merch for the podcast,

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but it's not completely set up yet. I also have some social media buttons

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down at the bottom that don't clutter the header. And then, eventually,

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I'm also going to make a contact page to have the

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possibility for future guests to reach out to me or for people to, you know,

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leave some feedback about the show. That's one of the future things that I'm going

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to implement that I haven't gotten to yet. So, you know, a website,

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for me, anyways, is always constantly evolving, constantly updating.

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So it was important to me to, like, get, you know, 80% of the website

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up there and to not be delayed by the details and the

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little nice to have things. So I think that that was a big

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lesson that I also learned in part in creating this website was, like,

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you don't have to make it perfect. Just get, like, 80% of the way there,

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you know, use the 80 20 rule and, don't let

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perfectionism stop you from putting it out there. So there was a lot of things

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that I needed for the website. There was graphics and pictures and,

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you know, I made some stuff on Canva. I was getting pictures

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from my guests. That was something that I needed to go ahead and do.

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Some of the episodes that some of the earlier episodes that I had. I didn't

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really have any, headshots or or pictures of my guests, so I

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needed to do some research to find those. And then, you know, the bulk of

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the work was just creating the articles for each episode.

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So like I mentioned, each episode has a blog style

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article where I have my embed player, from

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Transistor that I linked with a little bit of code, and

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people can listen to every episode in the

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episode specific page. But, more importantly, it also has kind

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of a summary that I've created. And I kinda came up with this

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template. It took me a little bit for each episode, but I have a template

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of what each page looks like. And it's basically,

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you know, just a summary. So, you know, there's a

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handful of paragraphs being the summary of the episode and talking about,

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like, what we discussed on the episode. And then I have under that,

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like, the the best quote that I found in the episode, just a short

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quote that I can put in bold text, and it kind of catches the

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eye of somebody who doesn't want to read the entire write up. And then

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below that, I have the cover art for the specific episode and

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then a list of bullet point topics to again, if somebody doesn't

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want to read the whole episode description, they can kind of glance at those

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topics and be like, Okay. That's maybe something that's interesting to me. Maybe

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I'll read this further or maybe I'll listen to the episode. And then at the

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bottom, I have a bio of my guest along with their links.

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So I think I've intentionally tried to set it up because not everybody's

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gonna read the entire teaching. But I think, like, giving somebody

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something to grab on to to see if it's interesting to them, you know, if

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they stumbled on the page. You don't wanna, like, bore them with, you know, just

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a ton of writing. So I've tried to make it really simple and visual.

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You can go to the link in the show notes to check my website out.

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Go to the episodes tab, and you can even, you know, steal my

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template for my episode podcast for your own podcast

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website and, you know, make it your own and add some more stuff

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too. So all that being said, the biggest tool,

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and I wouldn't have been able to do it without this, is my podcast

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AI platform, Cast Magic, that I use. And if you

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haven't heard of Cast Magic, it's a great platform. And basically what it allows you

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to do is just upload an MP 3 file and then it

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creates all this content and copywriting for you.

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So what I did was, for each episode, I uploaded it to Cast Magic.

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It wrote speaker bios for me. It helped me with the bullet point

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topics. It helped me grab a quote. It also helped me write the entire

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article for me. Cast Magic is cool, where, like, you can pick what

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you want it to spit out for you, but then you can also, chat

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GBT style, have a prompt to where you can ask it

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anything. So, basically, what I did was for each episode, I would go and ask

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the prompt and say, hey. Can you write a blog article

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for this website? And it just spit out, you know, 4 or

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5 paragraphs depending on which episode. And, you know, what it

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wasn't perfect, but it got me again like 80% of the way there

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to where it was very easy for me to copy it, paste it into my

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website, and then read it through and edit the way that I wanted it to

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sound. So it still had my voice and my flavor, but, you know,

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all the heavy lifting was done for me. And without that, it would have taken

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me way longer to build my podcast website. So probably

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couldn't have done it without Cast Magic, And using that platform is also

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gonna help me keep releasing these blog articles for my podcast

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episodes because it's not gonna be a ton of time invested

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since AI is doing 80% of the work for me. So, yeah, I'll have a

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link for Cast Magic in this episode also because, you know, it's a tool

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that I think is really helpful for me. But I know that there's other tools

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out there too. Alright. Now that brings me to the second

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topic that I wanna talk about today, and that is some

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updates that the Spotify for Podcasters is

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doing. So Spotify for Podcasters, we

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used to be called Anchor, is Spotify's free

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podcast hosting platform. A lot I know a lot of people

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that use it. I have a lot of clients that use it and I don't

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use it personally. But the reason I know about this change is because one of

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my clients sent me or forwarded me the email

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And basically, by the by May 11th, which

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is next Saturday, they want you to

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basically change your password. There's a link that I'll have in

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the show notes. But, basically, I think what they're doing is combining

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their different account types. Because I know that it was, like, super confusing

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to have a Spotify for Podcast log in and then a

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Spotify account log in. So it seems that they're making their

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login process a little bit easier. You basically just have to go to the link

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and update your password real quick. It shouldn't take you very long. But one

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of the cool things that they're adding with this is they're now allowing

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you to have multiple podcasts under one account,

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which used to be one thing that, like, really hindered that

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posting platform. Right? You you used to have to have a special

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Spotify account for every podcast that you had. So now they're

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kinda opening it up to having more than 1 podcast. And, you

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know, like, the paid podcast host that I use, Transistor, allows me to

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do this. So it's cool now that this free platform is now giving you

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this option that you didn't have in the past. So really, I think what Spotify

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is trying to do is be competitive with the podcast hosting platforms that

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are out there. And, this kind of helps get one step

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closer. So just a reminder that, you gotta go change your

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password before May 11th. And, that was kind

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of a quicker topic that I had. And the last topic that I want to

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talk about is TikTok. And, you know,

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TikTok is something that is been a

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struggle for me, I guess. I'm I'm not a social media person. I don't like

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interacting on social media for the most part. I think a lot of it is

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a time waste for me, and I don't have the self discipline to

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just go on there and use the, beneficial parts of

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it, if you will. So it's been something I stayed away

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from for a long time. But since in my last episode when I talked about

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Opus clips, I'm creating all these clips now

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that I went back and got from all the old episodes

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that I've done, and I'm, like, man, this would really be a good time to

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start a TikTok so I could just podcast, like I probably have almost close to

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a 100 clips now because I have, like, 2 to 3 per episode. I got

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about 30 episodes. So, like, I could just keep posting them on TikTok and see

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if it does anything and not really have to put too much work into

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it. That being said, it's a new thing. Never used it before.

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So, you know, there's definitely a little bit of a learning curve. But I

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did make an account, and what I did learn was TikTok has a

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desktop based app that you can use, and you can actually

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schedule posts out for, like, up to or a little bit over a

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week, which has been really helpful because I've had

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my account for maybe 2 weeks now. And, basically, I just go in once a

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week and upload, like, 7 to 10 clips

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and then don't have to go in again. Because I think what first happened

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when I made my account is I was, you know, podcasting, and then I was

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like, okay. Well, now I gotta get followers, so now I have to go interact

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and maybe I should go find like accounts and similar accounts and, like,

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start commenting and, like, engaging. But what I

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found out is that that's just a huge waste of time for me, personally.

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Some people may like that, and that's fine. There's nothing wrong with that. But, for

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me, I didn't find it helpful. For me, I just wanted to get my clips

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posted and then get out of there as soon as I could. So it was

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working good for a little bit. I didn't really have any

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ridiculous, like, numbers or nothing going viral or anything like that.

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Like, you know, tens of views we're teaching. Not not

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a lot, but but it was something. And I also

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created my podcast website to have, like, an embed

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for a TikTok video. So the idea was to get the videos on

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TikTok and then be able to embed them on the web page. So it's another

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little trickle of information that somebody can read from your website or watch from

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your website to engage them into listening to the whole episode.

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So there was kind of a purpose behind the whole thing. And everything was going

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good up until a couple days ago when I went to sign in to upload

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some more, videos, and I found out that my

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account has been suspended. And I didn't know why, and I never

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got notified. So I looked it up, and it's possible for my

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account to be suspended for up to 15 days. And,

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basically, you're never gonna know the reason why, and there's never

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any rationale. So I looked into it a little bit.

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Not sure what I did to get suspended. I guess, now that I'm

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talking about out loud, perhaps, it's because I don't spend any time on

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the platform, but I'm posting every day. Maybe they don't like that. I I

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don't know. But, I guess, we'll have to keep you updated on what

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happens with that. Kind of a bummer because it was a easy way for

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me to get my clips onto my website. So if that doesn't work

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out, I guess I'll have to find a different way to do that, which I'm

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not looking forward to. But, you know, we'll see what happens

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with the TikTok. I'm I'm kinda bummed because I I found, like,

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a workflow that works for me and a way to get my videos out there

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without having to kill a bunch of time. And then I got suspended, which

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was, you know, obviously disappointing. So, that's been my

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experience with TikTok. More to come on it, hopefully. Hopefully, I'll get unsuspended.

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But, yeah, those those are the 3 things that, I kinda learned this month, the

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3 major teaching, starting a website for your podcast, making

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sure you get your Spotify for Podcasters account updated,

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and my introduction to TikTok. So hopefully some of this was helpful.

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Thank you so much for learning, and stay tuned for my episode next

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month. That will be filled with everything that I learned in the month of

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May. So I'll see you then and happy podcasting. This show

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was produced by Pleasant Podcast. And if you need help launching

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your own podcast, go to pleasant podcast where you can check out

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my offerings and some of my freebies to help you launch and grow your

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own podcasting And if you haven't signed up for the help me podcast

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newsletter, you can also do that with the link in the show notes. Thank you

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for listening and I'll catch you on an episode real soon.