What happens when a marketer who’s led powerful campaigns in fast-moving industries like CPG, retail, and financial services brings that experience to pharma? Erin Nocito, Executive Director and Head of Global Media at Amgen, shares how she’s turned healthcare's famously complex rulebook into a platform for creativity, purpose, and impact.
In this episode, Erin reflects with healthcare marketing leader John Mangano on the steep learning curve of moving into healthcare, the unexpected freedom that comes with working in a highly regulated environment, and the lessons she’s carried over from brands like Walmart and Dawn. She dives into how pharma has quietly gotten ahead of other industries in areas like data responsibility, and why connecting doctors and patients through better communication is at the heart of meaningful marketing.
From navigating regulations to seizing opportunities for innovation, Erin shows that thriving in pharma isn’t about working around the rules but embracing them.
What is Deep: The Health Marketing Podcast?
Deep: The Health Marketing Podcast explores how marketing improves patient health, through conversations with the people making it happen. Healthcare marketing leader John Mangano talks candidly with experts in pharma, advertising, and tech, diving into the strategies, innovations, and insights driving the industry's future.