Tom Bruce is the Founder and CEO of Conversion Path. Conversion Path provides e-commerce brands competitive advantages in remarketing, Google Shopping, and paid search engine optimization.
Tom started his career as a CPA and CFO for early-stage ventures. As a former CFO turned marketer, he saw an opportunity to use his financial background to optimize digital marketing efforts.
In this episode, you’ll learn:
- How to find your niche
- How equity drives motivation
- How marketing attribution is broken
- The importance of narrowing your focus
- How to let go of control as a business owner
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What is The Insurance Growth Lab?
Host Callan Harrington dives into the strategies, decisions, and lessons that have shaped the careers of top marketing and growth leaders in the insurance industry. From bold moves to costly mistakes, each episode uncovers real-world insights that listeners can apply to accelerate growth in their own businesses.