Tom Bruce is the Founder and CEO of Conversion Path. Conversion Path provides e-commerce brands competitive advantages in remarketing, Google Shopping, and paid search engine optimization.
Tom started his career as a CPA and CFO for early-stage ventures. As a former CFO turned marketer, he saw an opportunity to use his financial background to optimize digital marketing efforts.
In this episode, you’ll learn:
- How to find your niche
- How equity drives motivation
- How marketing attribution is broken
- The importance of narrowing your focus
- How to let go of control as a business owner
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What is That Worked?
Host Callan Harrington breaks down the careers of top founders and executives, pulling out the key items that led to their success. These are actual career transitions, mistakes, insights, breakthroughs, and general advice that can be immediately implemented.