Getting hotel technology to actually work across multiple properties, with teams who have different skill levels and preferences, is harder than most tech vendors admit.
Victor Tofan joined the hospitality sector back in 2002 when hotels were run with a reservation book and a fax machine. Today he serves as Director of Customer Solutions at Cloudbeds and also manages properties in Europe and Latin America. That combination gives him a unique perspective on the impact of tech in hotels on the ground.
In this episode, he and host Frank van den Berg get into how technology gives hotel teams the time to provide real hospitality instead of staring at screens all day. They discuss managing internal resistance to new tools, using ‘hyperdistribution’ to capture direct bookings and what AI means for hospitality jobs.
If you want to continue the conversation, connect with Frank and Victor on LinkedIn:
What is Hospitality Matters with Frank?
What do guests expect in 2026? Is AI overhyped? How do you earn more 5 star reviews?
Hospitality Matters with Frank tackles the questions hospitality leaders are really asking. In each episode, Frank van den Berg sits down with experts from across the sector for honest conversations about guest experience, operations, technology, and what is actually working on the ground today.
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Hospitality Matters with Frank is brought to you by Runnr.ai. Have suggestions for future guests? Get in touch with Frank on LinkedIn.