2X eCommerce Podcast

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On today’s episode, Kunle is joined by Chase Chappell, Founder of Chappell Digital Marketing. Chase is an internationally recognized authority in performance marketing, specialising in TikTok, Facebook, Youtube and Clubhouse.

Show Notes

On today’s episode, Kunle is joined by Chase Chappell, Founder of Chappell Digital Marketing. Chase is an internationally recognized authority in performance marketing, specialising in TikTok, Facebook, Youtube and Clubhouse.

As DTC and eCom businesses, it is imperative that we are wherever our audience is. Without a doubt, social media is an integral part of strategy for any brands doing business online. But with the growth of social media and explosion in adoption, there are now multiple channels that can be leveraged. It is no longer just Google and Facebook.

We all know about Tiktok. With over a billion users, a big chunk of which are in the age group of 13-24, it surely is an enticing platform to advertise on. However, as it is with anything new, there are many still on the fence about it. But if there’s something the last few years have taught us about social media, it is that those who adopt fast win big and those who are slow risk getting left behind.

In this episode, Kunle and Chase talk about the social media ads landscape with a laser focus on TikTok. You will get to hear about leveraging organic traffic, hacks for TikTok ads and campaigns, and best practices for creating and cross promoting content. If you’re someone looking to jump on the TikTok bandwagon, then this is just the episode for you!

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SPONSORS:
This episode is brought to you by:

Klaviyo 
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.  

Rewind
This episode is brought to you by Rewind.

The #1 Backup and Recovery App for Shopify and BigCommerce stores that powers over 25,000 online businesses. Direct-to-Consumer brands like Gymshark and Movement Watches rely on Rewind.

Cloud-based ecommerce platforms like Shopify and BigCommerce do not have automatic backup features. Rewind protects your store against human error, misbehaving apps, or collaborators gone bad with Automatic backups!  

For a free 30-day trial, Go to Rewind.io, reach out to the Rewind team via chat or email and mention ‘2x ecommerce’

Famous

This episode is brought to you by Famous.

Famous enables brands on Shopify to easily build beautiful landing pages and product pages that include custom video, animations, and more. All pages built on famous are optimized for storytelling and selling on desktop and mobile.
 
Famous’ software allows you to build your pages in minutes without code, so you don’t need a developer. You just need to want to build a better experience for your customers. Famous has worked in the past with many leading online retailers including Honest, Justfab and more.
 
You can try it for free at famous.co/2x.
 
ShipBob
 
This episode is brought to you by ShipBob.
 
ShipBob is an end-to-end global fulfilment provider trusted by thousands of DTC brands. With the recent launch of their first UK fulfilment centre, in London, merchants that work with ShipBob now have access to ecommerce markets in Europe as well as North America.
 
ShipBob was ranked the #1 Fulfilment Tech Platform by AdWeek's Retail Award and enables affordable 2-day shipping. Get your products picked, packed, and shipped.
 
Go to Shipbob.com/2x to get $500 in free shipping credits today.

What is 2X eCommerce Podcast?

Want to learn about customer acquisition and retention strategies employed by high growth digital-native product brands? This podcast - 2X eCommerce features interviews with experts at the forefront of technology and innovation in digital retail.
Hear firsthand stories from founders of innovative direct-to-consumer brands.
These insights will help you grow in specific areas of your direct-to-consumer business.
hosted by Kunle Campbell