Paris Talks Marketing

This episode of Paris Talks Marketing features Marc Rutzen, CEO and co-founder of HelloData.ai, discussing the impact of generative AI on SEO strategies. 

Marc shares his journey from founding his company, achieving profitability without external funding, to leveraging AI for efficient real estate data analysis. The conversation also touches on the sustainability of SEO practices in the age of AI, the company's approach to product development, and marketing strategies that have contributed to their success.

HelloData.ai uses AI and machine learning tools to help real estate investors and property managers instantly analyze multifamily rent and expense comps, optimize rental pricing, benchmark expenses, and improve deal flow in any market. 

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Links:
https://www.linkedin.com/in/marcrutzen/
https://www.hellodata.ai

More about:
Explore: https://hop.online/
Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

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Timestamps:
00:00 Introduction
02:36 The Journey of HelloData.ai: From Startup to Market Fit
04:42 The Impact of AI on Real Estate Data Analysis
13:54 HelloData.ai's Marketing Strategy
18:08 Unlocking SEO Success with AI 
23:56 Leveraging AI for Content Creation
29:14 Exploring the Future of Search and SEO
36:18 Final Thoughts

Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler
Editor
Tsvetelina Vakashinska
Podcast Operations | Multimedia Content Strategist of Hop Online

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.