Approaching the door in door to door roofing sales.
We might have things like a dog or a camera, and we need to
know, are we set up for success?
How are people gonna be perceiving us when they maybe look through that
window or pop into that camera and they wanna know who's showing up?
What do they want?
Because I want you to think of this right now.
Do an exercise with me and do me a favor.
If you're driving, don't do this.
Close your eyes and think.
It's five 30 at night.
It's Tuesday night.
You just got home from work a little early.
You grab an early dinner with the family.
After dinner.
You sit down on the couch, you're hanging out, and then all of a sudden you hear it.
Rap, rap, rap, rap, rap at your door.
What are the two things that come through your mind?
Number one, you get up.
You look at your wife, your husband, your girlfriend, your boyfriend,
kids, and you say, Hey, who's this?
Is anyone expecting anything?
So immediately you think, who is it?
And then as you get up and you walk to go answer that door,
you're thinking, What did I.
So now that we know exactly what people are thinking, we can
use this to then approach the door in the best way possible.
So before we get to it, just wanna say quick welcome or welcome back.
My name is Adam Ben Smith, roof strategist, and everything I do here on
this channel is designed to help you and your team smash your income goal and give
every customer in amazing experience.
And if you haven't yet done it, there's a link in the video description
to get a free copy of my pitch.
Look at Pro Roofing Sales Training video library with an entire playlist
on canvassing, approaching the door, body language, and psychology.
So click right now and download your free copy.
And if you're on the road or able to text, you can text the word free, F
r e e over to 3 0 3 2 2 2 71 33, and we'll instantly text you a link back
to just make it really easy for you to.
All right.
Now let's get started approaching the door.
So let's take a look at what we got here On this door, we've got
a big window, which you can see pretty much through the house.
We've got a camera up there, so we know that that person or homeowners, and
especially look at this, walking up to the door, We've got these windows
right here so we know if we pull up or walking to this house, we've got
people that could be seeing us here.
We're gonna be approaching the door and we've got, again, we got
the camera, we got the window.
So we need to know someone saying, Who is it?
What do.
Now number one, we need to walk up with assertiveness.
Write that down.
Being assertive, meaning you're showing up on purpose, you're not looking around
being like, Oh, is it okay that I'm here?
Second, guessing yourself and looking fishy, you gotta show up on a mission.
Okay, that's number one.
Number two, what you need to do is smile.
So many people, every time we're doing these events, I just got back
from a few Owens Corning events here.
We're doing two or three a week, and every time we get up to a role play,
everyone's really straight faced and very, very stern, and I'm like, Just smile.
We're in sales.
If I walked up to this door as a stranger, like.
On a mission, right?
I'm here to serve or like this, who's gonna feel more welcoming and warm?
So remember to just smile.
Remember, people are seeing you before you see them.
All right?
So that's number two.
Number three, you want to acknowledge anywhere that they might be looking.
So if you see that little thing up there, one of the first things that
I'm gonna do is acknowledge that.
I'm gonna give it a little wave why?
It's gonna show that I'm confident.
It's gonna show that I'm assertive and that I'm here for
a reason and I acknowledge them.
If I see windows like right here, this little pup staring at me, I'm
gonna look right in that window and say, Hey, you know, hey,
maybe someone's coming behind it.
People in the house know the dog's at the window, the dog's the door.
Someone might be there, so I'm gonna come in a assertively.
Now the other thing is, if I have something in my hand,
which, all right, let's be real.
Some people say, Show up empty handed.
Otherwise, you look like a solicitor.
Other people like to show up with something.
I don't really.
Feel strongly one way or another.
What I want is for you to feel comfortable.
What I did is I always had my notepad and or clipboard or folio with me because
it showed that I was professional.
I was there for a reason and I could take notes if I needed to.
But if I have my door hangers, like letters that I include in my marketing
battle pack that are folded up, I'm gonna hold that up in case they're not home
to show that I'm there for a reason.
Peak their curiosity if they check that ring, cuz guess what else is happening?
As I show up right here, I am now on the front.
And that camera is right there.
The person's phone is likely dinging with a human's been noticed
on camera movement detected.
So when I see that and I know that that camera's gonna be checked later, if
they're not home, I'm gonna hold up my little door hanger letter on purpose.
So when I approach the door and I tape it to the door, when they get
home, they saw the video already, then they see that there's a higher
likelihood of them ringing it.
So again, we wanna acknowledge that ring doorbell, and we want to acknowledge
the window anywhere that they might be.
Seeing us now, final piece is, what do we see right here?
I know this is a unique situation, but we got a doorbell.
We got a doorbell right here.
Do I wanna ring that bell?
No, I don't because then people can answer it from away.
We already know that they got the notification from the camera on movement.
So instead, what I wanna do is use a knock and do I wanna just now I wanna
really make him curious, curious.
Right, personal.
Then I'm gonna step back and I hear 'em.
Dogs are going, Everyone's alerted that I'm here.
I gotta go.
That's all for this video.
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