Zero to Unicorn

The leadership torch will always get passed to the next generation of leaders, but for some, it happens sooner than expected.

In this episode, Ed Kaeding, Norhart’s fearless leader, unexpectedly passes away, leaving the rest of his family to pick up the pieces and continue to push forward. 

We’ll uncover the significance of laying a strong foundation, not only in business but also in life, and discover how Ed played a transformative role in multiple people’s lives—leaving a lasting impact that extends far beyond the realm of work.

As the narrative unfolds, we come face-to-face with the challenges that the Kaeding family encountered in the aftermath of Ed’s passing. With their leader absent, Ed’s son Mike and his wife Alyssa are thrust into unfamiliar territory, compelled to take on the responsibility of completing ongoing projects, and pushed to survive amidst feelings of loss and grief. 

Join us in this next chapter where we witness Norhart’s miraculous transformation as the new generation of leadership emerges from the ashes.


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What is Zero to Unicorn?

A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone.

On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industry with a mission to positively impact the way people live.

But this isn’t a story of how to grow a business to a billion-dollar valuation. This tale is centered around a special group of people who are coming together to create something bigger than themselves. Despite several trials, the people of Norhart seek to make a positive impact on the world—and, ultimately, to do what every unicorn is born to do: make the impossible possible.

Join us weekly for this limited series chronicling the Kaeding family’s journey, from starting a family-owned business to becoming a unicorn with a business determined to do good.